Blog, Summary15 Steve Hoffman Blog, Summary15 Steve Hoffman

Collegiate Running Association and JAMBAR Announce Partnership

SAN RAFAEL, Calif. (May 17, 2023) The Collegiate Running Association (CRA) and JAMBAR are excited to announce their partnership, with JAMBAR becoming the official energy bar of the association. JAMBAR is an organic energy bar crafted with high-quality protein and fiber, and naturally sweetened for a healthier alternative to traditional energy bars.

Jennifer Maxwell, the founder and CEO of JAMBAR, has been a pioneer in the energy bar industry since 1987, when she founded PowerBar with her husband, Brian Maxwell. After Brian’s death in 2004, Maxwell took time to heal and raise her six children before crafting JAMBAR for a new generation of fitness enthusiasts.

JAMBAR is more than just an energy bar – it promotes community and healthy organic nutrition, with a purpose that goes beyond fueling optimum performance. The company donates 50% of after-tax profits to organizations that support active living and music. The name is inspired by Maxwell’s passion for music, and the bars are crafted in a dedicated, state-of-the-art production facility in San Rafael, California. Certified organic JAMBARs include vegan and gluten-free options and come in four flavors: Malt Nut Melody, Chocolate Cha Cha, Musical Mango and Jammin’ Jazzleberry.

Both Jennifer and Brian Maxwell were competitive collegiate runners, Brian was an Olympic marathoner, and all of their six children are also runners. “As a lifelong runner, I wanted to create a great-tasting, highly digestible bar with a texture and nutritional profile that is perfect for training, as well as pre- and post-race,” said Maxwell. “The CRA is a natural match for JAMBAR and we are honored to fuel the next generation of runners with them.”

The CRA is thrilled to partner with JAMBAR, providing their athletes with a premium energy bar option that aligns with the association’s values of promoting a healthy lifestyle and community engagement. The partnership will include JAMBAR’s participation in CRA events and promotions, as well as exclusive offers for CRA members.

“We are excited to partner with JAMBAR and provide our athletes with a high-quality, organic energy bar option that is not only delicious but aligns with our values as an organization,” said Steve Taylor, president and co-founder of the Collegiate Running Association. “Jennifer Maxwell’s dedication to promoting healthy nutrition and community engagement is inspiring, and we look forward to working with JAMBAR to further promote these values within the running community.”

About the Collegiate Running Association
The Collegiate Running Association (CRA) is a nonprofit organization dedicated to promoting healthy living and active lifestyles among college students through distance running. It organizes national championship events in road, mountain, trail and snowshoe running and hosts a diverse range of races and events throughout the year. Notably, the CRA is the first and currently the only running organization that offers prize money races exclusively for college athletes. It was established in 2013. Visit them at www.CollegiateRunning.org.

About JAMBAR
In late 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. Made from only premium organic ingredients, JAMBARs feature ancient grains, authentic natural sweeteners and high-quality proteins. Runner’s World named JAMBAR as the Best Protein Bar for runners in 2022 and also gave JAMBAR a 2023 Fitness Nutrition Award. JAMBARs are available at jambar.com, on Amazon.com and at select grocery, running and sports specialty stores. Learn more at www.jambar.com.

For more information about the partnership or to schedule an interview, please contact:

Steven Hoffman, Compass Natural: steve@compassnatural.com, (303) 807-1042
Debbie Pfeifer, JAMBAR: debbie@jambar.com, (206) 669-3580
Steve Taylor, Collegiate Running Association: steve.taylor@collegiaterunning.org, (804) 349-3367 

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Blog, Summary15 Steve Hoffman Blog, Summary15 Steve Hoffman

JAMBAR®, Maker of Certified Organic Artisan Energy Bars, Appoints Sales Brokers to Serve Southern, Western Regions

JAMBAR®, Maker of Certified Organic Artisan Energy Bars, Appoints Sales Brokers to Serve Southern, Western Regions

December 1, 2022

FOR IMMEDIATE RELEASE

SAN RAFAEL, CA — Certified organic, artisan energy bar maker JAMBAR®, which donates 50% of its profits to music, education and active living, is expanding its sales and distribution network by appointing two brokers of record to cover territories in the Southern and Western United States. JAMBAR announced partnerships with Independent Natural Food Brokers (INFB) and FamilyQuest Marketing to expand sales and distribution in leading independent natural food retailers.

The appointments reflect the company’s initial focus on building sales primarily in key Western natural products markets in advance of exhibiting the brand for the first time at Natural Products Expo West, the world’s largest natural and organic products trade exhibition, scheduled for March 7-11, 2023, in Anaheim, Calif.

With manufacturing facilities and headquarters in San Rafael, Calif., JAMBAR is an independent, woman-owned business founded in 2021 by mom, life-long athlete, musician, and food science and nutrition expert Jennifer Maxwell. Natural products industry veterans and energy bar aficionados may remember Jennifer, who, with her late husband Brian, created the original PowerBar®, which, when it was introduced in 1985, effectively launched the entire energy bar category. PowerBar was sold in 2000. Now, 20 years later, inspired by the organic food movement and her six children, some of whom now work in the business, Jennifer developed certified organic JAMBARs in four delicious, gluten-free flavors that provide a good source of protein, nutrients and fiber.

Broker Appointments to Focus on Independent Retailers
Covering Southern California, Arizona, Utah, Washington and Oregon, leading independent natural products brokerage Independent Natural Food Brokers, founded in 2008 by natural channel veteran Brenda Steele, will focus on introducing JAMBAR to leading independent natural food retailers in these important markets. “We enjoy bringing innovation to the market and building brands specializing in the natural channel,” said Steele. “I like JAMBAR because it’s organic, great tasting and not high in sugar — people are looking for ways to reduce the amount of sugar in their diet. JAMBAR is on trend, and there’s a great story behind its founder Jennifer Maxwell. She built this category.”

In addition to appointing INFB, JAMBAR also recently named FamilyQuest Marketing to represent the brand. An independent, family owned, full-service brokerage, FamilyQuest will serve natural products retailers in Arkansas, Colorado, Louisiana, Mississippi, Oklahoma, Texas and Wyoming. “We’ve got some of the biggest natural foods retailers right here in Texas and Colorado,” said FamilyQuest founder Kimbrough Johns. “It’s a tremendous market for JAMBAR and we’re excited to see what we can do with it.”

“Our ultimate goal is to become a well-recognized and sought-after national brand. However, we are scaling growth at a pace in concert (pun intended!) with our production capacity,” said JAMBAR founder and CEO Jennifer Maxwell. “We’re based in the West, and we’ll be debuting our products at Natural Products Expo West in March, so it made sense to establish a broker network initially focused primarily on the Western U.S.”

JAMBARs Are Small-Batch Crafted
Using only certified organic, whole food ingredients, JAMBARs are crafted in small batches in the company’s own facility by a team of dedicated employees who share the company’s mission. Using organic ancient grains, berries, nuts, premium chocolate, proteins from sunflowers and organic dairy, and real syrup, juices and honey as sweeteners, JAMBAR delivers a convenient, incredibly tasty bar you can take anywhere.

JAMBAR is available in these certified organic, musical flavors:

Chocolate Cha Cha — Find your rhythm with a luscious blend of premium Guittard chocolate, real food ingredients and organic ancient grains. Dancing on the edge of decadence, it’s a bar to make brownies jealous! Fair trade certified, non-GMO and gluten free, Chocolate Cha Cha delivers 10g of protein per serving.

Malt Nut Melody — Peanut and maple malted magic mixed with a touch of sesame and vanilla for an amazing medley of flavors, Malt Nut Medley is non-GMO, with 10g of protein per serving.

Jammin’ Jazzleberry — A jazzy combo of strawberries, blueberries, raspberries and blackberries, it’s “berry” delicious and vegan, gluten free and contains 10g of plant-based protein per serving.

Musical Mango — Energy goes exotic with delicious mango and a blend of ancient whole grains. The Musical Mango bar is vegan, gluten free and contains 10g of plant-based protein per serving.

JAMBARs are available online at JAMBAR.com, on Amazon.com and in leading natural food and specialty stores including Good Earth Natural Foods, United Market, Scotty’s Market and more. Follow us on Facebook and Instagram. For wholesale inquiries, JAMBARs are available in leading natural and specialty food distributors including KeHE Distributors. Contact jammin@jambar.com, tel 877-JAMBARZ.

Visit JAMBAR at Natural Products Expo West, the world’s largest natural and organic products trade exhibition, March 7-11, 2023, Booth 151 in the Arena at the Anaheim Convention Center in Anaheim, Calif.

Media Contacts
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel 303.807.1042
Debbie Pfeifer, JAMBAR, pfeiferworks@gmail.com, tel 206.669.3580

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