Edward & Sons Unveils a Fresh Look, Honoring Nearly 50 Years of Organic Leadership
Visit Edward & Sons at the 45th Annual Natural Products Expo West at Booth #829, North Hall, Level 100, March 4-6, 2026, at the Anaheim Convention Center in Anaheim, CA
CARPINTERIA, Calif. (Feb. 17, 2026) – Edward & Sons Trading Company Inc. today announced the unveiling of a refreshed brand identity, set to debut at Natural Products Expo West. The update reflects the company’s evolution as a women-owned leader in organic, natural and plant-based convenience foods, modernizing its look while staying true to the values that have guided the company for nearly five decades.
Founded in 1978, Edward & Sons has played a defining role in shaping natural and organic pantry staples in American kitchens, with a focus on organic, vegan, vegetarian, gluten-free, and globally inspired foods. The refreshed brand represents a thoughtful evolution designed to resonate with today’s health-conscious consumers while preserving the trust, integrity, and values that have guided Edward & Sons for nearly five decades.
At the heart of the update is a refreshed presentation and a clearly defined family of brands, highlighting the connection between Edward & Sons®, Native Forest®, and Let’s Do Organic®. The thoughtful evolution honors the company’s longstanding commitment to Convenience Without Compromise® while introducing design enhancements that make its trusted products more accessible and discoverable for today’s shoppers.
“For nearly five decades, Edward & Sons has earned the trust of consumers and retail partners alike,” said Liz Dee, CEO of Edward & Sons. “This refreshed identity is not about changing who we are – it reflects our commitment to showing up with greater clarity and renewed visual vibrancy while strengthening the foundation that supports our next chapter of growth. As a family business, we think in generations, not quarters, and this work ensures Edward & Sons remains an enduring partner for decades to come.”
Category-Defining Innovation, Recognized by the Industry
Edward & Sons’ commitment to innovation continues to earn industry recognition. The brand’s Pad See Ew organic whole grain, gluten free brown rice noodles was named as a NEXTY Award finalist, one of the natural products industry’s most respected honors. The NEXTY Awards recognize the most progressive, innovative, inspiring, and trustworthy products— spotlighting brands that are shaping the future of natural and organic food. The finalist distinction underscores Edward & Sons’ ability to deliver globally inspired flavors while meeting today’s standards for clean ingredients, transparency, and convenience.
Throughout its history, Edward & Sons has been a category leader, introducing products that helped define modern American pantry staples—including Miso Cup, the first instant miso soup, and the first organic coconut milk. The refreshed brand builds on that legacy of innovation, reinforcing Edward & Sons’ leadership in plant-based and organic convenience foods that prioritize quality, taste, ethical sourcing, and accessibility.
Expo West Big Reveal
Edward & Sons will officially debut its refreshed brand identity at the 45th Annual Natural Products Expo West, Booth N829, North Hall Level 100, March 4-6, 2026, at the Anaheim Convention Center in Anaheim, Calif., continuing its long-standing presence there since the inaugural show.
Media are invited to schedule booth visits or meetings in advance by emailing steve@compassnatural.com
About Edward & Sons®
Edward & Sons Trading Company, Inc. is an independently owned, second generation family food business based in Carpinteria, California. Since 1978, Edward & Sons has offered a distinctive portfolio of plant-based, natural, organic, and sustainably sourced grocery brands—including Native Forest®, Let’s Do Organic®, and more. Committed to ethical sourcing and environmental stewardship, Edward & Sons provides nourishing foods that support both local communities and the planet. The company proudly partners with retailers across North America to deliver Convenience Without Compromise®. Edward & Sons products can be found wherever natural foods are sold. To learn more, visit EdwardandSons.com and search the Store Locator or Online Retailers list to find products near you. Follow on Instagram, TikTok and Facebook.
Media Contact: Steven Hoffman, Compass Natural, steve@compassnatural.com, tel 303.807.1042
Edward & Sons Supplier Receives PETA Award for Ethical Sourcing Practices
Honored for its stance against monkey labor, Edward & Sons’ organic coconut supplier earns PETA Asia’s 2024 Company of the Year, highlighting a long-standing commitment to ethical sourcing and Earth Day values
CARPINTERIA, Calif. (April 22, 2025) – Edward & Sons Trading Company, a leader in ethical and sustainable food products, is proud to announce that its long-time Thai coconut supplier has been named PETA Asia's prestigious Company of the Year for its commitment to ethical sourcing practices, including monkey labor-free coconut harvesting. This recognition reflects the values at the heart of Edward & Sons' mission. Headquartered in Carpinteria, just miles from the site of the 1969 Santa Barbara oil spill that helped inspire the first Earth Day, Edward & Sons has long championed animal welfare and environmental sustainability across every part of its supply chain.
The recognition from PETA, the preeminent animal rights group, further solidifies the integrity of Edward & Sons’ 47-year commitment to ethical sourcing practices across its entire family of brands including Native Forest® and Let's Do Organic®. These products have consistently been verified by PETA as "monkey labor-free," following thorough audits of the coconut harvesting process.
“PETA is proud to recognize Edward & Sons for pushing back against the cruelty that runs rampant in the coconut trade, where monkeys are chained and whipped into picking coconuts,” said PETA Senior Vice President of International Operations Jason Baker. “Their commitment to sourcing coconut products without monkey labor sets a cruelty-free and responsible example for the rest of the industry to follow -- one that deserves recognition this Earth Day.”
Liz Dee, CEO of Edward & Sons Trading Company, said the company, founded in 1978, has always been deeply committed to sourcing products that respect both animals and the environment.
“On Earth Day and every day, we believe that responsible sourcing is a reflection of our deepest values at Edward & Sons, values that we have pioneered for nearly fifty years – protecting not just the environment but also the living beings who call it home,” Liz said.
Soaring worldwide consumer demand for food products made from coconuts – including coconut water, coconut milk and plant-based coconut yogurt and ice creams, among others – led to focused attention on a 2022 PETA exposé about the shocking abuse of monkeys by some Thai farmers, who use enslaved monkeys to harvest their coconuts.
Multiple PETA investigations in Thailand revealed that endangered pig-tailed macaques, illegally kidnapped from the wild, were being kept chained and abusively trained to be coconut-picking machines. When PETA investigators found monkey labor on farms maintained by third-party contractors – farms that had been certified as “monkey-free” by the Thai government – Edward & Sons’ coconut supplier promptly cut ties with the farms and gave investigators full access to their local partner farms to verify that no monkey labor was being used.
“Native Forest has always stood for value-driven innovation,” said Alison Cox, vice president of sales and marketing at Edward & Sons. “From pioneering organic coconut milk to leading on monkey labor–free sourcing, we’re proud to offer products that meet both the ethical and culinary expectations of today’s market, our retailers and our consumers.”
Edward & Sons continues to stand at the forefront of ethical business practices by supporting initiatives that promote sustainability, animal welfare, and community development. The company actively collaborates with local organizations, including the Wildlife Friends Foundation of Thailand, which provides shelter and rehabilitation for monkeys affected by unethical labor practices. The company encourages consumers to make mindful purchasing decisions and support brands that prioritize both social responsibility and environmental stewardship.
“Change doesn’t happen in isolation. It takes all of us — brands, suppliers, retailers and consumers — working together to build a food system rooted in care, accountability, and respect,” concludes Liz. “We’re grateful for this recognition, and hopeful it inspires more companies to examine their supply chains with fresh eyes. A more humane food system is possible – but only if we choose it.”
PETA Shoppers Guide
In October 2024, PETA issued an updated Shoppers Guide to educate consumers about this important issue and to identify brands that have been verified as monkey labor-free. Among a small number of coconut milk brands that PETA’s investigations identified as monkey labor-free are Edward & Sons’ Native Forest® brand of organic coconut milk products and its Let’s Do Organic® line of organic coconut products.
Learn More
About Edward & Sons®
Edward & Sons Trading Company, Inc. is an independently owned, family-run food business based in Carpinteria, California. Since 1978, they’ve offered a distinctive portfolio of plant-based, natural, organic, and sustainably sourced grocery brands—including Native Forest®, Let’s Do Organic®, and more. Committed to ethical sourcing and environmental stewardship, Edward & Sons provides nourishing foods that support both local communities and the planet. The company proudly partners with retailers across North America to deliver “Convenience Without Compromise®.” Their products can be found wherever natural foods are sold. To learn more, visit EdwardandSons.com and search the Store Locator or Online Retailers list to find products near you. Follow along on Facebook, TikTok and Instagram.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel 303.807.1042