Colo. Gov. Jared Polis Joins Industry Pioneers to Break Ground on New Feinblum Herb Garden
FORT COLLINS, Colo. (April 27, 2026) — Colorado State University (CSU) marked a major milestone in bringing the Julie and Barney Feinblum Herb Garden to life with a successful groundbreaking ceremony on April 24 at its Fort Collins campus. The event celebrated the launch of a new living classroom rooted in plants, purpose, and Colorado’s legacy of natural products innovation.
Colorado Governor Jared Polis delivered the keynote welcoming remarks before grabbing a shovel to participate in the official groundbreaking. He was joined at the event by James Thompson, Regional Director for U.S. Senator Michael Bennet, alongside CSU faculty, staff, and students. Following an address to the audience by garden benefactor Barney Feinblum, attendees enjoyed a celebratory tour of CSU's famous Annual Flower Trial Gardens, which sit directly adjacent to the future herb garden site.
From left: Chad Miller (CSU Trial Gardens director), Colorado Governor Jared Polis, Julie Feinblum, Barney Feinblum.
During his remarks, Governor Polis highlighted the intersection of the state's agricultural heritage and its booming natural products sector.
“This new herb garden is a living laboratory. It will give students really valuable hands-on experience learning about so many applications plants can have to support our health, our well-being, support science and raise awareness,” said Governor Polis. “We are so proud in Colorado of our organic and natural foods industry of which [the Feinblums] were founding icons. I want to thank both of you for this really remarkable gift to the entire state of Colorado. People will come here from all over to see this herb garden.”
Funded by natural foods pioneer Barney Feinblum, former CEO of Celestial Seasonings and Horizon Organic, and his wife, Julie (Jules), this new living classroom will feature a diverse collection of medicinal, culinary, and tea herbs. It is designed to bridge classroom theory with real-world application, giving students hands-on experience with the plants that launched entire industries.
The garden serves as a permanent tribute to Colorado’s status as the “Silicon Valley of natural foods,” tracing its roots back to 1969 when Celestial Seasonings founders Mo Siegel and John Hay began hand-foraging wild herbs in the Rockies.
“Barney’s contributions to advancing natural foods in America are legendary," noted Celestial Seasonings co-founder Mo Siegel in a statement surrounding the dedication. “Imagining and funding an herb garden at CSU is another gift Barney and Jules have given to our state.”
For the Feinblums, the garden represents a way to pass forward what plants have given them: curiosity, purpose, and the confidence to build something meaningful.
“I really believe you can change the world with a few simple plants,” said Feinblum. “That’s why this herb garden at CSU will be a living classroom. Colorado changed our lives, and this is our way of giving back.”
With the site officially dedicated, planting will soon begin, with plans to expand the botanical collections and student impact over time. To learn more or to support the garden’s growth, visit agsci.colostate.edu/hortla/feinblum-herb-garden/.
About Julie & Barney Feinblum
For Barney and Julie Feinblum, the Herb Garden at CSU is both deeply personal and forward-looking. Throughout their lives, plants—and the values they represent—have shaped their family, work and connection to Colorado. Herbs, in particular, played a defining role in Barney’s career in the natural products industry, where, as former CEO of Celestial Seasonings (and also as former CEO of Horizon Organic), he helped lead organizations that changed how Americans think about food, wellness, and the relationship between business and values. By creating a living herb garden for students, the Feinblums hope to pass forward what plants have given them: curiosity, purpose and the confidence to build something meaningful. Their gift reflects a belief that education should be tangible, values-driven, and rooted in the natural world.
About Colorado State University
Colorado State University is Colorado’s land-grant public research university, recognized nationally for excellence in teaching, research, and community engagement. Based in Fort Collins with statewide and urban reach through initiatives such as CSU Spur in Denver and CSU Extension offices across Colorado, the university advances solutions in agriculture, food systems, environmental stewardship, and sustainability. CSU is also known for its award- winning educational landscapes, including the internationally recognized Annual Flower Trial Gardens and the CSU Campus Arboretum and Botanical Garden, which together serve as living laboratories supporting horticultural research, hands-on learning, and public engagement. Through nearly 300 academic programs and a deep commitment to access, innovation, and impact, CSU prepares students to lead with science, values, and purpose in Colorado and beyond. Visit the CSU Flower Trial Gardens' website for more information and follow on Instagram and Facebook.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042
Ceremony on April 24 to Honor Natural Foods Pioneers with New Herb Garden at CSU
FORT COLLINS, Colo. (March 31, 2026) — Honoring the state's deep roots in the global natural foods movement, Colorado State University (CSU) will officially break ground on the highly anticipated Julie and Barney Feinblum Herb Garden on Friday, April 24, from 2:00 p.m. to 3:00 p.m. Mountain Time. Located on the CSU main campus in Fort Collins, adjacent to the renowned Annual Flower Trial Garden, this new living classroom will plant the seeds for the next generation of agricultural innovators while celebrating the pioneering Colorado companies that revolutionized how America eats and drinks. The groundbreaking ceremony is open to the media and the public.
Event Details at a Glance:
What: Groundbreaking Ceremony for the Julie and Barney Feinblum Herb Garden
When: Friday, April 24, 2026 | 2:00 p.m. – 3:00 p.m. MT
Where: CSU Main Campus (Adjacent to the Trial Garden), Fort Collins, CO
Attendance: Open to the Media and the Public
Endowed in perpetuity through a generous gift from longtime natural products industry leader Barney Feinblum and his wife, Julie (aka Jules), the herb garden will feature a diverse collection of medicinal, culinary, and tea herbs. Designed to bridge classroom theory with real-world application in agriculture, wellness, and business, the garden will give students the opportunity to see, touch, and study the plants that launched entire industries.
The garden also serves as a permanent recognition of Colorado's unique role as the "Silicon Valley of natural foods." This rich ecosystem of organic and better-for-you brands traces its roots directly back to the 1970s and the creation of Celestial Seasonings. When founders Mo Siegel and John Hay first began hand-foraging wild herbs in the Rocky Mountains in 1969, they sparked a revolution. Their pioneering vision transformed herbal tea from a niche, local hobby into a mainstream wellness staple.
Joined by Barney Feinblum—who started on the factory floor and eventually rose to President and CEO—the Celestial Seasonings team proved that a company could achieve massive national success without compromising its core values of transparency, environmental stewardship, and health. This foundational success paved the way for countless other natural product innovators to launch and thrive in Colorado.
“Barney's contributions to advancing natural foods in America are legendary. While CEO of Celestial Seasonings, he built our first herb garden. Imagining and funding an herb garden at CSU is another gift Barney and Jules have given to our state. They picked the most appropriate university as well. Congratulations Barney, Jules and CSU,” said Celestial Seasonings Co-founder Mo Siegel.
Added John Hay, “Celestial Seasonings was successful mainly due to certain principles that set it apart from most companies: Truth, Beauty and Goodness, and creating a friendly environment for all employees to work in and feel respected. Truth, with the sayings on every box and tea tag, Beauty with the original artwork on every package, and Goodness in the flavors and healthy herbs that created each unique blend of herb tea. Plus, fortunate timing: the New Age generation was a growing culture in the late 1960’s and 70’s when we introduced herb teas, and it was ripe for accepting new, healthy, creative and totally natural products."
“I really believe you can change the world with a few simple plants,” said Barney Feinblum. “Celestial Seasonings did just that. It taught that you don’t have to compromise your values to be successful. You have to make sales and make a profit, but you can do it with values.”
For the Feinblums, the garden represents a way to pass forward what plants have given them: curiosity, purpose, and the confidence to build something meaningful.
“You don’t change the world when you’re my age," Feinblum added. "You do it when you’re a young person just out of college, when you have energy and enthusiasm and want to make the world a better place. That’s why this herb garden will be a living classroom for students. Colorado changed our lives. We built a good life here, and this is our way of giving back.”
Following the groundbreaking ceremony, the Julie and Barney Feinblum Herb Garden will begin planting, with plans to expand its botanical collections, educational programming, and student impact over time.
For more information about the Julie and Barney Feinblum Herb Garden, or to learn how to support the garden’s growth, visit the CSU College of Agricultural Sciences website.
About Julie & Barney Feinblum
For Barney and Julie Feinblum, the Herb Garden at CSU is both deeply personal and forward-looking. Throughout their lives, plants—and the values they represent—have shaped their family, work and connection to Colorado. Herbs, in particular, played a defining role in Barney’s career in the natural products industry, where, as former CEO of Celestial Seasonings (and also as former CEO of Horizon Organic), he helped lead organizations that changed how Americans think about food, wellness, and the relationship between business and values. By creating a living herb garden for students, the Feinblums hope to pass forward what plants have given them: curiosity, purpose and the confidence to build something meaningful. Their gift reflects a belief that education should be tangible, values-driven, and rooted in the natural world.
About Colorado State University
Colorado State University is Colorado’s land-grant public research university, recognized nationally for excellence in teaching, research, and community engagement. Based in Fort Collins with statewide and urban reach through initiatives such as CSU Spur in Denver and CSU Extension offices across Colorado, the university advances solutions in agriculture, food systems, environmental stewardship, and sustainability. CSU is also known for its award- winning educational landscapes, including the internationally recognized Annual Flower Trial Gardens and the CSU Campus Arboretum and Botanical Garden, which together serve as living laboratories supporting horticultural research, hands-on learning, and public engagement. Through nearly 300 academic programs and a deep commitment to access, innovation, and impact, CSU prepares students to lead with science, values, and purpose in Colorado and beyond. Visit the CSU Flower Trial Gardens' website for more information and follow on Instagram and Facebook.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel: 303.807.1042