Host Defense® Receives INFRA’s Vendor Impact Award and Additional Awards from Taste for Life Magazine
Mushroom supplement category leader honored by Independent Natural Food Retailers Association as well as by leading health publication Taste for Life
OLYMPIA, Wash. (Sept. 9, 2025) — Host Defense®, the #1 best-selling mushroom supplement brand in the U.S. based on SPINS data, has just been honored with three major industry accolades.
The Independent Natural Food Retailers Association (INFRA) presented Host Defense with its Vendor Impact Award, recognizing the company’s leadership in sustainability, innovation, and retailer education. In addition, MycoBenefits™ Focus*, one of Host Defense’s newest product innovations, was named a winner in Taste for Life’s Back-to-School Essentials Awards for its formula designed to support attention, clarity, and concentration. Most recently, MycoBenefits™ Mood* was also honored by Taste for Life in its September Remedies Happiness (Avoid SAD) Essentials Awards, celebrating it as a standout solution to support a peaceful emotional state and balanced mood.*
"These awards affirm our mission to advance the science, sustainability, efficacy, and accessibility of beneficial mushroom mycelium and fruiting bodies," said Betsy Bullman, Host Defense Vice President of Sales and Marketing. "We’re proud to partner with independent retailers, innovate in ways that matter, and deliver products that help people thrive naturally. We appreciate the recognition from these distinguished organizations."*
INFRA Vendor Impact Award
With over 350 member retailers and 600 store locations across the country, INFRA is a cooperative of independently owned natural food stores working together to strengthen the success of their businesses.
The Vendor Impact Award celebrates brands that embody INFRA’s values:
Innovative Leadership: Pushing the boundaries of sustainability, retail innovation, and business excellence.
Nourishing Communities: Supporting independent retailers and strengthening local economies.
Forward Momentum: Demonstrating strong sales growth and purposeful expansion.
Regenerative Impact: Leading in sustainability, ethical sourcing, and climate-conscious initiatives.
Advocacy & Access: Championing diversity, equity, and inclusion while making sustainable, healthy food accessible to all.
Host Defense was chosen for its unmatched sustainability efforts. Climate Positive, the company offsets its carbon footprint by 110%—that’s 10% more emissions offset than the organization produces itself. Host Defense also sources energy from renewables like wind and hydroelectric, utilizes recycled plastics in packaging wherever possible, and commits to deforestation-free practices. The company invests in Life Cycle Analyses to further improve packaging efficiency and is developing a green transportation plan to reduce shipping impacts.
Beyond environmental business practices, Host Defense sets the bar for retailer education—hosting nearly 20 live webinars monthly, offering free products to attendees, and providing extensive training for retail staff. The brand’s research-backed formulations and category-defining product innovation continue to shape trends in the mushroom supplement space.
Taste for Life Awards
Reaching nearly 1 million readers, Taste for Life is a leading natural health and wellness magazine and online platform with over 25 years of editorial history.
The Taste for Life Back-to-School Essentials Award for MycoBenefits™ Focus* spotlights the formula’s unique blend of organic mushroom mycelium—including Lion’s Mane, Cordyceps, and Reishi—with targeted botanicals and nutrients to promote mental clarity, attention, and calm energy for students, professionals, and anyone seeking daily cognitive support. This recognition underscores Host Defense’s expertise in creating functional, multi-benefit wellness solutions.*
And the Taste for Life September Remedies Happiness (Avoid SAD) Essentials Awards recognizing MycoBenefits™ Mood* is a reflection of Host Defense’s ongoing commitment to formulating high-quality products. The formula uses Reishi and Lion’s Mane mushroom mycelium alongside other supportive adaptogens like Ashwagandha and L-Theanine to aid mental energy, mood, and calm thinking. It's a multi-ingredient formula that fits seamlessly into a self-care wellness routine and promotes a balanced mood, calm body, and clear mind.*
About Fungi Perfecti, LLC—Maker of Host Defense® Mushrooms™
Fungi Perfecti, LLC is a family-owned company founded by internationally renowned mycologist Paul Stamets, who launched Host Defense® under Fungi Perfecti with the goal of building a bridge between people and fungi. Host Defense is now the leading mushroom supplement brand in the U.S., specializing in mushroom mycelium-based supplements and functional beverage mixes designed to support human health. Its product line reflects the company’s commitment to sustainability, scientific integrity, research, and education.*
Fungi Perfecti has become synonymous with cutting-edge mycological research and solutions—from water filtration (mycofiltration) and ecological rehabilitation (mycoremediation) to combating Colony Collapse Disorder in bees. A Certified B Corporation, Fungi Perfecti is third-party designated as Climate Positive, offsetting 110% of its carbon emissions. Follow Host Defense and Fungi Perfecti on TikTok, Instagram, Facebook, and LinkedIn.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel 303.807.1042
The Growth of the Independents – Join Pat Sheridan, INFRA, on Compass Coffee Talk, October 13, 11:30am EDT
The Growth of the Independents: INFRA CEO Pat Sheridan on the Next Compass Coffee Talk
Pat Sheridan, President & CEO of Independent Natural Food Retailers Association (INFRA), to Share Key Insights Into the Role of Retailers in a Changing Market on the Next Compass Coffee Talk, Wednesday, October 13
Wednesday, October 13, 11:30 am – Noon EDT
Zoom, Admission is Free
Natural products retailers continue to see growth despite an unpredictable economic climate and a supply chain in flux, with independent retailers and small chains leading the pack with 6.5% growth in 2020, according to New Hope Network's 2021 Market Overview. On Wednesday, October 13, natural and organic retailing leader Pat Sheridan will join Compass Coffee TalkTM for a lively deep-dive conversation into this current and future retail landscape for naturals. Sheridan will offer unique insights into the opportunities and challenges for retailers and for organic products as we move into a yet-to-be-defined new normal.
Independent Natural Food Retailer Association (INFRA) is a purchasing and business services cooperative of independently owned natural food grocers. INFRA currently represents retailers operating over 400 stores in 45 states with combined annual sales of over $2 billion. With a mission of strengthening its members through collaboration to forge a sustainable future, INFRA focused on key transitions throughout 2020 under Sheridan's leadership. In addition, as Secretary of the Organic Trade Association's Retailer Council, Sheridan participates in the trade association's forum focusing on organic-specific retail issues.
About Pat Sheridan
Pat Sheridan is the President and CEO of Independent Natural Food Retailers Association (INFRA), a purchasing and business services cooperative of independently owned natural food grocers. INFRA currently represents 300 members and 17 associate retailers operating over 400 stores in 45 states with combined annual sales of over $2 billion. Pat joined INFRA in 2018 as its COO & CFO and led its transformation to better serve members by leveraging technology solutions to deliver promotional and consulting opportunities. Pat also serves as Secretary of the Organic Trade Association’s Retailer Council. Prior to joining INFRA, Pat held executive positions in diverse industries such as healthcare, organic milling, and product development.
About Compass Coffee Talk™
Take a 30-minute virtual coffee break with Compass Coffee Talk™. Hosted by natural industry veterans Bill Capsalis and Steve Hoffman, Coffee Talk features lively interactive conversations with industry leaders and experts designed to help guide entrepreneurs and businesses of any size succeed in the market for natural, organic, regenerative, hemp-derived and other eco-friendly products.
Compass Coffee Talk™ is produced by Compass Natural Marketing, a leading PR, branding and business development agency serving the natural and organic products industry. Learn more.
