Trump Signs EO on Regenerative Agriculture While EPA Approves More Toxic Forever Chemicals
This article first appeared in the August 2026 issue of Presence Marketing’s newsletter.
By Steven Hoffman
The summer of 2026 has delivered a dizzying regulatory whiplash for the natural, organic, and regenerative agriculture industry. On one hand, the phrase "regenerative agriculture" has officially reached the highest echelons of federal policy, recently enshrined in a presidential executive order and championed loudly under the populist "Make America Healthy Again" (MAHA) banner.
On the other hand, a quiet but aggressive rollout of toxic synthetic "forever chemicals," deep cuts to public health and agricultural inspection funding, and sweeping executive and legal victories for the agrochemical lobby tell a starkly different story.
For business owners, executives, and retailers in the natural and organic products sector, this legislative and regulatory environment presents a highly volatile mixed bag. We are witnessing a fundamental tension between the administration's public health rhetoric and its actual regulatory execution. As consumers increasingly look to the natural channel for transparency and safety, understanding these seismic shifts is critical.
Here is a comprehensive look at how recent federal actions, courtroom reversals, and public health fallouts are redefining the business of food and agriculture from the soil to the shelf.
The Biofuel Pivot: Is It True Regenerative Agriculture?
On June 25, 2026, President Donald Trump signed Executive Order 14414, formally titled Advancing Regenerative Agriculture and Strengthening American Farm Resilience. The directive instructs the U.S. Department of Agriculture (USDA), the Environmental Protection Agency (EPA), and Health and Human Services (HHS) to expand precision farming, streamline agricultural innovation, and evaluate cumulative chemical exposures in the food supply.
Simultaneously, USDA Secretary Brooke Rollins introduced a final Regenerative Feedstock Rule. Rather than injecting expansive new government subsidies into direct federal conservation or organic transition programs, the administration’s approach is entirely market-driven. As detailed by the Western Ag Network, the new USDA framework ties directly into the 45Z Clean Fuel Production Tax Credit, utilizing an updated "Feedstock Carbon Intensity Calculator" to connect on-farm practices with biofuel supply chains.
In practice, this allows massive conventional corn, soybean, and sorghum producers to document specific farming practices—such as no-till or cover cropping—and market their harvests at a premium to ethanol and biofuel producers. The goal is to incentivize carbon reduction without imposing federal mandates.
While market-based incentives for carbon reduction sound promising, advocates and organic farmers are raising the alarm. Many view this framework as a blatant co-opting of the regenerative movement by Big Ag. True regenerative agriculture—as pioneered by the organic movement—focuses on eliminating toxic inputs, restoring biodiversity, and building soil health to grow nutrient-dense food. Critics argue that the administration is simply repackaging the term "regenerative" into a carbon-scoring mechanism to subsidize industrial biofuel production, all while continuing to allow the use of synthetic pesticides and fertilizers on those very same crops. For natural products retailers, this underscores the urgent need to differentiate true regenerative organic food from conventional crops participating in carbon tax credit programs.
Funding Volatility and a Courtroom Rebuke
This pivot toward corporate biofuel subsidies has been accompanied by aggressive cuts to programs meant to support small-scale and marginalized farmers.
The administration’s new executive order did not add net-new financial outlays; rather, it shifted approximately $700 million within existing agency budgets to fund its new pilot programs. To balance the books and fulfill a mandate to eliminate what it deemed wasteful spending and "diversity, equity, and inclusion (DEI)" initiatives, the USDA abruptly canceled the Increasing Land, Capital, and Market Access Program (ILCMA) earlier this year. Originally a $300 million initiative to help Black, Native American and historically underserved farmers secure land and financing, the program was canceled earlier this year over alleged administrative and DEI-related concerns.
However, the administration’s aggressive funding cuts recently hit a major legal wall. On June 30, U.S. District Judge Beryl Howell granted a preliminary injunction ordering the USDA to restore $127 million in canceled grants to 24 organizations while litigation continues. The plaintiffs successfully argued that the USDA unlawfully terminated the awards based on arbitrary keyword searches rather than on performance or merit. This courtroom rebuke is a massive victory for grassroots agricultural groups and reinforces the USDA's legal obligation to honor its contracts with the young and first-generation farmers who represent the future of the nation’s specialized food supply.
In another piece of rare, positive news for the natural products sector, the USDA recently announced that the organic certification cost-share funds have finally been released. These funds are a vital lifeline for small- to mid-sized organic operations, reimbursing them for a portion of the financial burden required to maintain their rigorously audited USDA Organic certifications. The release of these funds will help stabilize the organic supply chain as farmers finalize their operational budgets for the coming year.
#ChemGate and PFAS Proliferation
While the administration touts its commitment to farm resilience, its environmental regulatory arm is moving in a dangerously contradictory direction.
In early July 2026, the EPA quietly fast-tracked the approval of three new toxic pesticides containing PFAS (per- and polyfluoroalkyl substances)—commonly known as "forever chemicals." The hazardous new herbicides—trifludimoxazin, diflufenican, and epyrifenacil—can now be sprayed directly on major food crops, including wheat and citrus. According to the Environmental Working Group (EWG), EPA scientists themselves flagged one of these chemicals as having "suggestive evidence of carcinogenic potential."
This decision brings the total number of PFAS pesticides greenlit by the current EPA to five in under two years. These chemicals do not break down in the environment; they accumulate in the soil, the water table, and ultimately, the human bloodstream, where they are linked to immune system suppression and severe reproductive health issues.
The regulatory failure extends to the FDA, which recently refused a formal petition to set strict limits on forever chemicals in food, leaving consumers entirely unprotected from the downstream effects of the EPA's pesticide approvals.
Food industry visionary and financial analyst Robyn O’Brien has aptly dubbed this crisis "#ChemGate." O'Brien warns that when regulatory bodies become hopelessly captured by the chemical lobbying arms they are meant to oversee, the entire integrity of the American food supply collapses. For natural products retailers, the EPA's quiet unleashing of forever chemicals onto conventional produce serves as the ultimate marketing imperative for the organic seal. As conventional agriculture becomes increasingly saturated with indestructible synthetic toxins, the rigorously audited, “no toxic synthetic pesticides” promise of the organic aisle transforms from a premium lifestyle choice into a fundamental public health necessity.
The Glyphosate Betrayal: A Fracture in the MAHA Alliance
The tension between the populist MAHA movement and the administration’s actual policy execution reached a breaking point this year over the world’s most notorious herbicide: glyphosate.
The fracture began in February 2026 when President Trump issued an executive order invoking the Defense Production Act to mandate and protect the domestic production of glyphosate (the active ingredient in Roundup), citing national security and food supply chain resilience. The order granted broad liability immunities, infuriating MAHA advocates who had championed the administration on the promise of health reform. As Environmental Working Group President Ken Cook noted at the time, the move was viewed by many wellness advocates as a "direct assault" on the MAHA platform and a great gift to the chemical lobby.
This administrative protection was recently compounded by a landmark decision from the nation's highest court. This summer, the U.S. Supreme Court ruled in favor of agrochemical giant Bayer regarding its glyphosate-based weedkiller. The ruling effectively blocks thousands of state-level "failure-to-warn" lawsuits, determining that federal EPA label approvals preempt state laws that might otherwise require cancer-warning labels on toxic pesticides.
This decision essentially grants a liability shield to pesticide manufacturers, protecting them from plaintiffs alleging they were not properly informed about the severe health risks associated with chronic glyphosate or other chemical pesticide exposure.
For the MAHA movement, the executive protections and the Supreme Court ruling exposed a deep rift between the political rhetoric of "making America healthy" and a regulatory reality that actively insulates the chemical agriculture industry from legal consequence. As reported by Grist, attempts to appease MAHA's fury over the Roundup rulings have largely backfired, leaving health-freedom advocates feeling profoundly betrayed. Protests have taken place outside the Supreme Court, signaling that the coalition of health advocates that helped propel the administration into office is fracturing over its failure to regulate Big Chem.
The Public Health Fallout: The Cost of Cutbacks
The consequences of prioritizing corporate deregulation and cutting federal research and inspection budgets are not abstract; they are already playing out in real time across the nation's supply chains and emergency rooms.
The current administration has initiated historic cutbacks in public health funding, FDA food inspections, and USDA agricultural research. The result is a regulatory apparatus that is operating with severe blind spots, and the public is paying the price.
In recent weeks, an explosive food-borne Cyclospora outbreak has swept across the United States, causing severe, prolonged gastrointestinal illness. Cyclospora is a microscopic parasite transmitted through feces and typically linked to contaminated fresh produce. As of July 2026, the parasite has sickened thousands of Americans across at least 34 states, with the Midwest bearing the brunt of the crisis. In Ohio, the Cleveland Clinic reported a staggering jump in lab testing, skyrocketing from just one test per day to nearly 200 as symptomatic patients flooded local hospitals.
The federal response has been heavily hindered by recent agency rollbacks. Due to severe staffing shortages and budgetary cuts at the Centers for Disease Control and Prevention (CDC)—which recently made the tracking of certain foodborne illnesses optional—federal case data has drastically lagged behind real-time state-level reporting. Without a robust, centralized federal tracing apparatus, state health investigators have been left to piece together the puzzle on their own. While early interviews strongly point to lettuce and salad greens as the leading suspected source, a specific grower, brand, or supplier has yet to be definitively named by federal authorities.
As local health departments scramble to track the outbreak's expanding footprint across the country, this unresolved crisis raises grave questions about the ability of gutted federal agencies to adequately monitor the safety of the conventional food supply. When the government can no longer proactively track and trace a pathogen, the burden of food safety falls entirely on the retailer and the private supply chain.
Simultaneously, the agricultural sector is battling a devastating screwworm outbreak affecting livestock. For decades, the USDA successfully managed the threat of the New World screwworm—a parasite that feeds on the living tissue of warm-blooded animals—through robust research and sterile insect release programs. However, recent reductions in federal research funding and the mass exodus of USDA researchers who are refusing mandatory relocations have compromised the agency's ability to maintain these critical biological defense lines, resulting in a crisis for ranchers and a direct threat to the meat supply chain.
The Strategic Path Forward for the Natural Channel
As we survey the current landscape, the mandate for the natural, organic and regenerative products industry is unmistakably clear. We can no longer rely on federal tailwinds, government definitions, or public safety nets to protect our consumers or our food supply.
When the federal government co-opts the term "regenerative" to subsidize industrial biofuels, unleashes PFAS forever chemicals onto conventional crops, shields glyphosate manufacturers from liability, and defunds the agencies responsible for keeping parasites out of our produce, the conventional food system ceases to be a safe default for the American family.
In this environment of deep institutional failure, the natural products channel stands as the last line of defense.
Retailers, brands and investors must step into the regulatory void and double down on uncompromising transparency. We have an opportunity to educate customers on the profound difference between a federally subsidized "regenerative" biofuel crop and rigorously audited USDA Certified Organic and Regenerative Organic Certified (ROC) food systems.
Furthermore, private capital must continue to step forward. To truly scale clean agriculture, the private sector needs to prioritize funding the organic transitions, the local supply chain infrastructure, and the independent agricultural research that the federal government is actively abandoning.
The agricultural policies of 2026 are indeed a mixed bag—heavy on chemical appeasement and light on actual public health reform. But out of this chaos emerges a profound opportunity. As the conventional system compromises itself, the value proposition of the natural, organic, regenerative, and specialty food industry has never been more vital, more distinct or more essential to the future of human health and environmental resilience.
Steven Hoffman is Managing Director of Compass Natural Marketing, a strategic communications and brand development agency serving the natural and organic products industry. Learn more at www.compassnatural.com.
Industry Leaders Respond to USDA’s Funding Announcement for Regenerative Agriculture
This article first appeared in the January 2026 issue of Presence Marketing’s newsletter.
By Steven Hoffman
U.S. Secretary of Agriculture Brooke Rollins, alongside U.S. Health and Human Services (HHS) Secretary Robert F. Kennedy, Jr., and Centers for Medicare & Medicaid Services Administrator Mehmet Oz, M.D., on December 10 announced a $700 million Regenerative Pilot Program to help American farmers adopt practices that improve soil health, enhance water quality, and boost long-term productivity, all while building a healthier, more resilient food system, said USDA. According to the release, HHS also is investing in research on the connection between regenerative agriculture and public health, as well as developing messaging to explain this connection.
“Protecting and improving the health of our soil is critical not only for the future viability of farmland, but to the future success of American farmers. In order to continue to be the most productive and efficient growers in the world, we must protect our topsoil from unnecessary erosion and improve soil health and land stewardship. Today’s announcement encourages these priorities while supporting farmers who choose to transition to regenerative agriculture. The Regenerative Pilot Program also puts farmers first and reduces barriers to entry for conservation programs,” said Secretary Rollins.
Administered by USDA’s Natural Resources Conservation Service (NRCS), the new Regenerative Pilot Program is designed to deliver a streamlined, outcome-based conservation model—empowering producers to plan and implement whole-farm regenerative practices through a single application. In FY2026, the Regenerative Pilot Program will focus on whole-farm planning that addresses every major resource concern—soil, water, and natural vitality—under a single conservation framework. USDA said it is dedicating $400 million through the Environmental Quality Incentives Program (EQIP) and $300 million through the Conservation Stewardship Program (CSP) to fund this first year of regenerative agriculture projects. The program is said to be designed for both beginning and advanced producers, ensuring availability for all farmers ready to take the next step in regenerative agriculture.
To support the program, NRCS is establishing a Chief’s Regenerative Agriculture Advisory Council “to keep the Regenerative Pilot Program grounded in practical, producer-led solutions,” USDA said. The Council will meet quarterly, with rotating participants, to advise the Chief of NRCS, review implementation progress, and help guide data and reporting improvements. Its recommendations will shape future USDA conservation delivery and strengthen coordination between the public and private sectors.
USDA also said it is permitting public-private partnerships as part of the Regenerative Agriculture Initiative (RAI), claiming that such partnerships will allow USDA to match private funding, thus stretching taxpayer dollars further, and bringing new capacity to producers interested in adopting regenerative practices.
We asked leaders in regenerative agriculture to weigh in on USDA’s announcement. Here’s what they had to say:
Hannah Tremblay, Policy and Advocacy Manager, Farm Aid
As a strong supporter of regenerative agriculture, Farm Aid welcomes USDA’s funding announcement for regenerative agriculture, but the lack of details about the program's specifics means we're unable to give a full response or analysis. From the few details that have been provided to date, this looks like a streamlining of processes and possible restructuring of existing funding, but does not appear to represent new funding for these programs.
The chronic underfunding and oversubscription of the EQIP and CSP programs – two crucial conservation programs – are ongoing problems that this administration and Congress have not addressed. The recent budget bill passed by Congress makes it easier for large operations to disproportionately use EQIP and CSP dollars by removing payment limits and Adjusted Gross Income (AGI) requirements. Policies like these make these programs less accessible to small and diversified farming operations and do a disservice to family farmers who are trying to enact conservation practices.
This sudden embrace of regenerative agriculture flies in the face of the other policies we've seen from this administration, including canceling the Climate Smart Commodities Program, EPA's fast tracking of pesticides and cuts to USDA's NRCS staff, who are crucial to helping farmers implement soil health practices.
Matthew Dillon, Co-CEO, Organic Trade Association
There are still many details to come in the implementation of the NRCS regenerative program, but the Organic Trade Association (OTA) is always supportive of programs that help farmers transition to improved management of their natural resources. It would appear that it will give farmers an à la carte menu of practices that they can select and create a less burdensome bundled approach with NRCS. If we can make it easier for farmers to better care for natural resources, that’s a good outcome.
The optimal outcome would be for farmers to have integrated and holistic conservation plans, like those that organic farmers do in their annual Organic System Plan. And ideally, that would include pesticide mitigation plans for those farmers who are conventional. Hopefully for some of these farmers it will be an on-ramp to exploring opportunities in organic markets.
At the end of the day, policy incentives will only go so far in rewarding farmers for ecosystem services – markets and consumers are essential. Organic is the only third party, verified, backed-by-law marketplace that does that. We will work to make sure organic farmers have adequate access and get recognition in these programs.
Ken Cook, Executive Director, Environmental Working Group
Basically, I’m pretty skeptical of the Regenerative Pilot Program. If you look at all of Robert F. Kennedy, Jr.’s big talk during the Trump campaign and then during the transition regarding subsidies, $700 million rebranded from existing programs (with multi-billion-dollar budget baselines that a lot of us built and defended) is hardly the bold action he promised. The emphasis on efficiency and red tape is interesting—whole farm plans that originated in the 1930s and 1940s in the old Soil Conservation Service (SCS) are all about paperwork and red tape, and going back, a lot of us in the conservation world (and reformist elements within NRCS) pushed the agency to focus on practices aimed at priority lands/problems. Reformers in NRCS in the 1980s and after always felt whole-farm plans were make-work that resulted in career advancements (and documents on farmers’ shelves) but not necessarily conservation on the ground.
There was no emphasis at the press conference announcing the program on reducing pesticides. Nor was there any emphasis on aiming some of the money at organic, the only system out there that does fulfill the MAHA rhetoric from farm to grocery shelf.
And of course, during the Biden administration there was so much emphasis in regenerative circles on climate progress via carbon farming, carbon sequestration, farmers selling carbon credits, and so on, but those words and objectives have been forbidden by USDA. (We always thought the carbon stuff was way oversold—and not needed to justify lots of benefits from mixed crop-livestock farms, longer more diverse rotations, cover crops and other sensible practices that…have also been around and under-deployed by farmers since the 1930s despite BILLIONS spent by taxpayers on free technical assistance and cost-sharing).
Then of course there are the ‘antithesis-of-MAHA’ cuts to vital programs earlier this year to get local food to schools and food banks, the reductions in NRCS staff to do those whole-farm plans, and the massive, multi-billion-dollar subsidies that have been paid in tariff reparations to big commodity operations—whose payment limits have been generously increased to make sure the biggest operations get the most money.
Christopher Gergen, CEO, Regenerative Organic Alliance
The Regenerative Organic Alliance (ROA) welcomes the USDA’s announcement of a new Regenerative Pilot Program as an important signal of federal commitment to advancing healthier soils, more resilient farms, and stronger rural economies. We applaud this growing recognition that agriculture must go beyond extraction toward restoration, a core belief that has guided our work since the creation of the Regenerative Organic Certified® (ROC™) standard.
As USDA begins shaping the program’s criteria and implementation, ROA encourages alignment with the rigorous, holistic principles that define regenerative organic agriculture: improving soil health, ensuring dignified and fair conditions for farm workers, and supporting the humane treatment of animals. These three pillars are foundational to the ROC framework and have proven essential to achieving long-term ecological, economic and community benefits.
We are encouraged that the USDA acknowledges the role of organic systems in regenerative agriculture. ROC builds on USDA Organic as a necessary baseline for eliminating toxic synthetic pesticides, fertilizers, and GMOs — inputs that undermine soil biology, water quality, pollinator health, and farmworker safety. ROC then goes further by requiring additional soil health practices, pasture-based animal welfare, and fair labor conditions.
As decades of peer-reviewed research and field evidence show, regenerative practices alone cannot fully deliver intended environmental outcomes if they allow routine use of synthetic chemicals. The scientific record also shows that organic systems, including those that strategically use tillage for weed control in lieu of herbicides — consistently build soil carbon, increase water retention, reduce erosion, and improve microbial diversity. We encourage USDA to ensure that any regenerative agriculture program reflects this evidence by prioritizing systems that avoid toxic inputs and protect both ecological and human health.
The rapid expansion of regenerative claims creates both opportunity and risk. Without clear definitions, rigorous standards, and third-party verification, the regenerative category is vulnerable to greenwashing and consumer confusion. Independent analysis has shown that some non-organic regenerative labels allow herbicides, GMOs, synthetic fertilizers, and minimal verification, which could undermine public trust and the credibility of the entire regenerative movement.
With the right structure, USDA’s initiative can accelerate the transition to a food and fiber system that heals the land, strengthens rural communities, and ensures a healthier future for all; a vision that drives our mission every day. ROA looks forward to engaging with USDA as this pilot advances and to contributing our expertise, data, and proven frameworks to help shape a regenerative future rooted in integrity, transparency, and meaningful impact.
Jeff Tkach, Executive Director, Rodale Institute
Rodale Institute welcomes the USDA’s announcement of the new Regenerative Pilot Program and views it as an important signal that soil health, farm resilience, and long-term productivity are increasingly central priorities within American agriculture. This moment reflects a growing federal recognition that healthy soil is foundational to a secure food system, climate resilience, and human health.
For more than 78 years, Rodale Institute has led the science and practice of regenerative organic agriculture, long before “regenerative” entered the policy lexicon. Through the longest-running side-by-side comparison of organic and conventional farming systems in North America, Rodale Institute has demonstrated that regenerative organic agricultural practices can improve soil health, enhance water quality, increase resilience to extreme weather, and support farm profitability.
With a national network of research hubs, education initiatives and farmer training programs, Rodale Institute has helped producers across regions and production systems transition to regenerative organic practices rooted in measurable outcomes and continuous improvement. This experience, coupled with our leadership as a founding member of the Regenerative Organic Alliance, positions Rodale Institute as a critical partner in ensuring that regenerative initiatives are clearly defined, science-based, and deliver real, lasting benefits for farmers, communities, and the environment.
As the USDA advances this pilot program, Rodale Institute stands ready to contribute its decades of research, farmer-centered expertise, and leadership to help guide its success. By keeping soil health at the center of agricultural policy and practice, we can continue building a food system that supports productive farms, nourishing food, and healthy people, now and for future generations.
Paige Mitchum, Executive Director, Regen Circle
This Regenerative Agriculture Pilot Program is not new. It is a carve-out from the existing Farm Bill’s conservation funds using the same forms, rankings and field offices. The key difference is that they were processing proposals differently. Under the Climate Smart Commodities Program the process went USDA ↔ big project ↔ farmer. This pilot now routes money through individual NCRS contracts so the process flows as NRCS ↔ farmer. This sounds cleaner unless the agency in the middle just lost 20% of its staff, as is the case with the NRCS.
By doing away with the big projects intermediaries you lose the support provided by states, tribes and NGOs whose role was to recruit farmers, do measurement verification and reporting, provide technical assistance and handle smaller payments. Without this the NRCS will need significantly more bandwidth to handle a direct to farmer approach. But they aren’t staffing up; the FY2026 plan indicated further personnel reductions, leaving me to draw only one conclusion: The regenerative pilot program will be woefully under resourced, forcing them to accept applications from large well-resourced operations leaving small and vitally important producers on their own.
In a nine‑day window in December, the administration: backed pesticide maker Bayer in court, poured billions into the most glyphosate‑dependent crop systems, and then unveiled a sub‑billion-dollar regenerative agriculture pilot program as its health‑and‑soil solution. Once again this administration has brilliantly cut social infrastructure and meaningful programs that were supporting small farmers in regenerative transition, shielded a flagship herbicide company from liability, bailed out large monocultures, and in exchange handed us a small carve-out of existing programs with zero new infrastructure or any credible way of executing said program. As such, this reads more as a marketing scheme than it does meaningful policy work, and I hope that the private sector can step up and support the small holder farmers at the heart of the regenerative movement.
They took away the mountain we were slowly, imperfectly but intentionally building, they took a shovel and put a small mound of dirt aside and said, take this and enjoy the view.
Read Page’s full article here.
André Leu, D.Sc., BA Com., Grad Dip Ed., International Director, Regeneration International
In theory, this is a great initiative. Improving soil health through regenerative practices has been long overdue. Most farmers, including many organic farmers, need to adopt these methods. In reality, it will depend on who is selected to sit on the Chief’s Regenerative Agriculture Advisory Council. If it is composed of regenerative and organic farmers, it will be credible. If they repeat the NOSB (National Organic Standards Board) model, it will be hijacked by academics, NGOs and agribusiness. It will be an exercise in greenwashing, promoting no-till Roundup-ready GMOs and other degenerative practices. I don't have confidence that, given the USDA's history with the organic sector, they will choose the credible option.
Alexis Baden-Mayer, Political Director, Organic Consumers Association
I've been looking into where the money's coming from for the Regenerative Agriculture Pilot Program and how much has been allocated versus taken away. This is money Congress appropriated for two regenerative agriculture programs (the Environmental Quality Incentives Program and the Conservation Stewardship Program) with a total annual budget of $4.515 billion. So, if $700 million is going to regenerative, that means $3.815 billion (84%) of EQIP and CSP funds will be going to factory farms and pesticide-drenched genetically modified field crops. Admittedly, Trump's USDA isn't the first to misappropriate these funds this way, but it is the first to celebrate it.
Earlier this year, the USDA refused to disburse $6.062 billion appropriated by Congress for family famers adopting regenerative agriculture practices and serving local markets. Now we're now supposed to be happy because the USDA is earmarking $700 million for regenerative agriculture? I feel like they're trying to convince us two pennies is more than a dollar bill because two is more than one.
Max Goldberg, Founder, Editor and Publisher of Organic Insider
The USDA's announcement of about $700 million dedicated to regenerative agriculture puts the spotlight on the importance of soil health at a critical time and is extremely welcome. Yet, whether this program can actually deliver tangible results to America's farmland remains a serious uncertainty, and there are two questions that must be answered.
First, does the USDA have adequate on-the-ground technical staff to assist farmers in executing regenerative practices while also measuring soil health improvements? Second, will this program actually lead to a reduction in pesticide use? Only time will tell, but the level of skepticism is very high that the funds will be spent in an efficient manner and this will result in meaningful progress.
Dan Kane, Lead Scientist, MAD Agriculture
The Regenerative Agriculture Initiative (RAI), also called the Regenerative Pilot Program (RPP), is a program announced by Secretary Rollins on Dec. 10, 2025. The press release from USDA describes it as a $700 million pilot program for FY2026 focused on helping farmers transition to regenerative practices.
The RAI is not a new program but instead a repackaging of existing USDA Natural Resources Conservation Service (NRCS) conservation programs, including the Environmental Quality Incentives Program (EQIP) and the Conservation Stewardship Program (CSP). Nor does the RAI designate new funding towards either of these programs and the practices they target. It will likely function as a priority national funding pool producers can apply to with some minor modifications to requirements and the application process. Efforts by the prior administration to increase funding to key regenerative practices and the regenerative agriculture community more broadly through the Inflation Reduction Act (IRA) would have provided greater funding overall in FY2026 and beyond.
The IRA added approximately $19.5 billion into USDA conservation programs above and beyond 2018 Farm Bill funding levels over a period of four fiscal years (FY2023-FY2028). EQIP would’ve been expanded by $8.45 billion over that period, with about $3.45 billion of that coming in FY 2026 for a combined total of $5.5 billion in FY2026. CSP would’ve received $3.25 billion over that period with $1.5 billion coming in FY2026 for a combined total of $2.5 billion in FY2026.
Given all the shifts in funding, and the reallocation of IRA funds to CSP and EQIP baseline spending enacted through the One Big Beautiful Bill Act (OBBB), RAI is effectively funded through the reallocation of IRA funds. But, considering the reduction in total funding, it’s still not net new spending compared to what would’ve happened had IRA stayed in place. Although the OBBB increased baseline EQIP and CSP funding over a longer time period, the Congressional Budget Office still estimates that the rescission and reallocation of IRA funds will result in a net decrease of approximately $2 billion in actual conservation spending through FY2034.
While some of the changes included in this program (bundling applications, whole farm planning, soil testing) are good ideas, they’re ideas that NRCS has already applied through other programs. Major reductions in NRCS staff and proposed changes to how the NRCS is structured are likely to limit total capacity and reduce agency efficiency and function. Last, the elimination of income eligibility caps and the potential integration of public/private partnerships into the program raise concerns that this program and USDA conservation programs writ large will end up primarily serving very large farmers and agribusiness interests.
Any USDA programming focused on regenerative agriculture is a welcome addition to the financial stack for producers. No doubt we at Mad Agriculture will keep this program in mind as a potential option for the producers with whom we work. But this is a small win in comparison to the huge loss that came through the rescission/reallocation of IRA funds.
Read MAD Agriculture’s full analysis of USDA’s Regenerative Agriculture Initiative here.
Charles "Chuck" Benbrook, Ph.D., Founder, Benbrook Consulting Services
Chuck Benbrook is the former Chief Science Officer of The Organic Center; former Research Professor, Center for Sustaining Agriculture and Natural Resources, Washington State University; and former Director, National Academy of Sciences Board on Agriculture
As someone who has been deeply involved in soil conservation policy, I was excited to see this announcement from the USDA Natural Resources Conservation Service (NRCS). With $700 million committed in the next fiscal year, it's a pretty substantial investment in regenerative agriculture. The hope is that it will go on with continued, and hopefully increased, funding.
As I read the announcement for the Regenerative Pilot Program, it seems to be a clear recognition by the USDA that soil health and what is needed to enhance the biological integrity and health of the soil has to be a very high priority. In fact, on par with controlling physical erosion. And I think that's the right direction. That's how we're going to lower the cost of production. That's how we're going to clean up water and start dealing with all these rural areas with ridiculously high levels of nitrate in everybody's drinking water. It's how we're going to deal with resistant weeds. Dealing with soil biology at this point is the most important and lowest hanging fruit for healing what ails us.
I think there are two aspects to the significance of USDA's announcement. One, it recognizes farmers anywhere along the continuum, from conventional, chemical-dependent farmers to regenerative organic producers. Wherever you are along the continuum, if you want to move toward a more diversified, resilient, less chemical-dependent system, you have to make multiple changes simultaneously and timed correctly to succeed.
I also think the NRCS approach of entering into customized contracts with growers that start from where they're at and finance the next round of changes in their farming systems, which could include changes in rotations, tillage, cover crop management and water management, is a good one.
It's also a positive that it's a streamlined administrative process where the farmer basically comes in with a proposal and works with the local NRCS and farm services agency staff to come up with how much the cashier payment will be next year and presumably for subsequent years for the practices that are adopted. Of course, one of the big concerns that people have is how progress is going to be monitored and quantified in a convincing way. Also, like everyone, I'm curious to see the details of how NRCS is going to structure the contracts.
My wish with this program is that smaller producers will have as much access as larger operators, however the fact is, those big commodity farmers tend to get favored when it comes to grants. Yet, I didn't see anything in the announcement to suggest that the NRCS is going to take into account the size of the farm in allocating the available funds. But let's face it, the larger, more sophisticated, often multi-owner, farms are going to be in the door first with well thought out proposals.
Regarding the appointment of an Advisory Council to help oversee the Regenerative Pilot Program, I think (USDA) Secretary Rollins has had a constructive series of conversations with people that come out of the organic and regenerative community. I also think she'll insist that a few folks from that world are on this advisory committee. But, you know, if past is prologue, the soybean growers will have a rep, the cotton council will have a rep and the pesticide industry will have a couple of reps. And it might not be somebody that's working actively for a pesticide manufacturer today, but it could be someone who has deep roots in that community. They may be an academic now. They may work for a consulting firm, but you know, the politics inside these federal agencies is really brutal.
The NRCS regenerative program has great potential to be the fulcrum to start the transition towards more diversified, sustainable regenerative systems, but for it to work in a meaningful way at scale, it has to be combined with a similar negotiated change in how commodity program subsidies and crop insurance subsidies are currently supporting agriculture. And that's the core idea behind what we're working on now called the Farm Economic Viability and Renewal Act, or FEVER Act, to help spark discussion among agriculture community leaders and policymakers of the systemic reforms in policy needed to avoid ever-larger bailouts in the not-too-distant future.
The large sums of taxpayer money at play — over $40 billion in farm support in 2025, and likely even more in 2026 — heighten the urgency of reaching agreement on substantive policy changes. The pressing challenge is to not invest taxpayer dollars during 2026 and beyond in bigger and better band aids, but instead in support of the deeper, systemic changes in farming systems that most farmers, advocates for healthier rural communities, scientists, and policy wonks know are needed.
Companies interested in partnering with USDA NRCS in the Regenerative Pilot Program can email regenerative@usda.gov for more information. Farmers and ranchers interested in regenerative agriculture are encouraged to apply through their local NRCS Service Center by their state’s ranking dates for consideration in FY2026 funding. Applications for both EQIP and CSP can now be submitted under the new single regenerative application process.
Steven Hoffman is Managing Director of Compass Natural Marketing, a strategic communications and brand development agency serving the natural and organic products industry. Learn more at www.compassnatural.com.