Colo. Natural Products Legacy Julie & Barney Feinblum Herb Garden to Take Root at CSU
Inspired by decades of values-driven leadership in the natural foods movement, the garden will celebrate the power of plants and serve as a living classroom for students and the community.
FORT COLLINS, Colo. (Feb. 11, 2026) — Colorado State University is proud to announce the creation of the Julie and Barney Feinblum Herb Garden, a new, endowed, living classroom that will celebrate Colorado’s influential role in the natural, organic and herbal products movement while educating future generations of students through hands-on plant science.
Endowed in perpetuity through a gift from longtime natural products industry leader Barney Feinblum and his wife, Julie, the herb garden will honor Colorado’s natural products industry by featuring medicinal, culinary, and tea herbs and serve as a tangible bridge between education, research, history and industry.
“I really believe you can change the world with a few simple plants,” Feinblum said. “Celestial Seasonings did just that.”
Feinblum would know. In fact, he helped shape the natural and organic food movement long before it entered the mainstream. After training as an industrial engineer at Cornell University, he moved to Colorado in the early 1970s, where he earned an MBA in finance and met his future wife, Julie. A dedicated natural products enthusiast, Julie encouraged Barney to take a job at Celestial Seasonings, which at the time was still a small herbal tea startup business. His role grew over the next several years from managing the factory floor to serving as CEO, where he helped build Celestial Seasonings into a national brand.
“What Celestial Seasonings taught me was that you don’t have to compromise your values to be successful,” Feinblum said. “You can make sales and make a profit and still lead with truth, beauty and goodness.”
Those values continued to guide Feinblum’s career when he later became CEO of Horizon Organic, where he helped introduce the first national brand of organic milk in the United States—transforming the dairy industry by proving that consumers would invest in their values.
Building on the Land Grant University Ethos
That same belief—where science, education, business, and values reinforce one another—eventually brought the Feinblums to Colorado State University. There, at the main campus in Fort Collins and the new Denver Spur Campus, they were struck by the university’s world-class facilities, research, and innovation in agriculture and food systems—and by one notable absence.
“I remember thinking, this is the perfect place for an herb garden,” Barney said. “As a land-grant university so deeply connected to agriculture and the environment, it felt like a natural next step.”
This became the seed for the Julie and Barney Feinblum Herb Garden, which will be built adjacent to CSU’s existing “Trial Garden.” Spanning nearly three acres on the university’s main campus in Fort Collins, the Trial Garden evaluates more than 1,000 plant varieties on an annual basis, and is one of Northern Colorado’s top visited destinations.
Recognizing Colorado’s Natural and Herbal Products Legacy
As Colorado’s land-grant university, and a national leader in agriculture, veterinary medicine, and food science, CSU is uniquely positioned to house an herb garden that honors the state’s outsized role in shaping how America eats. The garden will recognize Colorado’s natural products community while giving students the opportunity to see, touch, and study the plants that launched entire industries—from tea and herbal medicine to functional foods.
“You don’t change the world when you’re my age,” Barney Feinblum said. “You do it when you’re young and when you have energy, enthusiasm and a desire to make the world better. That’s why this garden matters. It’s a living classroom.”
For Feinblum, the garden also represents gratitude and giving back. “Colorado changed my life,” he said. “We built a good life here, and we want to give back to the state that gave us so much.”
Looking ahead, Feinblum hopes the garden will grow into one of the nation’s leading herb collections, supported not only by his family but by the broader natural products community. “In the end, values, science, and entrepreneurship can coexist. You can have values and character in business and still change the world. All you need are a few plants.”
Groundbreaking ceremonies for the new herb garden at the CSU main campus in Fort Collins are planned for April 2026.
Help This Garden Grow
The Julie and Barney Feinblum Herb Garden will be designed to evolve by expanding its plant collections, educational programming, and student impact over time. While endowed in perpetuity, its long-term vision depends on a broader community of supporters who believe in the power of plants, science, and values-driven leadership.
There are many ways to be part of this living legacy:
Support student learning through experiential education and research
Honor Colorado’s natural products community and its pioneering role in shaping how we eat and live
Help expand one of the nation’s leading university-based herb collections
Whether you are an alumnus, industry leader, grower, researcher, or simply someone who believes that small plants can spark big change, your support helps ensure this garden continues to inspire future generations. Click here to learn more about how to contribute.
About Julie & Barney Feinblum
For Barney and Julie Feinblum, the Herb Garden at CSU is both deeply personal and forward-looking. Throughout their lives, plants—and the values they represent—have shaped their family, work and connection to Colorado. Herbs, in particular, played a defining role in Barney’s career in the natural products industry, where, as former CEO of Celestial Seasonings (and also as former CEO of Horizon Organic), he helped lead organizations that changed how Americans think about food, wellness, and the relationship between business and values. By creating a living herb garden for students, the Feinblums hope to pass forward what plants have given them: curiosity, purpose and the confidence to build something meaningful. Their gift reflects a belief that education should be tangible, values-driven, and rooted in the natural world.
About Colorado State University
Colorado State University is Colorado’s land-grant public research university, recognized nationally for excellence in teaching, research, and community engagement. Based in Fort Collins with statewide and urban reach through initiatives such as CSU Spur in Denver and CSU Extension offices across Colorado, the university advances solutions in agriculture, food systems, environmental stewardship, and sustainability. CSU is also known for its award- winning educational landscapes, including the internationally recognized Annual Flower Trial Gardens and the CSU Campus Arboretum and Botanical Garden, which together serve as living laboratories supporting horticultural research, hands-on learning, and public engagement. Through nearly 300 academic programs and a deep commitment to access, innovation, and impact, CSU prepares students to lead with science, values, and purpose in Colorado and beyond. Visit the CSU Flower Trial Gardens' website for more information and follow on Instagram and Facebook.
Media Contact: Steven Hoffman, Compass Natural, steve@compassnatural.com, tel 303.807.1042
World-Renowned Agricultural Experts to Gather for ‘Focus on the Farmer’ Symposium in Denver
Event will educate farmers and producers on all aspects of navigating the organic certification process
BOULDER, Colo. (Oct. 24, 2023) — Farmers, agriculturists, producers and others interested in best practices for transitioning to organic are invited to attend the Focus on the Farmer Live educational and networking symposium in Denver on Nov. 9.
This free, daylong event is presented by Boulder, Colorado-based communications agency Compass Natural in partnership with the Colorado Department of Agriculture (CDA), Colorado State University (CSU) and the USDA’s Transition to Organic Partnership Program (TOPP). The symposium will bring together world-renowned experts in organic agriculture to share must-have information and resources with anyone on the journey of transitioning to organic production.
Focus on the Farmer Live, which will be held from 9 a.m. to 4:30 p.m. Thursday, Nov. 9 at the new, state-of-the-art CSU Spur Campus at the National Western Center in Denver, is the culmination of the four-part Focus on the Farmer series presented in 2023 by Compass Natural and TOPP.
“We’re honored to have been selected as one of the partners working with TOPP in the Plains States, and are thrilled to be working closely with the CDA’s organic program and leading researchers and educators at CSU to deliver a content-dense Focus educational program,” said Steven Hoffman, founder of Compass Natural.
Focus on the Farmer Live will feature keynote speaker Dr. Gene Kelly, professor of pedology at CSU and director of the U.S. National Committee for Soil Sciences. Panelists include CDA inspector Brad Spelts, Colorado manager of the New Agrarian Program Taylor Muglia, CDA soil and health expert Kristen Boysen, Bish Enterprises owner Andrew Bish, Rocky Mountain Hemp President Ryan Loflin and experts from Rodale, FSA, the Savory Institute and other top agencies.
This robust educational program will cover the following topics:
~ Navigating the Certification Process
~ Tech Innovation
~ Soil & Crop Health
~ Resiliency & Climate Change
~ Alternative Crops
~ Livestock & Plains Agriculture
~ Financial Resources
Lunch provided by the Organic Sandwich Company and tours of the Spur TERRA building will be available. The event will conclude with happy hour at the Sundown Saloon. Livestream will be available for participants who would like to join virtually.
Read more about Focus on the Farmer Live and register for free here.
About Compass Natural
Based in Boulder, Colorado, Compass Natural is a communications agency serving the market for organic food and agriculture, as well as businesses and brands providing natural, socially responsible, eco-friendly and other healthy lifestyles products and services. Founded in 2001 and driven by a commitment to create a better world through business, Compass Natural is a leader in the Lifestyles of Health and Sustainability (LOHAS) market.
About TOPP
The Transition to Organic Partnership Program (TOPP) is part of the USDA Organic Transition Initiative and is administered by the USDA Agricultural Marketing Service (AMS) National Organic Program (NOP). The $100 million, five-year TOPP initiative is designed to foster organic agriculture and make much-needed technical assistance available to transitioning and existing organic farmers.
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel 303.807.1042
‘From Tractors to Drones’ – Latest Webinar in Educational Series Focuses on State-of-the-Art Technology for Farmers Transitioning to Organic
BOULDER, Colo. (Oct. 16, 2023) – The third free webinar in the Focus on the Farmer series, hosted by Compass Natural as part of USDA’s Transition to Organic Partnership Program (TOPP), will be held Oct. 26. All farmers transitioning to organic are welcome and encouraged to attend.
The free webinar will gather top experts in organic agriculture to discuss cutting-edge tools, production methods and technological innovations that can support farmers making the transition to organic.
Webinar: ‘From Tractors to Drones’
Date: Thursday, Oct. 26, 2023, 10:30 am - 12 pm MDT
Register: Register for free here. All registrants will receive a copy of the speaker presentations and a link to the Zoom video recording.
Panelists:
Sarah Hinkley, CEO and Co-Founder, Barn Owl Precision Agriculture
As CEO and co-founder of Barn Owl Precision Agriculture (BOPA) in La Junta, Colorado, Sarah Hinkley and her team help small to midsize farmers — and in particular farmers seeking to transition to organic and regenerative agriculture — with information technology equipment and services to help more closely monitor crops and fields. Working with organic farmers, hemp farmers and other producers, BOPA utilizes autonomous micro-tractors, drones and other on-farm robotics to compile and analyze on-field data, helping to create savings in inputs, labor and time.
Haley Nagle, Lead Outreach & Education Specialist, Comet Farm, a Project of USDA’s Natural Resources Conservation Service and CSU
Haley Nagle conducts lead outreach for COMET Farm, a tool developed by Colorado State University and the USDA Natural Resources Conservation Service. Using detailed, location-specific data on climate and soil conditions, COMET Farm helps farmers estimate the carbon footprint for all or part of a farm/ranch operation, allowing operators to evaluate options for reducing GHG emissions and sequestering carbon in the soil.
Andrew Bish, COO, Bish Enterprises
Andrew Bish is COO of family-owned Bish Enterprises, based in Giltner, Nebraska. The company is a leading manufacturer of equipment and accessories for tractors and combines, from custom “Bish Built” row crop headers to corn reels to products for harvesting industrial hemp. Andrew’s expertise spans a range of crops, from commodities such as sorghum, soybeans and cereal grains to specialty crops including hops, wild rice, hemp and seed grasses. He also brings a passion for organic production to this webinar.
From left: Sarah Hinkley, Haley Nagle and Andrew Bish
“We are thrilled with the interest our Focus on the Farmer series has generated," says Steven Hoffman, founder of Compass Natural. ”We’re all dependent on technology today to help run our businesses, and that goes for agriculture too. Our panelists will share about state-of-the-art technology that is specifically focused on helping farmers succeed in the transition to organic and beyond."
About Compass Natural
Based in Boulder, Colorado, Compass Natural is a communications agency serving the market for organic food and agriculture, as well as businesses and brands providing natural, socially responsible, eco-friendly and other healthy lifestyles products and services. Founded in 2001 and driven by a commitment to create a better world through business, Compass Natural is a leader in the Lifestyles of Health and Sustainability (LOHAS) market.
The Focus on the Farmer educational series is produced by Compass Natural in partnership with USDA’s Transition to Organic Partnership Program (TOPP) in the Plains States region. TOPP is designed to foster organic agriculture and make much-needed technical assistance available to transitioning and existing organic farmers.
About TOPP
The Transition to Organic Partnership Program (TOPP) is a program of the USDA Organic Transition Initiative and is administered by the USDA Agricultural Marketing Service (AMS) National Organic Program (NOP).
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, 303.807.1042
Compass Natural Marketing Partners With USDA in Major Organic Farming Initiative
Leading natural and organic marketing communications agency selected to manage a series of key events to support farmers transitioning to organic
BOULDER, Colo. (Aug. 11, 2023) — Compass Natural, a Boulder, Colo.-based PR and communications agency with a deep commitment to organic and regenerative food, agriculture and the environment, has entered into a cooperative agreement to support the USDA’s Transition to Organic Partnership Program (TOPP). This $100 million, five-year program is a critical part of the USDA’s Organic Transition Initiative — the largest single investment in organic agriculture ever made by the USDA.
TOPP is designed to foster organic agriculture and make much-needed technical assistance available to transitioning and existing organic farmers. TOPP is building partnership networks in six regions across the U.S., working with trusted organizations like Compass Natural to create and administer farmer mentorship, education and community-building programs.
“We are thrilled to partner with Compass Natural on the Transition to Organic Partnership Program,” says Brandon Hill, OCIA International’s program director for the Plains Region TOPP. “As the agency has a deep connection to organic markets, it is a great fit to help make the connections producers will need to successfully transition to organic.”
Compass Natural is one of 16 select organizations partnering with OCIA International in TOPP’s Plains Region, encompassing Colorado, North Dakota, South Dakota, Nebraska, Kansas and Oklahoma. Compass Natural will manage a series of key events for farmers throughout the Plains Region during the second half of 2023. Using a contact list of more than 25,000 industry leaders, decision-makers, producers and major media members involved in organic food and agriculture, Compass Natural will bring together key experts and farmers to support the mission of the TOPP program.
‘Focus on the Farmer’ Fall Series Kicks Off With Aug. 29 Webinar
Compass Natural will kick off a Fall “Focus on the Farmer” education program on Aug. 29, 2023, with the first of a series of monthly webinars. Registration is now open. Farmers can sign up here.
August panelists will include:
· Dr. Gene Kelly, professor of pedology, deputy director of the Colorado Agricultural Experiment Station and the associate director for research in the School of Global Environmental Sustainability at Colorado State University (CSU).
· Tina Owens, senior fellow of Regenerative Agriculture, leading the Nutrient Density Alliance, a program within the Soil & Climate Alliance at Green America. Tina has been working as a sustainability leader within the organic sector since 2008 for several of the largest organic brands in the world, including enabling on-farm transition to organic and regenerative practices.
· Mark Retzloff, a pioneer in the organic and natural foods industry with a 47-year career including co-founder of Alfalfa’s Markets, co-founder of Aurora Organic Dairy, co-founder of Horizon Organic Dairy and former chairman of the Organic Food Alliance.
Live Symposium Planned for November 2023
The Fall Series will conclude with a live, one-day networking and education event in November. It will bring together world-class experts and farmers to discuss subjects related to transitioning to organic. Topics will include key organic resources, the regeneration of soil and carbon sequestration, best practices in pest control, organic farming and ranching production, and handling, financing alternatives, value-added product development and more.
Upcoming events will also highlight community-building initiatives like TOPP for Indigenous Producers; Linking Organic Consumer Packaged Goods Brands With Organic Producers in Transition; and Financing, Grant and Funding Options for Organic Producers. Technical assistance and training initiatives include TOPP for Hemp/Grain Farmers in the Plains Region, TOPP for Specialty and Produce Growers, and TOPP for Western Slope Fruit and Specialty Crop Producers.
“Compass Natural is honored, grateful and excited to be partnering with TOPP on such an important program focusing on supporting farmers as they transition to organic,” says Steven Hoffman, founder of Compass Natural. A former agricultural extension agent and graduate of Penn State University, a land grant college, Hoffman adds, “We look forward to educating farmers about the true value of organic in building resiliency in their farm operations.”
About Compass Natural
Based in Boulder, Colo., the “Epicenter of the Natural Products Industry,” Compass Natural is a boutique communications agency serving the rapidly growing market for natural, organic, socially responsible, eco-friendly and other healthy lifestyles products. Founded in 2001 and driven by a commitment to create a better world through business, Compass Natural is a leader in the Lifestyles of Health and Sustainability (LOHAS) market.
About TOPP
Transition to Organic Partnership Program (TOPP) is a program of the USDA Organic Transition Initiative and is administered by the USDA Agricultural Marketing Service (AMS) National Organic Program (NOP).
Media Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel 303.807.1042