Horst Rechelbacher Advocates for Clean, Organic Cosmetics

Horst Rechelbacher, entrepreneur, environmentalist, organic farmer, author, artist, and founder of Aveda and Intelligent Nutrients, was featured at “An Evening at the Epicenter” in Boulder on April 23, 2012. An Evening at the Epicenter with Horst Rechelbacher was produced by Best Organics Inc. and Compass Natural LLC in partnership with the University of Colorado Deming Center for Entrepreneurship at the Leeds School of Business.

Boulder, CO (May 4, 2012) – Iconic natural and organic beauty care and cosmetics pioneer Horst Rechelbacher may be best known for founding the Aveda Corporation, and for growing the plant-based health and beauty business to a $100 million-a-year powerhouse, selling products through 25,000 stores, salons, and spas before selling the company to Estee Lauder in 1997. However, he continues to push the boundaries of beauty, art, business and social and environmental activism. Among other endeavors, Horst established the Intelligent Nutrients personal care product line, made entirely from food-based ingredients, with nearly all of its products certified organic, reflecting an ongoing mission to “change the cosmetics industry for the better.”

Horst discussed his life work and advocacy at the University of Colorado Wolf Law Building (map) on Tuesday, April 23, 2012, as part of “An Evening at the Epicenter,” a series of interactive talks featuring nationally known business and thought leaders in natural, organic and sustainable products and the $300-billion LOHAS – or “Lifestyles of Health and Sustainability” market. “An Evening at the Epicenter” is produced by Compass Natural LLC and Best Organics Inc., privately held, Boulder-based businesses dedicated to promoting local, socially responsible and green businesses. Horst’s talk was produced in partnership with the University of Colorado Deming Center for Entrepreneurship at the Leeds School of Business.

Dedicating a Lifetime to Organic Beauty and Business A pioneer in plant-based personal care and aromatherapy, Horst Rechelbacher is an active entrepreneur and environmentalist who changed the world of beauty and cosmetics. He has authored four books: Minding Your Business: Profits that Restore the Planet; Rejuvenation: A Wellness Guide for Men and Women; Aveda Rituals: A Daily Guide to Natural Health and Beauty; and A Livelihood: The Art of Sustainable Success. He also was executive producer of Hidden Medicine, an independent film that premiered at the 1999 Sundance Film Festival.

Born in Austria, Horst first learned herbalism from his mother, and he garnered recognition as a world-class hair stylist while still a teenager. Before moving to the U.S., he received numerous styling awards, including the International Grand Prix of France, Germany, Austria and Brussels, as well as the prestigious European Golden Comb Award of the former Yugoslavia.

A sought-after speaker and collaborator, he counts TEDIndia among his many speaking engagements. Horst resides in Wisconsin and New York City, with offices in Minneapolis. His Wisconsin organic farm is solar, wind and geothermal powered, where he grows botanical ingredients for Intelligent Nutrients products. His latest interest is plant-based stem cell research for anti-aging. Horst serves on the Board of the Henry Ford Hospital in Detroit, and he also is a supporter of the Complementary and Integrative Medicine program at the Mayo Clinic.

About An Evening at the Epicenter An Evening at the Epicenter is a series of interactive talks for entrepreneurs and business and community leaders in the $300-billion market for natural, organic, sustainable and socially responsible products and services. An Evening at the Epicenter is produced by Best Organics Inc., a leading organic gift and brand promotions company; and Compass Natural LLC, a leader in LOHAS communications, public relations, strategic marketing and business development.

Launched in 2010, An Evening at the Epicenter has featured Bill McKibben, Founder of 350.org; John Elstrott, Chair of Whole Foods Market; local economies expert and author Michael Shuman; Fox Health News correspondent Chris Kilham, and others. An Evening at the Epicenter is well attended by business, community, academic and student leader from the Boulder/Denver region. Sponsors include Whole Foods Market, Sterling Rice Group, Mychelle Dermaceuticals, Earth Balance, Glutino Foods, Transition Colorado, Pax World Investments, St. Claire's Organics, Organic Vintners, Eco-Products Inc., Boulder Valley Media Alliance, Boulder Ice Cream.

About Best Organics Inc. Best Organics Inc., a majority woman-owned company, is a leading provider of premium, hand-packed, organic and eco-friendly gift basket collections featuring gourmet products from local, regional and U.S.-based producers and leading brands. Its gift collections are presented in beautifully illustrated, reusable gift boxes, and are available online at www.AmericasBestOrganics.com, and for corporate gifting. The company's Boulder's Best Organics and Colorado’s Best Organics gift box collections, feature organic products from Boulder and the Rocky Mountain region, and its America’s Best Organics gift baskets feature artisan producers from throughout the U.S. Best Organics Inc. is a member of the Organic Trade Association, Colorado Proud, and Naturally Boulder, and is a Green America-approved business. Contact gifts@bestorganics.com or call 303.499.ORGANIC (6742).

About Compass Natural Marketing Compass Natural Marketing, established by organic and LOHAS industry veteran Steven Hoffman and based in Boulder, CO, brings more than 25 years of experience in natural and organic products sales, marketing, public relations, communications, research, event planning, special project assignments and strategic industry guidance to businesses involved in the $290 billion market for natural, organic, sustainable, and socially responsible products. Visit www.compassnatural.com, contact info@compassnaturalmarketing.com or call 303.807.1042.

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