Blog, Summary15 Steve Hoffman Blog, Summary15 Steve Hoffman

Compass Coffee Talk Podcast to Feature Ibraheem Basir, Founder & CEO of A Dozen Cousins

Compass Coffee Talk™, a popular live webinar series featuring conversations with business leaders in the natural, organic and sustainable products industry, welcomes Ibraheem Basir, founder & CEO of A Dozen Cousins, a top Black-owned natural food brand.

What: Compass Coffee Talk™
When: Wednesday, July 19, 2023, 8:30 am PT; 9:30 am MT; 10:30 am CT; 11:30 am ET
Presented by: Compass Natural, Connecting Media and Markets in Natural and Organic Products
Sponsored by: Presence Marketing, Naturally Boulder, Naturally New York and Naturally San Diego
Register: Register for Free Here

BOULDER, CO (June 15, 2023) —Ibraheem Basir, founder and CEO of A Dozen Cousins, a natural food brand making beans, rice, sauces and more, will appear on July 19, 2023, on the popular Compass Coffee Talk™ podcast, which features lively conversations with natural products industry leaders, innovators and experts designed to help guide entrepreneurs and businesses to succeed in the market.

A Dozen Cousins, whose offerings hark back to the traditional Creole, Caribbean and Latin American dishes that Basir enjoyed in his childhood in the culinary melting pot of Brooklyn, N.Y., is named after Basir’s daughter and her 11 cousins.

Ibraheem Basir of A Dozen Cousins

Basir grew up in a large family where food was at the center of all celebrations and gatherings. After observing a gap in the market for authentic, nutritious cultural foods, Basir launched A Dozen Cousins to provide the comforting, flavorful recipes he grew up eating with his family. The brand’s flagship beans have become the No. 1 item in their category on Amazon and are sold nationwide at retailers including Whole Foods, Sprouts and Target, among others. 

Hosted by natural and organic products industry veterans Bill Capsalis and Steven Hoffman, Compass Coffee Talk is produced by Compass Natural Marketing, a leading public relations, branding and business development agency serving the natural, organic, eco-friendly and hemp products industries. Capsalis and Hoffman will interview Basir to learn more about his and his company’s story.

Helping the Natural Foods Industry Evolve
Basir is a passionate advocate for Diversity, Equity and Inclusion in the consumer packaged goods industry and seeks to help the natural foods space evolve and grow to reflect the diversity of the United States. He is a founding board member of Project Potluck, a nonprofit that provides a range of mentorship and education programming in support of its mission to help people of color build successful companies and careers in the CPG industry.

Basir holds a BA from the University of Pennsylvania and an MBA from the university’s Wharton School of Business. He lives in Los Angeles with his wife and daughter.

Project Potluck
While breaking into the natural and organic products industry isn't easy for anyone, Black, Indigenous and other people from diverse racial and ethnic backgrounds can find it especially challenging to attract investors, find the right co-packers, refine recipes and garner placement on retail shelves. Enter Project Potluck, established by Ibraheem Basir, CPG veteran and founder and CEO of A Dozen Cousins, a leading Black-owned natural food brand, to provide the support that minority entrepreneurs in the natural products space need to succeed. In March 2022, Project Potluck won New Hope Network’s inaugural Justice Award for its efforts to promote justice, equity, diversity and inclusion in the natural and organic products industry. Read about the organization in Forbes magazine.

Register for Compass Coffee Talk with Ibraheem Basir
Register here for free to participate in the upcoming Compass Coffee Talk, Wednesday, July 19, 2023, 11:30 am – Noon ET.

About Compass Coffee Talk
Take a 30-minute virtual coffee break with Compass Coffee Talk™. Hosted by natural industry veterans Bill Capsalis and Steve Hoffman, Coffee Talk features lively interactive conversations with industry leaders and experts designed to help guide entrepreneurs and businesses of any size succeed in the market for natural, organic, regenerative, hemp-derived and other eco-friendly products.

Compass Coffee Talk™ is produced by Compass Natural Marketing, a leading PR, branding and business development agency serving the natural and organic products industry.

Previous Episodes of Compass Coffee Talk
View the entire library of Compass Coffee Talk episodes on YouTube. Co-hosted by natural products industry veterans Steven Hoffman and Bill Capsalis, Compass Coffee Talk has featured notable professionals such as Jared Polis, governor of Colorado; Steve Hughes, co-founder of Sunrise Strategic Partners; John Mackey, CEO and co-founder, Whole Foods Market; Miyoko Schinner, CEO and founder, Miyoko’s Kitchen; John Foraker, CEO of Once Upon a Farm; Emerald-Jane Hunter, founder of the MyWhy Agency; Heather Terry, CEO of GoodSAM; Milton Zimmerman, executive vice president, Presence Marketing; Jennifer Maxwell, founder and CEO of JAMBAR®, and more.

Contact
Steven Hoffman, Compass Natural, steve@compassnaturalmarketing.com

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Blog, Summary15 Steve Hoffman Blog, Summary15 Steve Hoffman

Compass Coffee Talk Episode 26 — Emerald-Jane Hunter: Finding Your WHY

Compass Coffee Talk Episode 26 — Emerald-Jane Hunter: Finding Your WHY

Leading Podcast Compass Coffee Talk Welcomes Emerald-Jane Hunter, Founder and Ringleader of myWHY Agency, a Black-owned, Women-led Integrated Marketing and Creative Agency, July 13, 2022, 11:30am EST.

Wednesday, July 13, 11:30am – 12:00pm EST
Zoom, Admission is Free

Emerald-Jane Hunter, Founder and Ringleader, myWHY Agency

Compass Coffee Talk™ continues its showcase of diverse business leaders throughout the natural, organic and sustainable products industry by welcoming Emerald-Jane Hunter, Founder and Ringleader of myWHY Agency. Beginning her life in Ghana, West Africa, she developed a fearless business mentality, leading her to become a four-time Emmy Award-winning TV Producer and a master of media, marketing and storytelling.

Emerald-Jane’s passions are carried out every day through her vision at myWHY Agency, including influencer/ social media/ content marketing, PR/ media relations, brand strategy and a commitment to diversity, equity and inclusion. The Chicago-based agency has become a national leader in empowering purpose-driven brands and minority-owned enterprises. From the start of her work at myWHY Agency, Hunter strived to expand the firm’s positive impact on the natural products industry by transforming the traditional food system and increasing the accessibility of healthy products to all people. To carry out this mission, myWHY Agency is a proud solutions partner with the J.E.D.I. Collaborative and currently serves on the J.E.D.I. (Justice Equity Diversity Inclusion) Content Advisory Council for Informa Markets.

About Emerald-Jane Hunter
E
merald-Jane Hunter has spent 20+ years of experience creating stories that seize the spotlight. She is a four-time Emmy award-winning producer and master of all things storytelling. Born in Ghana, West Africa, she relocated to the U.S. at the age of 19, where she discovered that her “WHY” was storytelling. This was the catalyst for a long career as a producer, production manager, and talent booker across a wide range of national and local broadcast media. As President of myWHY Agency, EJ is passionate about empowering purpose-driven brands and women-owned enterprises, and enabling authentic conversations that not only drive awareness and business growth, but also include commitments around DEI (diversity, equity, and inclusion) initiatives for her clients.

EJ serves on the board of Female Strong — an organization that offers hands-on programs, mentorship, and experiences targeted toward building confidence in middle and high-school age girls. She also serves on the J.E.D.I. Content Advisory Council for Informa Markets — ensuring that there's justice, equity, diversity, and inclusion in the organic and natural products space, and that this is being reflected in the stories being shared. Additionally, EJ is an alumna and cohort ambassador for the Goldman Sachs 10KSB program — an investment from Goldman Sachs to help 10,000 small businesses grow and create jobs by providing them with greater access to education, capital, and business support services.

About Compass Coffee Talk™
Take a 30-minute virtual coffee break with Compass Coffee Talk™. Hosted by natural industry veterans Bill Capsalis and Steve Hoffman, Coffee Talk features lively interactive conversations with industry leaders and experts designed to help guide entrepreneurs and businesses of any size succeed in the market for natural, organic, regenerative, hemp-derived and other eco-friendly products.

Compass Coffee Talk™ is produced by Compass Natural Marketing, a leading PR, branding and business development agency serving the natural and organic products industry. Learn more.

VIEW OUR PAST COMPASS COFFEE TALK EPISODES ON YOUTUBE.

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