MetaBrand Makes Trade Show Debut at Natural Products Expo West

For Immediate Release


Steven Hoffman, Compass Natural, tel 303.807.1042,

Eric Schnell, MetaBrand, tel 888.611.5573,

MetaBrand Makes Trade Show Debut at Natural Products Expo West

Visit MetaBrand - the leading "concept-to-market" turnkey solutions provider for emerging natural and organic beverage and supplements brands - at Booth #7213 in the "Next" New Products Pavilion at Natural Products Expo West, the world's largest natural and organic products trade exhibition, March 8-10.

March 7, 2013 – Edison, NJ – Turnkey beverage and supplement companyMetaBrand is off to a fast start. Founded in 2012, the "concept-to-market" solutions provider has contributed to the growth of more than a dozen natural product brands in various capacities.

Company representatives, including Founder and CEO Eric Schnell, will be on hand at Natural Products Expo West - the world's largest natural and organic products trade exhibition - to showcase MetaBrand’s capabilities and meet with prospective clients.

Much of the early success for MetaBrand can be attributed to its ability to address the specific needs of each unique client. Unlike more rigidly structured organizations, MetaBrand is able to leverage the broad, multi-disciplinary expertise of a team of 35 industry-veteran advisors. Because of this unique model, MetaBrand can provide unmatched workscope and pricing flexibility to its growing client roster.

This flexibility is demonstrated in two distinct projects that MetaBrand is currently working on; Runa Tea and FitPro Real Milk Protein. The former, a brand of organic ready-to-drink (RTD) Guayusa teas, utilizes MetaBrand’s formulation, extraction, and packaging technologies. The latter, a brand of all-natural RTD protein shakes, leans on MetaBrand for branding, marketing, and sales/distribution strategy. Both rely on the broad capabilities of MetaBrand, only in very distinct ways.

Also paramount to MetaBrand’s success is the recent addition of three key personnel; General Manager Janis Grover, Technical Director Kathryn Deibler, Ph.D, and Director of Operations Michael Fougere. Together, the trio brings more than 60 years of collective industry experience in the areas of brand management, food science, flavor research, manufacturing, and distribution.

“MetaBrand has been a success for two main reasons,” says Schnell. “First, we have assembled an unbelievably talented group of industry advisors. Second, our structure allows for à la carte services based upon client needs. No other company that I am aware of offers such a dynamic combination.”

MetaBrand will make its national trade show debut at Natural Products Expo West at the Anaheim Convention Center in Anaheim, California, March 8-10, 2013. Interested attendees should visit Booth #7213. For more information on MetaBrand, please

About Metabrand

Created by natural products industry veteran and Steaz Teas Co-founder Eric Schnell, MetaBrand, based in Edison, NJ, offers turnkey “R&D to retail” services to start-up and early-stage natural and organic beverage and supplement brands, including product formulation and development, manufacturing, distribution, and sales, marketing and promotional strategies. With a team of 35 advisors and long-standing industry relationships, MetaBrand helps companies quickly and efficiently develop winning formulations for natural product concepts that are on-trend and efficacious, regulation compliant, and scalable. For more information on MetaBrand,,, tel 888.611.5573.