Originally Appeared in Presence Marketing News, October 2019
By Steven Hoffman
Concerned in the past that it might present itself as a “high profile target” to regulators, Whole Foods Market has moved slowly in carrying natural products made with full spectrum hemp extract and CBD. However, as market demand explodes for these products, Whole Foods is taking the plunge by increasing its offerings of topical CBD products. The leading natural and organic products retailer announced in September it is expanding distribution of topical CBD products, making them available in 359 Whole Foods Market locations in 30 states across the country. Whole Foods also announced it is adding exclusive CBD bath items from Pacha Soap Co. “Our shoppers have expressed a growing interest in CBD products,” said Jennifer Coleman, Global Senior Category Merchant for Whole Foods Market in a press release. “We’re thrilled to roll out topical CBD products in even more stores and to share new, exclusive items from our longstanding supplier partner Pacha Soap Co.” As of September 2019, Whole Foods Market now carries topical CBD products in 30 states including: Alabama, Arkansas*, Arizona*, California*, Colorado, District of Columbia, Georgia*, Illinois, Indiana, Kansas*, Kentucky, Maine, Maryland, Massachusetts, Michigan*, Mississippi, Missouri*, Nevada*, New Hampshire, New Jersey, New Mexico, Oklahoma*, Oregon, Pennsylvania*, South Carolina*, Tennessee, Texas*, Utah, Virginia* and Wisconsin.
As with all body care items sold at Whole Foods Market, the retailer says the new CBD products meet the grocer’s rigorous body care quality standards, which ban parabens, phthalates, triclosan and more than 100 other questionable ingredients used in conventional body care products. (* New distribution as of September 2019.)