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Legal Experts Weigh In on USDA Interim Final Hemp Rule

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Originally Appeared in Let’s Talk Hemp Newsletter, November 2019
By Steven Hoffman

As USDA seeks comments by December 30 for its new Interim Hemp Rule that lays out regulations to establish a U.S. Domestic Hemp Production Program, a major concern is the rule’s timeline for farmers getting their plants tested to make sure they don’t exceed the maximum allowed level of THC.

The challenge is the rule requires that the plants be tested within 15 days before harvest begins. The USDA says if farmers delay harvest beyond 15 days, the plants will likely have a higher THC level than the sample. If the level exceeds 0.3%, the plants will have to be disposed of under Drug Enforcement Administration regulations because the hemp would be considered a controlled substance. But the 15 days aren’t much time to submit the plants and get the results needed to know whether it’s OK to harvest the crop, Michael Bowman, a co-founder of First Crop, a public benefit company working with hemp farmers, told the Denver Post. “I would call it unworkable at this point,” Bowman said of the provision.

Meghana Shah, a co-leader at the New York City office of Eversheds Sutherland law firm, told the Denver Post, “It doesn’t address the fact that all of the sampling and testing is essentially happening around the same time for all of the producers. There’s uncertainty as to when the results will come back and how that affects a producer’s decision to actually harvest. There are a lot of sort of logistical and practical hurdles posed by the 15-day window with not a lot of answers. That is one of the areas where USDA sought comment, so I think we can expect to see it addressed during the comment period,” Shah added.

According to USDA, the draft hemp rule outlines provisions for USDA to approve plans submitted by states and Indian Tribes for the domestic production of hemp. It also establishes a federal plan for producers in states or territories of Indian Tribes that do not have their own USDA-approved plan. The program includes provisions for maintaining information on the land where hemp is produced, testing the levels of delta-9 tetrahydrocannabinol, disposing of plants not meeting necessary requirements, licensing requirements, and ensuring compliance with the requirements of the new part. The rule will become effective when it is published in the Federal Register. Comments received by December 30, 2019, will be considered prior to issuance of a final rule.

To help producers and businesses make sense of USDA’s draft Hemp Rule, a number of law firms and legal experts specializing in industrial hemp have published opinions, analyses and client alerts about the impact and key takeaways of the draft rule. Read more here for a sampler of recent legal analyses covering USDA’s new interim hemp rules.

To date, USDA has received over 800 comments on the draft rule to establish a domestic hemp program. Read the USDA Interim Final Rule here. To submit a comment, visit here. Comments received by Dec. 30, 2019 will be considered prior to issuance of a final rule. 

Learn more about the state of the industrial hemp market at the upcoming Winter Hemp Summit, Jan. 16, 2020, in Boulder, CO, and the 7th Annual NoCo Hemp Expo in Denver, March 26-28, 2020.

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Gene editing, celery powder and organic enforcement: A roundup from the NOSB’s fall meeting

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Originally Appeared in New Hope Network’s Idea Xchange, November 2019
By Steven Hoffman

The National Organic Standards Board recently addressed some of the industry’s critical issues: protecting small-scale organic dairy farmers; strengthening fraud enforcement; and gene editing.

From protecting small-scale organic dairy farmers and strengthening enforcement over organic fraud, to expressing concern over the use of celery powder in processed organic meats and the threat of gene editing in organic production, the National Organic Standards Board addressed several critical issues surrounding the integrity of the organic seal during its recent fall meeting.

The board voted to prioritize four areas of organic research: ecosystem services and biodiversity of organic systems; managing cover crops for on-farm fertility; identifying barriers and developing protocols for organic nurseries; and assessing the genetic integrity of organic crops at risk.

Approximately 150  advocates, producers, farmers, manufacturers and others attended the fall meeting of the National Organic Standards Board Oct. 23-25 in Pittsburgh, Pennsylvania, according to a USDA spokeswoman. During the 12 hours of public comment, about 115 people spoke to the board members about their concerns, she said.

“Farmers are some of the most innovative people in the world when we need to be,” said Jeff Dean, an organic farmer and member of the Ohio Ecological Food and Farm Association. “Please keep our standards strong and give our proud, innovative farmers the chance to provide organic products to the consumers who want them,” he appealed to the NOSB board members.

This overview of the meeting was collected from published accounts and Twitter feeds from Organic Trade Association, Cornucopia Institute, Organic Insider, Ohio Ecological Food and Farm Foundation and other organizations attending the event.

Strengthening organic enforcement

Preventing fraud in organic trade is critical to maintaining product integrity and consumer confidence. Jennifer Tucker, deputy administrator of the USDA’s National Organic Program (NOP), presented a proposed NOP Enforcement and Oversight Rule that will be issued later this year for public comment, and improvements already underway to strengthen enforcement.

Those improvements include additional training resources focused on oversight of complex domestic operations; traceback and mass balance audits; and research into risk-based certification models for accreditation and certifier oversight. The National Organic program accredits and oversees more than 80 independent certification organizations, examining and verifying how these organizations document, certify and inspect more than 37,000 organic farms and businesses around the world.

In the realm of imports, farm-level yield analysis has been a valuable tool in taking enforcement action, Tucker said. In the Black Sea region, the NOP examined records from organic grain and oilseed producers, data from regional producers and weather models and found many organic farms reported yields far higher than regional averages. As a result, more than 275 operations in that area have lost their organic certification, according to the agency.

The NOP has continued country commodity studies and ship surveillance, increased the number of unannounced visits it makes, Tucker said. Follow-up investigations have led to certifiers and operators adverse actions, she said.

Tucker shared that new training on dairy compliance is available for certifiers and inspectors at the online Organic Integrity Learning Center, which continually offers new courses since its launch in May. 

Also, the comment period for the Origin of Livestock rule—a proposal to change how farmers may transition their dairy animals to organic—has been reopened. Written comments must be received or postmarked on or before Dec. 2. 

What’s the deal with celery powder?

To the relief of organic meat producers but to the chagrin of those concerned about the potential health hazards of nitrates and nitrites in processed foods, the NOSB board voted 11-1, with one abstention, to allow the continued use of celery powder in organic food production. Dave Mortensen, chair of the Department of Agriculture, Nutrition and Food Systems at the University of New Hampshire, voted against keeping celery powder on the list, and Emily Oakley, founding partner of Three Springs Farm in Oaks, Oklahoma, abstained from voting.

Used in the curing of processed meats such as hot dogs, sausages, bacon and deli meats, celery powder is a key processing ingredient in the organic meat industry, as it is the only allowed alternative to synthetic nitrates and nitrites used in conventional meat production. At issue, reports New Food Economy, is the fact that a significant amount of processing goes into producing celery powder for use in cured meats, and that the celery itself does not have to be organic, which brings with it the concomitant use of synthetic pesticides and fertilizers. Non-organic celery is ranked 11th on the Environmental Working Group’s Dirty Dozen list of vegetables that, when grown conventionally, absorb the highest levels of pesticides.

Additionally, whereas the amount of synthetic nitrates is limited in conventionally processed meats, unlimited quantities of celery powder are allowed in meats that are labeled “uncured” or “nitrate free,” New Food Economy reports, which has been cause for concern among some health advocates.

“There is little evidence that preserving meats using celery … is any healthier than other added nitrites,” Dariush Mozaffarian, dean of the Friedman School of Nutrition Science & Policy at Tufts University, told New Food Economy. “Until industry provides strong evidence that nitrites in celery juice have different biologic effects than nitrites from other sources, it’s very misleading to label these [products] as ‘nitrite free’ or to consider such processed meats as being healthier.” 

The Organic Trade Association supported continuing the allowance of non-organic celery powder at the Fall NOSB 2019 Meeting so as not to disrupt the organic meat industry. However, the trade association, in collaboration with the Organic Center, submitted a $2 million proposal to the USDA and convened a working group to find organic sources of celery powder and research alternatives to celery powder in organic meat processing. NOSB members expressed hope that when the ingredient comes up for review again in five years, their successors may be presented with more alternatives.

Gene editing in organic

Gene editing, which the organic industry considers GMO technology, remains a prohibited method in organic agriculture, Tucker said, adding that gene editing is not on USDA’s regulatory agenda for organics. However, according to Informa’s IEG Policy News, Tucker also noted that USDA does encourage “continued robust dialogue about the role of new technologies and innovations in organic agriculture.”

That idea alarmed a number of organic advocates concerned that USDA might try to influence the NOSB’s position on gene editing. In response, Mortensen criticized USDA NOP officials. “It’s clear from the many comments that we received that organic consumers and organic farmers do not want genetically modified practices as any part of our production system, end of story,” he said. “And I don’t think we should be encouraging or suggesting that we need robust dialogue. I think this is just one example of where we get ourselves into trouble and compromise the policies that we were charged to do.”

Consistent with its gene-editing position, NOSB voted unanimously to exclude induced mutagenesis via in vitro nucleic acid techniques as a method in organic production, reported the Organic Seed Alliance in its Twitter feed. According to the organic advocacy organization IFOAM Organics International, such mutagenesis technology—as well as CRISPR, grafting onto transgene root stock and other related practices—“are genetic engineering techniques that are not compatible with organic farming and that must not be used in organic breeding or organic production.”

Other board activity

On Oct. 24,  the USDA published a final rule in the Federal Register to amend the National List of Allowed and Prohibited Substances based on public input and the April 2018 recommendations from the National Organic Standards Board. This final rule allows elemental sulfur to be used as a slug or snail bait to reduce crop losses; allows polyoxin D zinc salt for plant disease control; and reclassifies magnesium chloride from a synthetic to a non-synthetic substance. The final rule is effective Nov. 22.

During the fall meeting, new NOSB officers, who serve 1-year terms, were elected:

  • Chair—Steve Ela (Producer), Ela Family Farms, Hotchkiss, Colorado.

  • Vice chair—Scott Rice (Certifier), Washington State Department of Agriculture, Olympia, Washington.

  • Secretary—Jessie Buie (Producer), Ole Brook Organics, Jackson, Mississippi.

In addition, outgoing NOSB members Harriet Behar, Ashley Swaffer, Tom Chapman and Lisa de Lima were recognized for their public service.

The next NOSB meeting is scheduled for April 29-May 1 in Crystal City, Virginia.

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Natural Products Sales Outpace Conventional

Photo: SPINS

Photo: SPINS

Originally Appeared in Presence Marketing News, October 2019
By Steven Hoffman

If you look at the state of the natural and organic products industry, says market research leader SPINS, one of the primary takeaways is this: “The 5% sales growth rate for natural food and beverages over the year ending May 19, 2019, was nearly three times greater than for the overall food and beverage industry—continuing a now-longstanding trend,” reported New Hope Network. “Natural products have been outpacing their conventional counterparts for some time in terms of dollar growth,” said Jessica Hochman, SPINS senior manager of natural insights and innovation research and the lead author of the State of the Natural Industry report in a webinar presenting results from the study. According to SPINS, natural and organic products sales totaled $47.2 billion over the 12-month period and accounted for 10.5% of the overall $448.2 billion food and beverage market. In addition, natural products sales accounted for 29.3% of all food and beverage industry sales growth, says SPINS. In the convenience store channel, while natural products accounted for only 4.6% of total C-store sales, growth of these products over the one-year period was 12.6%, due to rising consumer demand for convenience and natural snacking. The data, presented as part of the Good Food insights series in collaboration with FamilyFarmed’s Good Food Accelerator and Naturally Chicago, Esca Bona and SPINS, will be highlighted on October 7 at Naturally Chicago’s Quarterly Keynote Event in Chicago. Presence Marketing / Dynamic Presence is a Sponsoring supporter of Naturally Chicago.

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Natural Investing: The Movement Toward Natural & Organic Food and Healthy Lifestyles

Originally appeared in the June 2019 edition of GreenMoney Journal.
By Steven Hoffman

Sales of Natural & Organic Products Outpace Conventional Food and Beverage as Consumers Get the Message about the Relationship between Diet and Health

Launching natural and organic products companies, as well as investing in them, is a daunting challenge in today’s shifting and competitive retail and consumer products marketplace. Yet, consumer demand for healthier products continues to grow. With concerns ranging from the cost of healthcare to the effects of food and agriculture on climate change, consumers of all ages are opting for natural, organic and functional foods and beverages, nutritional supplements, natural medicines and other eco-friendly products from mission-based companies, local producers and brands that share their values and address their concerns.

And, with conventionally grown apples included at the top of the Environmental Working Group’s infamous “Dirty Dozen” list of contaminated fruits and vegetables because each conventional apple contains on average 4.4 toxic, synthetic pesticide residues, people are realizing that it’s the organic apple a day that keeps the doctor away. By choosing organic, regenerative and other healthful and eco-friendly products, people are investing most directly in their family’s health, the health of the planet, and the health of family farms and local communities. And it’s translating into sustained business growth in the natural and organic products sector.

2018 Natural Organic Sales Growth Chart - New Hope.jpg

In 2018, sales of natural and organic products increased 6.9% to $219 billion, according industry market research leader New Hope Network, while sales of conventional food and beverage products, totaling $634 billion, declined by -0.2% in the same year. “It’s not news that sales of natural, organic and functional foods and beverages are growing at a far faster pace than conventional food and beverage,” said Carlotta Mast, New Hope’s Senior VP of Content and Insights, in an industry trends seminar presented at Natural Products Expo West in Anaheim, CA, in March 2019. (Attracting nearly 90,000 visitors from over 70 countries, Expo West is the world’s largest natural and organic products trade show.) “The natural and organic products industry is on track to surpass $250 billion in sales by 2021,” Mast added.

In a real sense, Mast noted, conventionally produced, highly processed food and beverage products, made with artificial flavors, colors and other ingredients, are experiencing negative growth. All the growth today in the food and beverage sector is in natural, organic, nutritional, non-GMO and other clean label products. From a small health food and crunchy, hippy movement of independent natural foods stores and co-ops in the 1950s, ‘60s and ‘70s, natural and organic is now leading the way in food and beverage retail and manufacturing innovation – marking a huge shift in the market and in the consumer mindset.

Online vs Brick & Mortar
While manufacturers are compelled in today’s market to pursue what’s referred to as “omnichannel” sales strategies, natural and organic continues to be a “brick and mortar” industry, with 86% of total sales being rung up in either mass market or natural foods stores. Conventional grocery retailers including Kroger, Walmart, Costco and others are taking a larger chunk of the market. According to New Hope data, 60% of total natural and organic product sales are happening in the mass market and mainstream conventional grocery channel, which grew 7.4% to $130 billion in 2018. However, more midsize natural food retail chains such as Sprouts Farmers Market (NASDAQ:SFM), Natural Grocers (NYSE:NGVC) and others, which are dedicated to selling predominately natural and organic products, continue to perform well.

“The natural channel, which helped create this industry and continues to be a vitally important channel, grew at a slower rate of 3.3% to reach about $58 billion in sales in 2018. Although natural is now smaller than the mass market channel, it is still strategically important, particularly for new brands,” Mast said.  

Online sales are getting a lot of attention in the natural and organic products space, but according to 2018 data from New Hope Network, e-commerce is driving less than 5% of total sales. However, “that will change pretty quickly over time,” Mast said. E-commerce is becoming increasingly important as a launch pad for new products and brands, and online sales for natural and organic products grew 18% to reach $8.4 billion in 2018. “In a survey of 300 natural brands, half of the new companies that entered the market between 2015 and 2018 started selling online before they moved into any kind of retail distribution. That’s a huge shift for our industry,” Mast noted. 

“Even with wild swings in the economy over the past nine years, people are moving into natural for health reasons and not financial ones,” said Nick McCoy, Co-founder and Managing Director of Whipstitch Capital, a leading independent M&A and private placement advisory firm focused on the healthy living consumer market. And the good news for natural products businesses trying to establish themselves in the market is that “retailers are still embracing smaller brands, even in conventional natural food sets. Once people start investing in their health, they’re not likely to go back,” he added.

Categories and Trends Driving Growth in Natural and Organic

Organic:  Sales of organic foods and beverages grew 5.6% to become a $45 billion market segment in 2018. According to the Organic Trade Association, the organic industry’s leading trade group, in the last decade alone, the U.S. organic market has more than doubled in size. According to New Hope’s Mast, “Organic is absolutely mainstream now and with increased volume and size has come a slight slowing of growth. Some of this has come from the struggles of organic dairy, which makes up 14% of the category, and last year the organic dairy category continued to see growth plateauing due to oversupply and growing consumer preference for plant-based beverages,” Mast observed. According to New Hope’s data, organic produce – fresh fruits and vegetables – comprises 38% of all organic sales. “Organic supply is lagging behind growing consumer demand, a challenge the organic industry has to address,” Mast added. According to the Research Institute of Organic Agriculture (FiBL) and IFOAM Organics International, leading international organizations based in the EU, the global market for organic food reached an estimated $97 billion US in 2017 (approximately 90 billion euros). The U.S. is the leading market with 40 billion euros, followed by Germany (10 billion euros), France (7.9 billion euros), and China (7.6 billion euros). The Swiss spent the most on organic food (288 Euros per capita in 2017), and Denmark had the highest organic market share (13.3 percent of the total food market). In 2017, 2.9 million organic producers were reported worldwide, a 5% increase over 2016. Total global farmland under organic production increased 20% to nearly 70 million hectares (173 million acres), representing the largest growth ever recorded by FiBL and IFOAM. Yet for all the success of organic, globally, only 1.4% of the total estimated farmland is organic. Organic production, and in particular, Regenerative Agriculture, with its focus on sequestering carbon and building healthy soils, has the potential to help mitigate climate change and is a powerful new movement emerging in sustainable food and farming. 

Plant Based:  With a $183.8 million IPO filing submitted recently by plant-based meat alternative company Beyond Meat, maker of the Beyond Burger, plant-based foods are now firmly a trend, as more Americans seek “flexitarian” diet options to reduce the consumption of meat and incorporate more plant based options in their diet. According to the Plant Based Foods Association, sales of plant-based foods grew 20% in 2018 to more than $3.3 billion. This growth is significant when compared to the sales of all foods, which grew just 2%, so plant-based foods dollar sales are outpacing dollar sales of all retail foods by 10X, the association claims. In particular, plant-based dairy alternatives are a rapidly growing category with 50% growth reported. This category includes plant-based cheeses, creamers, butter, yogurts, and ice creams (but not plant-based milk). Plant-based milk now represents 15% of the total milk market, says the Plant Based Foods Association.

Hemp and CBD:  According to data collected by Nutrition Business Journal, sales of products derived from industrial hemp, including full spectrum hemp extract and CBD products, grew 60% to reach $238 million in 2018. Industrial hemp, while derived from the same Cannabis sativa plant as marijuana, is defined as containing less than 0.3% THC. At such low levels, hemp is the non-intoxicating cousin to marijuana. With more than 25,000 recorded uses throughout human history from building materials, paper and bioplastics to textiles and fashions, superfoods and natural medicines, hemp is rich in other cannabinoid compounds, of which CBD or cannabidiol is the most widely known. These cannabinoid compounds have been shown to be beneficial to human and animal health. In a historic move championed by U.S. Senator Mitch McConnell (R-KY), industrial hemp was legalized in the United States for the first time in over 80 years when the 2018 Farm Bill was signed into law by President Trump in December 2018. For farmers across the country seeking alternative crops to GMO corn and soy and tobacco, hemp has been a godsend. According to industry group Vote Hemp, total acreage under hemp cultivation in the U.S. exceeded 78,000 acres, an increase of nearly 26,000 acres over 2017 estimates. For independent natural products retailers, sales of CBD products, which are now legal across the U.S., though some states and municipalities are still challenging the national law, have also been a boon, enabling them to differentiate themselves from the mainstream retail competition. And while the Food and Drug Administration (FDA) is monitoring sales of CBD products, the agency has indicated it will allow the market to evolve while also keeping a close watch on potential bad players who make misleading or fraudulent claims on products.

Functional Foods and Ingredients:  Consumers are opting for food and beverage products that provide real health benefits and functionality, reported Mast, and beverages and functional snacks helped drive 7.5% growth in this category to $68 billion in sales in 2018. The most popular functional ingredients included the herb ashwaganda, pre- and pro-biotics, and hemp and CBD. “The growth in probiotic foods and beverages represent a continued blurring of the lines between dietary supplements and foods and beverages, as consumers have a growing preference for non-pill and non-capsule delivery forms for functional products,” Mast shared. In addition, the “snackification” convenience trend continues to drive expansion in better-for-you and functional snacks.

Dietary Supplements:  Sales of nutritional supplements grew 6.1% in 2018 to $46 billion, driven by sales of collagen products, adaptogenic herbs and other botanical products, mushrooms and other immune support products, anti-inflammatory products such as turmeric, pre- and pro-biotics, multivitamins, and CBD and hemp products.

Natural Living:  A $20.8-billion category comprising natural personal care and beauty care products, household products and pet care. In addition to pet care, mentioned above, product trends driving this category, which grew 6.5% in 2018, include household cleaners (double-digit growth), organic oral care and feminine care products. Referred to as a “self-care category,” Mast observed that consumers are embracing clean beauty and are paying more attention “not only to what they put into their bodies but also what they put on their bodies and bring into their homes.”

Pet Products:  “Natural and organic pet products outperformed all other categories in 2018 – sales growth for the natural pet category was up 10.2% to $7 billion, reported Mast, who also shared that growth in natural and organic pet products far outpaced the 1.9% growth achieved in 2018 by the $26-billion conventional pet products market. “More than 70% of Millennials currently own a pet, according to the American Pet Products Association, and 86% of Millennials believe that natural and better-for-you pet food is vital for the health of their pet,” Mast added. 

Sugar Ain’t So Sweet:  Other “macro trends” driving the market include changing consumer perceptions around nutrition and healthy fats, and a growing awareness that “sugar isn’t all that sweet when it comes to health.” Diet trends include the Paleo and Keto diets, and convenience still rules, but products have to have great nutrition and taste. Consumers are also becoming increasingly concerned about packaging waste and are looking to support inventive business and ownership models, sustainable sourcing and packaging, and fair trade, socially responsible and mission driven brands.

Where to Invest?
Motley Fool writer Brian Stoffel says, “If you’re looking for the short answer as to who will be the big winners in the organic and natural food movements, the answer is simple: smaller, local organic farmers … and Amazon (NASDAQ:AMZN).” The reasons, he says, include the trend that today’s Millennials – now the largest demographic spending group – want to purchase from brands that are more organic, small, and locally focused. Stoffel posits that when bigger brands buy out smaller natural and organic brands, today’s savvy consumer simply pivots to a different brand that better reflects their desires

On the other side of the coin, Stoffel’s reasoning behind considering online power house Amazon as a major player in natural and organic products is its position as owner of natural products retail pioneer Whole Foods Market, as well as its leadership position in the e-commerce world where it sells millions of natural and organic products at low margins. 

In between are a number of publicly traded companies including distribution leader UNFI (NYSE:UNFI) and mid-size natural and organic products retail chains Sprouts Farmers Market (NASDAQ:SFM) and Natural Grocers (NYSE:NGVC). Seeing the shift in consumer preference to natural and organic, major retailers including Kroger (NYSE:KGR), Costco (NASDAQ:COST), Walmart (NYSE:WMT) and others have all become significant sellers of natural and organic products. Kroger, which reported more than $16 billion in natural and organic products sales in 2017 and double-digit growth of natural products over the past several years, also is a majority investor in Lucky’s Market, a rapidly growing, midsize natural and organic products retail chain with 35 stores in 11 states. 

In the exploding market for hemp and CBD products, a handful of companies have emerged as market leaders, among them some publicly traded companies including Charlotte’s Web (NASDAQOTH:CWBHF), Elixinol (OTCMKTS:ELLXF), CV Sciences, sold under the brand name +CBD Oil (NASDAQOTH:CVSI), Isodiol International (CNXS:ISOL), Aurora Cannabis (OTCMKTS:ACBFF), Canopy Growth (NYSE:CGC), and others.

As a closing piece of advice, independent natural foods retailer Philip Nabors, co-founder of the family owned Mustard Seed Market in Akron and Cleveland, OH, proffers that while an investment in market giant Amazon might seem attractive, it does not necessarily support local business and economies. “Green investors who want to place some of their funds in higher risk investments might want to consider investing in local businesses, where such investments can more directly impact local communities” – and also where individual investors can invest not only money, but potentially time, energy, resources, and relationships, and be rewarded with a more immediate connection in the communities in which they live, and in the long run as these businesses grow and build value, he says. 

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David Bronner, Colorado Gov. Jared Polis and Other Leaders in Natural Products and Industrial Hemp to Speak at 6th Annual NoCo Hemp Expo, March 28-30, in Denver

For Presence Marketing Newsletter, March 2019
By Steven Hoffman

Photo: Dr. Bronner’s

Photo: Dr. Bronner’s

Hemp industry and natural products pioneer David Bronner, Cosmic Engagement Officer (CEO) of the 5th generation soap company Dr. Bronner’s, will be a featured keynote speaker at the upcoming NoCo Hemp Expo (NoCo6), March 28-30, 2019, at the Crowne Plaza DIA Convention Center in Denver.

In addition, Colorado’s newly elected Governor Jared Polis, who in his first State of the State speech in January 2019 announced his plan to “make good on the promise of industrial hemp,” will be a featured speaker at NoCo6.

Now in its 6th year, NoCo Hemp Expo is the largest gathering of hemp industry professionals under one roof. Approximately 8,000-10,000 attendees, including investors, entrepreneurs, manufacturers, farmers, producers, retailers and other leaders in hemp are expected to attend the 2019 event to participate a newly added pre-conference Hemp Industry Daily Investor's Forum on March 28, plus a full-day Business Conference, Farm Symposium and expanded Exhibition Hall open to professionals on March 29-30. Additionally, tickets are available to the public to visit the Expo Hall on Saturday, March 30.

A tireless advocate for cannabis legalization and numerous other social justice and environmental causes, David Bronner will address the opportunities and challenges facing the hemp industry and how to navigate business growth in an exploding market, as industrial hemp is now legal under the 2018 Farm Bill. David’s talk, scheduled for Saturday, March 30, also will address hemp’s key role in regenerative organic agriculture to help rebuild soils, sequester carbon and mitigate climate change.

Photo: State of Colorado

Photo: State of Colorado

Governor Polis, an Internet entrepreneur, educational leader, former U.S. Congressman and Colorado native, is a longtime supporter of the hemp and cannabis industries. He advocated for expungement of non-violent cannabis-related criminal records, expansion of Colorado’s medical marijuana program and non-cooperation with enforcement of federal prohibition during his campaign. Governor Polis even had the programs for his inauguration on January 8 printed on hemp paper.

“Hemp is an amazingly versatile crop, and I’m proud to see Colorado’s rural communities leading the way to unleash its untapped economic potential,” he said during the campaign. “As Governor, I’ll support our farmers and innovators who want to develop industrial hemp—and I’ll tell the federal government to stay out of their way.”

The hemp industry is poised for exponential growth now that this incredibly useful plant is legal to grow and sell in the U.S. for the first time in over 80 years, and is expected to reach $4 billion in sales by 2022. Visit www.nocohempexpo.com.

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