Survey Says: 80 Percent of Shoppers Prefer Independent Stores to Online
Photo by Pexels
Source: For Presence Marketing Newsletter, March 2018
Author: Steven Hoffman
Independent grocers remain well positioned to compete with larger chains and online grocery alternatives in today’s price sensitive retail environment, according to the 2018 National Grocery Shoppers Survey conducted by the National Grocers Association (NGA).
According to the survey published in February 2018, 64 percent of independent shoppers are very or extremely satisfied with their local supermarket, and 80 percent of shoppers prefer their local store to an online alternative. Additionally, independent grocers are strongly associated with friendly employees, quality meats and produce, and easy-to-navigate layout, NGA reported.
“There’s no doubt that the supermarket industry is rapidly changing, either because of the growth of e-commerce or the explosion of new formats, along with shifting consumer trends. However, independent grocers are nimble enough to quickly overcome obstacles and with strong ties to their communities, they know what consumers want and need,” said Peter Larkin, president and CEO of NGA in a release.
The National Survey of Grocery Shoppers was conducted online within the U.S. by The Harris Poll on behalf of NGA among 3,008 adults, 18 and over between November 13 and December 8, 2017, using a sample from The Harris Poll Panel who self identified themselves as independent shoppers. Additional analytics were derived from Nielsen’s panel-based Independent Grocer shopper database of 44,000 consumers. Loyal independent shoppers are those that spend 50% or more of their reported shopping at an independent grocery store.
“In today’s omni-channel retail environment, independent grocers maintain a unique and strong connection with their shoppers,” said Jeanne Danubio, EVP of Retail Lead Markets at Nielsen. “Complementing the findings of this year’s survey, Nielsen’s new independent buyer group panel data shows that a loyal independent grocery shopper spends more than 40% more in grocery than the average shopper. It will be critical for independent grocers to maintain the quality and personal connections that keep these valuable consumers coming back to the independent store,” Danubio added.
“While there has always been an element of whistling-past-the-graveyard reverence to industry pronouncements about independents, it will always be true that a strong, well-run, well-merchandised and technically savvy local operator can effectively compete with big chains and online giants. Supermarket chains and online merchants may seek to replicate personalization using their loyalty program data and algorithms, but independent grocers offer the real thing,” note the editors of Food Dive.
Among the survey’s key findings:
E-Commerce: Of those who shop for groceries online, 68 percent do it in addition to shopping in stores, with 75 percent of their purchases made at the store. NGA said convenience is the main impetus for shopping for groceries online, while the biggest obstacles to online grocery shopping are the consumers' need to see the actual physical items and their concerns about freshness. In addition, only 11 percent of those surveyed shop online, and they prefer home delivery to store pickup by a wide margin, 76 percent to 39 percent. Of products bought online, packaged food products are the most commonly purchased. General merchandise and health and beauty care items rank second, followed by cleaning products. Also, 27 percent of shoppers surveyed said they would increase their online grocery shopping over the next five years.
Health and Wellness: According to the NGA survey, 63 percent of independent grocery shoppers expect grocery stores to support their healthier lifestyles, and provide more help with cooking instructions, reading nutritional labels, and guidance on foods with good nutritional value. When considering where to shop, these shoppers value low prices, quality meats and produce, friendly staff, cleanliness, and locally grown produce. Shoppers were almost split on where healthy foods should be displayed, with 58 percent saying that healthy food alternatives should be shelved alongside other food items, compared to 42 percent who think healthy food should be in its own section, separate from main aisles.
Areas Shoppers Value Most: When considering where to shop for groceries, independent shoppers value low prices, quality meats and produce, friendly staff, cleanliness, and offering locally grown produce and other packaged goods. Almost 7 in 10 shoppers (67%) have no plans to switch from their independent store.
Areas of Needed Improvement: The survey noted that independent supermarket operators need to upgrade their technology offerings, including improving their website usability, with consistent pricing online and offline, the same products online and in-store, and providing an easy-to-use smart phone app.
Betsy’s Best Has Gone Coconuts!
FOR IMMEDIATE RELEASE
With the introduction of Toasted Coconut Cashew Butter with Chia Seeds, Betsy’s Best® Gourmet Nut & Seed Butters adds an exciting new flavor to its line of premium, non-GMO, superfood nut and seed butters.
Naples, FL (Feb. 1, 2018) – Coconut has become a lasting trend, and for good reason. It’s delicious and nutritious – and even more so as its tropical flavor blends delightfully with cashews, pink Himalayan sea salt and chia seeds in Betsy’s Best Toasted Coconut Cashew Butter with Chia Seeds, the newest flavor offering from Betsy’s Best® Gourmet Nut & Seed Butters.
Betsy's Best will release its new nut butter on Amazon before introducing it at the world’s largest natural, organic and healthy products event, Natural Products Expo West, March 8-11, 2018, in Anaheim, CA. Betsy’s Best Toasted Coconut Cashew Butter will be available in 12 oz. jars.
For a limited time only Save 33% OFF your Betsy's Best Toasted Coconut Cashew order on Amazon and Amazon Prime! Enter code COCOCASH at checkout, offer expires end of day Feb. 5, 2018.
Not Your Average Toast Topper
Made with cashews, toasted coconut and chia seeds and NO artificial flavors, colors, GMOs or high fructose corn syrup, the new flavor is suitable for vegans and is sure to be a hit among nut butter fans. Like Betsy’s Best’s other products, the company’s fifth product introduction boasts the same sweet and salty balance that fans across the country rave about and retailers are stocking up on.
“I live in Southwest Florida where coconut trees are everywhere,” says Betsy, who, inspired by her family, developed the recipes for all Betsy’s Best products. “I have always loved the flavor of coconut, and it is a perfect compliment to a roasted cashew. The toasted coconut adds another dimension of texture and flavor along with the light crunch of chia seeds. This is a decadent yet healthful experience, and a flavor profile like no other butter I have created.”
Where Superfoods Meet Gourmet Tastes
A Registered and Licensed Dietitian with a background in clinical nutrition therapy, Certified Diabetes Educator, mother, fitness trainer and former Miss Indiana, Betsy Opyt is on a mission to help people eat healthier. As a result Betsy’s unique products are made from the finest whole food ingredients that are not only delicious but also nutritious…and fun.
Betsy’s innovative and delicious spreads – Almond Butter with cinnamon, Cashew Butter with chia seeds, Sunflower Seed Butter with organic honey, and Peanut Butter with a hint of pink Himalayan salt – are packed with good-for-you superfoods that are free from partially hydrogenated soybean oil, high fructose corn syrup and palm oil – a controversial ingredient often found in other natural and conventional nut butter brands.
Betsy’s Best Gourmet Cashew Butter with Cardamom & Chia Seeds was recognized as a NEXTY Award Finalist at Natural Products Expo East in September 2017. Also, Betsy was recently a featured speaker at ShiftCon, a leading healthy lifestyles bloggers and new media conference. For more than 60 hand crafted recipes and to learn more about Betsy’s Best, visit www.BetsysBest.com and connect on social media.
About Betsy’s Best
Betsy's Best®, based in Naples, FL, was founded in 2012 by Betsy Opyt. Betsy’s Best Gourmet Nut & Seed Butters are available online at www.BetsysBest.com, on Amazon Prime, and in nearly 2,000 stores in 39 states, including Kroger, Wegmans, Whole Foods Market (Florida), Bristol Farms, Ingles Markets, Vons, Ralph’s, Lowe’s, City Market, King Soopers, Fred Meyer and others; and through leading natural and specialty food products distributors. For wholesale inquiries contact info@BetsysBest.com, tel 888.685.8292. Betsy's Best is the initial offering of Healthy Concepts Food Company, LLC.
Visit Betsy’s Best Gourmet Nut & Seed Butters, Booth N1301, at Natural Products Expo West, the world’s largest natural, organic and healthy products trade exposition, March 8-11, 2018, Anaheim Convention Center, Anaheim, CA.
Contact
Steven Hoffman, steve@compassnaturalmarketing.com, tel 303.807.1042
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World's Oceans Rise to Highest Temperatures Ever Recorded
Photo by Compass Natural
Source: For Presence Marketing Newsletter, February 2018
Author: Steven Hoffman
We all know what’s happening and no amount of denial or the squelching of science can alter the facts. Climate change is real, and it is either being caused by or exacerbated by the activities of humankind. Through our extraction and consumption of energy, housing and transportation, manufacturing practices, and how we produce our food and fiber, we are releasing massive amounts of carbon into the atmosphere, where it is heating the land…and the oceans.
We are certainly seeing the results on land, with increasing occurrences of major storms, hurricanes, wildfires, floods and mudslides, and a rash of other extreme weather events that are having its costs in human lives and in billions of dollars.
Now, a team of scientists from the Chinese Academy of Sciences’ Institute of Atmospheric Physics found that the upper 2,000 meters of the world’s oceans were far warmer in 2017 than the previous hottest year ever recorded in 2015. Analyzing ocean data collected over the past 50 years, a clear trend is emerging, say the researchers. All the world’s oceans are getting steadily warmer, with 2017 recorded as the hottest yet. And while the atmospheric temperature is more susceptible to year-to-year fluctuations, the ocean data shows the consistency with which planet Earth is heating up, the researchers claim.
The findings come on the heels of research conducted by the Global Carbon Project, a group of 76 scientists in 15 countries. Their findings, presented to the United Nations in November 2017, showed that greenhouse gas levels in the atmosphere have also risen to a record high in 2017, and they are still rising.
“The long-term warming trend driven by human activities continued unabated. The high ocean temperatures in recent years have occurred as greenhouse gas levels in the atmosphere have also risen, reaching record highs in 2017,” said the Chinese researchers in a report published in the upcoming March 2018 edition of Advances in Atmospheric Sciences.
“The ocean heat records are so impressive because they’re absolutely on a steady warming trend,” Robert Anderson, a geochemist at Columbia University, told VICE News. “People who point to pauses in global warming haven’t looked at the warming of the oceans.”
The Soil Solution
To cool the oceans, we must regenerate the earth, and in particular, the way we produce our food and fiber.
In addition to the disturbing ocean warming trends, industrial agriculture practices are contaminating our oceans with synthetic pesticides and nitrogen fertilizer runoff, leading to expanding dead zones. On top of that, unabated carbon emissions in the atmosphere are acidifying earth’s oceans, which threatens coral reefs, as well as the ocean’s phytoplankton populations – microscopic but critically important species that provide two-thirds of the planet’s oxygen, says John Roulac, founder of Nutiva and an outspoken advocate of regenerative agriculture, in a January 2017 EcoWatch commentary titled “Spaceship Earth, Your Main Oxygen Systems Are Collapsing.”
“At the current trajectory, in just a few decades there won't be much left alive in our oceans as the phytoplankton dies—all because of how we grow our food,” said Roulac. “If we don't immediately deal with the number one ‘enviro’ issue of the day, ocean acidification, humanity will not be around in 2100 to observe rising temperatures or oceans lapping over Wall Street and Silicon Valley. The good news is that we can cool both the planet and the seawater, while removing excess carbon from the sea, by regenerative agriculture—a solution literally under our feet!” Roulac added.
According to research from the Rodale Institute and others, the benefit of regenerative agriculture – where the focus is on building healthy, biologically active soils through the use of cover crops, multispecies livestock, crop diversity, and no-till or low-till agriculture, is that it can effectively draw carbon out of the atmosphere and put it back where it belongs: in healthy organic soils.
In fact, says Rodale, which has conducted more than 30 years of ongoing field research, regenerative, organic farming practices and improved forestry, pasture and land management can move agriculture from one of today’s primary sources of global warming and carbon pollution to a potential carbon sink powerful enough to sequester 100 percent of the world’s current annual CO2 emissions.
Yes, you read that correctly: “100 percent of the world’s current annual CO2 emissions.”
"Simply put, recent data from farming systems and pasture trials around the globe show that we could sequester more than 100 percent of current annual CO2 emissions with a switch to widely available and inexpensive organic management practices, which we term 'regenerative organic agriculture,'" Rodale’s research team reported. These practices work to maximize carbon fixation while minimizing the loss of that carbon once returned to the soil, reversing the greenhouse effect."
Or, as the Wall Street Journal reported, “Organic practices could counteract the world's yearly carbon dioxide output while producing the same amount of food as conventional farming.”
The natural and organic products industry has always been at the vanguard of sustainable food and agriculture innovation and environmental and social responsibility. Now, we can take our leadership one step further and in a very meaningful way. We have the opportunity to change not just food but business. Today we must not only sustain, we must repair and regenerate to slow and reverse climate change, a very real and existential threat to humanity and all our four-legged, winged, finned and otherwise living relatives. We owe it to the world to take the lead.
Learn More About Regenerative Food and Agriculture
· Regeneration International, an excellent and comprehensive clearinghouse of news, research, resources and information focused on regenerative food and agriculture, www.regenerationinternational.org
· Rodale Institute, the leading on-farm research and education organization, based in Emmaus, PA, www.rodaleinstitute.org
· Regenerative Organic Certified Label, established in 2017 by leading brands including Patagonia, Dr. Bronner’s and others and administered by NSF International, the Regenerative Organic Certified label builds on the standards set by the USDA organic label with an emphasis on soil quality and social fairness, https://rodaleinstitute.org/regenerativeorganic/
· Climate Collaborative, leveraging the power of the natural products industry to reverse climate change, http://www.climatecollaborative.com
· Natural Products Expo West Climate Day, March 7, 2018, join industry leaders for Climate Day 2018 at Natural Products Expo West.
· Soil Not Oil, international agro-ecological and environmental conference, Sept. 9-11, 2018, San Francisco, CA, http://soilnotoilcoalition.org
· Regenerative Earth Summit, the premier gathering of leaders in regenerative food, farming and fashion for climate action, Dec. 4-6, 2018, Boulder, CO, www.regenerativeearthsummit.org
Hemp Note:
Nearly three-dozen states have passed legislation in recent years allowing research or commercial production of industrial hemp, the non-psychoactive cousin to marijuana. From “CBD” herbal extract products now being sold in a growing number of natural products stores to food, fiber, cosmetics, textiles, paper, animal feed and construction materials, industrial hemp sales totaled $688 million in 2016, led by hemp food, body care and CBD products. Learn about the world of industrial hemp at the 5th Annual NoCo Hemp Expo, April 6-7, 2018, in Loveland, CO. Colorado has become an epicenter of the industry hemp industry, and NoCo5 will draw 5,000 – 7,000 visitors and nearly 150 exhibits, making it literally the world’s largest trade show dedicated to industrial hemp. Disclosure: yours truly is involved in promoting NoCo5, but I will tell you, it is an exciting, emerging market, and it looks to the natural products industrial as a model for its aspirations for success. Learn more at www.nocohempexpo.com.
EcoFarm Note:
I am freshly back from EcoFarm, one of the most refreshing gatherings of organic producers held annually at the incredibly scenic Asilomar State Park in Pacific Grove, CA. Drawing more than 1,000 attendees, the focus of the 38th annual EcoFarm conference was on regenerative agriculture and building healthy soils. Take note it is a farmer’s conference, but with a focus on the issues and how to grow organic, it provides a wealth of information among a community well rooted in building healthy soils and supplying America’s fruits, vegetables, meat dairy, grains and other crops. The Monterey Herald gave it a great review. With concerns about the aging of America’s farmers, I can tell you where the young farmers are. They are dedicated to organic and drawn to EcoFarm. Check it out next year, if only to regenerate yourself. Visit www.eco-farm.org.
Photo: Sunset, Pacific Grove, CA; Steven Hoffman
New for 2018: Nature’s Answer® Elderberry Sambucus Mega Gummies 7X Pack a Powerful Antioxidant Punch*
Combining taste and efficacy, Nature’s Answer Sambucus Mega Gummies 7X provides seven times more black elderberries than other leading brands*.
Hauppauge, NY (January 23, 2018) – Nature’s Answer has done it again. The company that created a way to assure you of the quality of herbal supplements with its unique Advanced Botanical Fingerprint Technology™ has created the first Sambucus Black Elderberry gummies that provide real antioxidant nutrition*.
“Until now all Elderberry gummies were missing one important thing,” said Nature’s Answer VP Brand Manager Steve Marada. “They just didn’t deliver the nutritional ingredients people need, no matter how good they tasted. At Nature’s Answer, we wouldn’t make a chewable gummy supplement until we could make one that not only tasted great, but is a truly efficacious dietary supplement.”
Nature’s Answer Sambucus Mega Gummies 7X is a breakthrough in nutritional supplements. Each gummy is packed with over ¼ cup (40 grams) of fresh Black Elderberries (Sambucus nigra), an antioxidant-rich fruit traditionally used to support a healthy immune system*. In fact, Black Elderberries have more than twice the naturally occurring antioxidants of blueberries, and more antioxidants than cranberries and other berries**.
Nature’s Answer is not the only one who thinks it’s a breakthrough. Nature’s Answer Sambucus Mega Gummies 7X was recognized by Better Nutrition Magazine with its 2017 year-end “Best of Supplements” Award for Immune Health.
And you can also feel good knowing that Nature’s Answer Sambucus Mega Gummies 7X is completely Gluten Free, Alcohol Free, Gelatin Free, Vegan, Non GMO, contains no artificial preservatives, and made to our rigorous standards.
Nature’s Answer products are available at leading natural and healthy products retailers nationwide. Visit NaturesAnswer.com. For wholesale inquiries contact 800.439.2324, info@naturesanswer.com.
About Nature’s Answer Advanced Botanical Fingerprint Technology™
Nature’s Answer Advanced Botanical Fingerprint Technology™ assures the quality of the botanical ingredients in every Nature’s Answer product. By creating one of the most comprehensive collections of plant specimens in the world and identifying each plant's distinctive botanical fingerprint, Nature’s Answer compares and analyzes the quality and purity of every incoming botanical used to formulate its products, ensuring that every Nature’s Answer product is made from the purest, highest-quality botanical ingredients available.
About Nature’s Answer®
Founded in 1972 by Frank D’Amelio, Sr., along with his wife Josephine, Nature’s Answer is one of the largest family owned and operated manufacturers of nutritional supplements in North America. Today, Nature's Answer continues to combine the best of traditional herbal remedies, vitamins and minerals with innovative scientific techniques and phytopharmaceutical manufacturing to deliver supplements of the finest quality and value for the entire family. Visit NaturesAnswer.com.
Visit Nature’s Answer at Natural Products Expo West, the world’s largest natural and organic products trade exposition, March 9-11, 2018, Booth #4331, Anaheim Convention Center, Anaheim, CA.
Contact
Steven Hoffman, tel 303.807.1042, steve@compassnaturalmarketing.com
Steve Marada, VP Brand Manager, Nature’s Answer, 800.439.2324
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
** Source: D. Charlebois, 2007, https://pdfs.semanticscholar.org/2112/2dacc580b35bcd6926b0a388151e7fa809c9.pdf
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What the Flock? USDA Seeks to Kill Organic Animal Welfare Rule
Photo by Wikimedia Commons
Source: Presence Marketing Newsletter, January 2018
Author: Steven Hoffman
December 21, 2017
After repeatedly delaying implementation of an Obama-era rule that would have required organic egg producers to provide actual outdoor access for their hens, USDA announced in mid-December it plans to withdraw the new organic animal welfare rule altogether.
Originally approved in January 2017 by President Obama in his final days in office, the organic animal welfare standards, known as the Organic Livestock and Poultry Practices rule (OLPP), would have prohibited enclosed “porches” in large-scale organic poultry houses in favor of real outdoor access for the birds. The new rule would have established minimum indoor space for the birds, as well.
USDA acted under pressure from large-scale pork and other livestock producers, who are threatened by any federal regulations regarding animal welfare, as well as a small handful of “industrial scale” organic egg producers. According to the USDA, at least 50 percent of the eggs currently sold as organic come from industrial-scale producers like Mississippi-based Cal-Maine, which houses up to 200,000 hens in a single, multistory aviary with porches, reported AgWeek in November 2016.
The fact that half of all certified organic eggs sold come from industrial-sized poultry houses with no real outdoor access for the hens is a situation that angers hundreds of other organic egg producers that do provide outdoor access for their birds. George Siemon, CEO of Organic Valley, requires its egg producers to provide outdoor space for its hens, saying it’s what consumers want and that it is a fundamental part of organic agriculture. “It needs to be a whole system that features the bird’s basic needs, and there’s no doubt that a hen wants to be outside scratching in the ground,” he told National Public Radio in support of the rule.
One organic activist group, the Cornucopia Institute, has even put together an "Organic Egg Scorecard" that rates different organic suppliers based on how closely they're aligned with Cornucopia's vision of humane, pasture-based organic egg production.
USDA: “Not Our Job”
In an announcement published in the Federal Register on December 19, 2017, USDA claimed the rule in question “would exceed USDA’s statutory authority,” which it says is limited to health care practices. “Withdrawal of the OLPP also is independently justified based upon USDA’s revised assessments of its benefits and burdens and USDA’s view of sound regulatory policy,” a department spokesperson said in a statement.
Dismayed by USDA’s decision, the Organic Trade Association (OTA) said in a statement, “This groundless step by USDA is being taken against a backdrop of nearly universal support among the organic businesses, and consumers for the fully vetted rules that USDA has now rejected. It is against this overwhelming public input that USDA ignores growing consumer demands for food transparency. Consumers trust that the Organic seal stands for a meaningful difference in production practices. It makes no sense that the Trump Administration would pursue actions that could damage a marketplace that is giving American farmers a profitable alternative, creating jobs, and improving the economies of our rural areas. Most striking is the administration’s continued confusion that organic standards are mandatory rather than voluntary. Farmers, ranchers and businesses choose to be in the organic marketplace, and Congress intended that industry and consumers work together to develop organic standards. This action undermines that goal.”
OTA originally filed a lawsuit against USDA in September 2017 to force implementation of the animal welfare rule. After learning of USDA’s decision to withdraw the rule, it took again to the courts to uphold organic standards. “In anticipation of the USDA’s continued attempts to kill this regulation, the Organic Trade Association last Friday filed an amended complaint in Federal Court. We will continue our fight to uphold organic standards, that this Administration continues to willfully ignore by repeatedly delaying this fully vetted and final voluntary organic standard, and now proposing to withdraw it. We will see the department in court and are confident that we will prevail on this important issue for the organic sector, OTA said."
Could OTA’s Lawsuit Backfire?
Max Goldberg, publisher of Organic Insider, cautions, however, that OTA’s lawsuit could backfire. If the lawsuit fails, “USDA might feel that is has strong legal ground to rescind previously enacted organic regulations, which has the potential to completely dismantle the entire organic industry,” Goldberg warned. “This all comes down to how an administration wants to interpret OFPA (the Organic Food Production Act). Does it want to interpret OFPA literally and not create any new regulations? Or does it want to interpret OFPA broadly and use it to create regulations that move the organic industry forward? With the Trump administration, it is definitely the former, not the latter,” he wrote.
The organic industry’s success reflects consumers’ increasing demand for transparency in how their food is produced and their support of humane treatment of farm animals, said a coalition of animal welfare groups in an August 2017 report. "A national survey conducted in 2016 found that the vast majority of consumers (77 percent) are concerned about the welfare of animals raised for food. In research conducted by the nation’s largest retailer, Wal-Mart, two-thirds of the company’s customers stated that they are more likely to shop at a retailer that improves the treatment of livestock," the report stated, adding that support for humane animal treatment was even stronger among consumers who buy organic foods.
“Consumers expect the USDA Organic seal to represent high standards for animal welfare. If consumers come to believe that organic regulations do not align with their expectations or their values, the long-term success of the organic program will be threatened. For the benefit of animals, farmers, and consumers, the USDA should act immediately to implement the OLPP rule. The future of the organic marketplace depends on it,” the report concluded.
Public Comments Encouraged
USDA is seeking public comments regarding its announcement to withdrawal the OLLP rule. Deadline for comment is January 18, 2018. To comment and for more information, visit https://www.ams.usda.gov/rules-regulations/organic-livestock-and-poultry-practices.
More than 75% of U.S. Adults Take Supplements; Millennials Turning to Probiotics
Photo by Compass Natural
Source: Presence Marketing News, November 2017
Author: Steven Hoffman, Compass Natural Marketing
Multivitamins, Vitamin D and Vitamin C are the most popular dietary supplements among U.S. adults, says a new consumer survey conducted by the Council for Responsible Nutrition and published on October 19. The survey found that overall, 87% of U.S. adults have confidence in the safety, quality and effectiveness of dietary supplements. According to CRN, 76% of U.S. adults use dietary supplements, an increase of 5% over 2016 values.
In related research, Millennials are driving sales in probiotics and functional foods. According to Packaged Facts, Millennials aged 18-34 have relatively higher interest in probiotic foods and beverages compared to Gen Xers and Baby Boomers. Overall, approximately 25% of U.S. adults seek out foods and beverages with high amounts of probiotics or prebiotics, according to Packaged Facts’ 2017 National Consumer Survey.
With the increased focus on their health and wellness potential in recent years, probiotics have emerged as one of the biggest trends today in the food and beverage industry, says Packaged Facts. Products range from the familiar (i.e., yogurt, kefir, kombucha and infant nutrition) to the cutting edge (probiotics in soda, coffee, tea, soups, beer and more).
“Probiotics have emerged as a driving trend in the industry,” said David Sprinkle, Packaged Facts Research Director. “And given the core importance of gut health, this suggests continued potential for growth of probiotic- and prebiotic-containing foods, as consumers continue to learn more about them and next-generation products make their case in the market.”
Packaged Facts’ survey also found even higher interest in probiotics among those who shop for food in the natural channel, which “retains its role as the most significant retail sector for food and nutritional trends,” it said.
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Steven Hoffman is Managing Director of Compass Natural, providing brand marketing, PR, social media, and strategic business development services to natural, organic and sustainable products businesses. Contact steve@compassnatural.com.
Fifth Annual NoCo Hemp Expo Brings Together Hemp Industry in World’s Largest Hemp Products Trade Show
FOR IMMEDIATE RELEASE
Fifth Annual NoCo Hemp Expo Brings Together Hemp Industry in World’s Largest Hemp Products Trade Show
World’s largest gathering of industrial hemp producers takes place at the 5th Annual NoCo Hemp Expo, April 6 - 7, 2018, at the Ranch Events Complex in Loveland, CO; Call for speakers, sponsor, exhibitors is now live.
Loveland, CO (December 13, 2017) -Tickets are now on sale for the 5th Annual NoCo Hemp Expo, the largest two-day gathering of hemp thought leaders, speakers, producers, entrepreneurs, and exhibitors from around the globe. Taking place April 6-7, 2018, at the Ranch Events Complex in Loveland, CO, the event will showcase the latest products, innovations, research and advancements in the hemp industry world-wide.
Recognized by the Hemp Industries Association as the “Hemp Event of the Year,” NoCo5 will offer two interactive expo halls featuring products from international brands, introduce a Farm and Agriculture Symposium to share the latest research, techniques and methodologies for industrial hemp production, and an expanded hemp investment summit for the 5,500 attendees projected this year - an increase from 4,700 in 2017. The trade show and conference is considered the most influential hemp-centric event in North America.
The $2 billion hemp industry worldwide continues to gain increased attention. This year’s NoCo5 will draw professionals across industrial, nutritional and therapeutic hemp industries and feature attendance by state and federal government representatives spearheading current legislative changes around the future of hemp in the U.S. bringing increased media spotlights and attention on the future of the industry.
Bipartisan Support Grows for Industrial Hemp
With growing support across bipartisan lines, Congressman James Comer (R-KY) Bob Goodlatte (R-VA), Jared Polis (D-CO), and Thomas Massie (R-KY) joined forces to reintroduce the Industrial Hemp Farming Act in the summer of 2017 calling for the complete removal of hemp from its current oversight and regulations of the Controlled Substances Act.
“Hemp has boundless potential as a sustainable alternative to plastics and other environmentally harmful products,” said Polis. “It’s past time that we eliminate absurd barriers and allow hemp farmers to get to work, create jobs, and grow this promising and historically important crop.”
Industry B2B Day Focuses on Entrepreneurship, Investment and Consumer Markets
On Friday, April 6, NoCo5 is hosting “Industry B2B Day,” open to trade visitors and those interested in the hemp products market. Programming will feature the 3rd annual Hemp Summit, an important gathering of hemp-focused investors, founders and professionals. In addition, Industry B2B Day attendees are invited to visit the exhibition halls, participate in interactive demonstrations, attend panels from over 75 industry experts and speakers, and learn the latest in new technologies, techniques, and applications.
New to NoCo5: Agricultural and Farm Symposium
For agricultural producers, a new, full-day NoCo5 Agricultural and Farm Symposium onSaturday, April 7, will highlight early learnings, recommended production practices and market opportunities from pilot programs in Colorado, Kentucky, Pennsylvania and other states and regions where commercial hemp crops are permitted and/or licensed to be grown. The symposium also will feature new equipment, recommended growing practices, and farming and agricultural exhibits.
Consumer Day Features Global Hemp Village, Education and Two Expo halls
NoCo5’s two exhibition halls and educational seminars are open to the general public onSaturday, April 7, where attendees will sample and experience the latest usage of natural industry hemp products, and attend panels and speaking events on the latest in environmental impacts, nutrition, and growing health and wellness applications. In addition, the NoCo5 Global Hemp Village will showcase innovative products and ideas from international exhibitors, from super foods, supplements, textiles, paper, accessories, hemp beauty products, and plastic and building alternatives.
“The cultural shift in the perceptions, demand, and applications for hemp in the U.S. and around the world are priming the hemp industries for growth, and NoCo5 is at the epicenter of the industrial hemp revolution” says president and NoCo Hemp Expo co-founder Morris Beegle.
Tickets and Registration; Call for Speakers, Sponsors and Exhibitors
Tickets and registration are available for the General Public, Industry B2B Day (including the Hemp Business Summit), and the Agricultural and Farm Symposium at http://nocohempexpo.com/ticket-sales/. For speaker, sponsor, exhibitor and volunteer inquiries, visit http://nocohempexpo.com/registration-noco5/.
About NoCo Hemp Expo
Now in its fifth year, NoCo Hemp Expo – NoCo5 – is produced by WAFBA LLC (We Are For Better Alternatives), based in Loveland, CO. Established in 2012, WAFBA is also founder of TreeFreeHemp paper and printing services, and Colorado Hemp Company, “supporting all things hemp.” Areas of focus include product and brand development, marketing, printing, production, events and advocacy. Learn more at NocoHempExpo.com, and find us on Facebook and Twitter.
Regenerative Organic Certification and Seal Announced
Source: Presence Marketing Newsletter, December 2017
Author: Steven Hoffman
In related news, Rodale Institute in cooperation with Patagonia, Dr. Bronner’s and a coalition of farmers, ranchers, scientists, nonprofits and other sustainably minded companies recently launched a new Regenerative Organic Certification program, based on three pillars: soil health, social fairness and animal welfare.
“The goals of Regenerative Organic Certification are to increase soil organic matter over time, improve animal welfare, provide economic stability and fairness for farmers, ranchers, and workers, and create resilient regional ecosystems and communities” Rodale Institute announced.
“The need is clear,” Rose Marcario, CEO of Patagonia, said in a statement. ‘Conventional agriculture’ is harming the planet, exposing people to toxic chemicals, and causing unnecessary suffering to animals that support the system. Just as alarming is the fact that the earth’s topsoil is degrading and eroding at an alarming rate: Scientists predict that current industrial farming practices and deforestation will eliminate topsoil within 60 years. As grim as this picture looks, the promise of regenerative organic agriculture is not only a process that can rebuild critically needed topsoil, but also one that potentially sequesters carbon at the same time.”
Marcario pointed to research by Rodale Institute conducted in 2014 that estimated that if current crop acreage and pastureland shifted to regenerative organic practices, 100% of annual global CO2 emissions could be sequestered in the soil.
“Regenerative Organic Certification does not aim to compete with—or negate—current organic standards. It builds upon the standards set forth by USDA Organic and similar programs internationally, particularly in the areas of animal welfare and farmer and worker fairness. With additional emphasis on the regenerative organic practices aimed at increasing soil health and potentially sequestering carbon, we could mitigate the damage conventional agriculture has done to our shared planet,” Marcario said.
Learn more:
- Regenerative Organic Certified, https://rodaleinstitute.org/regenerativeorganic/
Modern Twist on an Old Classic: Betsy’s Best Transforms the ‘PB&J’ at the MetroCooking DC Show, Dec. 9-10
FOR IMMEDIATE RELEASE
A Modern Twist on an Old Classic: Betsy’s Best Transforms the ‘PB&J’ into a Healthy, Gourmet Treat at the MetroCooking DC Show, December 9-10
Registered Dietitian and food entrepreneur Betsy Opyt will present “The PB&J Gourmet Experience” at Betsy’s Best Gourmet Nut & Seed Butters Booth #1139 at the Metropolitan Cooking and Entertaining Show, Dec. 9-10, 2017, at the Washington Convention Center in Washington, DC.
Naples, FL (Dec. 4, 2017) – The ultimate food lover’s weekend returns to the Washington, DC, Convention Center where Betsy’s Best Gourmet Nut & Seed Butters founder and CEO, Betsy Opyt, will be sampling her sweet and salty spreads including Almond Butter, Cashew Butter, Sunflower Seed Butter and Peanut Butter with jellies and jams from World of Chiaand artisan sprouted grain Bread Crisps from Angelic Bakehouse.
Dubbed “The PB&J Gourmet Experience,” the creative tasting experience presented by Betsy’s Best at the upcoming MetroCooking DC Show is an excellent example of healthy-foods-meets-gourmet-ingenuity during the two-day culinary extravaganza. Alongside cooking demos and book signings with top Celebrity Chefs, including Guy Fieri, host of the hit TV show Diners, Drive-Ins, and Dives, Betsy will showcase the versatility of her healthy and delicious gourmet products.
Now in its 12th year, the MetroCooking DC Show has grown significantly in popularity over recent years and has emerged as a top national event for foodies. The event draws thousands of visitors and features hundreds of vendors.
As a Registered and Licensed Dietitian and former Miss Indiana, Betsy Opyt has been touring the country sharing her passion for healthy, great-tasting spreads that make eating well a lot easier. Made with whole food ingredients and superfoods such as chia seeds and cardamom, Betsy’s Best Nut & Seed Butters have become a national hit because of their unique taste and texture that appeal to adults and kids alike. As an added bonus, Betsy’s products are also Non-GMO Project Verified, gluten free, and palm oil free.
“We cannot wait to be amongst some of America’s top culinary minds at the Metropolitan Cooking and Entertaining Show,” says Betsy Opyt, founder and CEO of Betsy’s Best Gourmet Nut & Seed Butters. “To showcase our nut and seed butters in a truly innovative setting has motivated us to come up with some creative twists on a classic sandwich that everyone can enjoy - from the discerning foodie to the pickiest kid. Come explore healthy, gourmet food with us. You are going to love it!” she adds.
About Betsy’s Best
Betsy's Best® was founded in 2012 by Betsy Opyt, former Miss Indiana and a Registered and Licensed Dietitian and Certified Diabetes Educator. Based in Naples, FL, the company blends its nut and seed butters with unique ingredients, flavors and superfoods to create products that are nutritious, delicious and different. Betsy's Best brands are the initial offerings of Healthy Concepts Food Company, LLC.
Betsy's Best Gourmet Almond Butter with Cinnamon & Chia Seeds was recognized in October 2016 as the first recipient of the ChefsBest Quality in Craft Award by an expert panel of Certified Master Tasters. Also, Betsy’s Best Gourmet Cashew Butter with Cardamom & Chia Seeds was recognized as a NEXTY Award Finalist at Natural Products Expo East in September 2017. For more than 60 hand crafted recipes and to learn more about Betsy’s Best, visit www.BetsysBest.com and connect on social media.
Where to Find Us
Betsy’s Best Gourmet Nut & Seed Butters are available online at www.BetsysBest.com, on Amazon Prime, and in over 2,100 stores in 39 states, including Kroger, Wegmans, Whole Foods Market (Florida), Bristol Farms, Ingles Markets, Vons, Ralph’s, Lowe’s, City Market, King Soopers, Fred Meyer, Harris Teeter and others; and through distributors including UNFI, KeHE, Jake’s Finer Foods, Haddon House, Gourmet Merchants and others. For wholesale inquiries contact info@BetsysBest.com, tel 888.685.8292.
Visit Betsy’s Best Gourmet Nut & Seed Butters, Booth #1139, at the Metropolitan Cooking and Entertaining Show, Dec. 9-10, 2017, Walter E. Washington Convention Center, Washington, DC.
Contact
Steven Hoffman, steve@compassnaturalmarketing.com, tel 303.807.1042
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EnerHealth Launches Helix Herbs, a Professional Line of Herbal Hemp Formulas for Wellness Practitioners
FOR IMMEDIATE RELEASE
EnerHealth Launches Helix Herbs, a Professional Line of Herbal Hemp Formulas for Wellness Practitioners
Helix Herbs, EnerHealth’s new line of hemp extracts, are specially formulated and available exclusively to natural health and wellness practitioners throughout the U.S.
Longmont, CO (November 29, 2017) –EnerHealth Botanicals, Colorado-based manufacturer of natural and organic herbal supplements, has announced the launch of its new line, Helix Herbs, formulated for health professionals who practice holistic alternative and natural medicine methodologies. The line of full-spectrum, raw, whole plant extracts includes 1oz. pure hemp extracts available in four potencies, and four unique 2oz. hemp blends. Products are available through www.helixherbs.com.
EnerHealth, a longtime leader in artisan-quality herbal extracts and other products, developed the practitioner line in response to the rising demand for wellness products made from hemp and the growth in alternative medicine. According to the National Center for Complementary and Integrative Health in a March 2016 analysis, approximately 38% of adults and 12% of children use Complementary and Alternative Medicine.
The perceived therapeutic attributes of hemp extract rich in phyto-cannabinoid compounds have become extremely popular as people search for alternative ways to alleviate what ails them. According to market research compiled by Hemp Business Journal, the hemp industry is projected to grow to $1.8 billion in sales by 2020, led by hemp food, body care, and extract-based products.
“The goal with Helix Herbs is to assist people in their quest to find, achieve and maintain optimum health,” says Steve St. Clair, founder and CEO of EnerHealth. “People are increasingly turning to chiropractors, naturopaths, traditional herbalists, and other practitioners for natural healthcare options and we want to provide efficacious hemp extracts for the practitioner’s toolbox,” he adds.
Hemp Extract Like No Other
The hemp used in EnerHealth’s extracts comes from farms that follow organic production practices. Using a specialized “spagyric” technique that utilizes only organic grape alcohol and pure water, the company uses this innovative extract technology and a low temperature technique to preserve the living constituents of the original raw hemp plant. EnerHealth's Whole Hemp Extract is considered to be the most effective and safest on the market today.
Helix Herbs products include the following Whole Hemp Extract formulas, available in 1oz. bottles in the following potencies, and the following Hemp-blended Formulas, available in 2oz bottles:
Whole Hemp Extracts - Containing naturally occurring cannabinoids in a base of certified organic, gluten-free and non-GMO Grape alcohol and MCT coconut oil. Available in strengths of 250mg, 500mg, 1500mg and 3000mg.
Pro-Immune Blend – Pro Immune is formulated with Whole Hemp Extract, which supports healthy inflammatory response and has antioxidant and nutritive properties; Chaga, an antioxidant and immune booster that provides lymphatic system support; Nettles Leaf, which supports healthy blood sugar levels and bone, cardio, and immune functions, and promotes healthy digestion; Elderberry, an immune booster and anti-oxidant that helps modulate body temperature; and Maitake, a mushroom traditionally used to provide immune support.
Mind and Memory Blend – Helix Herbs’ Mind and Memory Formula is made with Whole Hemp Extract, which supports healthy inflammatory response and has antioxidant, nutritive, and mood enhancement properties; Bacopa, an anti-oxidant which supports brain health, memory and healthy cardiovascular function; Turmeric, an anti-oxidant that supports healthy inflammatory response and balances brain function; Gotu Kola, which supports mood, promotes general energy levels and serves as a brain tonic and mild adaptogen; and Rhodiola, an adaptogen that helps balance serotonin levels for better mood, promotes healthy nerve growth, harmonizes the mind, and promotes healthy sleep patterns.
Homeostasis C Blend – Helix Herbs’ Homeostasis C is made with Whole Hemp Extract, which supports homeostasis and healthy inflammatory response and has antioxidant and nutritive properties; Red Clover, which promotes healthy blood function and healthy cell growth and has strong nutritive properties; Chapparal, which supports homeostasis; Dandelion Root, a gentle detoxifier; and Turkey Rhubarb, a gentle detoxifier that supports healthy digestive function.
Ache Away Spray – Ache Away is a topical spray made with Whole Hemp Extract, which supports healthy inflammatory response and has antioxidant and nutritive properties; Skullcap, which promotes healthy nerve growth; White Willow, which helps ease discomfort; Nettles, which helps relieve discomfort and supports nourishment via the skin; Lobelia, which eases muscle discomfort and promotes healthy blood flow; and Camphor/Menthol, which eases muscle tension and helps cool the skin.
For practitioner wholesale inquiries contact Helix Herbs via EnerHealth Botanicals, tel 866.762.9238. Visit www.helixherbs.com and contact sales@enerhealthbotanicals.com.
About Spagyric Medicine
Spagyric Medicine is an ancient alchemical process used to preserve and potenize medicine, dating back to ancient Greece. Spagyric formulations are prepared by reconstituting the cell salts (minerals) back into the herbal extract. EnerHealth uses this innovative extract technology and a low temperature technique to preserve the living constituents of the original raw hemp plant. Enerhealth’s spagyric herbal extracts were tested by third party HPLC gas chromatography analysis of potency in key constituents with results finding an increase of 10 times the normal values found in herbal tinctures.
About Enerhealth
Founded in 2005 by Steve St. Clair, the Colorado-based herbal manufacturing company offers hemp extract oils in tinctures for internal use, hemp–infused massage oils and spagyric hemp salves for topical external use, and hemp seed hearts to eat. Enerhealth also manufactures and sells an extensive variety of health and food products, including single herb extract oils, blended herbal formulations, herb-infused salves, a line of organic cocoa powder and organic coffee blended with medicinal mushrooms, products for cleanses and detox, portable water filters and bottles, and emergency preparedness items. Visit www.enerhealthbotanicals.com.
Contact
Steven Hoffman, Compass Natural Marketing, steve@compassnatural.com, 303.807.1042
Steve St. Clair, EnerHealth Botanicals, steve@enerfood.com, 303.702.0833
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