About Compass Natural
“Public relations is no longer optional. It is the engine that builds trust, fuels visibility, shapes perception, and ultimately drives retail placement, consumer demand, and long-term brand growth. Nowhere is this more important than in the natural products channel.”
— Steven Hoffman, Founder, Compass Natural Marketing
Compass Natural is the recognized PR and marketing authority for natural, organic, regenerative and better-for-you brands. As a leading CPG PR agency specializing in the natural products industry, we deliver unparalleled insight and access to the media, retailers, distributors, and industry professionals that move the market. Our deep-rooted relationships across trade and consumer media ensure your brand is seen by the audiences that matter most.
We are not generalists—we dominate this niche. Our insider advantage is built on decades of experience at the center of the natural, organic, and regenerative products ecosystem.
Our team brings over 50 combined years of PR and marketing leadership exclusively within the natural and specialty products sector. Compass Natural has successfully launched hundreds of better-for-you brands into the national spotlight through strategic public relations, thought leadership, trade media positioning, retail visibility, and compelling brand storytelling.
Accolades & Affiliations