Roaring Fork Mill Wins Sustainability-First Shelfie Award from Startup CPG
Mill Also Secures USDA Grant to Grow Regional Grain Supply Chains
CARBONDALE, Colo. (Sept. 16, 2025) — Roaring Fork Mill, a family-owned Regenerative Organic Certified® (ROC) stone mill in Colorado’s Roaring Fork Valley, is celebrating two major milestones: recognition as the winner of the Sustainability-First Award at the Shelfies, Startup CPG’s annual awards program, and the receipt of a USDA Business Builder Grant supporting its mission to strengthen regional grain supply chains. ROC is the highest standard in agriculture, requiring rigorous practices that prioritize soil health, animal welfare, and social fairness — values at the core of Roaring Fork Mill’s work.
At the Shelfies, Roaring Fork Mill was honored with the inaugural Sustainability-First Award, sponsored by Green Spoon. The award recognizes brands that prioritize people and planet above profit. Roaring Fork Mill stood out for its exclusive use of non-GMO grains grown by Colorado farmers using regenerative organic practices, with a focus on ancient and heritage wheats that require less water and fewer inputs and protect vital topsoil nutrients.
“We’re honored to be recognized by Startup CPG and Green Spoon for the values that guide our work every day,” said Jacob Trumbull, Founder of Roaring Fork Mill. “From our farmers to our stone mill, we are committed to proving that local grains, grown with care for soil health, can be both good for people and good for the planet.”
Startup CPG launched the Shelfies to celebrate emerging brands making a difference in food and beverage. This year’s awards included the first-ever Sustainability-First category, a reflection of the growing emphasis on climate-friendly innovation.
“A big congratulations to Roaring Fork Mill on winning our first ever Sustainability Shelfie Award, presented by our friends at Green Spoon Sales,” said Daniel Scharff, CEO of Startup CPG. “We're really proud of Jacob and his team putting sustainability into practice and we're so excited to recognize their efforts with this award."
Roaring Fork Mill is also a participant in Green Spoon’s Take Root accelerator, which provides early-stage, disruptive brands with retail sales and promotional support to help them scale.
“It’s inspiring to see Roaring Fork Mill recognized with the first-ever Sustainability Shelfie award,” said Green Spoon CEO and Co-Founder Kari Pedriana. “Their commitment to regenerative organic grains and regional farmer partnerships is exactly the kind of bold, planet-forward approach our industry needs to lift up and support.”
USDA Business Builder Grant
In addition to its Shelfies recognition, Roaring Fork Mill was awarded a USDA Business Builder Grant through the USDA’s Regional Food Business Centers (RFBCs). The grant program provides direct financial assistance to small and mid-sized farm and food businesses to expand local and regional supply chains. With this support, Roaring Fork Mill will continue investing in farmer partnerships, infrastructure, and consumer education around the benefits of regenerative organic grains.
“These two honors — one from our peers in the natural products community, and one from the USDA — give us significant momentum to keep building a resilient grain economy rooted in the Rocky Mountain West,” Trumbull added.
About Roaring Fork Mill
Founded in 2022, Roaring Fork Mill is a family owned Regenerative Organic Certified® stone flour mill based in Carbondale, Colorado. Sourcing heirloom grains from local farmers using regenerative practices, the mill produces premium flours for home bakers, chefs, and food producers. Roaring Fork Mill is also the only flour company in the U.S. with Upcycled Certified® baked goods. Products are available online and for wholesale. Visit the website and follow Roaring Fork Mill on Instagram, LinkedIn, and Facebook. “A big congratulations to Roaring Fork Mill on winning our first ever Sustainability Shelfie Award, presented by our friends at Green Spoon Sales,” said Daniel Scharff, CEO of Startup CPG. “We're really proud of Jacob and his team putting sustainability into practice and we're so excited to recognize their efforts with this award."
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
Roaring Fork Mill, Maker of Regenerative Organic Flours, Signs with National Broker Green Spoon
Catch Roaring Fork Mill and its ROC-certified heritage grain flours and cookies at Newtopia Now in Denver, Aug. 20–22 | Booth #665, Regenerate Pavilion
CARBONDALE, Colo. (Aug. 13, 2025) — Roaring Fork Mill, a regenerative organic stone mill based in Colorado’s Roaring Fork Valley, announced today a new partnership with national brokerage firm Green Spoon to expand the reach of its heirloom grain flours. Roaring Fork Mill handcrafts Regenerative Organic Certified® (ROC) flours from ancient and heritage grains grown on local family farms using climate-friendly farming practices.
“We’re not just milling flour — we’re building a regenerative future one loaf at a time,” said Jacob Trumbull, founder and head miller at Roaring Fork Mill. “From sourcing grains from nearby regenerative farms to preserving flavor and nutrition through stone milling, our mission is rooted in people, planet, and performance.”
Green Spoon Partnership Expands Reach
Based in Boulder, CO, Green Spoon represents purpose-driven natural brands. Through its “Take Root” accelerator, the brokerage offers retail sales and promotional support for disruptive emerging brands. Green Spoon will manage sales for Roaring Fork Mill across the Central U.S. and Rocky Mountain regions.
The partnership comes amid growing interest in regenerative agriculture and regional food systems. Roaring Fork Mill has been featured in ColoradoBiz, Aspen Sojourner, The Sopris Sun, and Progressive Grocer for its efforts to bring nutrition, sustainability, and heritage back to the baking aisle.
See and Sample at Newtopia Now
At Newtopia Now (August 20–22, Denver Convention Center), Roaring Fork Mill will exhibit its full line of ROC certified flours and preview its new line of shortbread cookies — the first of their kind in the U.S. — at Booth #655 in the Regenerate Pavilion. Flours are available in 2-lb. home-use pouches and bulk sizes for food service and bakeries.
Product highlights include:
All Purpose Flour — Made with 100% White Sonora, an heirloom wheat, ideal for pancakes, cookies, and cakes.
Heritage Bread Flour — Made with Heritage Spring Wheat, our Heritage Bread Flour has a 12.2% protein content, making it an excellent choice for baking artisan breads.
Ryman Rye Flour — Grown in Colorado’s San Luis Valley as part of the Rye Resurgence Project on the Jones Farm Organics 4th generation farm. We’re proud that our rye flour is the first flour to be Regenerative Organic Certified in Colorado.
Purple Barley Flour – Milled from antioxidant-rich heirloom purple barley, our Purple Barley Flour has a slightly nutty flavor and is vibrant in color, making it ideal for crackers, flatbreads, muffins, and more.
Emmer Flour – Stone milled from one of the oldest cultivated grains, Emmer Flour has a bold, earthy flavor that shines in rustic loaves, pasta, and crackers.
Spelt Flour – Offers a sweet, nutty flavor and light texture, perfect for cookies, pancakes, and pizza dough—easy to love and easier to digest.
About Jacob Trumbull
Founder Jacob Trumbull developed a love of the land and passion for real food rooted in the community when he worked at Sterling College in Vermont. While there, he helped develop the Wendell Berry Farming Program (now called the Berry Center Farm & Forest Institute), an institute teaching sustainable and regenerative farming practices. Upon moving to the Roaring Fork Valley, he saw a gap in the market for regionally grown, regeneratively sourced grains in an area historically known for its wheat and grain production.
Inspired to bring fresh-milled nutrition back to the table, Jacob launched Roaring Fork Mill with a simple goal: to support local farmers focused on regenerative farming practices, restore soil health, and offer flour with soul. Today, he continues to lead the business with a hands-on approach— grinding each batch on a traditional stone mill and building a regenerative future one loaf at a time.
About Roaring Fork Mill
Founded in 2022, Roaring Fork Mill is a family owned Regenerative Organic Certified® stone flour mill based in Carbondale, Colorado. Sourcing heirloom grains from local farmers using regenerative practices, the mill produces premium flours for home bakers, chefs, and food producers. Roaring Fork Mill is also the only flour company in the U.S. with Upcycled Certified® baked goods. Products are available online and for wholesale. Visit the website and follow Roaring Fork Mill on Instagram, LinkedIn, and Facebook.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042