Blog, Summary3 Steve Hoffman Blog, Summary3 Steve Hoffman

Miyoko Schinner Takes on the Future of Food: Compass Coffee Talk™ Welcomes the Founder and CEO of Miyoko’s Creamery, September 10, 2020, 11:30 am EDT

Join the Conversation on the Next Episode of Compass Coffee Talk™, Hosted by Natural Products Industry Leaders Bill Capsalis and Steven Hoffman for an Interview with Vegan Epicurean Activist: Miyoko Schinner, as She Takes on the Future of Food.

What: Compass Coffee Talk™ 
Episode 6: “Interview with Vegan Epicurean Activist: Miyoko Schinner Takes on the Future of Food.”
Date: Thursday, September 10, 2020, 11:30 am – 12:00 pm EDT
To Register: Click HERE, Free on Zoom 
Sponsored By: Allegro Coffee

Boulder, CO (August 27, 2020) – Compass Coffee Talk™ is pleased to announce that innovative vegan epicurean activist Miyoko Schinner, Founder and CEO of Miyoko’s Creamery will appear as the next featured guest on its educational, business-to-business webinar. Miyoko’s Creamery is a leader in the plant-based food revolution. The company’s mission is to create “world-changing social and environmental justice by inspiring a more compassionate, global food culture that drives the growth of Miyoko’s,” says company Founder and CEO Miyoko Schinner.

Screen Shot 2020-08-27 at 10.05.51 AM.png

Together, natural products industry leaders Bill Capsalis and Steven Hoffman will host a discussion with Miyoko Schinner on the power of building a plant-based empire and the positive impact the brand has made in the natural products industry. Join the conversation for a power-packed thirty minutes and hear from the "Queen of Vegan Cheese" as she discusses the evolution of plant-based products and what’s next for the industry. “Interview with Vegan Epicurean Activist: Miyoko Schinner Takes on the Future of Food,” will take place Thursday, September 10, 2020, 11:30 am EDT. 

“Compass Coffee Talk is looking forward to hearing from Miyoko’s lively and insightful expertise. We support her commitment to positively impacting the world around us and applaud her efforts as a change-maker in the natural products industry,” said Steven Hoffman, Managing Partner, and Founder, Compass Natural Marketing. “Miyoko also will share tips on how entrepreneurs can succeed in the burgeoning plant-based foods market in this lively conversation.”

Tempered by experience but driven by passion, learn how Miyoko, a renowned vegan author, chef, and animal rights advocate, cracked the code in developing world-changing organic vegan cheese and butter products that appeal to core consumers – and that have inspired many more to try new plant-based foods.

About Miyoko Schinner
Miyoko Schinner is the CEO and founder of Miyoko’s Creamery, the leading natural and organic plant dairy food brand combining cheese-making traditions with whole food technology to craft world-changing cheese and butter from plant milk, not cows. Today, Miyoko’s products can be found in more than 15,000 retailers nationwide and in Canada, including Target, Trader Joe’s, Whole Foods Markets, Kroger, and Safeway.

A pioneer in the plant-based cheese revolution, Schinner a passionate epicurean activist, chef, former restaurateur, best-selling cookbook author, co-host of the national public television cooking show Vegan Mashup, and a founding board member of the Plant-Based Foods Association. She is also an active Naturally Bay Area member and a part of the Naturally Network community. An animal rights advocate, Schinner co-founded Rancho Compassion, a nonprofit animal sanctuary in California that provides a home to over 70 rescued farm animals. She lives with her husband and family in Marin County, CA.

Compass Coffee Talk™ Powered By Allegro Coffee 
Compass Coffee Talk gives special thanks to its newest sponsor, Colorado-based, Allegro Coffee. Each episode, one webinar attendee will receive a free bag of Allegro Coffee, a specialty coffee company that believes that where and how coffee is grown matters. Since 1977, Allegro Coffee has remained committed to sourcing the highest quality coffee from farmers dedicated to environmental stewardship and worker livelihood.

About Compass Coffee Talk™ 
Compass Coffee Talk™ features lively interactive conversations with industry leaders and experts designed to help guide entrepreneurs and businesses of all sizes succeed in the marketplace. Hosted by natural and organic products industry veterans Bill Capsalis and Steve Hoffman, Compass Coffee Talk is produced by Compass Natural Marketing, a leading PR, branding, and business development agency serving the natural and organic products industry.

To register for the FREE Zoom Webinar, click HERE.

Contact
Bill Capsalis, Host, 303.808.3441, bill@billcapsalis.com
Steven Hoffman, Host, 303.807.1042, steve@compassnaturalmarketing.com

# # #

Read More
Blog, Summary4 Steve Hoffman Blog, Summary4 Steve Hoffman

Plant-based Foods Are Hot, Getting Hotter

Photo: Pexels

Photo: Pexels

Originally Appeared in Presence Marketing News, February 2020
By Steven Hoffman

The growth of plant-based foods will continue to skyrocket into the new decade, resulting in a continued decline in traditional meat and dairy products, reports Forbes Magazine. The article cites SPINS data commissioned by The Good Food Institute showing that retail sales of plant-based foods in the U.S. increased 31% over the two-year period ending July 2019 to reach nearly $4.5 billion. According to Forbes, plant-based milk is driving the category with total dollar sales of $1.86 billion in April 2019; plant-based meat alternatives totaled $801 million, followed by ready to drink beverages at $103 million. According to Forbes, investment bank UBS predicts that U.S. sales of plant-based protein and meat alternatives will grow from $4.6 billion in 2018 to $85 billion in 2030, and sales of plant-based dairy alternatives could reach $27.5 billion by 2025. Forbes noted that U.S. chocolate company Hershey recently launched two plant-based jerky varieties under the Krave brand, a meat snacks company it acquired for $200 million in 2015.

Read More
Blog, Summary6 Steve Hoffman Blog, Summary6 Steve Hoffman

Market Update: Organic and Plant-Based Food Sales

11.jpg

Originally Appeared in Presence Marketing News, August 2019
By Steven Hoffman

Rabobank: Organic Food Sales Growth Slows; Market to Hit $60 Billion by 2022

Between 2010 and 2016, organic food retail sales grew by an average of 10% per year, however, that growth has slowed to 5.9% for the past two years, says Rabobank. The international bank, known for its focus on food, predicts that organic food sales will reach $60 billion by 2022. While fruits and vegetables remain the top organic food category, representing 36% of all organic food purchases in 2018, even that category is showing signs of slowed growth, noted Rabobank Senior Analyst Roland Fumasi in a report by Food Navigator USA. “Organic produce availability has now become mainstream which means that the organic produce market will continue to more closely resemble the traditionally grown produce market,” Fumasi told Food Navigator USA. “Just a few short years ago, both organic produce prices and organic produce volumes were rising, indicating that demand expansion was occurring more rapidly than supply growth. However, there are indications that continued growth in the organic movement has partially been driven by lower prices for some of the top-selling organic product items.” Fumasi predicts that in a few years, demand for organic produce will see an increase in sales as millennials grow their income and start their own families.

Plant-based Food Sales Growing 5X Faster than Overall Food Sales

Plant-based food sales are growing like a weed, according to new research from the Plant Based Foods Association and the Good Food Institute. According to the research published in July 2019, U.S. retail sales of plant-based foods have grown 11% in the past year, bringing the total plant-based market value to $4.5 billion. Since April 2017, total plant-based food sales increased 31% according to the study. Additionally, plant-based foods unit sales are up 8.5%, compared to total U.S. food sales, which are flat, showing the overall health and momentum of the plant-based foods category. The data covers the total U.S. grocery marketplace and was commissioned from SPINS, a wellness-focused data technology company and retail analytics provider, says the Plant Based Foods Association (PBFA). According to PBFA, sales of the plant-based meat category alone is worth more than $800 million, with sales growth of 10% in the past year. Refrigerated plant-based meat is driving category growth with a 37% sales increase. Sales of plant-based milks, which grew 6% over the past year, now comprise 13% of the entire milk category, while cow’s milk sales have declined 3% over the same period. In addition, in the past year, plant-based yogurt has grown 39%, while conventional yogurt declined 3%; plant-based cheese has grown 19%, while conventional cheese is flat; and plant-based ice cream and frozen novelty has grown 27%, while conventional ice cream and frozen novelty has grown just 1%, according to the PBFA study.

Good Food Insights: Natural Continues to Set the Pace

Here’s some good news for natural products marketers, writes New Hope Network’s Bob Benenson: Natural product sales are growing five times faster than conventional product sales nationally—in the Multi-Outlet (MULO) channel, a.k.a. traditional grocery chains. Here’s the even better news: Natural product growth in this channel, where the vast majority of Americans get their groceries, outstrips conventional growth in all seven regions of the U.S., as defined by SPINS, the leading data market research firm for the natural, organic and specialty products industry. Along with FamilyFarmed’s Good Food Accelerator, Naturally Chicago and Esca Bona, SPINS is a collaborator in the Good Food Insights series. Based on the annual State of Good Food Report, derived from SPINS’ analysis of MULO market data for the 52 weeks ending May 19, 2019, while natural products comprise 9% of total sales in the MULO channel, sales in this category grew 5% over the study period, compared to 1% growth for conventional products. “Conventional retailers are recognizing that the rise of natural is an ongoing historic and generational shift, not a fad. And as they address consumer demand by adding more natural products to their shelves, they are jump-starting further growth in the sector,” writes Benenson. According to SPINS, California has the largest MULO market share of natural products at 14%, followed by the Northeast, with 12% MULO market share for natural products. The South-Central states recorded the lowest MULO market share, with only 6% of sales attributed to natural products. According to Andrew Henkel, SVP of Brand Growth Solutions at SPINS, the forerunner regions have the biggest consumer bases that are apt to adopt a “good food and natural products lifestyle.” “Parts of the country that have significant urban, progressive consumer bases are indicators of where the rest of the country is going to go,” Henkel told New Hope Network.

Read More