Grüvi, a Colorado-Based, Alcohol-Free Craft Brewery, Launches New Beer Varieties, Encourages Consumers to Skip the Hangover this Year
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Grüvi, a Colorado-Based, Alcohol-Free Craft Brewery, Launches New Beer Varieties, Encourages Consumers to Skip the Hangover this Year
Family-owned Beverage Brand Positioned to Make a Splash in the Non-Alcohol Spirits Category
Denver, CO (January 25, 2021) – Coloradoans who crave craft beer, minus the alcohol, have a new choice when it comes to socially drinking without the buzz this year, thanks to Grüvi, a new non-alcohol brewery. This winter, the company plans to release its newest beer varieties – the Golden Lager and Juicy IPA. Both will be available at select stores along the Front Range soon.
Established in 2020, Denver-based Grüvi offers a line of artisan-inspired, alcohol-free beverages, featuring well-known beer varieties such as IPA, Lager, Pale Ale, Sour Weisse, and Stout. Grüvi also has an alcohol-free product line available for wine lovers, including a Bubbly Rose and Dry Secco.
Even though the company is only a year old, it is already positioning itself as a category disruptor in the alcohol-free spirits industry. “The non-alcoholic beer and wine category has been ignored for so long, and we saw a need for innovation, education, and new brands,” said Niki Sawni, Founder and CEO of Grüvi. “At Grüvi, our goal is to help people find their ideal moment for a non-alcoholic beer and delight them with our taste and quality.”
Award-Winning Taste
This past fall, Grüvi’s team took home the People’s Choice Award and 1st Place at Naturally Boulder’s 16th Annual Pitch Slam & Autumn Awards. Sawni and her team competed against ten other brands in the natural products industry. Each company presented a timed 3-minute business pitch, including a question-and-answer session with a panel of judges who ultimately voted for the best brand.
The first-place prize pack included a free booth at Natural Products Expo East in 2021 with a guaranteed opportunity to pitch at the Expo East Pitch Slam. Additionally, the first-place winner will receive a robust suite of business services from sponsors, such as free financial and legal advice, packaging design, strategy consulting, and more – a total package worth $100,000.
Get your Gruv On
Enjoy the best non-alcoholic craft beverages on the market and look for the product line in the following eight states: Arizona, Colorado, Illinois, Pennsylvania, Vermont, Michigan, Minnesota, and New Mexico. For more information about Grüvi’s products, including its store locator, visit getgruvi.com.
About Grüvi
Grüvi is a small, family-owned brewery based in Denver, working to make the best craft, non-alcoholic beers on the market. The current product offerings include an IPA, Pale Ale, Stout, Sour, Bubbly Rosé & Prosecco. The company is always working to create new and unique styles. At Grüvi, the mission is simple - help others be healthy and stay social, one drink at a time.
Contact
Steven Hoffman, Compass Natural, 303.807.1042, steve@compassnaturalmarketing.com
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