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"I am not an idealist; I am a realist with high ideals." —Jesse Jackson |
Compass Natural Marketing is a full-service marketing, communications and business development agency serving natural, organic, sustainable and socially responsible businesses.
Founded by Steven Hoffman, a 20-year veteran in the $230-billion "Lifestyles of Health and Sustainability" or LOHAS market, Compass Natural Marketing provides turnkey services to small, medium and large-scale businesses dedicated to serving "Cultural Creative" consumers. Cultural Creatives, originally identified by noted sociologist Paul H. Ray, Ph.D., are a health- and environmentally conscious, values-based consumer group comprising 68 million U.S. adults—or more than 32% of the U.S. adult population (Source: The LOHAS Consumer Trends Database, Natural Marketing Institute). This group of individuals is driving double-digit growth in the burgeoning LOHAS market.
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© June 2003– August, 2006 Compass Natural Marketing.
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