Roaring Fork Mill Wins Sustainability-First Shelfie Award from Startup CPG
Mill Also Secures USDA Grant to Grow Regional Grain Supply Chains
CARBONDALE, Colo. (Sept. 16, 2025) — Roaring Fork Mill, a family-owned Regenerative Organic Certified® (ROC) stone mill in Colorado’s Roaring Fork Valley, is celebrating two major milestones: recognition as the winner of the Sustainability-First Award at the Shelfies, Startup CPG’s annual awards program, and the receipt of a USDA Business Builder Grant supporting its mission to strengthen regional grain supply chains. ROC is the highest standard in agriculture, requiring rigorous practices that prioritize soil health, animal welfare, and social fairness — values at the core of Roaring Fork Mill’s work.
At the Shelfies, Roaring Fork Mill was honored with the inaugural Sustainability-First Award, sponsored by Green Spoon. The award recognizes brands that prioritize people and planet above profit. Roaring Fork Mill stood out for its exclusive use of non-GMO grains grown by Colorado farmers using regenerative organic practices, with a focus on ancient and heritage wheats that require less water and fewer inputs and protect vital topsoil nutrients.
“We’re honored to be recognized by Startup CPG and Green Spoon for the values that guide our work every day,” said Jacob Trumbull, Founder of Roaring Fork Mill. “From our farmers to our stone mill, we are committed to proving that local grains, grown with care for soil health, can be both good for people and good for the planet.”
Startup CPG launched the Shelfies to celebrate emerging brands making a difference in food and beverage. This year’s awards included the first-ever Sustainability-First category, a reflection of the growing emphasis on climate-friendly innovation.
“A big congratulations to Roaring Fork Mill on winning our first ever Sustainability Shelfie Award, presented by our friends at Green Spoon Sales,” said Daniel Scharff, CEO of Startup CPG. “We're really proud of Jacob and his team putting sustainability into practice and we're so excited to recognize their efforts with this award."
Roaring Fork Mill is also a participant in Green Spoon’s Take Root accelerator, which provides early-stage, disruptive brands with retail sales and promotional support to help them scale.
“It’s inspiring to see Roaring Fork Mill recognized with the first-ever Sustainability Shelfie award,” said Green Spoon CEO and Co-Founder Kari Pedriana. “Their commitment to regenerative organic grains and regional farmer partnerships is exactly the kind of bold, planet-forward approach our industry needs to lift up and support.”
USDA Business Builder Grant
In addition to its Shelfies recognition, Roaring Fork Mill was awarded a USDA Business Builder Grant through the USDA’s Regional Food Business Centers (RFBCs). The grant program provides direct financial assistance to small and mid-sized farm and food businesses to expand local and regional supply chains. With this support, Roaring Fork Mill will continue investing in farmer partnerships, infrastructure, and consumer education around the benefits of regenerative organic grains.
“These two honors — one from our peers in the natural products community, and one from the USDA — give us significant momentum to keep building a resilient grain economy rooted in the Rocky Mountain West,” Trumbull added.
About Roaring Fork Mill
Founded in 2022, Roaring Fork Mill is a family owned Regenerative Organic Certified® stone flour mill based in Carbondale, Colorado. Sourcing heirloom grains from local farmers using regenerative practices, the mill produces premium flours for home bakers, chefs, and food producers. Roaring Fork Mill is also the only flour company in the U.S. with Upcycled Certified® baked goods. Products are available online and for wholesale. Visit the website and follow Roaring Fork Mill on Instagram, LinkedIn, and Facebook. “A big congratulations to Roaring Fork Mill on winning our first ever Sustainability Shelfie Award, presented by our friends at Green Spoon Sales,” said Daniel Scharff, CEO of Startup CPG. “We're really proud of Jacob and his team putting sustainability into practice and we're so excited to recognize their efforts with this award."
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042