Blog, Summary 15 Steve Hoffman Blog, Summary 15 Steve Hoffman

JAMBAR Adds 1,200+ Retail Doors Following Launch of Organic Minis

New placements at Giant/Martin’s and Earth Fare expand the organic energy bar brand’s national retail footprint, alongside availability on Walmart.com

SAN RAFAEL, Calif. (Oct. 20, 2026) — JAMBAR, the Certified Organic energy bar company founded by PowerBar® co-creator Jennifer Maxwell, has added more than 1,200 retail doors since launching its 28g JAMBAR Minis in spring 2026, marking a significant expansion across grocery, natural and specialty retail channels.

The growth reflects increased retailer interest in JAMBAR’s smaller-format Minis, which offer the brand’s Certified Organic, real-food nutrition in a 120-calorie, grab-and-go size.

Recent retail and digital expansions include:

  • Giant/Martin’s: JAMBAR is expanding its East Coast presence with JAMBAR Minis placements in more than 100 locations across Pennsylvania. Stores will carry Chocolate Cha Cha, Peanut Butter Malt Melody and Jammin’ Jazzleberry. The expansion builds on JAMBAR’s growing visibility in the region, including its sponsorship of the Penn Relays.

  • Earth Fare: All five JAMBAR Mini flavors will launch across the natural food retailer’s entire store network this fall.

  • Walmart.com: JAMBAR’s full product lineup is now available through Walmart.com, expanding national access to the brand online.

“The response to JAMBAR Minis since launching this spring has been incredibly encouraging,” said Peter Pelanek, Vice President of Sales at JAMBAR. “Retailers are recognizing the appeal of a smaller, more accessible format that delivers the same great taste and Certified Organic ingredients as our full-sized bars. These new partnerships are helping us introduce JAMBAR to more consumers across the country, and we're excited about the opportunities ahead as we continue building our retail presence.”

JAMBARs are crafted in small batches in Marin County, California, using Certified Organic whole-food ingredients including gluten-free grains, berries, nuts and fair-trade chocolate. JAMBAR does not use artificial sweeteners or starch-derived sugar syrups such as brown rice or tapioca syrup. Full-sized 60-gram bars provide 10 grams of protein, while 28-gram Mini JAMs deliver 5 grams of protein in a 120-calorie format.

Ordering & Wholesale Information
Retailers and food service providers looking to stock JAMBAR can place orders directly or through national distribution partners, including KeHE, UNFI, and Chex Finer Foods. For wholesale inquiries, contact sales@jambar.com.

About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. JAMBAR organic energy bars are made in the U.S. and crafted in small batches in the company's state-of-the-art manufacturing facility in California. A woman-owned, mission-based business, JAMBAR donates 50% of after-tax profits to organizations that support active living and music. JAMBARs are available in natural foods and grocery stores, sports specialty stores and online at Amazon.com and Walmart.com. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.

Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042

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Blog, Summary15 Steve Hoffman Blog, Summary15 Steve Hoffman

JAMBAR Organic Energy Bars Now Available Nationwide via Sysco Marketplace

Organic, Woman-Owned Brand Now Available for Foodservice Operators Across the U.S.

SAN RAFAEL, Calif. (June 4, 2025) – JAMBAR®, the organic energy bar company founded by Jennifer Maxwell, creator of the original PowerBar®, today announced that all five flavors of JAMBAR are now available through Sysco Marketplace, the digital commerce platform launched by Sysco in 2024. This expanded distribution enables JAMBAR to reach foodservice customers across the contiguous U.S.—from campus dining halls and hotel chains to corporate pantries and wellness programs.

“Now, every Sysco customer in the lower 48 can easily order JAMBARs,” said Peter Pelanek, vice president of sales at JAMBAR. “This partnership brings our certified organic, artisan-made bars to a wider audience—streamlining access and boosting brand visibility and sales.”

Sysco Marketplace connects buyers to more than 40,000 curated third-party products, complementing Sysco’s traditional broadline offerings. The platform is designed to enhance the customer experience by offering a one-stop-shop solution that supports emerging and diverse-owned brands like JAMBAR. By leveraging its scale, Sysco is able to elevate innovative suppliers and meet the evolving needs of its customers.

Born from Innovation, Fueled by Purpose
JAMBAR delivers great-tasting, nutrient-rich bars made with certified organic, whole-food ingredients—no seed oils or processed sugars. Each bar contains 10g of protein and is a good source of fiber. With five vibrant flavors—Chocolate Cha Cha, Malt Nut Melody, Jammin’ Jazzleberry, Musical Mango, and Tropical Trio—the bars include gluten-free and plant-based options, and provide easy-to-digest fuel for athletes and active individuals.

“JAMBAR was created for everyone—from kids to weekend warriors to elite athletes. Our partnership with Sysco Marketplace allows people access to healthy choices when they’re away from home,” said Maxwell, who is also a food scientist, athlete, and musician. 

“By tapping into Sysco’s vast network of foodservice customers, we can now bring our clean, organic energy bars to schools, hospitals, hotels, offices, and beyond—making it easier than ever for people to access better nutrition on the go.”

Half of Profits to Music & Movement: Fueling Bodies and Communities
JAMBAR is more than just an energy bar—it’s a vehicle for positive change. As a mission-driven, woman-owned company, JAMBAR donates 50% of its after-tax profits to nonprofit organizations that support music education, performance programs, and active living initiatives across the country.

This unique business model is rooted in founder Jennifer Maxwell’s lifelong passions for both physical activity and music—two forces she believes are essential to personal and community well-being. Whether it’s funding youth music programs, sponsoring athletic events, or supporting wellness nonprofits, JAMBAR reinvests in efforts that get people moving and connecting.

About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, as well as the positive impact they can have on their local communities. JAMBARs are made in the U.S. and crafted in small batches in the company's own state-of-the-art manufacturing facility in California. JAMBARs are now available in popular sports specialty shops, leading independent natural foods and mainstream grocery stores, online at Amazon.com, and now, through Sysco Marketplace. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.

Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042

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