Organic market

Tío Gazpacho Provides Ultimate Chill at the 14th Annual South Beach Food and Wine Festival

For Immediate Release:

Contact:
Austin Allan, Tío Gazpacho, austin@tiogazpacho.com, 305.395.8130
Steve Hoffman, Compass Natural, steve@compassnatural.com, 303.807.1042

Tío Gazpacho Provides Ultimate Chill at the 14th Annual South Beach Food and Wine Festival

Tío Gazpacho exhibits as part of the Whole Foods Market

Grand Tasting Village at South Beach Food and Wine Festival,

Saturday and Sunday, February 21-22

Miami Beach, FL (Feb 16, 2015) –  Can you imagine drinking the freshest chilled gazpacho out of a bottle? Tío Gazpachocan, and in fact, the company will be serving up samples of its award-winning chilled organic soups at the South Beach Food and Wine Festival, one of America’s most prestigious gourmet gatherings.

Based in Miami Beach, Tío Gazpacho will be right at home at this internationally renowned event where the company will showcase its three gazpacho soup varieties to more than 60,000 expected attendees as part of the Whole Foods Market Grand Tasting Village.

A highly anticipated feature of the festival, the Whole Foods Market Grand Tasting Village provides a one-of-a-kind experience for attendees to sample locally produced food products, gourmet cuisine, unique wines and tasty spirits right on the beach.

"The timing of this event couldn't be better and we are excited to be part of the Whole Foods Village," said Austin Allan, Founder of Tío Gazpacho. The company received a boost in December when it was recognized by industry peers at BevNET, the leading conference for the beverage trade. Tío Gazpachowas voted Audience Favorite and overall Winner of BevNET's New Beverage Showdown 8 (8th edition), and also took home the award for Best Smoothie/Meal Replacement of 2014.

"After being honored at BevNET, we felt that participating in this iconic consumer event would create an opportunity to share our products with a larger audience," said Austin.

Top food and wine experts and personalities from around the world will be featured throughout the show. This year's celebrity lineup includes Trisha Yearwood, Rachel Ray, Emeril Lagasse and Guy Fieri, among other internationally recognized chefs.

About Tío Gazpacho: Unapologetically cold. Deliciously bold.
The original savory gazpacho soup, blended with fresh, nutritious ingredients, boasts an exotic history with influences from Greece, Italy and Africa, and finally perfected in Spain. Tío Gazpacho takes this classic chilled mash-up and turns it on its head, with three bold, delicious variations - all organic and alive with flavor. Perfect for a healthy snack or lunch on the go. Ready to drink straight from the bottle. No bowl required™.

Tío is a new concept in refreshment and nutrition; it brings all the flavors and health benefits of Mediterranean eating to American consumers with a line of drinkable gazpachos. All crafted recipes are Certified USDA Organic, vegetarian and vegan, gluten-free, dairy-free, soy-free, and rich in vitamins, minerals and antioxidants - and they are free of preservatives, colors, artificial flavors and additives of any kind, and are never heat pasteurized.

The three fresh flavors include:

  • gazpacho clásico: Creamy and complex, with bright flavors from vine-ripened tomatoes, cucumber, green pepper and olive oil.
  • gazpacho verde: A rich blend of kale, spinach, cucumber and avocado with freshly picked mint, jalapeno, cumin and black pepper.
  • gazpacho de sol: A sweet summer variety that owes its distinctive color to yellow tomatoes, fresh carrot juice and yellow bell peppers.

For more information visit us at TioGazpacho.com and on Facebook.

2014 SOFI™ Award Finalist JJ’s Sweets® Features Cocomels®

For Immediate Release:

Contact:

Steven Hoffman, Compass Natural Marketing, steve@compassnatural.com, tel 303.807.1042

Saskia Cervantes, JJ's Sweets, saskia@cocomel.com, tel 303.800.6492

2014 SOFI™ Award Finalist JJ’s Sweets® Features Cocomels® Organic Coconut Milk Caramels at Summer Fancy Food Show

JJ’s Sweets®, maker of Cocomels®, will be launching nationally with its new Chocolate-Covered Cocomels® in a convenient two-pack size. Cocomels, the original coconut milk caramels™, are artisan crafted, smooth and creamy caramel confections that are gluten free, dairy free, non-GMO, vegan, and certified organic.

Visit Cocomels™ at Booth 5239 at the Summer Fancy Food Show, June 29 – July 1, 2014.

Boulder, CO (June 24, 2014) – Innovative confectioner JJ’s Sweets® is featuring its new Chocolate-Covered Cocomels® now available in a newly redesigned two-pack at the 2014 Summer Fancy Food Show in New York City. Chocolate-Covered Cocomels are artisan-made, smooth and creamy coconut milk caramels, enrobed in a silky layer of vegan dark chocolate. Available nationwide to retailers in July, this new package size is convenient and perfect for the everyday consumer to indulge in a delicious caramel confection, without any dairy or gluten.

“Our new Chocolate-Covered Cocomels two-pack is the perfect size and price point for customers on the go. They are presented in space saving, eye-catching display boxes - ideal for point of purchase displays and merchandising on the shelf,” said Saskia Cervantes, Director of Marketing at JJ’s Sweets.

The new product was made possible by the generous support of the Whole Foods Market Local Producer Loan Program in the Rocky Mountain Region. Chocolate-Covered Cocomels are available in Sea Salt, Vanilla and Espresso varieties.

“We are excited to feature our new Chocolate-Covered Cocomels at the 2014 Summer Fancy Food Show along with our existing family of Cocomels® products. The Local Producer Loan program has allowed us to extend our product line and bring new Cocomels sizes to retailers and consumers looking for a delicious, luscious treat that is organic, gluten-free, vegan and non-GMO,” said JJ Rademaekers, Chief Candyman and Founder of JJ’s Sweets. “Our customers will be able to indulge just the right amount with this two-pack size, or if they’re feeling generous, share with a friend!” he said.

Sofi™ Award Finalist

Cocomels Sea Salt Coconut Milk Caramels, in the 3.75 oz. flagship box, has been chosen as a finalist for a 2014 Sofi™ Award in the Outstanding Confection category. The Sofi Award, which stands for “specialty outstanding food innovation,” is

known to carry great prestige in the gourmet and specialty food industry. “Our flagship boxes are our original product line. These Cocomels are presented in beautifully designed packaging. Adding a touch of tradition with modern design, the colorful and appealing boxes really stand out,” noted Rademaekers.

Retailers and foodservice buyers attending the Summer Fancy Food Show will select Sofi Award Gold Winners from the nominated Sofi Finalists.

Cocomels will exhibit at the 2014 Summer Fancy Food Show, North America’s largest annual specialty food and beverage event, June 29 – July 1, 2014, at the Jacob Javits Center in New York. The show, now celebrating its 60th year, features 180,000 products from 80 countries showcasing the world of specialty, gourmet, natural and organic foods.

Interested companies and attendees can visit Cocomelsat Booth #5239 at the 2014 Summer Fancy Food Show or contact info@cocomel.com, tel 303.800.6492.

About Cocomels® and JJ’s Sweets®

JJ’s Sweets®, maker of Cocomels® – The Original Coconut Milk Caramel – is a Boulder, CO-based company that creates innovative, artisan-crafted candy confections using sustainable practices, premium ingredients and old-world inspiration. Award-winning Cocomels are batch-cooked in copper kettles with dairy-free ingredients to create delicious, smooth and creamy caramels, which are vegan, gluten-free, non-GMO and USDA certified organic. Inspiration, creativity and love go into each blissfully delicious treat! Cocomels are available in four delicious flavors: Original, Sea Salt, Vanilla, and Espresso, and come in 3 convenient sizes (Single piece tubs, 3.75 oz. Flagship boxes and 1.5 oz. pocket packs). Chocolate-Covered Cocomels are available in 1 oz. two-packs, including Vanilla, Sea Salt and Espresso varieties.

Cocomels can be found nationwide at select stores including Co-ops, Whole Foods Market, Fresh and Easy, The Fresh Market, Natural Grocers by Vitamin Cottage, Sprouts, PCC, New Leaf Market, Erewon, Lassen’s, Mother’s Market, Dean and Deluca, MOMs, and many other leading retailers throughout the U.S.

Learn more at www.cocomels.com or facebook.com/JJsSweets or twitter.com/JJscocomels. Contact info@cocomel.com, tel 303.800.6492.

Communications by Compass Natural Marketing

info@compassnatural.com | 303.807.1042

Fancy Snacking: GoOrganic Candies’ New Non-GMO Organic Fruit Chews

For Immediate Release:

Contact:
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel 303.807.1042
Sandy Gencarelli, Hillside Candy, sandy@hillsidecandy.com, tel 973.926.2300

Fancy Snacking: GoOrganic Candies’ New Non-GMO, Certified Organic
Fruit Chews Featured at 60th Summer Fancy Food Show in New York

GoOrganic Candies will exhibit its new Certified Organic, Non-GMO Fruit Chews at the 60th Summer Fancy Food Show in New York, June 29 – July 1, 2014. Visit GoOrganic’s new booth and sample its entire line of delicious, organic, non-GMO, gluten-free, dairy-free and kosher candies at Booth #347.

Hillside, New Jersey (June 19, 2014) – Fresh off of receiving a nomination for the Most Innovative New Products Award in the non-chocolate category by the National Confectioners Association at the 2014 Sweets & Snacks Expo, GoOrganic Candies will introduce its new USDA Certified Organic, Non-GMO Project Verified Fruit Chews to the specialty foods market at the upcoming 60th Summer Fancy Food Show, June 29 – July 1, 2014, at the Jacob Javits Center in New York City.

Featuring authentic, mouth-watering flavors from Ginger to Pomegranate, all GoOrganic Candies are dairy-free, gluten-free and certified kosher. They contain noartificial flavors, preservatives or colors, and are made in the USA. A welcome addition to GoOrganic’s popular hard candy line, the Chews come in Ginger and Fruit flavors and are a great treat for adults and kids alike because of their chewy consistency.

GoOrganic Candies, a brand of Hillside Candy, recognizes the consumer’s desire for pure ingredients in its confectionery treats. Therefore, all GoOrganic Candies carry the USDA Certified Organic designation, using only organic or all natural ingredients and produced without the use of toxic, synthetic pesticides or genetically engineered (GMO) ingredients.

GoOrganic Hard Candies come in nine delicious flavors, including Ginger, Pomegranate, Cherry, Apple, Honey, Honey Lemon, Blood Orange, Iced Mint Mango, and Ginger Xtreme. With the addition of the new Organic Chews, including Ginger and Strawberry, Raspberry, Sour Apple and Lemon Fruit Chews, the entire GoOrganic Candies line is also Non-GMO Project Verified.

Commitment to Organic, Non-GMO Ingredients

“Obtaining Non-GMO Project Verification for our entire line of candies was important to us – and to our customers. GoOrganic is committed to providing health-conscious consumers and their families with tasty treats, and also the peace of mind that we are committed to sourcing the highest quality, cleanest ingredients available,” says Sandy Gencarelli, Director of Marketing and Export Sales for Hillside Candy, maker of GoOrganic Candies.

GoOrganic Candies’ new booth will be featured at the Summer Fancy Food Show. The new booth is bigger and better with lots of room for information, samples and meetings.

GoOrganic Candy will exhibit at the 60th annual Summer Fancy Food Show, North America’s largest specialty food and beverage exposition, June 29 – July 1, 2014. The show features 180,000 products including confections, cheese, coffee, snacks, spices, ethnic, natural and organic foods and more. Visitors will connect with 2,400 exhibitors from 80 countries and regions. Interested companies and attendees can visit GoOrganic Candies at Booth #347, and contact info@hillsidecandy.com, tel 973.926.2300.

About GoOrganic Candies

GoOrganic™ Candies are available in 3.5 oz. and 30 oz. family size gusseted pouches. Products are available in leading natural, organic and specialty food retailers including:  Whole Foods Market, Fresh Market, Natural Grocers, Fairway Market, Wakefern/Shoprite, Wegmans, Stop & Shop, Hannaford’s, Sweet Bay, Earth Fare, Lunds & Byerly's, Hy-Vee, Sprouts Farmers Market, QFC, Mollie Stone’s, New Seasons Market, and other leading stores, and online at www.hillsidecandy.com. For wholesalers and retailers, GoOrganic™ Candies are available through UNFI, Kehe and other leading distributors.

Upcoming Events
In addition, please visit GoOrganic Candies at these upcoming food industry events:

- Natural Products Expo East, Baltimore, MD, September 17 - 20, Booth 2918

- SIAL Paris, Paris, France, October 19 - 23, Organic Trade Association Pavilion

About Hillside Candy

Hillside Candy, a family-owned business based in Hillside, NJ, and first established in 1945, prides itself on producing premium products made from only the finest ingredients. Hillside Candy offers three very distinct product lines. Each product brand enjoys widespread distribution throughout the U.S. and internationally, including GoLightly Sugar Free Candy, Hillside Sweets, a line of sugar-based hard candy, and GoOrganic Candies, providing Certified Organic, Non-GMO Project Verified Hard Candies and Fruit Chews. Hillside Candy is a member of the Organic Trade Association. For more information, visitwww.hillsidecandy.com, info@hillsidecandy.com, tel 800.524.1304.

Visit the Hillside Candy News Room, like us on Facebook, and follow us on Twitter.

Communications by Compass Natural Marketing

info@compassnatural.com | 303.807.1042

Snacking Organically: GoOrganic Fruit Chews

For Immediate Release:

Contact:
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel 303.807.1042
Sandy Gencarelli, Hillside Candy, sandy@hillsidecandy.com, tel 973.926.2300

Snacking Organically: GoOrganic Adds Fruit Chews to Flavorful,

Certified Organic Confectionery Line – Now Non-GMO Project Verified!

GoOrganic Candies will showcase its full line of Certified Organic, Non-GMO Project Verified, premium Hard Candies and Fruit and Ginger Chews at the Sweets & Snacks Expo at McCormick Place in Chicago, May 20-22, 2014. Visit GoOrganic Candies at booth #1127.

Hillside, New Jersey (May 15, 2014) – GoOrganic Candies, hand made in the USA with no gluten or dairy, has added Organic Fruit Chews to the company’s Non-GMO Project Verified product offerings. The Chews come in Ginger and Fruit flavors and are a great snack for adults and kids alike because of their chewy consistency. All GoOrganic Candies are kosher and Certified Organic and contain no artificial flavors, preservatives or colors.

According to Mintel’s 2013 “Non-Chocolate Confectionery” report, the non-chocolate confectionery category has realized a 34 percent growth since 2007. It is estimated that the category will grow another 15 percent through 2017, as consumers enjoy creative products and continue to perceive many of these items as affordable indulgences. Additionally, there is a trend in this category to focus on pure ingredients. Claims such as kosher, all natural and no additives or preservatives are also popular in this category, reports Mintel.

GoOrganic Candies recognizes the consumer’s desire for pure ingredients in its confectionery treats. Therefore, all GoOrganic Candies carry the USDA Certified Organic designation, using only all natural ingredients and produced without the use of toxic, synthetic pesticides or genetically engineered or GMO ingredients.

GoOrganic Hard Candies come in nine delicious flavors, including Ginger, Pomegranate, Cherry, Apple, Honey, Honey Lemon, Blood Orange, Iced Mint Mango, and Ginger Xtreme. With the addition of the new Organic Chews, including Ginger and Strawberry, Raspberry, Sour Apple and Lemon Fruit Chews, the entire GoOrganic Candies line is also Non-GMO Project Verified.

“It was important for us to obtain non-GMO verification for our new Fruit Chews thus making our entire line Certified Organic and Non-GMO Project Verified. GoOrganic is committed to providing our customers with tasty treats but also the peace of mind that we are committed to sourcing the highest quality, cleanest ingredients available so consumers can feel good about sharing our treats with their kids. We can’t wait for attendees to sample our candies at the Sweets & Snacks Expo,” says Sandy Gencarelli, Director of Marketing and Export Sales for Hillside Candy, maker of GoOrganic Candies.

A Sweet New Booth for Sweets & Snacks Expo

Also debuting at the Sweets & Snacks Expo is GoOrganic’s newly designed and expanded exhibit booth. The new booth offers ample room for information, product samples, signage and meetings and can be reconfigured for any trade show or event.

GoOrganic Candies will exhibit at the Sweets & Snacks Expo, named one of the 50 fastest-growing trade shows in the country by Trade Show Executive, May 20-22, 2014. With more than 15,000 industry professional in attendance, the show will cover 162,000 square feet and is already sold out. Interested companies and attendees can visit GoOrganic Candies at booth #1127 and contact info@hillsidecandy.com, tel 973.926.2300.

In addition, please visit GoOrganic Candies at these upcoming events:

•    Summer Fancy Food Show - New York, NY, June 29 - July 1, Booth 347
•    Natural Products Expo East - Baltimore, MD, September 17 - 20, Booth 2918
•    SIAL Paris - Paris, France, October 19 - 23, Organic Trade Association Pavilion

GoOrganic™ Candies are available in 3.5 oz. and 30 oz. family size gusseted pouches. Products are available in leading natural, organic and specialty food retailers including:  Whole Foods Market, Fresh Market, Natural Grocers, Fairway Market, Wakefern/Shoprite, Wegmans, Stop & Shop, Hannaford’s, Sweet Bay, Earth Fare, Lunds & Byerly's, Hy-Vee, Sprouts, Sprouts Farmers Market, QFC, Mollie Stone’s, New Seasons Market, and other leading stores, and online at www.hillsidecandy.com. For wholesalers and retailers, GoOrganic™ Candy is available through UNFI, Kehe and other leading distributors.

About Hillside Candy and GoOrganic Candies

Hillside Candy, a family-owned business based in Hillside, NJ and first established in 1945, prides itself on producing premium products made from only the finest ingredients. Hillside Candy offers three very distinct product lines. Each product brand enjoys widespread distribution throughout the United States and Internationally, including GoLightly Sugar Free Candy, Hillside Sweets, a line of sugar-based hard candy, and GoOrganic Candies, providing Certified Organic, Non-GMO Project Verified Hard Candies and Fruit Chews. Hillside Candy is a member of the Organic Trade Association. For more information, visitwww.hillsidecandy.com, info@hillsidecandy.com, tel 800.524.1304.

Visit the Hillside Candy News Room, like us on Facebook, and follow us on Twitter.

Communications by Compass Natural Marketing

info@compassnatural.com | 303.807.1042

Non-GMO Smart Balance® Spread Available Nationwide

For Immediate Release:

Healthier Buttery Spreads Innovator Implements National Distribution of New Non-GMO Flagship Product

BOULDER, Colo., May 14, 2014 – Consumers in search of non-GMO alternatives can now find delicious and flavorful Smart Balance non-GMO buttery spreads in grocery stores nationwide.

Smart Balance, an innovator in great tasting, heart healthier spreads, announced in March the planned transition of its entire product line to non-GMO – the first leading national spread to go non-GMO.  This week, Smart Balance is shipping millions of tubs of the new non-GMO buttery spreads to national and regional grocery stores across the country. Distribution will continue ramping up in May, with a complete transition this summer.

Smart Balance, owned by Colorado-based Boulder Brands, revamped its ingredients sourcing and manufacturing processes in response to growing consumer demand for non-GMO products. The new Smart Balance delivers the same delicious, buttery taste and nutritional benefits with no increase in price to customers. 

“We are delivering on our promise to make non-GMO Smart Balance widely available, and importantly, without raising the cost to retailers who sell our product,” said Duane Primozich, executive vice president of Smart Balance and Balance Brands. “We wholeheartedly agree with consumers and advocates who support greater transparency in food ingredients, and who want healthier, less processed foods with simpler ingredients.”

Grocery shoppers will find the new, distinctive Smart Balance square tubs bearing a prominent “non-GMO” label and pledge. The pledge outlines the commitment to make Smart Balance using only non-GMO ingredients, including expeller-pressed oils from non-GMO seeds. Smart Balance also has taken steps to reduce risk of contact with GMO-containing ingredients in its manufacturing facilities, including adding new processing equipment and storage.

“Getting our flagship spread product – now non-GMO – to consumers across the country is an important milestone on our journey to convert the entire Smart Balance product line,” said Primozich. “At Boulder Brands, we embrace and support the burgeoning consumer movement toward deeper understanding of what’s in – and importantly, what’s not in – the foods that we serve our families.”

Launched in 1997 Smart Balance was the first leading spread to eliminate partially hydrogenated oils, a major source of trans fat, which the FDA recently declared unsafe and has proposed banning from U.S. food products. Smart Balance uses a unique blend of non-GMO oils in its spreads that are clinically proven to help balance cholesterol ratios as part of the Smart Balance Food Plan.

Additional product facts and information are at www.SmartBalance.com/nonGMO.

About Boulder Brands, Inc.

Boulder Brands, Inc. (NasdaqGM: BDBD) is committed to offering food solutions that give consumers opportunities to improve their lives – one product at a time. The company’s health and wellness platform consists of brands that target specific health trends: the Glutino® and Udi’s Gluten Free® brands for gluten-free diets; the Earth Balance® brand for plant-based diets; the Level Life™ brand for diabetes-friendly diets, EVOL foods for consumers seeking simple and pure ingredients; and the Smart Balance® brand for heart healthier diets. For more information about Boulder Brands, Inc., please visitwww.boulderbrands.com.

Corporate Contact:

Director, Caroline Hughes, chughes@boulderbrands.com, 720-550-5018

Corporate Communications, Boulder Brands, Inc.

Communications by Compass Natural Marketing

info@compassnatural.com | 303.807.1042

Egg-ceptional Variety

For Immediate Release:

Contact:

Dan Brooks, Director of Marketing, Vital Farms, dan.brooks@vitalfarms.com, 646.468.5902

Steven Hoffman, Compass Natural, steve@compassnatural.com, 303.807.1042

Egg-ceptional Variety: Increasing Consumer Awareness of the Benefits of Pasture-Raised Eggs Leads Vital Farms to Expand Offerings of Humane, Pasture Raised Eggs.

As demand soars for humane, pasture-raised eggs, Vital Farms is broadening its product offerings. In addition to its Vital Farms Certified Organic eggs, available exclusively at Whole Foods Market, it now also offers Pasture Verde and Alfresco Farms brands to serve retailers and consumers in the natural, organic and conventional food markets nationwide. The company has also recently introduced Backyard Eggs, a Non-GMO Project Verified brand, available exclusively at Whole Foods Market.

Vital Farms will be exhibiting at Natural Products Expo East, Sept 26-28, booth #8205

Austin, Texas (September 24, 2013) – One look at the egg set in your local grocer will tell you all you need to know about how much customers are embracing the benefits - both personal and ethical - of pasture-raising. Where before you might have had to shop at specialty stores to find eggs of this kind, increasingly you'll find them right alongside regular eggs, and the chances are they'll be one of Vital Farms' delicious offerings. Consumers are quickly learning to appreciate the benefits of pasture-raising, a farming method that centers on the highest standard or animal welfare – fresh air, salad and plenty of exercise if you will – that produces healthier, tastier eggs. The farming of the future rooted firmly in the past. People get it, and people love it.

"The public misunderstanding of the term ‘Free-range’ is a misconception that the egg industry does nothing to dispel," says Matt O’Hayer, co-founder and CEO of Vital Farms, the nation’s leading producer of Certified Humane®, pasture-raised eggs for natural, organic and, more recently, conventional food markets.

"Whenever you have up to 20,000 chickens crammed into an industrial-size barn that has only a very few tiny doors, or “pop holes” as the egg industry calls them, most of the birds inside the building never see the open doors, let alone the light of day. Yet, the mere existence of an access point permits the industry to call eggs from this process “free range” or “cage free,” " he explains. “Granted, it is an improvement over the squalor of caged production, but a small one at best.”

In reality, each “free range” hen lives practically its entire life indoors on about 1 square foot of total space. By comparison, pasture-raised birds, like those on Vital Farms’ properties, bask in a positively luxurious minimum of 108 square feet of outdoor space each. With access to fresh pasture, native grasses and sunshine, this makes for premium quality pasture-raised eggs that are lower in cholesterol and saturated fat and higher in omega-3s, vitamins A, D and E, and other key nutrients compared to their conventional, cage-produced counterparts, according to a study conducted by Mother Earth News.

Sales of humane and specialty eggs are outpacing the category overall, reports Progressive Grocer, and, as the leading supplier of Certified Organic and pasture-raised eggs to Whole Foods Market and other retailers, Vital Farms’ continued growth reflects this trend.

New Pasture Raised Egg Brands Positioned to Serve a Growing Market

To serve the growing demand for humanely produced, pasture-raised eggs, Vital Farms has launched new brands to serve different markets and consumer segments throughout the country. In addition to its Vital Farms branded Certified Organic eggs, which are, by the very definition of organic standards, non-GMO, the company also recently introduced Backyard Eggs, the first line of specifically Non-GMO Project Verified, pasture-raised eggs, in the nation. Both brands are available exclusively at Whole Foods Market stores nationwide.

For independent natural and organic retailers and conventional grocers across the country, the company recently launched the Pasture Verde brand, which are the very same certified organic, pasture raised eggs sold as Vital Farms Egg in Whole Foods. All their pasture-raised eggs are produced by a network of more than 40 independent family farms in Texas, Arkansas, Oklahoma, Missouri, Georgia and California. These farmers are committed to humane, sustainable production, says Dan Brooks, Marketing and Communications Director for Vital Farms.

In addition to its Certified Organic and non-GMO Project Verified brands, Vital Farms also offers Alfresco Farms pasture-raised eggs, from chickens raised on conventional feed but with no added hormones or antibiotics, and no toxic, synthetic pesticides or herbicides used on their pastures. By mitigating the expense of the Organic or Non-GMO feeds, Alfresco Farms is able to offer customers an egg with all the benefits of pasture-raising at lower price point on the shelf, and sales of this category of product have contributed enormously to Vital Farms’ growing success. Shelved next to eggs that perpetuate the fallacies of industrial egg production, choosing affordable pasture-raised eggs is a no-brainer.

“Every time I have a chance to chat with customers at the egg shelves, and I explain pasture-raising to them, you can see the light bulb go off. It's basically the kind of egg that they think they've been buying all along, and the egg that they've wanted all along!” says O’Hayer. “The idea that the hens are happy clearly makes people feel good about what they are buying and eating.”

Vital Farms brands:

  • Pasture Verde – Pasture raised; Certified Humane®; USDA certified organic (non-GMO) vegetarian feed; available at independent natural and organic products retailers nationwide.
     
  • Vital Farms – Pasture raised; Certified Humane®; USDA certified organic (non-GMO) vegetarian feed; available at Whole Foods Market nationwide.
     
  • Backyard Eggs – Pasture raised; Certified Humane®; Non-GMO Project Verified vegetarian feed; produced without antibiotics, or toxic, synthetic pesticides and herbicides; available at Whole Foods Market nationwide.
     
  • Alfresco Farms – Pasture raised; Certified Humane®;
     non-organic, vegetarian feed; produced without antibiotics, or toxic, synthetic pesticides and herbicides; available at independent natural and conventional grocery stores nationwide.
     
  • Texas Chicken Ranch – Pasture raised, Certified Humane®; non-organic, vegetarian feed produced without antibiotics or toxic, synthetic pesticides and herbicides; available at H-E-B.

“Eggs classified as ‘pasture raised’ are laid by hens raised primarily outdoors,” says O’Hayer. “With lots of space and plenty of opportunity to perch, forage and behave just as they would in the wild, we believe that these happy hens lay the best eggs in the world. Frequently rotated onto fresh pastures, managed without the use of toxic, synthetic pesticides or fertilizers – and safely roosted at night in secure hen houses, pasture-raised hens naturally supplement their diet with fresh grasses, herbs and the sort of creep-crawly goodies that only a pecking hen could love! This combination of diet and healthy, outdoor living result in eggs that are unsurpassed in flavor, appearance, texture and nutritional content, loved by our customers and chefs alike.”

About Vital Farms

Matt O’Hayer and his wife Catherine Stewart started Vital Farms in 2007 with 20 Rhode Island Red hens on a 27-acre farm in southeast Austin, TX, in hopes of providing the best quality eggs while creating a place where the hens can “flap their wings, stretch their legs, move around, and act like chickens.” In 2009 they were joined by Jason Jones, who had recently tired of corporate life. “When Jason came along,” says O’Hayer, “we knew that we had a way to make this work on a much larger scale. The combination of experience, belief and passion has proven to be a powerful one!”

Currently, the company works with a network of more than 40 independent, family-owned farms to produce Certified Humane® pasture-raised eggs for the natural, organic and conventional food markets, and is the largest supplier of pasture-raised eggs in the nation. In August 2013, Vital Farms was awarded the #85 slot on the Inc. 500 list of fastest growing privately held companies in the U.S. The company strives to be environmentally sensitive in all aspects of its operation and uses 100% recycled pulp for its egg cartons. For more information, visit www.vitalfarms.cominfo@vitalfarms.com, tel 877.455.3063.

Communications by: Compass Natural Marketing

info@compassnatural.com tel. 303.807.1042

World’s First Pressed Organic Juice Directory Launches

For Immediate Release

Contact: Megan Shockney, Chloette PR, megan@chloettepr.com, (858) 442-3492.

World’s First Pressed Organic Juice Directory Launches

Organic Food Expert Max Goldberg Curates New Directory of Stores Across the Country Selling Pressed Organic Juice; Plus Comprehensive News on the Industry

April 30, 2013 – New York, NY – With the explosion in the popularity of pressed juice, one of the country’s most widely read organic food bloggers and experts, Max Goldberg of Living Maxwell, has debuted the Pressed Organic Juice Directory, the first-of-its-kind directory of locations around the world selling pressed organic juice.

“The Pressed Organic Juice Directory developed out of a need that was not being met in the marketplace,” said Goldberg. “As a huge pressed juice fan and someone who has been eating close to 100 percent organic since 2001, I wanted to know where I could get pressed organic juice whenever I traveled. Yet, after lots of online research, the results were very incomplete. Some locations were fully organic; some places used organic ‘whenever possible’; and some used a centrifugal juicer, while others used a Norwalk or similar type of hydraulic press. What I wanted was a site that would clear through all of the clutter and give me exactly what I was looking for – places that offered pressed organic juice.”

Pressed juice has exploded in popularity for two primary reasons. First, it is a superior extraction method. Independent tests show that a hydraulic press can extract three to five times more minerals and nutrients than a centrifugal juicer. Second, hydraulic press juicers do not oxidize nearly as fast. Centrifugal juicers use a tremendous amount of heat, which causes mineral, enzyme and vitamin degradation. Since the amount of heat used in a hydraulic juice press is very minimal, the oxidation is not nearly as severe.

Goldberg’s Pressed Organic Juice Directory only lists locations that sell pressed organic juice which offer a minimum of a green juice. Additionally, the juice must be either USDA certified organic or comprised of 95 percent organic ingredients, the same standard established by the USDA.

Key Attributes of the Pressed Organic Juice Directory

  • Comprehensive site covering pressed organic juice industry news, new products and store openings, store profiles and interviews with well-known industry figures.
  • Nearly 700 listings from five countries, with new locations added every day.
  • Curated by an expert with domain expertise in the organic field; every single entry is personally vetted by Goldberg.
  • Not just any juice bar is listed – there are clear requirements: organic, pressed, and must have a minimum of a pressed organic green juice.
  • Includes a directory of organic pressed juice companies that will ship juice via overnight delivery to any location in the U.S. Individual store profiles with commentary by Goldberg about the location and their juice, as well as a variety of photos of their juice and the individual store (available currently for select locations, more profiles to be added).
  • iPhone app is in development, and the site currently works on all mobile and tablet devices.

“Consumers continue to drink juice and eat foods that are conventionally-grown and sprayed with toxic pesticides. After extensive personal research and reading reports about the effects of these pesticides, I felt it was of paramount importance to eliminate non-organic foods from my own diet and that is why I chose to focus on organic juice for this directory.”

Goldberg has personally been eating organic for more than 10 years and focused on organic pressed juice because of the toxic pesticides used on non-organic foods. With 41% of Americans expected to get cancer, the President’s Cancer Panel recommends that people consume food grown, to the extent possible, “without the use of pesticides.” Organic regulations strictly prohibit the use of toxic chemicals – synthetic pesticides, insecticides and herbicides, while conventionally-grown food allows them.

“I developed the Pressed Organic Juice Directory because it was something that I wanted to have for myself, and I knew so many others that were looking for this kind of information as well,” continued Goldberg. “My main goal, however, is for the Directory to serve as a vehicle to increase awareness about the importance of organic – the healthiest food that we can be putting into our bodies.”

With the launch of the Pressed Organic Juice Directory, BluePrint has come on board as the site’s initial sponsor.

“Needless to say, I’m thrilled to have BluePrint affiliated with the Pressed Organic Juice Directory,” said Goldberg. “Not only is the company a true pioneer in the pressed organic juice world, but founders Erica Huss and Zoe Sakoutis have a serious commitment to organic, something of utmost importance to me. All of BluePrint’s pressed juices are USDA certified organic, and the company was a major sponsor of our New York City fundraiser last year for Proposition 37, California’s ballot initiative to label GMOs.”

About Max Goldberg

Founder of Living Maxwell (www.livingmaxwell.com) and described by The New York Times as an "organic sensation", Max Goldberg is one of the most widely read organic food bloggers in the country today.  He has been profiled in The New York TimesThe Huffington Post, CNN, Veria Living, and numerous other media outlets.

An organic food activist, partner of the Just Label It! campaign, and speaker at industry trade shows, Max runs the Organic Food Industry Group on LinkedIn, where his weekly curated email is read by thousands of organic food CEOs, founders and executives from all over the world.

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   Communications on behalf of Slow Money by Compass Natural Marketing, Boulder, CO               www.compassnaturalmarketing.com   |   info@compassnaturalmarketing.com

   Communications on behalf of Slow Money by Compass Natural Marketing, Boulder, CO

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