JAMBAR Named Founding Partner of Siesta Valley Bowl
Rooted in shared Bay Area history, the partnership connects Jennifer Maxwell’s legacy in sports nutrition, music, and active living with Siesta Valley Foundation’s vision for a renewed East Bay cultural landmark.
ORINDA, Calif. (June 25, 2026) — Siesta Valley Bowl today announced JAMBAR, the certified organic energy bar company founded by PowerBar® co-creator Jennifer Maxwell, as its first founding partner. JAMBAR will be the official energy bar of the intimate outdoor amphitheater (former home of Cal Shakes), located in the Berkeley Hills in Orinda.
This new partnership brings together two Bay Area businesses that share an appreciation for live music, active living, and community. JAMBARs will be sold at concessions and featured throughout the venue through signage including the newly named JAMBAR Athlete’s Gate, which marks the opening to the outdoor areas of the property and connects the amphitheater to surrounding open space, nearby trails, and the Skyline Trail. JAMBAR will be a big part of their first July music event with The Breaks on July 2.
As part of the relationship, JAMBAR is also partnering with Siesta Valley Foundation, aligning with JAMBAR’s giveback commitment to support organizations advancing music and active living. JAMBAR donates 50% of after-tax profits to these causes.
“Siesta Valley Bowl sits at the intersection of music, nature, and active living. Visitors can spend the afternoon on the trails, refuel with a JAMBAR, and then settle in for an unforgettable performance under the stars,” said Campbell Foster, Chairman and Founder of Siesta Valley Foundation. “That's exactly why JAMBAR is such a natural founding partner for us. There’s a meaningful alignment of shared values.”
Set in a redwood grove with views of the surrounding Berkeley-Orinda Hills, Siesta Valley Bowl offers artists and audiences an intimate live music experience in one of the region’s most scenic outdoor settings. The 1,000-person-capacity venue is located on a protected East Bay Municipal Water District (EBMUD) watershed, and is operated by Siesta Valley Bowl, Inc. through a public-private partnership with Siesta Valley Foundation and EBMUD, combining culture with environmental stewardship and community engagement.
For Maxwell, the partnership is a natural extension of JAMBAR’s roots and mission. A University of California, Berkeley graduate, Maxwell helped launch the sports nutrition category when she co-founded PowerBar in Berkeley in 1986. She later founded JAMBAR in 2021 around her lifelong passions for real-food nutrition, athletic performance, and music.
“The East Bay has shaped so much of my life, from going to Cal and starting PowerBar in Berkeley to running the East Bay trails and playing music in the community today,” said Jennifer Maxwell. “Siesta Valley Bowl brings together many of the things that matter to me and to JAMBAR. For organizations like Siesta Valley Bowl to thrive, they need businesses and individuals to financially support their mission. We value the creativity and joy that they bring, and are proud to be a sponsor.”
The site’s cultural roots date back to Cal Shakes, which helped define the amphitheater as a beloved East Bay arts destination for decades. Today, Siesta Valley Bowl is building on that history with a renewed focus on live music, arts programming, community gathering, and partnerships with local theater groups and cultural organizations.
With premium sound quality, exceptional food and beverage options, and a secluded watershed location, Siesta Valley Bowl is poised to become a defining outdoor music destination for the East Bay, while also supporting a broader vision for theater, family programming, outdoor recreation events, and conservation efforts.
The venue opened its doors on June 5 with a performance by proto-punk legend Jonathan Richman, launching its inaugural concert series featuring more than 20 national touring artists across a wide range of styles and genres. One of this season's signature performances arrives July 2, when Siesta Valley Bowl welcomes The Breaks, a powerhouse supergroup featuring Stanton Moore (Galactic), Eddie Roberts (The New Mastersounds), and Robert Walter (Greyboy Allstars). Together, they bring decades of funk, soul, jazz, and improvisational firepower to one stage. Opening the evening are jazz-funk pioneers The Headhunters, whose groundbreaking recordings helped shape modern funk and continue to influence generations of musicians. The double bill reflects Siesta Valley Bowl's commitment to presenting exceptional artists in an intimate outdoor setting designed for both music lovers and performers.
As Siesta Valley Bowl continues to build its inaugural season, the partnership with JAMBAR marks an important early milestone for the venue’s new chapter — one rooted in East Bay creativity, active living, live music, and community connection.
About Siesta Valley Bowl
Siesta Valley Bowl is a 1,000-person-capacity outdoor amphitheater located in the Berkeley Hills in Orinda, California, and the former home of the acclaimed California Shakespeare Theater. Operating under a 15-year lease signed in November 2025, the venue brings world-class live music, premium sound quality, and an exceptional culinary experience to the East Bay in an intimate, scenic watershed setting. Siesta Valley Bowl is committed to showcasing a diverse roster of national touring artists and supporting the local arts community through its affiliated nonprofit, the Siesta Valley Foundation.
About Siesta Valley Foundation
The Siesta Valley Foundation is a 501(c)(3) nonprofit organization dedicated to supporting arts education, cultural programming, environmental stewardship, and community engagement in the East Bay. Through its partnership with Siesta Valley Bowl, Inc. and EBMUD, the Foundation supports the long-term vision for the historic amphitheater as a place where arts, nature, and community come together.
About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. JAMBAR organic energy bars are made in the U.S. and crafted in small batches in the company's state-of-the-art manufacturing facility in California. A woman-owned, mission-driven business, JAMBAR donates 50% of after-tax profits to organizations that support active living and music. JAMBARs are available in natural foods and grocery stores, sports specialty stores, and online at Amazon.com. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
JAMBAR Takes Mini JAMs on the Road for Summer Trade Show Tour
Founded by Jennifer Maxwell, co-creator of the original PowerBar®, the certified organic energy bar brand will showcase its new 28g Mini JAMs at KeHE, Summer Fancy Food Show, and UNFI events this June and July.
SAN RAFAEL, Calif. (June 4, 2026) — JAMBAR, the certified organic energy bar brand founded by Jennifer Maxwell, co-creator of the original PowerBar®, is hitting the road this summer to introduce its new 28g Mini JAMs to retail buyers at three of the natural, organic and specialty food industry’s leading B2B events. The brand will showcase Mini JAMs alongside its full-sized energy bars at the KeHE Holiday Show in Chicago, the Summer Fancy Food Show in New York City, and the UNFI Central/West Holiday and Winter Selling Show in Las Vegas.
Built on Maxwell’s decades-long commitment to real-food performance nutrition, JAMBAR continues to bring a clean-label alternative to the energy bar set with certified organic ingredients, exceptional flavor, and fuel made from recognizable foods.
“We’re excited to bring JAMBAR to some of the industry’s most important summer trade shows and introduce retailers to our new Mini JAMs,” said Jennifer Maxwell, founder and CEO of JAMBAR and a nutrition and food scientist trained at the University of California, Berkeley. “Mini JAMs were created to give consumers a smaller, convenient way to enjoy the same certified organic, real-food nutrition JAMBAR is known for. In a category crowded with highly processed products, we believe our commitment to organic ingredients, quality protein, and real-food sweeteners truly sets JAMBAR apart.”
JAMBARs are made with certified organic ingredients including ancient gluten-free grains, premium chocolate, real fruit, nuts, and seeds. The bars are sweetened with real-food ingredients such as honey and maple syrup, with no sugar alcohols, artificial sweeteners, or manufactured sugars. Each full-sized JAMBAR delivers 10 grams of protein from whole-food sources, including sunflower seeds, quinoa, oat bran, and nuts.
JAMBAR will exhibit at the following industry events:
KeHE Holiday Show
Dates: June 10–11, 2026
Location: McCormick Place, Lakeside Halls D1 & D2, Chicago, IL
Booth: #2077
The KeHE Holiday Show connects brands with grocery, natural, independent, and specialty retail buyers across KeHE’s national distribution network.
Summer Fancy Food Show
Dates: June 28–30, 2026
Location: Jacob Javits Convention Center, New York, NY
Booth: #975
Marking JAMBAR’s first time exhibiting at the event, the Summer Fancy Food Show is North America’s largest B2B specialty food and beverage event, bringing together specialty food makers, buyers, brokers, distributors, and industry leaders from around the world.
UNFI Central/West Holiday and Winter Selling Show
Dates: July 14–15, 2026
Location: Mandalay Bay Resort & Casino, Las Vegas, NV
The UNFI Central/West Holiday and Winter Selling Show connects natural and conventional grocery retailers with suppliers showcasing products for the upcoming holiday and winter season.
Ordering Information
Retailers and grocers can order JAMBAR through the UNFI or KeHE Supplier Portals or through leading regional distributors. For wholesale inquiries, contact sales@jambar.com. Individual consumers can order JAMBARs directly on JAMBAR.com, Amazon.com, or locate a physical retailer via the JAMBAR Store Locator.
About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. JAMBAR organic energy bars are made in the U.S. and crafted in small batches in the company's state-of-the-art manufacturing facility in California. A woman-owned, mission-based business, JAMBAR donates 50% of after-tax profits to organizations that support active living and music. JAMBARs are available in natural foods and grocery stores, sports specialty stores, and online at Amazon.com. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
JAMBAR Introduces Certified Organic Minis: Big Energy, Perfectly Portioned
New size offers a smaller energy option for athletes, families and snackers. Visit Booth #N1843 at Expo West for official launch.
SAN RAFAEL, Calif. (Feb. 26, 2026) — JAMBAR, the Certified Organic energy bar company founded by Jennifer Maxwell, co-creator of the original PowerBar®, is launching JAMBAR Minis. The new 1 oz-sized bars debut at Natural Products Expo West (Booth #N1843, North Hall, Level 200) to provide a flexible, smaller energy option for active consumers.
JAMBAR Minis are sold in 6-count boxes and are available in all five of the brand’s signature flavors: Musical Mango, Chocolate Cha Cha, Tropical Trio, Peanut Butter Malt Melody and Jammin’ Jazzleberry. The new line is available immediately for distributors, retailers and food service providers nationwide.
The mini bar was developed in response to growing consumer and retailer demand for flexible snacking options.
“We’ve heard consistently from families, athletes and retailers that they love JAMBAR’s ingredients and taste, but want more choices for how and when they fuel,” said Jennifer Maxwell, founder and CEO of JAMBAR. “Minis allow us to deliver organic, whole-food energy in a size that supports portion control and convenience.”
Snack-Sized Nutrition
Each 1 oz Mini contains 120 calories, putting it in the sweet spot of bridge snacks that satisfy hunger without replacing a meal. The smaller portion of carbohydrates provides a consistent dose of energy while helping to manage dramatic glucose spikes.
Consistent with the original product line, JAMBAR Minis are Certified Organic and contain ancient gluten-free grains, authentic natural sweeteners, and dried fruit or premium chocolate. Each Mini also has five grams of high quality protein, and is a great source of fiber.
Key Use Cases for JAMBAR Minis:
Convenience: Compact and durable for gym bags, pockets and purses.
Performance Fueling: Provides light, easily digestible workout fuel, ideal for endurance athletes who require smaller, more frequent energy intake before, during and after their workout.
Everyday Snacking: Sized appropriately for lunchboxes and mid-day bridge meals.
The Mini bars will also enhance JAMBAR’s extensive event sampling program, where the brand distributes more than 150,000 product samples annually across 300 sports, music and in-store events nationwide.
Expanding the Brand Vision
The launch was driven by both consumer and retailer demand. Families asked for smaller portions. Athletes wanted fuel in increments. Retailers sought a size that broadens snacking occasions and increases trial. Minis allow JAMBAR to attract new customers while serving loyal fans in new ways.
JAMBAR Minis are available now for retail and food service distribution. Visit Booth #N1843 in the North Hall at Expo West to learn more. For wholesale inquiries, contact sales@jambar.com.
About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. JAMBAR organic energy bars are made in the U.S. and crafted in small batches in the company's state-of-the-art manufacturing facility in California. A woman-owned, mission-based business, JAMBAR donates 50% of after-tax profits to organizations that support active living and music. JAMBARs are available in natural foods and grocery stores, sports specialty stores and online at Amazon.com. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
JAMBAR Accelerates Nationwide Growth Through Strategic Retail and Distribution Expansion
JAMBAR, Created by PowerBar® Co-Founder Jennifer Maxwell, Grows Mission-Driven Brand’s Presence in Jewel-Osco, Shaw’s, and Natural Retailers Nationwide
SAN RAFAEL, Calif. (Oct. 22, 2025) - JAMBAR, the artisan-crafted organic energy bar company founded by Jennifer Maxwell, creator of the original PowerBar, is significantly expanding its retail footprint across the United States. Celebrating its fifth year in business, the company announced that its bars will be available in more than 200 new store locations this month. In addition, JAMBAR announced the growth of its distribution network.
The artisanal organic energy bars created by JAMBAR, which donates 50% of after-tax profits to active living and music education nonprofits, will now be available in major markets from the Midwest to New England and across the Mid-Atlantic.
New retail partners now stocking JAMBAR in their protein and energy bar sets include:
Jewel-Osco: 82 supermarket locations throughout the greater Chicago area, and
Shaw’s: 90 supermarkets across New England.
JAMBAR is also strengthening its presence in the specialty and natural products channel with new retail partners:
MOM’s Organic Market: Serving the Mid-Atlantic region with 27 stores focused on organic and climate-friendly foods, and
Buehler’s Fresh Foods: 15 employee-owned locations across Ohio.
“We’re thrilled to see JAMBAR reaching more communities across the country,” said Jennifer Maxwell, founder and CEO of JAMBAR. “From the California coast to New England, our mission has always been to make clean, convenient, organic nutrition accessible to people who care about what they eat, how they move, and how they give back. Each new retail partnership helps us share that mission and continue fueling active, vibrant lives.”
JAMBAR delivers great-tasting, nutrient-rich energy bars made with certified organic, whole-food ingredients. The bars are crafted with no seed oils or processed sugars and contain 10g of protein, serving as an easy-to-digest fuel source for athletes and active individuals. JAMBAR offers five distinct flavors, including gluten-free and plant-based options.
Distribution Expansion
The brand’s growth also extends to its wholesale distribution network. JAMBAR is now available through new key partners, including Palko (Indiana), Quality Foods Distributing (Montana and the Northern Rockies), and KeHE Distribution Centers in Aurora, Colorado, and Philadelphia, Pennsylvania. This broadens JAMBAR’s reach to independent and natural retailers nationwide.
About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. JAMBAR organic energy bars are made in the U.S. and crafted in small batches in the company's state-of-the-art manufacturing facility in California. A woman-owned, mission-based business, JAMBAR donates 50% of after-tax profits to organizations that support active living and music. JAMBARs are available in sports specialty shops, natural foods and grocery stores, and online at Amazon.com. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
For wholesale inquiries, contact sales@jambar.com
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
JAMBAR Embraces Sports Heritage With New Wrappers
Organic Energy Bars Created by PowerBar® Co-Founder Now Feature Runners, Cyclists, Skiers, Snowboarders, Soccer Players and Surfers
SAN RAFAEL, Calif. (Aug. 20, 2025) -- Organic energy bar maker JAMBAR today unveiled new packaging that celebrates the brand’s deep roots in performance nutrition and its growing community of sports partners. Wrappers and boxes for each of the brand’s five flavors now include images of athletes: Chocolate Cha Cha has runners; Peanut Butter Malt Medley features cyclists; Jammin’ Jazzleberry includes skiers and snowboarders; Musical Mango pictures soccer players; and Tropical Trio shows surfers. Launched in 2021, JAMBAR was founded by Jennifer Maxwell, returning her to the category that she and her late husband, Brian, pioneered in 1985 when they created the original energy bar, PowerBar®.
Maxwell, a former college athlete and lifelong runner, crafted JAMBAR with a nutritional profile and commitment to real food that appeals to many athletes, who also appreciate that the bars don’t melt, crumble or freeze. JAMBARs contain ancient gluten-free grains, authentic natural sweeteners, dried fruit or premium chocolate and high-quality protein.
“So many active people - ranging from weekend warriors to professional athletes - have told us that JAMBAR is their go-to energy bar to fuel their performances and daily adventures,” said nutritionist, food scientist and JAMBAR founder Jennifer Maxwell. “The new JAMBAR packaging leans into our love of sports and our commitment to providing clean ingredients for athletes and active people.”
As part of its giveback program, JAMBAR donates 50% of after-tax profits to organizations that promote active living and music. Since its launch, JAMBAR has supported athletes and sponsored races, events and sports organizations.
JAMBAR partners with professional athletes including:
Running power couple Joe and Sage Hurta-Klecker,
Skier and Olympic Gold Medalist Jonny Moseley,
Cyclist and Gravel Hall of Fame rider Ali Tetrick,
Freestyle skier and downhill mountain bike racer Ryan McElmon, and
Runner and 2023 Stroller Mile World Record holder Neely Spence Gracey.
The company also sponsored Jimmy Conrad’s Kwik Goal FC at The Soccer Tournament in 2023 and 2024, and worked with pro surfer Tia Blanco to launch its Tropical Trio flavor in 2024.
“Jennifer Maxwell is an absolute legend in the energy bar industry, and with JAMBAR, she’s done it again,” said Olympic Gold Medalist and skier Jonny Moseley. “I’ve tried a lot of energy bars, and JAMBAR is my favorite - I really appreciate the whole food, organic ingredients and the great taste.”
JAMBAR can be found at hundreds of events and races across the country, and is the official energy bar of teams and organizations including:
Aspen Snowmass;
The Bear National Cycling Team;
The Armory;
The Big Sky Conference;
Penn Athletics and Penn Relays; and
More than 20 collegiate athletic departments, including University of Texas, University of California - Berkeley and University of Richmond.
ABOUT JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. JAMBAR organic energy bars are made in the U.S. and crafted in small batches in the company's state-of-the-art manufacturing facility in California. A woman-owned, mission-based business, JAMBAR donates 50% of after-tax profits to organizations that support active living and music. JAMBARs are available in sports specialty shops, natural foods and grocery stores, and online at Amazon.com. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
JAMBAR Named Official Energy Bar of the Big Sky Conference
FARMINGTON, Utah (Aug. 7, 2025) – Known for its organic ingredients and great taste, JAMBAR will now fuel student-athletes, coaches and fans across the Big Sky Conference as it becomes the official energy bar for the league.
JAMBAR organic energy bars are made in the U.S. and crafted in small batches in the company's state-of-the-art manufacturing facility in California. A woman-owned, mission-based business, JAMBAR donates 50% of after-tax profits to organizations that support music and active living.
“After sampling JAMBAR myself, I’m confident our student-athletes, coaches and fans will enjoy them just as much as the Big Sky team has at our office,” Commissioner Tom Wistrcill said. “This partnership brings a high-quality nutritional option to our conference championships and supports the performance and well-being of everyone involved. JAMBAR’s commitment to health, sustainability and community mirrors the values we strive to uphold in the Big Sky Conference and we’re excited to announce this partnership for the upcoming season.”
As part of this exciting partnership, student-athletes will have access to a variety of JAMBARs at every Big Sky Conference championship during the 2025-26 season.
"As a lifelong runner and former college athlete, I know firsthand how nutrition contributes to peak performance. Great taste is also key, so I created JAMBAR with only delicious, real-food, organic ingredients," said Jennifer Maxwell, creator and CEO of JAMBAR. "Our partnership with the Big Sky Conference gives us the exciting opportunity to fuel some of the country's best student-athletes, as well as the coaches and fans cheering them on."
About the Big Sky Conference
Founded in 1963, the Big Sky Conference is a NCAA Division I conference competing in the Football Championship Subdivision. The Big Sky prides itself on its “#ExperienceElevated” platform that emphasizes the unique traits and lifelong benefits that the conference and its member institutions provide to around 3,300 student-athletes each year. Conference members have won 13 NCAA championships, including seven in football by five different members as well as six of the last nine Division I men’s cross country titles by NAU. Follow the Big Sky Conference (@BigSkyConf) on X, Facebook, Instagram, Blue Sky, YouTube and TikTok for all the latest news around the league and use the hashtag #ExperienceElevated to stay connected.
About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. JAMBAR organic energy bars are made in the U.S. and crafted in small batches in the company's state-of-the-art manufacturing facility in California. A woman-owned, mission-based business, JAMBAR donates 50% of after-tax profits to organizations that support music and active living. JAMBARs are available in sports specialty shops, natural foods and grocery stores, online at Amazon.com, and through Sysco Marketplace. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
JAMBAR Organic Energy Bars Now Available Nationwide via Sysco Marketplace
Organic, Woman-Owned Brand Now Available for Foodservice Operators Across the U.S.
SAN RAFAEL, Calif. (June 4, 2025) – JAMBAR®, the organic energy bar company founded by Jennifer Maxwell, creator of the original PowerBar®, today announced that all five flavors of JAMBAR are now available through Sysco Marketplace, the digital commerce platform launched by Sysco in 2024. This expanded distribution enables JAMBAR to reach foodservice customers across the contiguous U.S.—from campus dining halls and hotel chains to corporate pantries and wellness programs.
“Now, every Sysco customer in the lower 48 can easily order JAMBARs,” said Peter Pelanek, vice president of sales at JAMBAR. “This partnership brings our certified organic, artisan-made bars to a wider audience—streamlining access and boosting brand visibility and sales.”
Sysco Marketplace connects buyers to more than 40,000 curated third-party products, complementing Sysco’s traditional broadline offerings. The platform is designed to enhance the customer experience by offering a one-stop-shop solution that supports emerging and diverse-owned brands like JAMBAR. By leveraging its scale, Sysco is able to elevate innovative suppliers and meet the evolving needs of its customers.
Born from Innovation, Fueled by Purpose
JAMBAR delivers great-tasting, nutrient-rich bars made with certified organic, whole-food ingredients—no seed oils or processed sugars. Each bar contains 10g of protein and is a good source of fiber. With five vibrant flavors—Chocolate Cha Cha, Malt Nut Melody, Jammin’ Jazzleberry, Musical Mango, and Tropical Trio—the bars include gluten-free and plant-based options, and provide easy-to-digest fuel for athletes and active individuals.
“JAMBAR was created for everyone—from kids to weekend warriors to elite athletes. Our partnership with Sysco Marketplace allows people access to healthy choices when they’re away from home,” said Maxwell, who is also a food scientist, athlete, and musician.
“By tapping into Sysco’s vast network of foodservice customers, we can now bring our clean, organic energy bars to schools, hospitals, hotels, offices, and beyond—making it easier than ever for people to access better nutrition on the go.”
Half of Profits to Music & Movement: Fueling Bodies and Communities
JAMBAR is more than just an energy bar—it’s a vehicle for positive change. As a mission-driven, woman-owned company, JAMBAR donates 50% of its after-tax profits to nonprofit organizations that support music education, performance programs, and active living initiatives across the country.
This unique business model is rooted in founder Jennifer Maxwell’s lifelong passions for both physical activity and music—two forces she believes are essential to personal and community well-being. Whether it’s funding youth music programs, sponsoring athletic events, or supporting wellness nonprofits, JAMBAR reinvests in efforts that get people moving and connecting.
About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, as well as the positive impact they can have on their local communities. JAMBARs are made in the U.S. and crafted in small batches in the company's own state-of-the-art manufacturing facility in California. JAMBARs are now available in popular sports specialty shops, leading independent natural foods and mainstream grocery stores, online at Amazon.com, and now, through Sysco Marketplace. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
JAMBAR Named the Official Energy Bar of World-Class Ski Resort Aspen Snowmass
SAN RAFAEL, Calif. (Jan. 7, 2025) – JAMBAR®, the artisan-made, whole food organic energy bar created by Jennifer Maxwell, inventor of the original PowerBar®, is pleased to announce it has entered into a three-year agreement as the official Energy Bar Affiliate Partner of Aspen Snowmass.
Founded in 1946, Aspen Snowmass comprises four internationally renowned mountain resorts that have played host to numerous international ski championships. JAMBARs will now be sold at over 18 points-of-sale across Aspen’s four mountain resorts in Colorado, including Aspen Mountain, Aspen Highlands, Buttermilk and Snowmass. Popular with skiers, snowboarders and outdoor enthusiasts, JAMBAR is being strategically placed at all mountain dining areas and highly trafficked Four Mountain Sports ski/ride rental locations at the base of each mountain.
JAMBAR will support this partnership by hosting more than 16 sampling days each season at the base of Aspen Snowmass’s four mountain resorts, working with celebrity athletes and others to generate excitement and brand awareness of its energy bars. JAMBAR is excited to interact with skiers and snowboarders visiting Aspen Snowmass each season about the value of balanced nutrition and organically produced, real food options, as JAMBAR sources the cleanest ingredients for its certified organic energy bars.
Based in California, JAMBAR makes delicious energy bars for active people, athletes and people looking for a quick satiating snack.
JAMBAR partners with more than 300 sports events each year across skiing, snowboarding, mountain/road biking, running, football, soccer and surfing. A woman-owned company, JAMBAR donates 50% of after-tax profits to organizations that support music and active living. Each bar is made with all natural, certified organic, whole food ingredients. A good source of protein and fiber (each bar contains 10g of protein), JAMBARs taste great and are easy to digest, and they contain no seed oils or processed sugars. JAMBARs are available in five unique flavors, including Chocolate Cha Cha, Malt Nut Melody, Jammin’ Jazzleberry, Musical Mango and Tropical Trio, with gluten-free and plant-based, vegan options available. The bars are perfect for a quick pick-me-up on the mountain as they don’t break, crumble, melt or freeze.
Over the course of the Affiliate Partner agreement, JAMBAR also will be featured as the official Partner of four of the biggest annual events hosted by Aspen Snowmass, including:
Summit for Life – Summit for Life is an uphill race where over 300 athletes climb the 3,627 vertical feet to the top of Aspen Mountain. Athletes can hike, skin or snowshoe to the top to promote organ, eye, and tissue donation. There are awards for the top athletes and biggest fundraisers in a number of categories, plus a post-race party at the top of the mountain.
Highlands Inferno – The Highlands Inferno race is hosted by the Aspen Highlands Ski Patrol. Aspen Highlands is a ski area in Colorado known for its steep terrain. The area includes Highland Bowl, a 270-acre powder playground with a summit of 12,392 feet. The bowl is considered a rite of passage for skiers, as it requires a 30- to 40-minute hike to reach the top.
Battle in the Bowl – Held at Aspen Highlands on the challenging terrain of the Highland Bowl, Battle of the Bowl is a competition where skiers race down a demanding course with multiple runs through the bowl's steep terrain, essentially testing their skills against each other.
Audi Power of 4 Race Series – The Audi Power of Four Race Series is a premier endurance race series utilizing the unique and varied terrain of each of Aspen Snowmass’s four mountains. Each race is designed to test the limits and skills of both elite and recreational athletes.
“JAMBAR was made for everyone, including kids and adults. Using organic whole food ingredients, produced without the use of toxic synthetic pesticides, I formulated JAMBARs to provide complete protein and optimal nutrition for weekend warriors and elite athletes alike,” says Jennifer Maxwell, food scientist, long-distance runner, mom and founder of JAMBAR. “The brand partnership with Aspen Snowmass is certainly a summit in our company’s growth.”
About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good not only about the ingredients they put in their bodies, but also about the positive impact they can have on their local communities. JAMBARs are made in the U.S. and crafted in small batches in the company’s own state-of-the-art manufacturing facility in California. A woman-owned business and a mission-based “conscious CPG brand,” JAMBAR donates 50% of after-tax profits to organizations that support music and active living. JAMBARs are now available in popular sports specialty shops, leading independent natural foods and mainstream grocery stores, and online at Amazon.com and select ecommerce retailers. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
The Armory Selects JAMBAR as Official Energy Bar for Second Year in a Row
SAN RAFAEL, Calif. (Nov. 14, 2024) – Popular West Coast energy bar maker JAMBAR has announced that, for the second consecutive year, the brand will sponsor the JAMBAR Coaches Hall of Fame Invitational at the Nike Track & Field Center at The Armory in New York City. As the maker of the official energy bar for the event, set for Dec. 21, 2024, JAMBAR will be onsite to provide its energy bars to runners and to engage with the 200+ attending coaches and 3,000+ runners.
“The Armory is thrilled to have JAMBAR supporting our next track season. The brand has been such a pivotal partner over the past year and JAMBAR organic energy bars are the perfect nutritious snack for our athletes, coaches and spectators,” said Rita Finkel, co-president of The Armory Foundation.
Recognized as the fastest track in the world, The Armory is home to more records than any other facility. Each year, The Armory hosts more than 100 track and field competitions and hundreds of training sessions, welcoming more than 300,000 visitors. JAMBAR will be an official sponsor for the 2024-25 season along with other major partners including Nike, Columbia University Irving Medical Center and KPMG.
“It’s great to be in partnership with JAMBAR once again for this upcoming indoor season,” said Jonathan Schindel, co-president of The Armory Foundation. “They are a wonderful partner and have a terrific product for the thousands of athletes of all levels that visit The Armory and will have a huge impact at this year’s JAMBAR Coaches Hall of Fame Invitational on Dec. 21.”
The Armory has been a special place for many pro runners including JAMBAR-sponsored athletes Sage Hurta-Klecker and Joe Klecker, who have both previously raced at The Armory. Sage, who ran in this year’s Olympic Trials, will make an appearance at the JAMBAR Coaches Hall of Fame Invitational in December to represent JAMBAR and to cheer on thousands of young runners. Earlier this year, Sage competed at The Armory in the 1000m, 1500m and mile races. Says Sage: “The Armory is one of my favorite venues and like a second home. It’s so great to see JAMBAR and The Armory in partnership – it’s really the perfect energy bar for athletes pre and post race.” Sage will be at the JAMBAR booth during the Invitational and also will help distribute awards at the end of the races.
About The Armory
The Armory Foundation is a New York City nonprofit institution, with the mission of “Keeping Everyone on Track.” Each season, The Armory – the proud home of the Nike Track & Field Center – produces the Millrose Games, hosts more than 100 track and field meets and welcomes more than 300,000 visitors. Among its many youth sports and educational programs, including the acclaimed Armory College Prep program, The Armory runs the leading collegiate indoor track meets with the Dr. Sander Scorcher and the HBCU Showcase sponsored by KPMG. Additionally, The Armory hosts the largest high school indoor track meets with the Hispanic Games, the JAMBAR Coaches Hall of Fame Invitational, the Chocolate Milk Officials Hall of Fame Invitational, and the U.S. Marines Corps Holiday Classic. The Armory runs the CUIMC Team Relay Marathon, which is the world’s largest indoor marathon relay. The Armory is also the home to the National Track & Field Hall of Fame and dozens of very large education-focused events. For more information, visit Armory.NYC and ArmoryTrack.org.
About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good not only about the ingredients they put in their bodies, but also about the positive impact they can have on their local communities. JAMBARs are made in the U.S. and crafted in small batches in the company’s own state-of-the-art manufacturing facility in Northern California. A woman-owned business and a mission-based “conscious CPG brand,” JAMBAR donates 50% of after-tax profits to organizations that support music and active living. JAMBAR is now available in popular run shops in the East including TC Run Co, Mill City Running, Austin Jarrow, Runner’s Retreat, PR Run & Walk and select Fleet Feets, as well as 150+ national and independent retailers including Winn Dixie, ShopRite, The Fresh Market, Fairway Market, PSK Superfoodtown and A Matter of Health. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
JAMBAR Featured on CBS by Top Nutritionist as ‘Best Healthy Back to School Snack’
Renowned nutrition expert Mia Syn, M.S., R.D.N., highlights the balanced, organic whole food attributes of JAMBARs on CBS San Diego
SAN RAFAEL, Calif. (Sept 29, 2024) – Mia Syn, a national on-air nutrition expert and one of the most recognized and trusted young dietitians in the country, featured JAMBAR as a “Healthy Back to School Snack” in the Aug. 23 airing on CBS San Diego. Syn has more TV appearances than any other young nutritionist in the country and has helped millions of viewers, readers and clients learn and implement healthier, sustainable eating habits.
"As a registered dietitian, I look for organic snacks like JAMBAR that are made with real food ingredients and offer a balance of protein and fiber to help keep kids from preschool through college satisfied and fueled between meals,” says Syn, M.S., R.D.N. “JAMBARs are delicious and don’t crumble or melt so they are perfect to toss in backpacks for lunch and snacks before or after sports. The Chocolate Cha Cha flavor is especially great for nut-free schools.”
Registered dietitian nutritionist Mia Syn
JAMBAR founder, food scientist and mother of six Jenny Maxwell estimates she’s made about 28,000 school lunches over the last two decades. So when parents tuck her JAMBAR energy bars into their kids’ backpacks, she knows they’ll fuel the school day in the most delicious and nutritious way possible.
"Having a nutrition expert like Mia recognize JAMBARs as some of the healthiest and most delicious snacks out there for kids is quite an accolade," says Maxwell. "Her advocacy for evidence-based nutrition is impressive. As a food scientist myself, I truly appreciate Mia's stamp of approval."
JAMBAR stands out with a unique blend of real-food organic ingredients that provide a nutritious option without compromising on the taste buds. Each JAMBAR provides 10g of protein and 4g of fiber, with no added oils or processed sugars. Every JAMBAR contains plant-based sunflower and/or milk protein, along with real maple syrup, honey and/or juices as sweeteners. All of JAMBAR’s five flavors are certified organic, gluten-free and non-GMO. Unlike other energy bars that crumble or melt, JAMBAR is made to endure, ensuring that they remain intact and tasty whether tucked into a bento box, lunchbox or backpack pocket.
JAMBAR founder and CEO Jennifer Maxwell is at center.
About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good not only about the ingredients they put in their bodies, but also about the positive impact they can have on their local communities. JAMBARs are made in the U.S. and crafted in small batches in the company’s own state-of-the-art manufacturing facility in Northern California. A woman-owned business and a mission-based “conscious CPG brand,” JAMBAR donates 50% of after-tax profits to organizations that support music and active living. JAMBAR is available in leading grocers and specialty and athletic stores including Whole Foods, Safeway (NorCal Division), Raley’s Supermarkets, Erewhon, Mother’s Market & Kitchen, Lazy Acres, Gelson’s Markets, Earth Fare, The Fresh Market, Good Earth Natural Foods, Mollie Stone’s Markets, Nugget Market, Cambridge Naturals, United Market, Scotty’s Market, Lucky’s Market, Bon Appetit, Fleet Feet, and more.
Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
About Mia Syn, M.S., R.D.N.
Mia Syn is a nationally recognized nutrition expert and author. She has been featured by dozens of major media outlets including Cosmopolitan and SHAPE and was named one of the top registered dietitians to follow on Instagram by Women’s Health magazine. You can follow her @nutritionbymia for daily nutrition tips and easy healthy recipes.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042