Makeena Mobile App - Shopper's Personal Assistant; Brand's Best Friend


For Immediate Release:


Steven Hoffman, Compass Natural,, tel 303.807.1042

Karen Frame, Makeena,, tel 303.204.5446

Introducing the Makeena Location-Aware Mobile and Web App: the Health-Conscious Shopper’s Personal Assistant; the Natural & Organic Brand’s Best Friend

Makeena’s location-aware mobile and web app, publicly launching in Summer 2014, connects healthy lifestyle shoppers with natural and sustainable brands. The company will showcase its app to brand partners in booth #8110 at Natural Products Expo West.

Boulder, CO (February 24, 2014) – Healthy lifestyles shopping app developer Makeena, which connects shoppers with leading natural and sustainable brands, will expand beta testing of its location-aware mobile and web app with shoppers in advance of its Summer 2014 public launch. Also, the company will be demonstrating its app and signing up additional brand partners at Natural Products Expo West, March 7-9, 2014, in Anaheim, CA, at Exhibit Booth #8110.

Makeena is capitalizing on a growing mobile smartphone base and health-conscious consumers hungry for information and value. By 2015, the number of US adult smartphone mobile coupon users is forecast to reach 74.1 million, according to research firm eMarketer. The integration of couponing into social networks, along with an increase in smartphone users, new mobile apps, and location-based deals will be factors fueling the increase.

Launching to the public in Summer 2014, the Makeena app will provide shoppers the ability to add to their mobile smartphones information on healthy and sustainable products, as well as savings for those products. The app provides the following benefits to both shoppers and brands:


  • The ability to locate the shopper's favorite healthy and sustainable products in any retail location
  • The ability to collect coupons and track savings on the shopper's mobile device
  • One location where coupons and savings for natural and organic foods, supplements, personal care, pet food and other natural, organic and eco-friendly items can be found
  • The ability to compare nutritional information on products, as well as add healthy recipes and shopping lists to the shopper's web portal and mobile device


  • The ability to track shopper engagement and view data to understand product popularity
  • The ability to encourage shoppers to try other items in a brand line
  • The ability to track shopper trends at retailers and focus marketing dollars accordingly
  • The ability to reward loyal customers

In December 2013, Makeena was one of only six companies selected throughout the world to participate in the Telluride Venture Accelerator (TVA), which was created to help launch new high-growth businesses and to stimulate the Telluride regional economy. As part of TVA, Makeenareceived a $30,000 investment.

“We’re excited about the opportunity to work with the five other companies selected for the Telluride Venture Accelerator and hope that the first-class mentors and investors who are involved with the program will help us quickly and successfully launch Makeena to the public," said Karen Frame, Makeena CEO and Founder.

“Also, exhibiting at Natural Products Expo West, the world’s largest natural and organic products trade exposition, will allow us to showcase our mobile and web app to trade partners so that they can better understand its innovative usefulness,” said Frame.

Makeena will be exhibiting at Expo West in booth space #8110 where it will demonstrate the app.

For vendors and brands interested in participating in the Makeena app, please visit booth #8110 at Expo West or contact Karen Frame, tel 303.204.5446.

About Makeena

Based in Boulder, CO, Makeena has built a mobile and web app that increases in-store awareness for natural and sustainable brands by providing the shopper with quick product comparisons and nutritional information, loyalty rewards, shopping lists with aisle information, and coupons. Founded in 2013, Makeena is comprised of an experienced team, including Founder and Chief Executive Officer Karen Frame, and entrepreneurial, marketing, and natural food industry veterans Scott Perlman, Bill Capsalis, and Mark Maggio, serving as Chief Financial Officer, Chief Marketing Officer, and Chief Sales Officer, respectively. Recently selected as a company to participate in the Telluride Venture Accelerator, Makeena is set to publicly launch in Summer 2014. For information,, tel 408.466.4673.

Visit Makeena at booth #8110 at Natural Products Expo West, March 7-9, 2014, at the Anaheim Convention Center in Anaheim, CA. Expo West is the world’s largest trade exposition of natural and organic products and services.

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