Natural Products Marketing

NatchCom — The Natural Product Industry’s Premier Digital Conference — Set for San Francisco, June 17 - 18

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#hacknatural

April 29, 2019 (San Francisco, CA) – NatchCom Inc. — the natural product industry’s digital media and education company — announced the dates for its third event: June 17 and 18, at The Presidio’s Golden Gate Club, San Francisco, CA.

“After two, amazing 2018 conferences in Boulder CO, bringing NatchCom to the Bay area, a global center of natural and organic products as well tech, made complete sense,” said Jennifer Krupey, CEO NatchCom. “The industry demand could not be ignored.”

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NatchCom is partnering with several Northern California, natural product business groups and leaders, including Naturally Bay Area, the regional affiliate of the Naturally Boulder network. “We couldn’t be more excited to be working with NatchCom and bringing this innovative conference to the Bay Area,” said Michael Anzalone, Program Director of Naturally Bay Area. “Food and tech are an inherent part of the DNA of San Francisco. This event brings to these two enormously important worlds together like never before.”

NatchCom launched its inaugural conferences — the first of its kind in the $200 billion natural product industry — to great success in Boulder, Colorado, in 2018. The conference helps natural products companies advance their digital sales and marketing strategies, including Amazon, email marketing, social media and paid search. NatchCom brings together digital tech and natural/organic brands to optimize profits and build community.

“The NatchCom approach to helping emerging brands get it right in digital is something of real value to our members,” said Anzalone. “The online vertical is the fastest growing vertical in natural products, topping more than $11 billion, so this education is critical to our Bay Area community.”

The first round of speakers was just announced and includes a host of digital experts, channel reps and natural products representatives from companies including RANGEme, Boxed, Alfalfa’s Markets, Amazon, Parsnip, Hidden Rhythm, Moxie Sozo and others. To view the current list of attending speakers, visit here.

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Event information:
For sponsor, speaker and registration information, visit www.NatchCom.com, or contact info@natchcom.com.

To purchase tickets, visit here.

About NatchCom
At NatchCom, we believe the natural/organic product revolution matters. That’s why we built an event designed to help emerging and established natural product companies thrive online. In short, NatchCom seamlessly connects the power players in today's digital world with the fast-growing $200 billion natural products industry. The two-day gathering is a hands-on, interactive experience that helps industry professionals take their e-commerce and digital marketing game to a new level. No other event brings together the natural product industry and tech to optimize profits, share marketing best practices and, ultimately, #HackNatural.

Contact

NatchCom CEO, Jennifer Krupey
Jen@NatchCom.com

Gaia Herbs Unveils Modern New Look and Three Innovative Product Lines at Natural Products Expo West 2019

Premium Herbal Supplements Leader Launches Hemp, Nootropics and Mushrooms & Herbs Functional Powder Lines; Reveals New Modern Consumer-Tested Packaging Design

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BREVARD, N.C. (March 7, 2019) – Gaia Herbs, the leading herbal brand in North America, will unveil its new, modern packaging and three new product lines: Hemp, Nootropics, and Mushroom & Herbs Functional Powders, at Natural Products Expo West on March 7 – 9. Expo West attendees will be among the first to experience these exciting new innovations and are invited to visit Gaia Herbs booth #4139 for samples and additional information.

“As a brand that has been a pioneer in the herbal industry for more than three decades, we are excited to reveal our new packaging at Expo West. Our new design further reinforces our mission of connecting plants and people with beautiful close-up images of the heroes of our supplements—the herbs. We are proud to have developed the design completely in-house, leveraging the talent of Gaia Herbs’ visionary Brand Experience team. In addition to our new look, we will also be introducing our latest innovative products that will help people on their wellness journeys,” said Elena Lécué, Executive Vice President of Sales and Marketing at Gaia Herbs. “We are particularly excited about our new Hemp line. Due to the recent passage of the Agriculture Improvement Act of 2018 (also known as the 2018 Farm Bill), which removed all parts of the Hemp plant from being categorized as a Schedule I substance under the Controlled Substances Act in the United States, the marketplace is seeing an influx of Hemp products of varying quality. As the leading herbal brand, Gaia Herbs is proud to be bringing a new Hemp line to the market of the quality that consumers have come to expect from our brand, that is fully traceable to the source at meetyourherbs.com®, our comprehensive transparency program. In addition to that, Gaia Hemp extract is made from sun-grown American Hemp flowers, ensuring that people can feel confident buying Hemp from a brand they love and trust. We will also be debuting our new Nootropics line, featuring Gaia-grown™ Bacopa, and three new functional blends of Mushrooms & Herbs, providing support for cognitive, energy, and immune health.”*

The three new product lines transform Nature's wisdom into herbal formulas, combining science and tradition to create proprietary blends rooted in purity, potency, and integrity. Additional product details include: 

Hemp: As pioneers and leaders in the herbal industry for over thirty years, Gaia Herbs is committed to producing some of the highest quality plant-based herbal supplements in the world, delivering the full expression of Nature. Gaia Herbs is pleased to introduce two new Hemp products: Hemp Full Spectrum Extract 10 mg and Hemp Full Spectrum Extract 20 mg — bringing our same reverence for plants and focus on quality to our new Hemp line. 

Gaia Herbs Full Spectrum Hemp Extract contains less than 0.2% THC and is made with sun-grown American Hemp flowers. Gaia chose to use the Hemp flowers as they are known to be the main source of cannabinoids compared to other parts of the Hemp plant. Unlike products with isolated CBD, Gaia’s full spectrum Hemp oil contains a wide array of cannabinoids representing the synergy naturally found in the Hemp plant. 

Through Gaia’s industry-leading Meet Your Herbs® traceability program, people can enter the ID number located on the back of their Gaia Herbs Full Spectrum Hemp Extract and learn where the Hemp came from; how it was grown, harvested and extracted; and the tests it underwent to validate its purity, integrity, and potency. Gaia Herbs is one of the few companies producing Hemp products in the world that allows you to do this for a simple reason: Gaia has nothing to hide and everything to share. 

Gaia Herbs Hemp is available in two liquid potencies based on cannabinoids per serving. SRP $44.99 (10mg/mL, 1oz), $79.99 (10mg/mL, 2oz), $79.99 (20mg/mL, 1oz), and $129.99 (20mg/mL, 2oz). As a Certified B Corporation® dedicated to using business as a force for good™, Gaia Herbs is excited to announce that a portion of the proceeds from the sale of all Gaia Herbs Hemp products will be donated to support U.S. family farmers. 

Nootropics: Nootropics — supplements that support mental performance — can play an important role in maintaining cognitive health.* Gaia Herbs Nootropics line offers all the powerful benefits of Nootropics as Nature intended, using traditional herbs to nourish your mind, so you can live your very best life.* The three products in this new line include: 

  • Bacopa: Made with Gaia-grown™ Bacopa to promote a healthy, thriving mind.* When Gaia was unable to find Bacopa that met their rigorous quality standards, the company began a three-year cultivation process to grow its own Bacopa crop, becoming one of the only U.S. grown sources for this Ayurvedic herb. SRP $17.99 (60ct)

  • Agile Mind: Made with Bacopa, Turmeric and Ginkgo— a synergistic formula that supports healthy brain function and helps maintain healthy recall.* SRP $41.99 (60ct)

  • Nootropic Focus: Made with Saffron, Spearmint and Lemon Balm to support healthy concentration to keep up with life’s demands.* SRP $18.99 (20ct), $34.99 (40ct)

Mushrooms & Herbs Functional Powders: Nourish your body with Mushrooms & Herbs. Using Mushroom fruiting bodies harvested at the peak of their potency, Gaia Herbs Mushroom & Herbs Powders can be added to coffee, a smoothie, milk, or any other beverage of choice so people can get all of the health benefits of organic Mushrooms & Herbs in a convenient and easy-to-use format with no added fillers, flavors, or sweeteners. SRP ranges from $34.99 to $39.99. The three products in this new line include: 

  • Mind Spring: Made with a blend of Lion’s Mane, Reishi, Turmeric, Holy Basil, Gotu Kola, and Ginkgo to support brain health and recall.* 

  • Energy Thrive: Formulated with a blend of Cordyceps, Maca, Rhodiola, Schisandra, Shiitake, Ashwagandha, and Astragalus to promote energy and to support physical performance and endurance.*

  • Immune Shine: Made with a blend of Maitake, Chaga, Astragalus, Elderberry, and Ginger to support immune health and natural immune defenses.* 

Gaia Herbs products are sold through natural and independently owned health food stores across the nation as well as through trusted online retail sites and GaiaHerbs.com. To find a store near you, visit GaiaHerbs.com/stores. For additional information about Gaia Herbs organic, ethically harvested herbal products, please visit GaiaHerbs.com and Gaia’s MeetYourHerbs® traceability platform. For press inquiries relating to Expo West, please contact Alyssa@rkpr.net

About Gaia Herbs
Since 1987, Gaia Herbs has been connecting plants and people to nurture health and well-being. Today, Gaia Herbs is the leading herbal brand in North America with more than 200 liquid extracts, functional powders, teas, and patented Liquid Phyto-Caps™. Our dedication to quality and integrity is unparalleled and meticulously proven by science. We use organic methods to cultivate more than 6.5 million plants each year on our farm and we screen the plants in our analytical laboratory to pinpoint the exact right time to harvest and extract in our state of-the-art processing facility. All of that leads to products exceptional in their purity and integrity. We offer the industry’s first comprehensive herb traceability program, meetyourherbs.com®, which allows us to share complete transparency with our customers. We are proud to be a Certified B Corporation® Using Business as a Force for Good™. Our mission to nurture healthy connections with nature extends beyond our herbs through Gaia Cares, which champions environmental and social sustainability on our farm, our community, and around the world. Learn more at GaiaHerbs.com and join in the conversation on FacebookTwitterPinterest and Instagram.

 *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

NuLeaf Naturals, Leading Provider of CBD Wellness Products, Expands Nationally to 1,600+ Retail Locations; Will Feature Brand at Natural Products Expo West

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Visit NuLeaf Naturals at Booth N1735, North Hall, in the Hot Products section at Natural Products Expo West, March 6-8, 2019, at the Anaheim Convention Center in Anaheim, CA.

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Denver, CO (February 27, 2019) – NuLeaf Naturals, a leading manufacturer of whole-plant CBD wellness products, is quickly gaining traction in the natural products channel and has been invited once again to exhibit at the world’s largest natural products trade show, Natural Products Expo West, March 6-9, 2019, at the Anaheim Convention Center in Anaheim, CA.

The brand was founded in 2014 and has national distribution in more than 1,600 retail locations across the United States including New Seasons Market in Oregon, Westerly Natural Market in New York, Jungle Jim’s in Ohio, Alfalfa’s Market in Colorado, and many other prominent natural products stores nationwide. For retail locations, visit here.

“NuLeaf is our most popular CBD product,” said Organic Food Depot Manager Jim Jacobs “We love it.” Westerly Market located in the heart of New York City echoed similar thoughts, "NuLeaf is our best-selling CBD oil brand.” According to New Seasons Market, "Customers love that the product is highly concentrated and contains no additives.” 

Wholesale inquiries are welcome. Please contact NuLeaf Naturals, tel 720.372.4842, email contact@nuleafnaturals.com

Visit NuLeaf Naturals and sample its full line of CBD wellness products and dietary supplements at Booth N1735, North Hall, in the Hot Products section at Natural Products Expo West, March 6-8, 2019, at the Anaheim Convention Center in Anaheim, CA.

About NuLeaf Naturals
Founded in 2014 by a group of health-conscious plant medicine aficionados, NuLeaf Naturals is one of America's top pioneering hemp companies. The company vision is to continue to create cannabinoid wellness products that promote a healthy body and mind and to help people and their loved ones live a happier, healthier life. NuLeaf Naturals CBD oil is 100% organic and contains all the synergistic cannabinoids, terpenes, essential oils, and other beneficial phytonutrients of the original plant. The brand is committed to providing the highest quality products in their most pure and simple form. Visit www.NuLeafNaturals.com, email contact@NuLeafNaturals.com.

Healing through Hemp…and Honey

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With a mission to support veterans and educate consumers about natural health, Colorado Hemp Honey hits the road to introduce Double-Strength Raw Relief Honey with 30 milligrams of whole plant hemp extract per serving.

Parker, CO (January 30, 2019) – Colorado Hemp Honey, the original hemp honey company, will hit the road this spring at leading healthy lifestyles expositions in the U.S. to introduce its new Double-Strength Raw Relief artisan honey with 30 milligrams of full-spectrum, naturally occurring hemp extract per serving. The company’s goal is to educate people about sustainable and organic agriculture and the importance of preserving bee health, along with showcasing its line of hemp-infused honeys at Natural Products Expo West, the world’s largest natural products trade show in Anaheim, CA. Colorado Hemp Honey also will feature its products at the 6th Annual NoCo Hemp Expo, the nation’s largest gathering of hemp industry professionals, in Denver, March 29-30.

Further, the company is dedicated to supporting the veteran and service-animal communities through its various philanthropic partnerships.

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“We can’t wait to get out there and talk with healthy lifestyles influencers, advocates, business leaders and enthusiasts about the tremendous benefits of CBD and full spectrum, whole-plant hemp extract,” said beekeeper and farmer Nick French, co-founder with his wife Ali French of Frangiosa Farms, which produces Colorado Hemp Honey. “The naturally occurring CBD in our products calms the mind and soothes the body, supporting its inflammatory response and toning the endocannabinoid system.”

Frangiosa Farms, founded in 2008 in Parker, CO, to create local artisan neighborhood honey using organic practices, is dedicated to responsible beekeeping in the face of the bee population decline through community education, backyard beekeeping workshops, and support of locally sourced raw honey. In 2015, Nick and Ali created Colorado Hemp Honey using raw honey from the farm, full-spectrum, plant-based, non-isolate hemp extract, and organic essential oils.

Frangiosa Farms donates 10 cents from every jar of honey sold to Veterans to Farmers, with a mission to “train veterans in agricultural systems, technologies and business operations for a fulfilling and sustainable lifestyle.” Similarly, the company donates a portion of each jar of Colorado Hemp Honey Pet Tincture sold to support Freedom Service Dogs of America, which helps train and transform the lives of shelter dogs to serve as companion animals for veterans and others suffering from serious injury.

Combining the Raw Power of Hemp and Honey
Colorado Hemp Honey combines the healing powers of raw honey, organic essential oils, and cannabinoid-rich whole hemp extracts in a product formulated to help provide relief. Double-Strength Raw Relief contains twice as much full-spectrum hemp extract as the company’s popular Relief honey without sacrificing any of the delicious sweetness and complexity.

Colorado Hemp Honey is made from 100 percent pure, raw Rocky Mountain honey directly from the farm’s hives and industrial hemp from its fields and those of other Colorado farmers. Colorado Hemp Honey uses a proprietary blend of Colorado-grown, non-GMO, pesticide-free hemp and handles it gently to preserve terpenes and phytonutrients such as amino acids, carbohydrates, vitamins (including B1, B2, B6, D, and E), fatty acids (including omega 3 and 6), and trace minerals (including iron, zinc, calcium, magnesium, and potassium).

In addition to hemp honey in jars and sticks, Colorado Hemp Honey produces a line of diverse products, including pet tinctures with propolis, hemp-infused coffee and hemp honey chocolates. All products are triple tested for purity and potency.

Colorado Hemp Honey products are available in leading retail stores and natural food and pet retailers nationwide and online at www.coloradohemphoney.com. For wholesale inquiries, contact Dave Podesta, dave@frangiosafarms.com415.310.1659.

About Frangiosa Farms and Colorado Hemp Honey
Frangiosa Farms was founded in 2008 with the goal of creating local artisan neighborhood honey using organic practices. In 2015, Nick and Ali French created Colorado Hemp Honey using raw honey from the farm; full-spectrum, plant-based, non-isolate hemp extract; and organic essential oils. Frangiosa Farms helps save bees and veterans with its community outreach efforts, supports local farmers, and recently began growing industrial hemp. Colorado Hemp Honey has been featured in Food & Wine, Westword, and CNN, among others. Colorado Hemp Honey products are available in natural food and pet retailers nationwide. Visit www.coloradohemphoney.com.

Visit Colorado Hemp Honey Booth N2236 in the North Hall New Products Pavilion at Natural Products Expo West, March 6-8, 2019 at the Anaheim Convention Center in Anaheim, CA, and at the 6th Annual NoCo Hemp Expo at the Crowne Plaza DIA Convention Center in Denver, March 29-30, 2019.

Media inquiries: Steve Hoffman, steve@compassnaturalmarketing.com303.807.1042
Wholesale inquiries: Dave Podesta, dave@frangiosafarms.com415.310.1659

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ShiftCon: How Do You Influence the Influencers?

Reach Top "Eco & Wellness" Bloggers, Social Media Influencers, and Other Change Agents with Your Brand at the 5th Annual ShiftCon Eco-Wellness Influencer Conference October 3-5, 2019, Atlanta, Georgia

ShiftCon is a unique media conference and expo bringing together leading natural, organic and eco-friendly brands and the online eco-wellness blogging and social media universe into one powerful, collaborative - and influential - community. 

And your brand is invited to be there.

Featuring workshops on social media best practices, food safety, nutrition & wellness, GMOs, organic and sustainability – and through networking events, hospitality suites and a Product Expo – ShiftCon offers attendees opportunities to learn about brands and meet with companies and nonprofits creating a healthier, more sustainable world.

Our previous conferences featured natural, organic and LOHAS industry leaders including:

  • Gary Hirshberg, Chair of Stonyfield Farm and co-founder of Just Label It

  • Anna Lappe, nationally known author of Diet for a Hot Planet

  • Robyn O'Brien, author of The Unhealthy Truth, Executive Director, Allergy Kids

  • Gunnar Lovelace, co-founder and CEO of Thrive Market

  • Lisa Leake, author of 100 Days of Real Food

  • Jenny McGruther, author of Nourished Kitchen

Tell your brand's story to the community that applauds, celebrates and promotes your health and eco-friendly values. Create a custom sponsorship package to best fit your marketing goals.

For information about sponsorship and exhibiting or media kit requests, contact
Marinda Thomas, marinda@gmail.com, tel 650.248.5445
https://shiftconmedia.com/about/