Presence Marketing’s Tracy Miedema Featured at AHPA Hemp-CBD Congress

Photo: AHPA

Photo: AHPA

Originally Appeared in Presence Marketing News, September 2019
By Steven Hoffman

Comparing CBD to other herb-derived products like echinacea, American Herbal Products Association (AHPA) Chief Executive Michael McGuffin said, “Hemp is just another herb that should be regulated the same as any other dietary supplement.” Speaking at the sold-out AHPA Hemp-CBD Congress held in Denver on August 15-16, McGuffin said CBD producers should be expected to comply with “all federal regulations” including using registered food and processing facilities. Tracy Miedema, VP of Innovation and Brand Development for Presence Marketing / Dynamic Presence, also spoke at the conference, which was sponsored in part by Presence Marketing. Miedema, a “true believer” who was married in the 1990s in a hemp wedding dress, said CBD is a huge phenomenon worldwide, expected to generate between $15 billion and $20 billion in sales in the next few years. Miedema, who is a board member of the Lexington, KY-based U.S. Hemp Roundtable, was quoted in UPI News saying, “When the 2018 Farm Bill passed, taking CBD off the Schedule 1 [drug list], that unlocked the potential in funding.” Commenting on the uncertain regulatory environment, Miedema added, “This is a political problem, not a legal problem. Neither supply nor demand can be stopped at this point.” Colorado Governor Jared Polis, a champion of hemp, opened the Hemp-CBD Congress, declaring hemp “a crop of the past and yes, a crop of the future.”