The Road2Wellness Tour is Coming To Colorado



The Road2Wellness Tour is Coming To Colorado

Supporting local organizations and raising awareness for cancer prevention and a cure, leading nutritional supplement maker Nature’s Answer CEO Frank D’Amelio, Jr., is leading a team of riders on a cross-country motorcycle tour in partnership with the American Cancer Society and to raise funds for cancer research, with stops in Colorado and Kansas.


Boulder, CO (October 4, 2017) – What does a coast-to-coast motorcycle tour and the American Cancer Society have in common? Both are hoping to raise awareness across America about cancer prevention, treatment and finding a cure during Breast Cancer Awareness Month in October.

Led by Frank D’Amelio, Jr., CEO of Nature’s Answer, one of the nation’s oldest and largest family owned manufacturers of nutritional supplements, along with a group of colleagues, the riders on the Road2Wellness Tour are covering 4,000-miles from San Diego to New York to kick-start the nonprofit Nature’s Answer Foundation with a mission to help educate communities and raise funds for prevention, treatment and research to finding a cure for cancer – a disease that has affected nearly every family in America. 

During the 16-day road trip from September 30 to October 15, the Road2Wellness Tour, held in partnership with the American Cancer Society, includes stops along the way to highlight support of health and wellness and cancer research organizations throughout the U.S., including the following tour stops in Colorado and Kansas:

Alfalfa’s Market, Friday, October 6, 10:00 am (local time)
1651 Broadway, Boulder, CO 80302

Independently owned natural foods grocer Alfalfa’s Market, with stores in Boulder and Louisville, CO, has long been a natural products industry pacesetter and pioneer, as well as a leader in the Colorado community. With a stop at the Boulder store, visitors can meet the Tour riders, learn about cancer prevention, and sample wellness products from Nature’s Answer.

Green Acres Market – Bradley Fair, Saturday, October 7, 11:30 am (local time)
8141 E 21st St N, Wichita, KS 67206

Green Acres Market is hosting lunch for the Road2Wellness Tour riders at its Bradley Fair store in Wichita, KS. Voted 2014 Retailer of the Year by Whole Foods Magazine, family owned Green Acres Market, with eight stores in Kansas, Missouri and Oklahoma, is dedicated to creating more sustainable communities and helping customers on their journey to wellness.

Additionally, the Road2Wellness Tour will highlight:

  • American Cancer Society’s Hope Lodge – With 31 Hope Lodges across the U.S., the American Cancer Society’s Hope Lodge offers cancer patients and their families a free place to stay when their best hope for treatment may be in another city. The Nature’s Answer Foundation is proud to support Hope Lodge, and the Road2Wellness Tour includes stops at Hope Lodge in Phoenix, AZ; Nashville, TN; and Hershey, PA.
  • Southwest College of Naturopathic Medicine – Southwest College of Naturopathic Medicine is one of the nation’s premier universities for naturopathic practitioners. SCNM is one of seven accredited naturopathic medical schools in North America.
  • Cold Spring Harbor Laboratory – Founded in 1890 and home to eight Nobel Prize winners, the nonprofit Cold Spring Harbor Laboratory is one of the world’s preeminent institutes specializing in cancer, molecular biology and genetics research.
  • Making Strides Against Breast Cancer Walkathon – The riders reach the finish line in Jones Beach, NY, on October 15 at the Making Strides Walkathon where they will join 250 Nature’s Answer employees, friends and family participating in the walk.

Social media coverage of the tour using #road2wellnesstour will feature frequent updates and live streaming on Facebook (Nature’s Answer); Twitter (@natures_answer); and Instagram (naturesanswer and road2wellnesstour).

Nature’s Answer will donate 10% of total product sales across all channels of distribution during the entire month of October to the Nature’s Answer Foundation, to be distributed to various charities to support cancer research. In addition, select Road2Wellness Tour gear is available online at, with the net proceeds from the sale of these items to be donated to qualifying charities, as well.

For more information and a complete tour schedule, to see a list of our partners, and to make a tax-deductible donation, please visit To schedule an interview with Nature’s Answer CEO Frank D’Amelio, Jr., contact Steven Hoffman,, tel 303.807.1042.

About Nature’s Answer
Founded in 1972 by Frank D’Amelio, Sr., along with his wife Josephine, Nature’s Answer® is one of the largest family owned and operated manufacturers of nutritional supplements in North America. Today, Nature's Answer continues to combine the best of traditional herbal remedies, vitamins and minerals with innovative scientific techniques and phytopharmaceutical manufacturing to deliver supplements of the finest quality and value for the entire family. Visit

About the Nature’s Answer Foundation
Established in 2017 as a tax-deductible, nonprofit 501c3 organization, the mission of the Nature’s Answer Foundation is to support scientific research to help find a cure for cancer and other leading diseases, promote preventive health education, and raise funds for these important causes. Please visit our website, Nature’s Answer Foundation.

Steven Hoffman, tel 303.807.1042,
Christine Berry, tel 631.840.3153,

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