Industry Leaders Respond to USDA’s Funding Announcement for Regenerative Agriculture
This article first appeared in the January 2026 issue of Presence Marketing’s newsletter.
By Steven Hoffman
U.S. Secretary of Agriculture Brooke Rollins, alongside U.S. Health and Human Services (HHS) Secretary Robert F. Kennedy, Jr., and Centers for Medicare & Medicaid Services Administrator Mehmet Oz, M.D., on December 10 announced a $700 million Regenerative Pilot Program to help American farmers adopt practices that improve soil health, enhance water quality, and boost long-term productivity, all while building a healthier, more resilient food system, said USDA. According to the release, HHS also is investing in research on the connection between regenerative agriculture and public health, as well as developing messaging to explain this connection.
“Protecting and improving the health of our soil is critical not only for the future viability of farmland, but to the future success of American farmers. In order to continue to be the most productive and efficient growers in the world, we must protect our topsoil from unnecessary erosion and improve soil health and land stewardship. Today’s announcement encourages these priorities while supporting farmers who choose to transition to regenerative agriculture. The Regenerative Pilot Program also puts farmers first and reduces barriers to entry for conservation programs,” said Secretary Rollins.
Administered by USDA’s Natural Resources Conservation Service (NRCS), the new Regenerative Pilot Program is designed to deliver a streamlined, outcome-based conservation model—empowering producers to plan and implement whole-farm regenerative practices through a single application. In FY2026, the Regenerative Pilot Program will focus on whole-farm planning that addresses every major resource concern—soil, water, and natural vitality—under a single conservation framework. USDA said it is dedicating $400 million through the Environmental Quality Incentives Program (EQIP) and $300 million through the Conservation Stewardship Program (CSP) to fund this first year of regenerative agriculture projects. The program is said to be designed for both beginning and advanced producers, ensuring availability for all farmers ready to take the next step in regenerative agriculture.
To support the program, NRCS is establishing a Chief’s Regenerative Agriculture Advisory Council “to keep the Regenerative Pilot Program grounded in practical, producer-led solutions,” USDA said. The Council will meet quarterly, with rotating participants, to advise the Chief of NRCS, review implementation progress, and help guide data and reporting improvements. Its recommendations will shape future USDA conservation delivery and strengthen coordination between the public and private sectors.
USDA also said it is permitting public-private partnerships as part of the Regenerative Agriculture Initiative (RAI), claiming that such partnerships will allow USDA to match private funding, thus stretching taxpayer dollars further, and bringing new capacity to producers interested in adopting regenerative practices.
We asked leaders in regenerative agriculture to weigh in on USDA’s announcement. Here’s what they had to say:
Hannah Tremblay, Policy and Advocacy Manager, Farm Aid
As a strong supporter of regenerative agriculture, Farm Aid welcomes USDA’s funding announcement for regenerative agriculture, but the lack of details about the program's specifics means we're unable to give a full response or analysis. From the few details that have been provided to date, this looks like a streamlining of processes and possible restructuring of existing funding, but does not appear to represent new funding for these programs.
The chronic underfunding and oversubscription of the EQIP and CSP programs – two crucial conservation programs – are ongoing problems that this administration and Congress have not addressed. The recent budget bill passed by Congress makes it easier for large operations to disproportionately use EQIP and CSP dollars by removing payment limits and Adjusted Gross Income (AGI) requirements. Policies like these make these programs less accessible to small and diversified farming operations and do a disservice to family farmers who are trying to enact conservation practices.
This sudden embrace of regenerative agriculture flies in the face of the other policies we've seen from this administration, including canceling the Climate Smart Commodities Program, EPA's fast tracking of pesticides and cuts to USDA's NRCS staff, who are crucial to helping farmers implement soil health practices.
Matthew Dillon, Co-CEO, Organic Trade Association
There are still many details to come in the implementation of the NRCS regenerative program, but the Organic Trade Association (OTA) is always supportive of programs that help farmers transition to improved management of their natural resources. It would appear that it will give farmers an à la carte menu of practices that they can select and create a less burdensome bundled approach with NRCS. If we can make it easier for farmers to better care for natural resources, that’s a good outcome.
The optimal outcome would be for farmers to have integrated and holistic conservation plans, like those that organic farmers do in their annual Organic System Plan. And ideally, that would include pesticide mitigation plans for those farmers who are conventional. Hopefully for some of these farmers it will be an on-ramp to exploring opportunities in organic markets.
At the end of the day, policy incentives will only go so far in rewarding farmers for ecosystem services – markets and consumers are essential. Organic is the only third party, verified, backed-by-law marketplace that does that. We will work to make sure organic farmers have adequate access and get recognition in these programs.
Ken Cook, Executive Director, Environmental Working Group
Basically, I’m pretty skeptical of the Regenerative Pilot Program. If you look at all of Robert F. Kennedy, Jr.’s big talk during the Trump campaign and then during the transition regarding subsidies, $700 million rebranded from existing programs (with multi-billion-dollar budget baselines that a lot of us built and defended) is hardly the bold action he promised. The emphasis on efficiency and red tape is interesting—whole farm plans that originated in the 1930s and 1940s in the old Soil Conservation Service (SCS) are all about paperwork and red tape, and going back, a lot of us in the conservation world (and reformist elements within NRCS) pushed the agency to focus on practices aimed at priority lands/problems. Reformers in NRCS in the 1980s and after always felt whole-farm plans were make-work that resulted in career advancements (and documents on farmers’ shelves) but not necessarily conservation on the ground.
There was no emphasis at the press conference announcing the program on reducing pesticides. Nor was there any emphasis on aiming some of the money at organic, the only system out there that does fulfill the MAHA rhetoric from farm to grocery shelf.
And of course, during the Biden administration there was so much emphasis in regenerative circles on climate progress via carbon farming, carbon sequestration, farmers selling carbon credits, and so on, but those words and objectives have been forbidden by USDA. (We always thought the carbon stuff was way oversold—and not needed to justify lots of benefits from mixed crop-livestock farms, longer more diverse rotations, cover crops and other sensible practices that…have also been around and under-deployed by farmers since the 1930s despite BILLIONS spent by taxpayers on free technical assistance and cost-sharing).
Then of course there are the ‘antithesis-of-MAHA’ cuts to vital programs earlier this year to get local food to schools and food banks, the reductions in NRCS staff to do those whole-farm plans, and the massive, multi-billion-dollar subsidies that have been paid in tariff reparations to big commodity operations—whose payment limits have been generously increased to make sure the biggest operations get the most money.
Christopher Gergen, CEO, Regenerative Organic Alliance
The Regenerative Organic Alliance (ROA) welcomes the USDA’s announcement of a new Regenerative Pilot Program as an important signal of federal commitment to advancing healthier soils, more resilient farms, and stronger rural economies. We applaud this growing recognition that agriculture must go beyond extraction toward restoration, a core belief that has guided our work since the creation of the Regenerative Organic Certified® (ROC™) standard.
As USDA begins shaping the program’s criteria and implementation, ROA encourages alignment with the rigorous, holistic principles that define regenerative organic agriculture: improving soil health, ensuring dignified and fair conditions for farm workers, and supporting the humane treatment of animals. These three pillars are foundational to the ROC framework and have proven essential to achieving long-term ecological, economic and community benefits.
We are encouraged that the USDA acknowledges the role of organic systems in regenerative agriculture. ROC builds on USDA Organic as a necessary baseline for eliminating toxic synthetic pesticides, fertilizers, and GMOs — inputs that undermine soil biology, water quality, pollinator health, and farmworker safety. ROC then goes further by requiring additional soil health practices, pasture-based animal welfare, and fair labor conditions.
As decades of peer-reviewed research and field evidence show, regenerative practices alone cannot fully deliver intended environmental outcomes if they allow routine use of synthetic chemicals. The scientific record also shows that organic systems, including those that strategically use tillage for weed control in lieu of herbicides — consistently build soil carbon, increase water retention, reduce erosion, and improve microbial diversity. We encourage USDA to ensure that any regenerative agriculture program reflects this evidence by prioritizing systems that avoid toxic inputs and protect both ecological and human health.
The rapid expansion of regenerative claims creates both opportunity and risk. Without clear definitions, rigorous standards, and third-party verification, the regenerative category is vulnerable to greenwashing and consumer confusion. Independent analysis has shown that some non-organic regenerative labels allow herbicides, GMOs, synthetic fertilizers, and minimal verification, which could undermine public trust and the credibility of the entire regenerative movement.
With the right structure, USDA’s initiative can accelerate the transition to a food and fiber system that heals the land, strengthens rural communities, and ensures a healthier future for all; a vision that drives our mission every day. ROA looks forward to engaging with USDA as this pilot advances and to contributing our expertise, data, and proven frameworks to help shape a regenerative future rooted in integrity, transparency, and meaningful impact.
Jeff Tkach, Executive Director, Rodale Institute
Rodale Institute welcomes the USDA’s announcement of the new Regenerative Pilot Program and views it as an important signal that soil health, farm resilience, and long-term productivity are increasingly central priorities within American agriculture. This moment reflects a growing federal recognition that healthy soil is foundational to a secure food system, climate resilience, and human health.
For more than 78 years, Rodale Institute has led the science and practice of regenerative organic agriculture, long before “regenerative” entered the policy lexicon. Through the longest-running side-by-side comparison of organic and conventional farming systems in North America, Rodale Institute has demonstrated that regenerative organic agricultural practices can improve soil health, enhance water quality, increase resilience to extreme weather, and support farm profitability.
With a national network of research hubs, education initiatives and farmer training programs, Rodale Institute has helped producers across regions and production systems transition to regenerative organic practices rooted in measurable outcomes and continuous improvement. This experience, coupled with our leadership as a founding member of the Regenerative Organic Alliance, positions Rodale Institute as a critical partner in ensuring that regenerative initiatives are clearly defined, science-based, and deliver real, lasting benefits for farmers, communities, and the environment.
As the USDA advances this pilot program, Rodale Institute stands ready to contribute its decades of research, farmer-centered expertise, and leadership to help guide its success. By keeping soil health at the center of agricultural policy and practice, we can continue building a food system that supports productive farms, nourishing food, and healthy people, now and for future generations.
Paige Mitchum, Executive Director, Regen Circle
This Regenerative Agriculture Pilot Program is not new. It is a carve-out from the existing Farm Bill’s conservation funds using the same forms, rankings and field offices. The key difference is that they were processing proposals differently. Under the Climate Smart Commodities Program the process went USDA ↔ big project ↔ farmer. This pilot now routes money through individual NCRS contracts so the process flows as NRCS ↔ farmer. This sounds cleaner unless the agency in the middle just lost 20% of its staff, as is the case with the NRCS.
By doing away with the big projects intermediaries you lose the support provided by states, tribes and NGOs whose role was to recruit farmers, do measurement verification and reporting, provide technical assistance and handle smaller payments. Without this the NRCS will need significantly more bandwidth to handle a direct to farmer approach. But they aren’t staffing up; the FY2026 plan indicated further personnel reductions, leaving me to draw only one conclusion: The regenerative pilot program will be woefully under resourced, forcing them to accept applications from large well-resourced operations leaving small and vitally important producers on their own.
In a nine‑day window in December, the administration: backed pesticide maker Bayer in court, poured billions into the most glyphosate‑dependent crop systems, and then unveiled a sub‑billion-dollar regenerative agriculture pilot program as its health‑and‑soil solution. Once again this administration has brilliantly cut social infrastructure and meaningful programs that were supporting small farmers in regenerative transition, shielded a flagship herbicide company from liability, bailed out large monocultures, and in exchange handed us a small carve-out of existing programs with zero new infrastructure or any credible way of executing said program. As such, this reads more as a marketing scheme than it does meaningful policy work, and I hope that the private sector can step up and support the small holder farmers at the heart of the regenerative movement.
They took away the mountain we were slowly, imperfectly but intentionally building, they took a shovel and put a small mound of dirt aside and said, take this and enjoy the view.
Read Page’s full article here.
André Leu, D.Sc., BA Com., Grad Dip Ed., International Director, Regeneration International
In theory, this is a great initiative. Improving soil health through regenerative practices has been long overdue. Most farmers, including many organic farmers, need to adopt these methods. In reality, it will depend on who is selected to sit on the Chief’s Regenerative Agriculture Advisory Council. If it is composed of regenerative and organic farmers, it will be credible. If they repeat the NOSB (National Organic Standards Board) model, it will be hijacked by academics, NGOs and agribusiness. It will be an exercise in greenwashing, promoting no-till Roundup-ready GMOs and other degenerative practices. I don't have confidence that, given the USDA's history with the organic sector, they will choose the credible option.
Alexis Baden-Mayer, Political Director, Organic Consumers Association
I've been looking into where the money's coming from for the Regenerative Agriculture Pilot Program and how much has been allocated versus taken away. This is money Congress appropriated for two regenerative agriculture programs (the Environmental Quality Incentives Program and the Conservation Stewardship Program) with a total annual budget of $4.515 billion. So, if $700 million is going to regenerative, that means $3.815 billion (84%) of EQIP and CSP funds will be going to factory farms and pesticide-drenched genetically modified field crops. Admittedly, Trump's USDA isn't the first to misappropriate these funds this way, but it is the first to celebrate it.
Earlier this year, the USDA refused to disburse $6.062 billion appropriated by Congress for family famers adopting regenerative agriculture practices and serving local markets. Now we're now supposed to be happy because the USDA is earmarking $700 million for regenerative agriculture? I feel like they're trying to convince us two pennies is more than a dollar bill because two is more than one.
Max Goldberg, Founder, Editor and Publisher of Organic Insider
The USDA's announcement of about $700 million dedicated to regenerative agriculture puts the spotlight on the importance of soil health at a critical time and is extremely welcome. Yet, whether this program can actually deliver tangible results to America's farmland remains a serious uncertainty, and there are two questions that must be answered.
First, does the USDA have adequate on-the-ground technical staff to assist farmers in executing regenerative practices while also measuring soil health improvements? Second, will this program actually lead to a reduction in pesticide use? Only time will tell, but the level of skepticism is very high that the funds will be spent in an efficient manner and this will result in meaningful progress.
Dan Kane, Lead Scientist, MAD Agriculture
The Regenerative Agriculture Initiative (RAI), also called the Regenerative Pilot Program (RPP), is a program announced by Secretary Rollins on Dec. 10, 2025. The press release from USDA describes it as a $700 million pilot program for FY2026 focused on helping farmers transition to regenerative practices.
The RAI is not a new program but instead a repackaging of existing USDA Natural Resources Conservation Service (NRCS) conservation programs, including the Environmental Quality Incentives Program (EQIP) and the Conservation Stewardship Program (CSP). Nor does the RAI designate new funding towards either of these programs and the practices they target. It will likely function as a priority national funding pool producers can apply to with some minor modifications to requirements and the application process. Efforts by the prior administration to increase funding to key regenerative practices and the regenerative agriculture community more broadly through the Inflation Reduction Act (IRA) would have provided greater funding overall in FY2026 and beyond.
The IRA added approximately $19.5 billion into USDA conservation programs above and beyond 2018 Farm Bill funding levels over a period of four fiscal years (FY2023-FY2028). EQIP would’ve been expanded by $8.45 billion over that period, with about $3.45 billion of that coming in FY 2026 for a combined total of $5.5 billion in FY2026. CSP would’ve received $3.25 billion over that period with $1.5 billion coming in FY2026 for a combined total of $2.5 billion in FY2026.
Given all the shifts in funding, and the reallocation of IRA funds to CSP and EQIP baseline spending enacted through the One Big Beautiful Bill Act (OBBB), RAI is effectively funded through the reallocation of IRA funds. But, considering the reduction in total funding, it’s still not net new spending compared to what would’ve happened had IRA stayed in place. Although the OBBB increased baseline EQIP and CSP funding over a longer time period, the Congressional Budget Office still estimates that the rescission and reallocation of IRA funds will result in a net decrease of approximately $2 billion in actual conservation spending through FY2034.
While some of the changes included in this program (bundling applications, whole farm planning, soil testing) are good ideas, they’re ideas that NRCS has already applied through other programs. Major reductions in NRCS staff and proposed changes to how the NRCS is structured are likely to limit total capacity and reduce agency efficiency and function. Last, the elimination of income eligibility caps and the potential integration of public/private partnerships into the program raise concerns that this program and USDA conservation programs writ large will end up primarily serving very large farmers and agribusiness interests.
Any USDA programming focused on regenerative agriculture is a welcome addition to the financial stack for producers. No doubt we at Mad Agriculture will keep this program in mind as a potential option for the producers with whom we work. But this is a small win in comparison to the huge loss that came through the rescission/reallocation of IRA funds.
Read MAD Agriculture’s full analysis of USDA’s Regenerative Agriculture Initiative here.
Charles "Chuck" Benbrook, Ph.D., Founder, Benbrook Consulting Services
Chuck Benbrook is the former Chief Science Officer of The Organic Center; former Research Professor, Center for Sustaining Agriculture and Natural Resources, Washington State University; and former Director, National Academy of Sciences Board on Agriculture
As someone who has been deeply involved in soil conservation policy, I was excited to see this announcement from the USDA Natural Resources Conservation Service (NRCS). With $700 million committed in the next fiscal year, it's a pretty substantial investment in regenerative agriculture. The hope is that it will go on with continued, and hopefully increased, funding.
As I read the announcement for the Regenerative Pilot Program, it seems to be a clear recognition by the USDA that soil health and what is needed to enhance the biological integrity and health of the soil has to be a very high priority. In fact, on par with controlling physical erosion. And I think that's the right direction. That's how we're going to lower the cost of production. That's how we're going to clean up water and start dealing with all these rural areas with ridiculously high levels of nitrate in everybody's drinking water. It's how we're going to deal with resistant weeds. Dealing with soil biology at this point is the most important and lowest hanging fruit for healing what ails us.
I think there are two aspects to the significance of USDA's announcement. One, it recognizes farmers anywhere along the continuum, from conventional, chemical-dependent farmers to regenerative organic producers. Wherever you are along the continuum, if you want to move toward a more diversified, resilient, less chemical-dependent system, you have to make multiple changes simultaneously and timed correctly to succeed.
I also think the NRCS approach of entering into customized contracts with growers that start from where they're at and finance the next round of changes in their farming systems, which could include changes in rotations, tillage, cover crop management and water management, is a good one.
It's also a positive that it's a streamlined administrative process where the farmer basically comes in with a proposal and works with the local NRCS and farm services agency staff to come up with how much the cashier payment will be next year and presumably for subsequent years for the practices that are adopted. Of course, one of the big concerns that people have is how progress is going to be monitored and quantified in a convincing way. Also, like everyone, I'm curious to see the details of how NRCS is going to structure the contracts.
My wish with this program is that smaller producers will have as much access as larger operators, however the fact is, those big commodity farmers tend to get favored when it comes to grants. Yet, I didn't see anything in the announcement to suggest that the NRCS is going to take into account the size of the farm in allocating the available funds. But let's face it, the larger, more sophisticated, often multi-owner, farms are going to be in the door first with well thought out proposals.
Regarding the appointment of an Advisory Council to help oversee the Regenerative Pilot Program, I think (USDA) Secretary Rollins has had a constructive series of conversations with people that come out of the organic and regenerative community. I also think she'll insist that a few folks from that world are on this advisory committee. But, you know, if past is prologue, the soybean growers will have a rep, the cotton council will have a rep and the pesticide industry will have a couple of reps. And it might not be somebody that's working actively for a pesticide manufacturer today, but it could be someone who has deep roots in that community. They may be an academic now. They may work for a consulting firm, but you know, the politics inside these federal agencies is really brutal.
The NRCS regenerative program has great potential to be the fulcrum to start the transition towards more diversified, sustainable regenerative systems, but for it to work in a meaningful way at scale, it has to be combined with a similar negotiated change in how commodity program subsidies and crop insurance subsidies are currently supporting agriculture. And that's the core idea behind what we're working on now called the Farm Economic Viability and Renewal Act, or FEVER Act, to help spark discussion among agriculture community leaders and policymakers of the systemic reforms in policy needed to avoid ever-larger bailouts in the not-too-distant future.
The large sums of taxpayer money at play — over $40 billion in farm support in 2025, and likely even more in 2026 — heighten the urgency of reaching agreement on substantive policy changes. The pressing challenge is to not invest taxpayer dollars during 2026 and beyond in bigger and better band aids, but instead in support of the deeper, systemic changes in farming systems that most farmers, advocates for healthier rural communities, scientists, and policy wonks know are needed.
Companies interested in partnering with USDA NRCS in the Regenerative Pilot Program can email regenerative@usda.gov for more information. Farmers and ranchers interested in regenerative agriculture are encouraged to apply through their local NRCS Service Center by their state’s ranking dates for consideration in FY2026 funding. Applications for both EQIP and CSP can now be submitted under the new single regenerative application process.
Steven Hoffman is Managing Director of Compass Natural Marketing, a strategic communications and brand development agency serving the natural and organic products industry. Learn more at www.compassnatural.com.
Two Films, One Message: The Solution to Human and Environmental Health Is Right Under Our Feet
This article first appeared in Presence Marketing’s October 2023 newsletter.
By Steven Hoffman
Two new feature-length documentary films, Organic Rising and Common Ground, released in October, demonstrate clearly that the time is now for industry, government and the public to fully embrace the potential of organic and regenerative agriculture.
Through interviews with thought leaders, farmers, scientists, celebrities and industry experts, plus animation to help convey complex concepts, both films convey a powerful message that the way we produce our food and treat our nation’s soil directly impacts climate change and our health.
Organic Rising, sponsored in part by Presence Marketing, documents the history of organic food and farming and the growth of the organic products market, from the early influences of J.I. Rodale, Sir Albert Howard and Rachel Carson to the back-to-the-land movement of the 1960s to today’s $60-billion organic food marketplace.
Ten years in the making and directed by Pulitzer Prize and Emmy Award-winning National Geographic photojournalist Anthony Suau, Organic Rising also contrasts the history or organic against a backdrop of the widespread usage of toxic pesticides over the past 80 years. Narrated by organic industry advocate Elizabeth Kucinich and actor Simon Harrison, the film also documents how glyphosate has become the most widely used pesticide in history, along with its adverse impacts on human, animal and environmental health.
According to former executive director of the Rodale Institute Mark Smallwood, interviewed in Organic Rising, organic crops can produce higher margins than conventional, so price outweighs any difference in yield, he asserts. In fact, organic can be more profitable than conventional, especially in seasons of drought and flood, where organic farming can actually outperform conventional agriculture. “Conventional uses chemistry; organic farmers build soil,” Smallwood said.
In addition to interviews showcasing pioneering organic farmers, entrepreneurs, chefs including Dan Barber, and indigenous leaders including Winona LaDuke, Organic Rising also features interviews with internationally renowned agro-ecology expert and author Vandana Shiva, and the late Ronnie Cummins, co-founder of the Organic Consumers Association, Regeneration International and Vía Organica.
The film Common Ground is the sequel to Kiss the Ground, which, when released in 2020, was the one of the first full-length documentaries to explore how regenerative organic agriculture can sequester enough carbon from the atmosphere to reverse climate change. Featuring an all-star cast of narrators including Woody Harrelson, Rosario Dawson, Donald Glover, Jason Momoa, Ian Somerhalder and Laura Dern, Common Ground was directed by husband and wife team Rebecca and Josh Tickell, who also directed the first Kiss the Ground film.
Common Ground chronicles the struggles and triumphs of a politically and culturally diverse group of farmers, ranchers, scientists, and advocates who all share one thing in common: they believe in a way of ecological farming that builds soil. By using a combination of traditional knowledge and wisdom and modern technology, the farmers and ranchers in the regenerative movement make more money and grow more nutrient-dense food than their “conventional” farming counterparts, assert the film’s directors. The “regenerative pioneers” featured in the film claim that to save humanity from future environmental catastrophes, we must first save our soil. “Common Ground shows that soil is quite possibly the most valuable substance on our planet, because if our soil dies, we also die,” they cautioned.
“Coming from a legacy farming family myself, I’ve witnessed and experienced in my family the very real health impacts of our current food system. In fact, the old farmer you see in the film buying grain and taking out a loan is my dad. Josh and I have a long history of making and distributing advocacy docs, but all of them have led us to Common Ground. We need to turn this movie into a movement,” said Rebecca Tickell.
Speaking to the potential of regenerative agriculture to heal the planet, former conventional and now regenerative farmer Gabe Brown shared the following: “I often get asked, ‘what makes you think this can occur in the world,’ and I answer, ‘because it’s nature.’ Nature is always self organizing, self healing, self regulating. If we can cover the earth in a biodiverse array of plants and animals and insects we wouldn’t hear about climate change anymore. We wouldn’t have this human health crisis. We would have food that is truly nutrient dense,” he said.
Woody Harrelson ends the film with a final thought, “So remember this, next time you look up at that night sky, think about where you are. You’re on the only planet we know of that’s filled with life. The one thing that’s keeping us all alive, is that soil you’re standing on.”
Watch the films here or see them in select theaters now:
Organic Rising — https://www.organicrisingfilm.com
Common Ground — https://commongroundfilm.org
Steven Hoffman is Managing Director of Compass Natural, providing public relations, brand marketing, social media and strategic business development services to natural, organic and sustainable products businesses. Contact steve@compassnaturalmarketing.com.
Join Ronnie Cummins on Compass Coffee Talk, May 19, 11:30am EDT
The Power of the Organic Consumer
Join Ronnie Cummins, Co-Founder and International Director of the Organic Consumers Association, as He Shares Perspectives on Advocating for a Healthful Food System and the Power of the Organic Consumer
Wednesday, May 19, 11:30 am – Noon EDT
Zoom, Admission is Free
Ronnie Cummins, Co-Founder and International Director, Organic Consumers Association
Policy reform, organic integrity, climate change, and grassroots campaigns are a sample of topics that Ronnie Cummins, the Co-Founder and International Director of the Organic Consumers Association (OCA), will cover. Additionally, Cummins will discuss his latest book, Grassroots Rising: A Call to Action on Climate, Farming, Food, and a Green New Deal, published by Chelsea Green in Feb. 2020, at the start of the pandemic. Cummins will share the power of the organic consumer and what implications may be felt throughout the natural products industry as the country re-opens after the pandemic.
About Ronnie Cummins
Ronnie Cummins has been active as a writer and activist since the 1960’s, with extensive experience in public education, grassroots mobilization, and marketplace pressure campaigns. Over the past three decades, he has served as the director of domestic and international campaigns focused on agriculture issues. Cummins is a frequent lecturer, both in the U.S. and abroad, and is a regular contributor to online publications such as Organic Bytes, Common Dreams, Mercola.com, Truthout, Alternet, Counterpunch, and Eco-Watch. He lives with his wife and 22-year-old son in Finland, Minnesota, and San Miguel de Allende, Mexico.
About Compass Coffee Talk™
Take a 30-minute virtual coffee break with Compass Coffee Talk™. Hosted by natural industry veterans Bill Capsalis and Steve Hoffman, Coffee Talk features lively interactive conversations with industry leaders and experts designed to help guide entrepreneurs and businesses of any size succeed in the market for natural, organic, regenerative, hemp-derived and other eco-friendly products.
Compass Coffee Talk™ is produced by Compass Natural Marketing, a leading PR, branding and business development agency serving the natural and organic products industry. Learn more.
