New Cutting-Edge Software Tool for Nutritional & Dietary Supplement Brands Streamlines Marketing Content Review, Reduces Regulatory Risk

BOULDER, Colo. (July 6, 2023) – More often than not, marketers of nutritional products, dietary supplements and functional foods are faced with multiple hurdles and confusing regulations about what they can say about their products. Now, an innovative, easy-to-use software program can help brands solve this problem, reduce costs and reduce hassle with the click of a button.

Developed by regulatory expert and nutritional products industry veteran Asa Waldstein, Apex Compliance™ finds risky terms and phrases and suggests lower-risk alternatives on websites, YouTube videos and in uploaded content. Apex Compliance™ is a user-friendly software tool designed for brands, marketing agencies, law firms, consultants, investors and banks that serve the dietary supplement, conventional and functional food and cannabis industries.

Apex Compliance™ focuses on three areas of regulatory risk, including websites, YouTube videos and content review before publishing. It provides a detailed report showing the exact URL location of each keyword, the paragraph it is used in, the risk rating, lower-risk alternatives and notes. This provides a line-by-line playbook on how to reduce website and YouTube regulatory risk. Apex Compliance™ also reviews uploaded blogs and social content before posting, and it streamlines the process by flagging keywords and simplifies swapping high-risk phrases for lower-risk alternatives.

Apex Compliance™ is keyword-based and allows the user to easily add their keywords, risk rating, lower-risk alternative words and notes to help with future regulatory reviews. The application enables users to compile searchable keyword lists such as Top Sustainability Lawsuit Phrases or Common FDA/FTC Trigger Words. Apex Compliance™ comes preloaded with 50 common phrases in warning letters and plaintiff lawsuits, such as lowers cholesterol, anxiety, depression and pain. Each phrase has a risk rating and, when applicable, possible lower-risk alternative language is provided.

“Regulatory reviews that used to take hours can now be conducted in seconds,” said Apex Compliance founder Asa Waldstein. “Apex Compliance was developed as a tool for my consulting company, Supplement Advisory Group, and it became so useful industry colleagues started asking to use it. Apex Compliance saves time when reviewing marketing content and is a teaching tool that helps build in-house regulatory expertise.”

“Apex Compliance is truly a game-changing technology to help you keep pace in a challenging and ever-changing regulatory world. It’s affordable and perfect, especially for small and medium-sized startups that can’t afford a full regulatory department,” said Tim Gerke, president of leading supplement maker Allergy Research Group, based in Salt Lake City, Utah.

Apex Compliance™ is a monthly subscription service that offers steep discounts for one-year commitments. Learn more, sign up or schedule a free demo here.

For inquiries, contact support@ApexComplianceProgram.com.

About Supplement Advisory Group
Apex Compliance™ is a patent-pending software application that is a subsidiary of Supplement Advisory Group, a consulting company founded in Boulder County, Colorado, in 2020 by industry veteran Asa Waldstein. Supplement Advisory Group takes a preventative approach to regulatory risk and specializes in practical regulatory support for dietary supplement marketers. The Group focuses on finding marketing risks and providing practical lower-risk solutions on the web, social media and product labels. This includes compliant marketing strategy review and claims risk analysis. Learn more about Supplement Advisory Group’s services here.

For consulting and speaking inquiries, contact Assistant@AsaWaldstein.com.

About Asa Waldstein
Asa Waldstein is a Certified Clinical Herbalist and a 20-year dietary supplement executive who is principal of the consulting company Supplement Advisory Group, a boutique group focusing on marketing risk analysis and practical marketing solutions for the web and social media. He writes the weekly Warning Letter Wednesday post, exploring interesting enforcement trends and marketing best practices. He chairs the American Herbal Products Association's (AHPA) Cannabis Committee and sits on the Naturally Boulder board of directors. 

Follow Asa Waldstein on LinkedIn, Twitter and Warning Letter Wednesday blog.