Edward & Sons Unveils a Fresh Look, Honoring Nearly 50 Years of Organic Leadership
Visit Edward & Sons at the 45th Annual Natural Products Expo West at Booth #829, North Hall, Level 100, March 4-6, 2026, at the Anaheim Convention Center in Anaheim, CA
CARPINTERIA, Calif. (Feb. 17, 2026) – Edward & Sons Trading Company Inc. today announced the unveiling of a refreshed brand identity, set to debut at Natural Products Expo West. The update reflects the company’s evolution as a women-owned leader in organic, natural and plant-based convenience foods, modernizing its look while staying true to the values that have guided the company for nearly five decades.
Founded in 1978, Edward & Sons has played a defining role in shaping natural and organic pantry staples in American kitchens, with a focus on organic, vegan, vegetarian, gluten-free, and globally inspired foods. The refreshed brand represents a thoughtful evolution designed to resonate with today’s health-conscious consumers while preserving the trust, integrity, and values that have guided Edward & Sons for nearly five decades.
At the heart of the update is a refreshed presentation and a clearly defined family of brands, highlighting the connection between Edward & Sons®, Native Forest®, and Let’s Do Organic®. The thoughtful evolution honors the company’s longstanding commitment to Convenience Without Compromise® while introducing design enhancements that make its trusted products more accessible and discoverable for today’s shoppers.
“For nearly five decades, Edward & Sons has earned the trust of consumers and retail partners alike,” said Liz Dee, CEO of Edward & Sons. “This refreshed identity is not about changing who we are – it reflects our commitment to showing up with greater clarity and renewed visual vibrancy while strengthening the foundation that supports our next chapter of growth. As a family business, we think in generations, not quarters, and this work ensures Edward & Sons remains an enduring partner for decades to come.”
Category-Defining Innovation, Recognized by the Industry
Edward & Sons’ commitment to innovation continues to earn industry recognition. The brand’s Pad See Ew organic whole grain, gluten free brown rice noodles was named as a NEXTY Award finalist, one of the natural products industry’s most respected honors. The NEXTY Awards recognize the most progressive, innovative, inspiring, and trustworthy products— spotlighting brands that are shaping the future of natural and organic food. The finalist distinction underscores Edward & Sons’ ability to deliver globally inspired flavors while meeting today’s standards for clean ingredients, transparency, and convenience.
Throughout its history, Edward & Sons has been a category leader, introducing products that helped define modern American pantry staples—including Miso Cup, the first instant miso soup, and the first organic coconut milk. The refreshed brand builds on that legacy of innovation, reinforcing Edward & Sons’ leadership in plant-based and organic convenience foods that prioritize quality, taste, ethical sourcing, and accessibility.
Expo West Big Reveal
Edward & Sons will officially debut its refreshed brand identity at the 45th Annual Natural Products Expo West, Booth N829, North Hall Level 100, March 4-6, 2026, at the Anaheim Convention Center in Anaheim, Calif., continuing its long-standing presence there since the inaugural show.
Media are invited to schedule booth visits or meetings in advance by emailing steve@compassnatural.com
About Edward & Sons®
Edward & Sons Trading Company, Inc. is an independently owned, second generation family food business based in Carpinteria, California. Since 1978, Edward & Sons has offered a distinctive portfolio of plant-based, natural, organic, and sustainably sourced grocery brands—including Native Forest®, Let’s Do Organic®, and more. Committed to ethical sourcing and environmental stewardship, Edward & Sons provides nourishing foods that support both local communities and the planet. The company proudly partners with retailers across North America to deliver Convenience Without Compromise®. Edward & Sons products can be found wherever natural foods are sold. To learn more, visit EdwardandSons.com and search the Store Locator or Online Retailers list to find products near you. Follow on Instagram, TikTok and Facebook.
Media Contact: Steven Hoffman, Compass Natural, steve@compassnatural.com, tel 303.807.1042