A Tealeaf’s Journey: Teatulia’s “Garden to Cup” Philosophy
Teatulia’s “garden to cup” philosophy brings pure whole leaf organic teas direct to customers from a single tea garden in Bangladesh.
A Tealeaf’s Journey: Teatulia’s “Garden to Cup” Philosophy Avoids Middlemen, Brings Freshest Premium Quality Organic Tea to Consumers
Contact:
Linda Appel Lipsius, Teatulia, tel 303.433.2980 x 102, linda@teatulia.com
Steven Hoffman, Compass Natural Marketing, tel 303.807.1042, steve@compassnatural.com
Teatulia’s “garden to cup” philosophy brings pure whole leaf organic teas direct to customers from a single tea garden in Northern Bangladesh's Tetulia region—the only tea garden in Bangladesh to be USDA certified organic. Never blended, these teas are imported fresh, resulting in a refreshingly clean flavor.
Denver, CO (January 23, 2012) – By sourcing directly from its own 1,500-acre certified organic tea garden in Northern Bangladesh, Denver-based Teatulia is able to bring the very freshest, highest quality line of pure whole leaf organic teas to America and the United Kingdom.
With a primary connection to its production partners in Bangladesh, Teatulia imports its organic tea direct to America and the UK, avoiding middlemen and commodity warehouses, where mainstream-traded teas often sit for years before reaching the consumer market.
Additionally, “Teatulia’s farm-to-table teas are never bulk blended by third-party traders,” says Teatulia Director of Marketing Chris Olsen, whereas almost all commercial teas sold in the West are blends, he says. The aim of blending, where a commercial tea can contain up to 35 different types of tea, according to the U.K. Tea Council, is to maintain constant taste, despite the loss of one or other source due to adverse weather or high prices. Also, teas are often mixed to garner a higher price by blending higher quality tea in with lesser quality varieties.
As such, Teatulia is garnering recognition as a leader in pure, “single-garden direct” tea, bringing the freshest, premium quality whole leaf tea grown without the use of toxic, synthetic pesticides and fertilizers at a better price to organic consumers and discerning tea drinkers everywhere, he says.
“Too often, tea is treated as a commodity, controlled by a small handful of multinational tea packers and brokers, sometimes taking two years or more by the time it is harvested, stored at auctioneers warehouses, blended and packed before making it to store shelves,” says Teatulia co-founder and CEO Linda Appel Lipsius. “As a small producer, Teatulia imports its tea fresh and direct to the US, taking only a fraction of the time commodity teas take to reach the store shelf.”
Teatulia also is pioneering the establishment of Bangladesh as a leading producer of sustainably harvested, premium tea. Its tea garden is the first certified organic tea garden in Bangladesh. Working with the community in the Tetulia Upazila region—Teatulia’s namesake—sales of Teatulia products help support education and community development in Bangladesh. Through its commitment to people and sustainability in the region, Teatulia has helped to significantly restore the eco-system, create jobs, and serve the local community by establishing women’s cattle lending programs, building new school libraries and adult literacy programs, and improving access to health care.
About Teatulia
Teatulia, founded in 2009, is a woman and minority owned business with a mission to provide “100% organic teas with a purpose.” With its line of single-origin, premium certified organic teas, Teatulia’s work helps support local economies, education and sustainability initiatives in northern Bangladesh. The company also is committed to fully compostable and recyclable packaging, down to the biodegradable teabags. Teatulia teas are available online atwww.teatulia.com, and at leading natural, organic and specialty food stores and select restaurants, cafes and coffee houses in Colorado and throughout the United States and in the United Kingdom. For more information, contact Linda Appel Lipsius at Teatulia, tel 303.433.2980, linda@teatulia.com.
Teatulia Helping Reduce the Rocky Mountain Pine Beetle Blues
Sustainable packaging for retailers and food service partners via display racks made from the wood of pine trees killed by the Rocky Mountain Pine Beetle.
Contact:
Linda Appel Lipsius, Teatulia, tel 303.433.2980 x 102, linda@teatulia.com
Steven Hoffman, Compass Natural Marketing, tel 303.807.1042, steve@compassnatural.com
Denver, Colo., (September 26, 2011) - Teatulia, a Denver-based tea company offering USDA certified, premium organic tea from Northern Bangladesh, has a strong commitment to sustainability. Its packaging is made of recyclable and biodegradable paperboard canisters, unbleached labels, compostable corn silk pyramid tea bags, and individual tea wrappers made from compostable eucalyptus.
Now, Teatulia has expanded its sustainability commitment beyond its packaging to offer retailers and food service partners display racks made from the wood of pine trees killed by the Rocky Mountain Pine Beetle, an infestation that is ravaging forests in the West, including thousands of acres in Colorado. Teatulia is making use of this beautiful pine wood, streaked with blues, greens and greys, to create attractive displays while helping to clear forests of millions of dead trees to help encourage new growth.
According to the Colorado State Forest Service, there has been an outbreak of Rocky Mountain Pine Beetles since 1996, resulting in the loss of millions of trees in Colorado. The beetles tunnel into live pines such as lodgepole, ponderosa, Scotch and limber pines and lay eggs. The larvae live off the tree from fall until summer when they form into new adults and exit the tree. During this process the beetle also transmits a fungus that contaminates and ultimately kills the tree. This process leaves behind a blue-green coloration in the wood.
“Coloradans are saddened by the destruction the pine beetles have created. The degradation of our forests not only has a monumental effect on nature but also the timber industry. We want to support local businesses by putting this beautiful timber to use,” said Teatulia Co-Founder & CEO Linda Appel Lipsius.
Tea Chests to Treasure
Teatulia’s award-winning tea and beautiful, sustainable packaging deserve to be displayed in natural Colorado pine. “Getting away from wire racks and creating an attractive, eye-catching display helps our retail and food service partners. We wanted to offer them something different,” says Chris Olsen, Teatulia’s Marketing Director. “By using natural wood and integrating modern print technology, we were able to create a display that captures Teatulia’s commitment to sustainability.”
Offering three distinctive displays for tea canisters, loose leaf and single serving teas, Teatulia helps local Colorado woodworkers use timber that some assume to be of lesser quality. However, as the saying goes, “one man’s trash is another man’s treasure.” “We love the unique look of each of these handmade chests," says Chris Olsen. “Every one of them is inspiring and tells its own story. Just like our tea collections.”
About Teatulia
Teatulia, founded in 2009, is a woman and minority owned business with a mission to provide “100% organic teas with a purpose.” With its line of single-origin, premium certified organic teas, Teatulia’s work helps support local economies, education and sustainability initiatives in northern Bangladesh. The company also is committed to fully compostable and recyclable packaging, down to the biodegradable teabags. Teatulia teas are available online at www.teatulia.com, and at leading natural, organic and specialty food stores and select restaurants, cafes and coffee houses in Colorado and throughout the United States and in the United Kingdom. For more information, contact Linda Appel Lipsius at Teatulia, tel 303.433.2980, linda@teatulia.com.
Love at First Flush: Teatulia’s 2011 Limited Edition Ananda Tea
Teatulia’s limited edition Ananda first flush black tea. Ananda comes from the “first flush,” meaning the harvest of new tea leaves.
For Immediate Release:
Contact:
Linda Appel Lipsius, Teatulia, tel 303.433.2980 x 102, linda@teatulia.com
Steven Hoffman, Compass Natural Marketing, tel 303.807.1042, steve@compassnatural.com
Love at First Flush: Teatulia’s 2011 Limited Edition Ananda Tea Harvested from First Tea Leaves of Spring, Available for Limited Time Only
Denver, Colo., (September 8, 2011) – Love at first flush—no, we’re not talking about getting red in the face—we’re talking about the reaction tea aficionados have when they taste Teatulia’s limited edition Ananda first flush black tea.
Teatulia, a Denver-based, woman and minority-owned organic tea company whose teas come from their own 2,000 organic tea garden in northern Bangladesh, announces the release of Ananda Tea, its premium quality, exquisitely flavored, limited edition first flush tea.
Ananda comes from the “first flush,” meaning the harvest of fresh new tea leaves that appear in the early spring after the period of winter dormancy. First flush harvests offer the purest tea leaves available, producing abundantly fresh, bright and flavorful tea. Teatulia’s first flush leaves produce a flavorful black tea that avid tea drinkers deem to be among the freshest and most unique cups of tea available, according to Teatulia co-founder and CEO Linda Appel Lipsius.
Terroir of Tea: Ananda Offers Taste of the Season, Growing Region
Beautiful, hand crafted single-estate organic teas comprise Teatulia’s offerings, and now the company is providing tea lovers a taste of the freshness of spring and a glimpse into the taste of the season’s future harvests.
Like wine, tea is influenced by weather and the local growing conditions that contribute to a tea’s flavor and aroma. Very special characteristics that appear only in the spring make drinking Teatulia’s Ananda first flush tea a rare opportunity to taste its seasonality.
“Ananda, meaning bliss in Sanskrit, was named after the experience one will have while enjoying the tea,” says Linda Appel Lipsius. With its light color, gentle aroma, and mild astringency, Ananda Tea has a pronounced taste of sweet malt with notes of soaked raisin and barley. According to Linda Appel Lipsius, tea lovers will appreciate Ananda’s complexity and refreshing qualities.
Spring Harvest Important to Bangladesh Community
Although the unique taste and purity of the tea draws immediate consumer attention to the product itself, it is the spring season that awakens the wider agricultural community from winter dormancy in northern Bangladesh. “Tea harvesters anxiously await nature’s growth. The high-quality spring tea provides an important, viable economic resource for the tea farm and the community,” says Teatulia co-founder Linda Appel Lipsius.
Since 2000, the Teatulia Cooperative has established revolutionary education, health and cattle-lending programs for the people working in the 2,000-acre certified organic tea garden and surrounding areas. All sales of Teatulia Organic Teas contribute to this mission, helping to better the lives of Bangladeshi men, women and children while rebuilding the local ecosystem. The company’s release of Ananda helps reach the community’s poverty alleviation goals.
The newest tea to the Teatulia catalog is available at www.Teatulia.com. As Ananda Tea comprises the rare first harvest of the spring season, it is available for a limited time only. Visit here for more information on Teatulia’s pure and exquisite, limited edition Ananda Tea.
About Teatulia
Teatulia, founded in 2009, is a woman and minority owned business with a mission to provide “100% organic teas with a purpose.” With its line of single-origin, premium certified organic teas, Teatulia’s work helps support local economies, education and sustainability initiatives in northern Bangladesh. The company also is committed to fully compostable and recyclable packaging, down to the biodegradable teabags. Teatulia teas are available online at www.teatulia.com, at Whole Foods Markets stores in the Northwest, Northeast, Southeast and Rocky Mountain region, and at select restaurants, cafes and coffee houses in Colorado and throughout the country. For more information, contact Linda Appel Lipsius at Teatulia, tel 303.433.2980, linda@teatulia.com.