JAMBAR Introduces Certified Organic Minis: Big Energy, Perfectly Portioned
New size offers a smaller energy option for athletes, families and snackers. Visit Booth #N1843 at Expo West for official launch.
SAN RAFAEL, Calif. (Feb. 26, 2026) — JAMBAR, the Certified Organic energy bar company founded by Jennifer Maxwell, co-creator of the original PowerBar®, is launching JAMBAR Minis. The new 1 oz-sized bars debut at Natural Products Expo West (Booth #N1843, North Hall, Level 200) to provide a flexible, smaller energy option for active consumers.
JAMBAR Minis are sold in 6-count boxes and are available in all five of the brand’s signature flavors: Musical Mango, Chocolate Cha Cha, Tropical Trio, Peanut Butter Malt Melody and Jammin’ Jazzleberry. The new line is available immediately for distributors, retailers and food service providers nationwide.
The mini bar was developed in response to growing consumer and retailer demand for flexible snacking options.
“We’ve heard consistently from families, athletes and retailers that they love JAMBAR’s ingredients and taste, but want more choices for how and when they fuel,” said Jennifer Maxwell, founder and CEO of JAMBAR. “Minis allow us to deliver organic, whole-food energy in a size that supports portion control and convenience.”
Snack-Sized Nutrition
Each 1 oz Mini contains 120 calories, putting it in the sweet spot of bridge snacks that satisfy hunger without replacing a meal. The smaller portion of carbohydrates provides a consistent dose of energy while helping to manage dramatic glucose spikes.
Consistent with the original product line, JAMBAR Minis are Certified Organic and contain ancient gluten-free grains, authentic natural sweeteners, and dried fruit or premium chocolate. Each Mini also has five grams of high quality protein, and is a great source of fiber.
Key Use Cases for JAMBAR Minis:
Convenience: Compact and durable for gym bags, pockets and purses.
Performance Fueling: Provides light, easily digestible workout fuel, ideal for endurance athletes who require smaller, more frequent energy intake before, during and after their workout.
Everyday Snacking: Sized appropriately for lunchboxes and mid-day bridge meals.
The Mini bars will also enhance JAMBAR’s extensive event sampling program, where the brand distributes more than 150,000 product samples annually across 300 sports, music and in-store events nationwide.
Expanding the Brand Vision
The launch was driven by both consumer and retailer demand. Families asked for smaller portions. Athletes wanted fuel in increments. Retailers sought a size that broadens snacking occasions and increases trial. Minis allow JAMBAR to attract new customers while serving loyal fans in new ways.
JAMBAR Minis are available now for retail and food service distribution. Visit Booth #N1843 in the North Hall at Expo West to learn more. For wholesale inquiries, contact sales@jambar.com.
About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. JAMBAR organic energy bars are made in the U.S. and crafted in small batches in the company's state-of-the-art manufacturing facility in California. A woman-owned, mission-based business, JAMBAR donates 50% of after-tax profits to organizations that support active living and music. JAMBARs are available in natural foods and grocery stores, sports specialty stores and online at Amazon.com. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
JAMBAR Accelerates Nationwide Growth Through Strategic Retail and Distribution Expansion
JAMBAR, Created by PowerBar® Co-Founder Jennifer Maxwell, Grows Mission-Driven Brand’s Presence in Jewel-Osco, Shaw’s, and Natural Retailers Nationwide
SAN RAFAEL, Calif. (Oct. 22, 2025) - JAMBAR, the artisan-crafted organic energy bar company founded by Jennifer Maxwell, creator of the original PowerBar, is significantly expanding its retail footprint across the United States. Celebrating its fifth year in business, the company announced that its bars will be available in more than 200 new store locations this month. In addition, JAMBAR announced the growth of its distribution network.
The artisanal organic energy bars created by JAMBAR, which donates 50% of after-tax profits to active living and music education nonprofits, will now be available in major markets from the Midwest to New England and across the Mid-Atlantic.
New retail partners now stocking JAMBAR in their protein and energy bar sets include:
Jewel-Osco: 82 supermarket locations throughout the greater Chicago area, and
Shaw’s: 90 supermarkets across New England.
JAMBAR is also strengthening its presence in the specialty and natural products channel with new retail partners:
MOM’s Organic Market: Serving the Mid-Atlantic region with 27 stores focused on organic and climate-friendly foods, and
Buehler’s Fresh Foods: 15 employee-owned locations across Ohio.
“We’re thrilled to see JAMBAR reaching more communities across the country,” said Jennifer Maxwell, founder and CEO of JAMBAR. “From the California coast to New England, our mission has always been to make clean, convenient, organic nutrition accessible to people who care about what they eat, how they move, and how they give back. Each new retail partnership helps us share that mission and continue fueling active, vibrant lives.”
JAMBAR delivers great-tasting, nutrient-rich energy bars made with certified organic, whole-food ingredients. The bars are crafted with no seed oils or processed sugars and contain 10g of protein, serving as an easy-to-digest fuel source for athletes and active individuals. JAMBAR offers five distinct flavors, including gluten-free and plant-based options.
Distribution Expansion
The brand’s growth also extends to its wholesale distribution network. JAMBAR is now available through new key partners, including Palko (Indiana), Quality Foods Distributing (Montana and the Northern Rockies), and KeHE Distribution Centers in Aurora, Colorado, and Philadelphia, Pennsylvania. This broadens JAMBAR’s reach to independent and natural retailers nationwide.
About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. JAMBAR organic energy bars are made in the U.S. and crafted in small batches in the company's state-of-the-art manufacturing facility in California. A woman-owned, mission-based business, JAMBAR donates 50% of after-tax profits to organizations that support active living and music. JAMBARs are available in sports specialty shops, natural foods and grocery stores, and online at Amazon.com. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
For wholesale inquiries, contact sales@jambar.com
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
JAMBAR Embraces Sports Heritage With New Wrappers
Organic Energy Bars Created by PowerBar® Co-Founder Now Feature Runners, Cyclists, Skiers, Snowboarders, Soccer Players and Surfers
SAN RAFAEL, Calif. (Aug. 20, 2025) -- Organic energy bar maker JAMBAR today unveiled new packaging that celebrates the brand’s deep roots in performance nutrition and its growing community of sports partners. Wrappers and boxes for each of the brand’s five flavors now include images of athletes: Chocolate Cha Cha has runners; Peanut Butter Malt Medley features cyclists; Jammin’ Jazzleberry includes skiers and snowboarders; Musical Mango pictures soccer players; and Tropical Trio shows surfers. Launched in 2021, JAMBAR was founded by Jennifer Maxwell, returning her to the category that she and her late husband, Brian, pioneered in 1985 when they created the original energy bar, PowerBar®.
Maxwell, a former college athlete and lifelong runner, crafted JAMBAR with a nutritional profile and commitment to real food that appeals to many athletes, who also appreciate that the bars don’t melt, crumble or freeze. JAMBARs contain ancient gluten-free grains, authentic natural sweeteners, dried fruit or premium chocolate and high-quality protein.
“So many active people - ranging from weekend warriors to professional athletes - have told us that JAMBAR is their go-to energy bar to fuel their performances and daily adventures,” said nutritionist, food scientist and JAMBAR founder Jennifer Maxwell. “The new JAMBAR packaging leans into our love of sports and our commitment to providing clean ingredients for athletes and active people.”
As part of its giveback program, JAMBAR donates 50% of after-tax profits to organizations that promote active living and music. Since its launch, JAMBAR has supported athletes and sponsored races, events and sports organizations.
JAMBAR partners with professional athletes including:
Running power couple Joe and Sage Hurta-Klecker,
Skier and Olympic Gold Medalist Jonny Moseley,
Cyclist and Gravel Hall of Fame rider Ali Tetrick,
Freestyle skier and downhill mountain bike racer Ryan McElmon, and
Runner and 2023 Stroller Mile World Record holder Neely Spence Gracey.
The company also sponsored Jimmy Conrad’s Kwik Goal FC at The Soccer Tournament in 2023 and 2024, and worked with pro surfer Tia Blanco to launch its Tropical Trio flavor in 2024.
“Jennifer Maxwell is an absolute legend in the energy bar industry, and with JAMBAR, she’s done it again,” said Olympic Gold Medalist and skier Jonny Moseley. “I’ve tried a lot of energy bars, and JAMBAR is my favorite - I really appreciate the whole food, organic ingredients and the great taste.”
JAMBAR can be found at hundreds of events and races across the country, and is the official energy bar of teams and organizations including:
Aspen Snowmass;
The Bear National Cycling Team;
The Armory;
The Big Sky Conference;
Penn Athletics and Penn Relays; and
More than 20 collegiate athletic departments, including University of Texas, University of California - Berkeley and University of Richmond.
ABOUT JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. JAMBAR organic energy bars are made in the U.S. and crafted in small batches in the company's state-of-the-art manufacturing facility in California. A woman-owned, mission-based business, JAMBAR donates 50% of after-tax profits to organizations that support active living and music. JAMBARs are available in sports specialty shops, natural foods and grocery stores, and online at Amazon.com. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
JAMBAR Named Official Energy Bar of the Big Sky Conference
FARMINGTON, Utah (Aug. 7, 2025) – Known for its organic ingredients and great taste, JAMBAR will now fuel student-athletes, coaches and fans across the Big Sky Conference as it becomes the official energy bar for the league.
JAMBAR organic energy bars are made in the U.S. and crafted in small batches in the company's state-of-the-art manufacturing facility in California. A woman-owned, mission-based business, JAMBAR donates 50% of after-tax profits to organizations that support music and active living.
“After sampling JAMBAR myself, I’m confident our student-athletes, coaches and fans will enjoy them just as much as the Big Sky team has at our office,” Commissioner Tom Wistrcill said. “This partnership brings a high-quality nutritional option to our conference championships and supports the performance and well-being of everyone involved. JAMBAR’s commitment to health, sustainability and community mirrors the values we strive to uphold in the Big Sky Conference and we’re excited to announce this partnership for the upcoming season.”
As part of this exciting partnership, student-athletes will have access to a variety of JAMBARs at every Big Sky Conference championship during the 2025-26 season.
"As a lifelong runner and former college athlete, I know firsthand how nutrition contributes to peak performance. Great taste is also key, so I created JAMBAR with only delicious, real-food, organic ingredients," said Jennifer Maxwell, creator and CEO of JAMBAR. "Our partnership with the Big Sky Conference gives us the exciting opportunity to fuel some of the country's best student-athletes, as well as the coaches and fans cheering them on."
About the Big Sky Conference
Founded in 1963, the Big Sky Conference is a NCAA Division I conference competing in the Football Championship Subdivision. The Big Sky prides itself on its “#ExperienceElevated” platform that emphasizes the unique traits and lifelong benefits that the conference and its member institutions provide to around 3,300 student-athletes each year. Conference members have won 13 NCAA championships, including seven in football by five different members as well as six of the last nine Division I men’s cross country titles by NAU. Follow the Big Sky Conference (@BigSkyConf) on X, Facebook, Instagram, Blue Sky, YouTube and TikTok for all the latest news around the league and use the hashtag #ExperienceElevated to stay connected.
About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. JAMBAR organic energy bars are made in the U.S. and crafted in small batches in the company's state-of-the-art manufacturing facility in California. A woman-owned, mission-based business, JAMBAR donates 50% of after-tax profits to organizations that support music and active living. JAMBARs are available in sports specialty shops, natural foods and grocery stores, online at Amazon.com, and through Sysco Marketplace. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
JAMBAR Organic Energy Bars Now Available Nationwide via Sysco Marketplace
Organic, Woman-Owned Brand Now Available for Foodservice Operators Across the U.S.
SAN RAFAEL, Calif. (June 4, 2025) – JAMBAR®, the organic energy bar company founded by Jennifer Maxwell, creator of the original PowerBar®, today announced that all five flavors of JAMBAR are now available through Sysco Marketplace, the digital commerce platform launched by Sysco in 2024. This expanded distribution enables JAMBAR to reach foodservice customers across the contiguous U.S.—from campus dining halls and hotel chains to corporate pantries and wellness programs.
“Now, every Sysco customer in the lower 48 can easily order JAMBARs,” said Peter Pelanek, vice president of sales at JAMBAR. “This partnership brings our certified organic, artisan-made bars to a wider audience—streamlining access and boosting brand visibility and sales.”
Sysco Marketplace connects buyers to more than 40,000 curated third-party products, complementing Sysco’s traditional broadline offerings. The platform is designed to enhance the customer experience by offering a one-stop-shop solution that supports emerging and diverse-owned brands like JAMBAR. By leveraging its scale, Sysco is able to elevate innovative suppliers and meet the evolving needs of its customers.
Born from Innovation, Fueled by Purpose
JAMBAR delivers great-tasting, nutrient-rich bars made with certified organic, whole-food ingredients—no seed oils or processed sugars. Each bar contains 10g of protein and is a good source of fiber. With five vibrant flavors—Chocolate Cha Cha, Malt Nut Melody, Jammin’ Jazzleberry, Musical Mango, and Tropical Trio—the bars include gluten-free and plant-based options, and provide easy-to-digest fuel for athletes and active individuals.
“JAMBAR was created for everyone—from kids to weekend warriors to elite athletes. Our partnership with Sysco Marketplace allows people access to healthy choices when they’re away from home,” said Maxwell, who is also a food scientist, athlete, and musician.
“By tapping into Sysco’s vast network of foodservice customers, we can now bring our clean, organic energy bars to schools, hospitals, hotels, offices, and beyond—making it easier than ever for people to access better nutrition on the go.”
Half of Profits to Music & Movement: Fueling Bodies and Communities
JAMBAR is more than just an energy bar—it’s a vehicle for positive change. As a mission-driven, woman-owned company, JAMBAR donates 50% of its after-tax profits to nonprofit organizations that support music education, performance programs, and active living initiatives across the country.
This unique business model is rooted in founder Jennifer Maxwell’s lifelong passions for both physical activity and music—two forces she believes are essential to personal and community well-being. Whether it’s funding youth music programs, sponsoring athletic events, or supporting wellness nonprofits, JAMBAR reinvests in efforts that get people moving and connecting.
About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, as well as the positive impact they can have on their local communities. JAMBARs are made in the U.S. and crafted in small batches in the company's own state-of-the-art manufacturing facility in California. JAMBARs are now available in popular sports specialty shops, leading independent natural foods and mainstream grocery stores, online at Amazon.com, and now, through Sysco Marketplace. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
JAMBAR Named Official Energy Bar for 129th Running of the Penn Relays
The partnership, secured by JMI Sports, will fuel the athletes, officials and fans with their organic energy bars, while becoming a staple in Penn Athletics' new T House powered by Quaker Fuel
PHILADELPHIA (Feb. 26, 2025) – JAMBAR, the organic energy bar company, has been named the official energy bar of the Penn Relays for the third consecutive year and a new partner of Penn Athletics. The Penn Relays is one of the most historic and prestigious track & field events in the world. The 129th Running of the Penn Relays, presented by Toyota, will take place April 24-26, 2025, at Franklin Field in Philadelphia.
As part of this exciting partnership, JAMBAR will be on-site throughout the three-day event with a dedicated booth offering product sampling and special appearances from professional runners Sage Hurta-Klecker and Joe Klecker. No strangers to the Penn Relays, the pair will engage with fans and athletes, reinforcing JAMBAR's roots in running and commitment to the sport. JAMBARs will also be sampled at key locations with athletes and coaches, including Penn Park, where athletes warm up, as well as in the Pro Athlete Lounge and Coaches' hospitality areas.
JAMBAR, founded by Jenny Maxwell, the original co-founder of PowerBar and a former collegiate and competitive runner, is dedicated to providing high-quality nutrition for athletes and active individuals. Jenny's passion for running and sports inspired JAMBAR's creation, and she continues to embody the brand's mission through her own running journey. Made with certified organic, real food ingredients, JAMBARs offer 10 grams of protein, a good source of fiber, and no seed oils or processed sugars. The company partners with over 300 sporting events annually, spanning running, biking, basketball, football, soccer, golf, surfing, skiing and snowboarding.
"We are excited to continue our support of the Penn Relays and partner with Penn Athletics," said Maxwell. "It's a natural partnership. Our great-tasting energy bars are made with real food ingredients to help athletes perform at their best. As a former collegiate runner and college sports fan, I couldn't be more proud to support Penn.”
This partnership aligns seamlessly with Penn Athletics' commitment to student-athlete nutrition through the newly launched T House powered by Quaker Fuel – a fueling station and community space for varsity athletes at Franklin Field. Student-athletes can stop in daily for pre- and post-workout snacks and nutrition education. JAMBAR will be a regular specialty item, aimed at enhancing nutrition, improving performance and promoting excitement around fueling.
"We're extremely excited that after several years of sponsoring the Penn Relays that JAMBAR has extended their support to Penn Athletics," said Alanna Wren, the T. Gibbs Kane, Jr. W'69 Director of Athletics and Recreation. "With the recently opened T House powered by Quaker Fuel, we look forward to proudly offering JAMBAR to fuel our Quakers."
This partnership was secured by JMI Sports, the exclusive multimedia rights partner of Penn Athletics and The Penn Relays.
"Every April, the best high school, college and professional athletes travel to Philadelphia from across North America and beyond to participate in the oldest and largest track & field meet in the United States," said Kevin Wakefield, Vice President, Partnerships at Penn Sports Properties. "With over 100,000 fans and 15,000 athletes attending this three-day carnival, JAMBAR's presence will enhance the event, providing a high-quality, nutritious option that aligns with the spirit of competition and excellence."
About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good not only about the ingredients they put in their bodies, but also about the positive impact they can have on their local communities. JAMBARs are made in the U.S. and crafted in small batches in the company's own state-of-the-art manufacturing facility in California. A woman-owned business and a mission-based "conscious CPG brand," JAMBAR donates 50% of after-tax profits to organizations that support music and active living. JAMBARs are now available in popular sports specialty shops, leading independent natural foods and mainstream grocery stores, and online at Amazon.com and select ecommerce retailers. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
About Penn Athletics
The University of Pennsylvania's Division of Recreation and Intercollegiate Athletics is a broad-based division comprising 33 intercollegiate teams, 35 club sport teams, and expansive intramural sport and campus recreation programs, all taking place within 22 athletics and recreational facilities. The facilities are contained within a contiguous 24-acre footprint at the eastern end of campus, commonly thought to be one of the best athletics infrastructures among urban campuses, with assets such as Franklin Field, The Palestra and Penn Park. The Penn Relays, the oldest and largest track competition held in the U.S., attracts more than 100,000 spectators and 15,000 competitors each spring.
About JMI Sports
JMI Sports is a leading media rights and venue development company that provides management of collegiate multimedia rights, sponsorship sales agency representation and project management expertise for the development of collegiate and professional sports facilities. The company serves to maximize each client's economic potential through customized initiatives, from marketing and branding solutions to facility design strategies.
JMI Sports' signature collegiate multimedia rights partnerships include the University of Kentucky, the University of Utah, UCLA, the University of Pennsylvania, the University of Pittsburgh, Harvard University, DePaul University, Columbia University, San Diego State University, University of California at San Diego, and joint-venture properties of the University of Georgia (with Learfield) and University of Notre Dame (with Legends). JMI Sports also represents multimedia rights for several conferences, including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Patriot League and the Atlantic 10, and serves as third-party sales representation for premier sports properties, venues and events including the Breeders' Cup, Rupp Arena at Central Bank Center, the Rose Bowl and the Penn Relays. JMI Sports was founded in 2006 by CEO Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres.
To learn more, please visit www.jmisports.com.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
JAMBAR Named the Official Energy Bar of World-Class Ski Resort Aspen Snowmass
SAN RAFAEL, Calif. (Jan. 7, 2025) – JAMBAR®, the artisan-made, whole food organic energy bar created by Jennifer Maxwell, inventor of the original PowerBar®, is pleased to announce it has entered into a three-year agreement as the official Energy Bar Affiliate Partner of Aspen Snowmass.
Founded in 1946, Aspen Snowmass comprises four internationally renowned mountain resorts that have played host to numerous international ski championships. JAMBARs will now be sold at over 18 points-of-sale across Aspen’s four mountain resorts in Colorado, including Aspen Mountain, Aspen Highlands, Buttermilk and Snowmass. Popular with skiers, snowboarders and outdoor enthusiasts, JAMBAR is being strategically placed at all mountain dining areas and highly trafficked Four Mountain Sports ski/ride rental locations at the base of each mountain.
JAMBAR will support this partnership by hosting more than 16 sampling days each season at the base of Aspen Snowmass’s four mountain resorts, working with celebrity athletes and others to generate excitement and brand awareness of its energy bars. JAMBAR is excited to interact with skiers and snowboarders visiting Aspen Snowmass each season about the value of balanced nutrition and organically produced, real food options, as JAMBAR sources the cleanest ingredients for its certified organic energy bars.
Based in California, JAMBAR makes delicious energy bars for active people, athletes and people looking for a quick satiating snack.
JAMBAR partners with more than 300 sports events each year across skiing, snowboarding, mountain/road biking, running, football, soccer and surfing. A woman-owned company, JAMBAR donates 50% of after-tax profits to organizations that support music and active living. Each bar is made with all natural, certified organic, whole food ingredients. A good source of protein and fiber (each bar contains 10g of protein), JAMBARs taste great and are easy to digest, and they contain no seed oils or processed sugars. JAMBARs are available in five unique flavors, including Chocolate Cha Cha, Malt Nut Melody, Jammin’ Jazzleberry, Musical Mango and Tropical Trio, with gluten-free and plant-based, vegan options available. The bars are perfect for a quick pick-me-up on the mountain as they don’t break, crumble, melt or freeze.
Over the course of the Affiliate Partner agreement, JAMBAR also will be featured as the official Partner of four of the biggest annual events hosted by Aspen Snowmass, including:
Summit for Life – Summit for Life is an uphill race where over 300 athletes climb the 3,627 vertical feet to the top of Aspen Mountain. Athletes can hike, skin or snowshoe to the top to promote organ, eye, and tissue donation. There are awards for the top athletes and biggest fundraisers in a number of categories, plus a post-race party at the top of the mountain.
Highlands Inferno – The Highlands Inferno race is hosted by the Aspen Highlands Ski Patrol. Aspen Highlands is a ski area in Colorado known for its steep terrain. The area includes Highland Bowl, a 270-acre powder playground with a summit of 12,392 feet. The bowl is considered a rite of passage for skiers, as it requires a 30- to 40-minute hike to reach the top.
Battle in the Bowl – Held at Aspen Highlands on the challenging terrain of the Highland Bowl, Battle of the Bowl is a competition where skiers race down a demanding course with multiple runs through the bowl's steep terrain, essentially testing their skills against each other.
Audi Power of 4 Race Series – The Audi Power of Four Race Series is a premier endurance race series utilizing the unique and varied terrain of each of Aspen Snowmass’s four mountains. Each race is designed to test the limits and skills of both elite and recreational athletes.
“JAMBAR was made for everyone, including kids and adults. Using organic whole food ingredients, produced without the use of toxic synthetic pesticides, I formulated JAMBARs to provide complete protein and optimal nutrition for weekend warriors and elite athletes alike,” says Jennifer Maxwell, food scientist, long-distance runner, mom and founder of JAMBAR. “The brand partnership with Aspen Snowmass is certainly a summit in our company’s growth.”
About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good not only about the ingredients they put in their bodies, but also about the positive impact they can have on their local communities. JAMBARs are made in the U.S. and crafted in small batches in the company’s own state-of-the-art manufacturing facility in California. A woman-owned business and a mission-based “conscious CPG brand,” JAMBAR donates 50% of after-tax profits to organizations that support music and active living. JAMBARs are now available in popular sports specialty shops, leading independent natural foods and mainstream grocery stores, and online at Amazon.com and select ecommerce retailers. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
The Armory Selects JAMBAR as Official Energy Bar for Second Year in a Row
SAN RAFAEL, Calif. (Nov. 14, 2024) – Popular West Coast energy bar maker JAMBAR has announced that, for the second consecutive year, the brand will sponsor the JAMBAR Coaches Hall of Fame Invitational at the Nike Track & Field Center at The Armory in New York City. As the maker of the official energy bar for the event, set for Dec. 21, 2024, JAMBAR will be onsite to provide its energy bars to runners and to engage with the 200+ attending coaches and 3,000+ runners.
“The Armory is thrilled to have JAMBAR supporting our next track season. The brand has been such a pivotal partner over the past year and JAMBAR organic energy bars are the perfect nutritious snack for our athletes, coaches and spectators,” said Rita Finkel, co-president of The Armory Foundation.
Recognized as the fastest track in the world, The Armory is home to more records than any other facility. Each year, The Armory hosts more than 100 track and field competitions and hundreds of training sessions, welcoming more than 300,000 visitors. JAMBAR will be an official sponsor for the 2024-25 season along with other major partners including Nike, Columbia University Irving Medical Center and KPMG.
“It’s great to be in partnership with JAMBAR once again for this upcoming indoor season,” said Jonathan Schindel, co-president of The Armory Foundation. “They are a wonderful partner and have a terrific product for the thousands of athletes of all levels that visit The Armory and will have a huge impact at this year’s JAMBAR Coaches Hall of Fame Invitational on Dec. 21.”
The Armory has been a special place for many pro runners including JAMBAR-sponsored athletes Sage Hurta-Klecker and Joe Klecker, who have both previously raced at The Armory. Sage, who ran in this year’s Olympic Trials, will make an appearance at the JAMBAR Coaches Hall of Fame Invitational in December to represent JAMBAR and to cheer on thousands of young runners. Earlier this year, Sage competed at The Armory in the 1000m, 1500m and mile races. Says Sage: “The Armory is one of my favorite venues and like a second home. It’s so great to see JAMBAR and The Armory in partnership – it’s really the perfect energy bar for athletes pre and post race.” Sage will be at the JAMBAR booth during the Invitational and also will help distribute awards at the end of the races.
About The Armory
The Armory Foundation is a New York City nonprofit institution, with the mission of “Keeping Everyone on Track.” Each season, The Armory – the proud home of the Nike Track & Field Center – produces the Millrose Games, hosts more than 100 track and field meets and welcomes more than 300,000 visitors. Among its many youth sports and educational programs, including the acclaimed Armory College Prep program, The Armory runs the leading collegiate indoor track meets with the Dr. Sander Scorcher and the HBCU Showcase sponsored by KPMG. Additionally, The Armory hosts the largest high school indoor track meets with the Hispanic Games, the JAMBAR Coaches Hall of Fame Invitational, the Chocolate Milk Officials Hall of Fame Invitational, and the U.S. Marines Corps Holiday Classic. The Armory runs the CUIMC Team Relay Marathon, which is the world’s largest indoor marathon relay. The Armory is also the home to the National Track & Field Hall of Fame and dozens of very large education-focused events. For more information, visit Armory.NYC and ArmoryTrack.org.
About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good not only about the ingredients they put in their bodies, but also about the positive impact they can have on their local communities. JAMBARs are made in the U.S. and crafted in small batches in the company’s own state-of-the-art manufacturing facility in Northern California. A woman-owned business and a mission-based “conscious CPG brand,” JAMBAR donates 50% of after-tax profits to organizations that support music and active living. JAMBAR is now available in popular run shops in the East including TC Run Co, Mill City Running, Austin Jarrow, Runner’s Retreat, PR Run & Walk and select Fleet Feets, as well as 150+ national and independent retailers including Winn Dixie, ShopRite, The Fresh Market, Fairway Market, PSK Superfoodtown and A Matter of Health. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
JAMBAR Featured on CBS by Top Nutritionist as ‘Best Healthy Back to School Snack’
Renowned nutrition expert Mia Syn, M.S., R.D.N., highlights the balanced, organic whole food attributes of JAMBARs on CBS San Diego
SAN RAFAEL, Calif. (Sept 29, 2024) – Mia Syn, a national on-air nutrition expert and one of the most recognized and trusted young dietitians in the country, featured JAMBAR as a “Healthy Back to School Snack” in the Aug. 23 airing on CBS San Diego. Syn has more TV appearances than any other young nutritionist in the country and has helped millions of viewers, readers and clients learn and implement healthier, sustainable eating habits.
"As a registered dietitian, I look for organic snacks like JAMBAR that are made with real food ingredients and offer a balance of protein and fiber to help keep kids from preschool through college satisfied and fueled between meals,” says Syn, M.S., R.D.N. “JAMBARs are delicious and don’t crumble or melt so they are perfect to toss in backpacks for lunch and snacks before or after sports. The Chocolate Cha Cha flavor is especially great for nut-free schools.”
Registered dietitian nutritionist Mia Syn
JAMBAR founder, food scientist and mother of six Jenny Maxwell estimates she’s made about 28,000 school lunches over the last two decades. So when parents tuck her JAMBAR energy bars into their kids’ backpacks, she knows they’ll fuel the school day in the most delicious and nutritious way possible.
"Having a nutrition expert like Mia recognize JAMBARs as some of the healthiest and most delicious snacks out there for kids is quite an accolade," says Maxwell. "Her advocacy for evidence-based nutrition is impressive. As a food scientist myself, I truly appreciate Mia's stamp of approval."
JAMBAR stands out with a unique blend of real-food organic ingredients that provide a nutritious option without compromising on the taste buds. Each JAMBAR provides 10g of protein and 4g of fiber, with no added oils or processed sugars. Every JAMBAR contains plant-based sunflower and/or milk protein, along with real maple syrup, honey and/or juices as sweeteners. All of JAMBAR’s five flavors are certified organic, gluten-free and non-GMO. Unlike other energy bars that crumble or melt, JAMBAR is made to endure, ensuring that they remain intact and tasty whether tucked into a bento box, lunchbox or backpack pocket.
JAMBAR founder and CEO Jennifer Maxwell is at center.
About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good not only about the ingredients they put in their bodies, but also about the positive impact they can have on their local communities. JAMBARs are made in the U.S. and crafted in small batches in the company’s own state-of-the-art manufacturing facility in Northern California. A woman-owned business and a mission-based “conscious CPG brand,” JAMBAR donates 50% of after-tax profits to organizations that support music and active living. JAMBAR is available in leading grocers and specialty and athletic stores including Whole Foods, Safeway (NorCal Division), Raley’s Supermarkets, Erewhon, Mother’s Market & Kitchen, Lazy Acres, Gelson’s Markets, Earth Fare, The Fresh Market, Good Earth Natural Foods, Mollie Stone’s Markets, Nugget Market, Cambridge Naturals, United Market, Scotty’s Market, Lucky’s Market, Bon Appetit, Fleet Feet, and more.
Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
About Mia Syn, M.S., R.D.N.
Mia Syn is a nationally recognized nutrition expert and author. She has been featured by dozens of major media outlets including Cosmopolitan and SHAPE and was named one of the top registered dietitians to follow on Instagram by Women’s Health magazine. You can follow her @nutritionbymia for daily nutrition tips and easy healthy recipes.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
JAMBAR Organic Artisan Energy Bars Now Available in Select California and Hawaii Whole Foods Market Stores
In keeping with Whole Foods Market’s mission of giving back to the community, JAMBAR donates 50% of after-tax profits to local music and active-living organizations
SAN RAFAEL, Calif. (June 19, 2024) – JAMBAR®, the artisan-made organic energy bar company launched in 2021 by PowerBar® co-founder Jennifer Maxwell, continues to expand its nationwide retail footprint. JAMBARs will now be carried in select Whole Foods Market stores in Northern California, Southern California and Hawaii.
“JAMBAR is excited to be a part of the Whole Foods Market family. These organic energy bars not only meet Whole Foods Market’s high-quality standards, but they’re also delicious,” said JAMBAR founder and CEO Jennifer Maxwell. “Our company’s dedication to organic food and farming, along with its commitment to giving back, makes JAMBAR a natural addition to Whole Foods Market shelves,” she added.
Maxwell and her late husband, Brian, essentially created the energy bar category when they launched the original PowerBar in 1985. More than three decades later, Maxwell had a new vision. She put the KitchenAid mixer she used for the first PowerBars back to work, blending the highest-quality, most innovative organic ingredients into a new type of whole food energy bar.
The result is JAMBAR. Whole Foods Market will offer four flavors of JAMBAR – Malt Nut Melody, Musical Mango, Chocolate Cha Cha and Jammin’ Jazzleberry. JAMBARs are made with organic, gluten-free ancient grains, berries, fruit, nuts, fair-trade chocolate, proteins from sunflowers and organic dairy, and pure syrup, juices and honey as sweeteners. The Musical Mango and Jammin’ Jazzleberry varieties are 100% vegan and suitable for plant-based diets. All JAMBARs contain 10g of premium quality protein.
JAMBARs are made in the U.S. and crafted in small batches in the company’s own state-of-the-art manufacturing facility in Northern California. A woman-owned business and a mission-based “conscious CPG brand,” JAMBAR donates 50% of after-tax profits to organizations that support music and active living. Runner’s World named JAMBAR the Best Protein Bar for runners in 2022 and also recognized JAMBAR with its 2023 Fitness Nutrition Award.
JAMBAR is distributed by leading natural and specialty foods distributors, including UNFI and KEHE. For wholesale inquiries, contact jammin@jambar.com, 877-JAMBARZ.
About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good not only about the ingredients they put in their bodies, but also about the positive impact they can have on their local communities. A mission-based brand, JAMBAR donates 50% of after-tax profits to organizations that support music and active living. Runner’s World named JAMBAR the Best Protein Bar for runners in 2022 and also recognized JAMBAR with its 2023 Fitness Nutrition Award.
Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042