JAMBAR Adds 1,200+ Retail Doors Following Launch of Organic Minis
New placements at Giant/Martin’s and Earth Fare expand the organic energy bar brand’s national retail footprint, alongside availability on Walmart.com
SAN RAFAEL, Calif. (Oct. 20, 2026) — JAMBAR, the Certified Organic energy bar company founded by PowerBar® co-creator Jennifer Maxwell, has added more than 1,200 retail doors since launching its 28g JAMBAR Minis in spring 2026, marking a significant expansion across grocery, natural and specialty retail channels.
The growth reflects increased retailer interest in JAMBAR’s smaller-format Minis, which offer the brand’s Certified Organic, real-food nutrition in a 120-calorie, grab-and-go size.
Recent retail and digital expansions include:
Giant/Martin’s: JAMBAR is expanding its East Coast presence with JAMBAR Minis placements in more than 100 locations across Pennsylvania. Stores will carry Chocolate Cha Cha, Peanut Butter Malt Melody and Jammin’ Jazzleberry. The expansion builds on JAMBAR’s growing visibility in the region, including its sponsorship of the Penn Relays.
Earth Fare: All five JAMBAR Mini flavors will launch across the natural food retailer’s entire store network this fall.
Walmart.com: JAMBAR’s full product lineup is now available through Walmart.com, expanding national access to the brand online.
“The response to JAMBAR Minis since launching this spring has been incredibly encouraging,” said Peter Pelanek, Vice President of Sales at JAMBAR. “Retailers are recognizing the appeal of a smaller, more accessible format that delivers the same great taste and Certified Organic ingredients as our full-sized bars. These new partnerships are helping us introduce JAMBAR to more consumers across the country, and we're excited about the opportunities ahead as we continue building our retail presence.”
JAMBARs are crafted in small batches in Marin County, California, using Certified Organic whole-food ingredients including gluten-free grains, berries, nuts and fair-trade chocolate. JAMBAR does not use artificial sweeteners or starch-derived sugar syrups such as brown rice or tapioca syrup. Full-sized 60-gram bars provide 10 grams of protein, while 28-gram Mini JAMs deliver 5 grams of protein in a 120-calorie format.
Ordering & Wholesale Information
Retailers and food service providers looking to stock JAMBAR can place orders directly or through national distribution partners, including KeHE, UNFI, and Chex Finer Foods. For wholesale inquiries, contact sales@jambar.com.
About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. JAMBAR organic energy bars are made in the U.S. and crafted in small batches in the company's state-of-the-art manufacturing facility in California. A woman-owned, mission-based business, JAMBAR donates 50% of after-tax profits to organizations that support active living and music. JAMBARs are available in natural foods and grocery stores, sports specialty stores and online at Amazon.com and Walmart.com. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
JAMBAR Introduces Certified Organic Minis: Big Energy, Perfectly Portioned
New size offers a smaller energy option for athletes, families and snackers. Visit Booth #N1843 at Expo West for official launch.
SAN RAFAEL, Calif. (Feb. 26, 2026) — JAMBAR, the Certified Organic energy bar company founded by Jennifer Maxwell, co-creator of the original PowerBar®, is launching JAMBAR Minis. The new 1 oz-sized bars debut at Natural Products Expo West (Booth #N1843, North Hall, Level 200) to provide a flexible, smaller energy option for active consumers.
JAMBAR Minis are sold in 6-count boxes and are available in all five of the brand’s signature flavors: Musical Mango, Chocolate Cha Cha, Tropical Trio, Peanut Butter Malt Melody and Jammin’ Jazzleberry. The new line is available immediately for distributors, retailers and food service providers nationwide.
The mini bar was developed in response to growing consumer and retailer demand for flexible snacking options.
“We’ve heard consistently from families, athletes and retailers that they love JAMBAR’s ingredients and taste, but want more choices for how and when they fuel,” said Jennifer Maxwell, founder and CEO of JAMBAR. “Minis allow us to deliver organic, whole-food energy in a size that supports portion control and convenience.”
Snack-Sized Nutrition
Each 1 oz Mini contains 120 calories, putting it in the sweet spot of bridge snacks that satisfy hunger without replacing a meal. The smaller portion of carbohydrates provides a consistent dose of energy while helping to manage dramatic glucose spikes.
Consistent with the original product line, JAMBAR Minis are Certified Organic and contain ancient gluten-free grains, authentic natural sweeteners, and dried fruit or premium chocolate. Each Mini also has five grams of high quality protein, and is a great source of fiber.
Key Use Cases for JAMBAR Minis:
Convenience: Compact and durable for gym bags, pockets and purses.
Performance Fueling: Provides light, easily digestible workout fuel, ideal for endurance athletes who require smaller, more frequent energy intake before, during and after their workout.
Everyday Snacking: Sized appropriately for lunchboxes and mid-day bridge meals.
The Mini bars will also enhance JAMBAR’s extensive event sampling program, where the brand distributes more than 150,000 product samples annually across 300 sports, music and in-store events nationwide.
Expanding the Brand Vision
The launch was driven by both consumer and retailer demand. Families asked for smaller portions. Athletes wanted fuel in increments. Retailers sought a size that broadens snacking occasions and increases trial. Minis allow JAMBAR to attract new customers while serving loyal fans in new ways.
JAMBAR Minis are available now for retail and food service distribution. Visit Booth #N1843 in the North Hall at Expo West to learn more. For wholesale inquiries, contact sales@jambar.com.
About JAMBAR
In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. JAMBAR organic energy bars are made in the U.S. and crafted in small batches in the company's state-of-the-art manufacturing facility in California. A woman-owned, mission-based business, JAMBAR donates 50% of after-tax profits to organizations that support active living and music. JAMBARs are available in natural foods and grocery stores, sports specialty stores and online at Amazon.com. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042