OUR MISSION

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Amplify Your Brand Story

PR & Media Relations

Natural Products Public Relations & Earned Media Strategy

Compass Natural secures high-profile earned media coverage that elevates your brand’s authority, credibility, and visibility across both consumer and trade media.
As a leading natural products PR agency, we craft and distribute custom press releases through our proprietary database of over 15,000 industry leaders, then follow with targeted, relationship-driven pitching to generate additional top-tier coverage with verified journalists who write about your niche.

Our media outreach is strategic, personal, and built on decades of trust—ensuring your brand is positioned in front of the audiences that influence retail placement, consumer demand, and category leadership.

Our Proprietary Media & Industry Network Includes:

  • Consumer Media
    Healthy lifestyles editors, journalists, bloggers, podcasters, and social media influencers across major U.S. markets covering wellness, food, supplements, sustainability, and conscious living.

  • Trade Media
    Business and trade editors, journalists, podcasters, and reporters focused on natural, organic, regenerative, and specialty products, as well as food, beverage, retail, and agriculture.

  • Natural, Organic, LOHAS & Hemp Industry (B2B)
    Decision-makers across leading chain and independent retailers, distributors, brokers, manufacturers, investors, service providers, and industry organizations within the LOHAS (Lifestyles of Health and Sustainability) market.

  • Healthy Lifestyles Consumers & Early Adopters
    Highly engaged subscribers who amplify natural and organic product news through word of mouth, social sharing, and community influence.

Content Development

Brand Storytelling for Natural
& Organic CPG

We translate your brand’s unique benefits into emotional connection, clarity, and momentum through powerful, multi-channel storytelling. Our content strategies are designed to support media visibility, retail growth, thought leadership, and customer loyalty.

We develop:

  • Blogs

  • Newsletters

  • Video content

  • Custom e-blasts

  • Press and earned media assets

Every piece of content is aligned with your brand strategy, PR goals, and business development objectives, ensuring consistency across all platforms.

A paper titled 'Organic Harvest News' with articles on sustainable practices, product launch, and new product launch. Surrounding objects include a wooden megaphone, a package labeled 'Botanic Bliss', fresh lemon and lime slices, yellow flowers, and a box. Overlay graphics suggest a digital or technological theme.

Trade Show Support

Expo West, Newtopia Now, Supply Side
& Industry Event PR

Compass Natural is your strategic partner for trade show marketing and media relations, supporting every stage from pre-show planning to on-site execution and post-show momentum. We ensure your brand shows up with confidence, clarity, and measurable impact.

Our trade show support includes:

  • Clarifying your brand and product messaging

  • Building smart, targeted media and buyer outreach strategies

  • Securing journalist interviews and media meetings before show doors open

  • Driving qualified traffic to your booth

  • Supporting post-show PR and follow-up strategy

Business Development

Retail, Distributor &
Strategic Partner Growth

Compass Natural helps brands grow through strategic business development rooted in relationships, reputation, and results. We connect you to the right retail buyers, distributors, brokers, investors, and strategic partners across the natural products ecosystem.

Our hands-on, relationship-driven approach turns brand visibility into real revenue through:

  • Targeted strategic introductions

  • Pitch development and sales storytelling

  • Relationship-driven outreach and partner cultivation

Your brand story deserves to move beyond awareness—our business development strategy helps it move into accounts, partnerships, and sustained growth.