PERFECT MATCH! Naturcolor’s New Color Finder Tool Helps Consumers Personalize Their Own Hair Color Formula — and Mix It Up Themselves
Next Generation, High Quality, Herbal-Based Permanent Hair Color Gel Comes in 31 Hues, Allowing Users to Create Unique, Personalized Looks at Home
NAPA, CA (June 3, 2019) – Naturcolor, an herbal-based permanent hair color gel designed for chemically sensitive and ecologically minded people, has added a customizable Color Finder tool to its website that allows visitors to find perfect color matches based on their natural hair color, skin tone and other important factors. With the help of Naturcolor’s excellent How-To Guide and a Consumer Care Hotline to answer online shoppers’ questions, the groundbreaking company is taking the guesswork out of coloring hair at home.
“Easy to use and available 24/7, our new Color Finder gives users the confidence they need to choose the right hair color,” said Eric Gustafson, Naturcolor’s general manager. “This tool makes it possible for everyone—even people who may feel confused about mixing colors—to create a customized color that is unique to and ideal for them.”
Naturcolor offers an array of 31 different hues, giving users maximum flexibility in creating custom colors. After answering simple questions about their natural color, previous coloring, skin tone and color preferences, visitors are provided with recommendations for one or more colors or combinations of colors to help them achieve their desired result. When applicable, the results may also include mixing options, secondary colors that can be combined with the recommended products to achieve customized results—all while staying within the defined parameters of lightness and darkness, grey coverage, and tone preference.
Naturcolor products are handcrafted with care in small batches from the finest Italian pigments and plants such as burdock, gotu kola and hops that have been used for thousands of years to keep hair strong and supple and prevent hair loss, as well as rich shea butter to nourish it and leave it feeling silky smooth. Free of ammonia, resorcinol, and parabens, the products can be used repeatedly without damaging hair. They were recently featured in Whole Foods Magazine as a top seller in the anti-aging market.
“Naturcolor is intended for both men and women to discreetly color their own hair, and tools like the Color Finder make that simple and attainable,” Gustafson said. “In just one hour, you can add subtle highlights or dramatically change the color of your hair—without ever leaving the comfort of your home.”
Naturcolor was recently endorsed by Worldwide Business with kathy ireland®. View the full video here.
Naturcolor products are available online at https://naturcolor.com/shop/ and Amazon.com, and at leading natural products retail stores including Natural Grocers, Whole Foods Market, Vitamin Shoppe and others. For wholesale inquiries, contact us.
About Naturcolor
Naturcolor is an herbal-based permanent hair color gel designed to change or enhance one’s existing hair color while blending in gray. This high-quality product represents a new generation of hair colorings. It was formulated for those who are ecologically minded and may be coloring their hair for the first time. Learn more at www.naturcolor.com, and follow us on Facebook, Instagram and Twitter.
Contact
Steven Hoffman, Compass Natural, steve@compassnaturalmarketing.com, 303.807.1042
# # #