JAMBAR Adds 1,200+ Retail Doors Following Launch of Organic Minis
New placements at Giant/Martin’s and Earth Fare expand the organic energy bar brand’s national retail footprint, alongside availability on Walmart.com
SAN RAFAEL, Calif. (Oct. 20, 2026) — JAMBAR, the Certified Organic energy bar company founded by PowerBar® co-creator Jennifer Maxwell, has added more than 1,200 retail doors since launching its 28g JAMBAR Minis in spring 2026, marking a significant expansion across grocery, natural and specialty retail channels.
The growth reflects increased retailer interest in JAMBAR’s smaller-format Minis, which offer the brand’s Certified Organic, real-food nutrition in a 120-calorie, grab-and-go size.
Recent retail and digital expansions include:
Giant/Martin’s: JAMBAR is expanding its East Coast presence with JAMBAR Minis placements in more than 100 locations across Pennsylvania. Stores will carry Chocolate Cha Cha, Peanut Butter Malt Melody and Jammin’ Jazzleberry. The expansion builds on JAMBAR’s growing visibility in the region, including its sponsorship of the Penn Relays.
Earth Fare: All five JAMBAR Mini flavors will launch across the natural food retailer’s entire store network this fall.
Walmart.com: JAMBAR’s full product lineup is now available through Walmart.com, expanding national access to the brand online.
“The response to JAMBAR Minis since launching this spring has been incredibly encouraging,” said Peter Pelanek, Vice President of Sales at JAMBAR. “Retailers are recognizing the appeal of a smaller, more accessible format that delivers the same great taste and Certified Organic ingredients as our full-sized bars. These new partnerships are helping us introduce JAMBAR to more consumers across the country, and we're excited about the opportunities ahead as we continue building our retail presence.”
JAMBARs are crafted in small batches in Marin County, California, using Certified Organic whole-food ingredients including gluten-free grains, berries, nuts and fair-trade chocolate. JAMBAR does not use artificial sweeteners or starch-derived sugar syrups such as brown rice or tapioca syrup. Full-sized 60-gram bars provide 10 grams of protein, while 28-gram Mini JAMs deliver 5 grams of protein in a 120-calorie format.
Ordering & Wholesale Information
Retailers and food service providers looking to stock JAMBAR can place orders directly or through national distribution partners, including KeHE, UNFI, and Chex Finer Foods. For wholesale inquiries, contact sales@jambar.com.
About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. JAMBAR organic energy bars are made in the U.S. and crafted in small batches in the company's state-of-the-art manufacturing facility in California. A woman-owned, mission-based business, JAMBAR donates 50% of after-tax profits to organizations that support active living and music. JAMBARs are available in natural foods and grocery stores, sports specialty stores and online at Amazon.com and Walmart.com. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
JAMBAR Takes Mini JAMs on the Road for Summer Trade Show Tour
Founded by Jennifer Maxwell, co-creator of the original PowerBar®, the certified organic energy bar brand will showcase its new 28g Mini JAMs at KeHE, Summer Fancy Food Show, and UNFI events this June and July.
SAN RAFAEL, Calif. (June 4, 2026) — JAMBAR, the certified organic energy bar brand founded by Jennifer Maxwell, co-creator of the original PowerBar®, is hitting the road this summer to introduce its new 28g Mini JAMs to retail buyers at three of the natural, organic and specialty food industry’s leading B2B events. The brand will showcase Mini JAMs alongside its full-sized energy bars at the KeHE Holiday Show in Chicago, the Summer Fancy Food Show in New York City, and the UNFI Central/West Holiday and Winter Selling Show in Las Vegas.
Built on Maxwell’s decades-long commitment to real-food performance nutrition, JAMBAR continues to bring a clean-label alternative to the energy bar set with certified organic ingredients, exceptional flavor, and fuel made from recognizable foods.
“We’re excited to bring JAMBAR to some of the industry’s most important summer trade shows and introduce retailers to our new Mini JAMs,” said Jennifer Maxwell, founder and CEO of JAMBAR and a nutrition and food scientist trained at the University of California, Berkeley. “Mini JAMs were created to give consumers a smaller, convenient way to enjoy the same certified organic, real-food nutrition JAMBAR is known for. In a category crowded with highly processed products, we believe our commitment to organic ingredients, quality protein, and real-food sweeteners truly sets JAMBAR apart.”
JAMBARs are made with certified organic ingredients including ancient gluten-free grains, premium chocolate, real fruit, nuts, and seeds. The bars are sweetened with real-food ingredients such as honey and maple syrup, with no sugar alcohols, artificial sweeteners, or manufactured sugars. Each full-sized JAMBAR delivers 10 grams of protein from whole-food sources, including sunflower seeds, quinoa, oat bran, and nuts.
JAMBAR will exhibit at the following industry events:
KeHE Holiday Show
Dates: June 10–11, 2026
Location: McCormick Place, Lakeside Halls D1 & D2, Chicago, IL
Booth: #2077
The KeHE Holiday Show connects brands with grocery, natural, independent, and specialty retail buyers across KeHE’s national distribution network.
Summer Fancy Food Show
Dates: June 28–30, 2026
Location: Jacob Javits Convention Center, New York, NY
Booth: #975
Marking JAMBAR’s first time exhibiting at the event, the Summer Fancy Food Show is North America’s largest B2B specialty food and beverage event, bringing together specialty food makers, buyers, brokers, distributors, and industry leaders from around the world.
UNFI Central/West Holiday and Winter Selling Show
Dates: July 14–15, 2026
Location: Mandalay Bay Resort & Casino, Las Vegas, NV
The UNFI Central/West Holiday and Winter Selling Show connects natural and conventional grocery retailers with suppliers showcasing products for the upcoming holiday and winter season.
Ordering Information
Retailers and grocers can order JAMBAR through the UNFI or KeHE Supplier Portals or through leading regional distributors. For wholesale inquiries, contact sales@jambar.com. Individual consumers can order JAMBARs directly on JAMBAR.com, Amazon.com, or locate a physical retailer via the JAMBAR Store Locator.
About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. JAMBAR organic energy bars are made in the U.S. and crafted in small batches in the company's state-of-the-art manufacturing facility in California. A woman-owned, mission-based business, JAMBAR donates 50% of after-tax profits to organizations that support active living and music. JAMBARs are available in natural foods and grocery stores, sports specialty stores, and online at Amazon.com. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042