Sustainable Palm Oil Awareness Campaign, Set for September 2018, Brings Industry, Consumers Together to Celebrate the Positive Side of Palm Oil

For Presence Marketing Newsletter, July 2018
By Steven Hoffman

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Mission-based educational platform Palm Done Right is enlisting industry and public support to help change the conversation about palm oil, and ultimately, how palm oil is produced, by launching the first annual National Palm Done Right Month in September 2018. 

Done right, palm oil can be grown sustainably in a way that positively supports people, communities and the environment, say the event organizers and brand partners supporting the Palm Done Right initiative. The choices manufacturers and consumers make can help drive more responsible practices in the conventional palm industry and grow the market for sustainably and organically sourced palm oil, helping to support smaller scale producers. 

Throughout the month of September, National Palm Done Right Month events and activities will galvanize the natural products industry, gain retail, manufacturer and consumer support, and build awareness around responsibly sourced palm, while also celebrating current partners supporting the Palm Done Right initiative. 

Retailer support is a critical aspect of spreading the Palm Done Right message and Palm Done Right Month is a call to action. “Retailers play a key role in the natural products industry as gatekeepers to a pathway for their customers who want to improve their lives through healthy food and lifestyle choices and gain a better understanding of where their food is coming from. Through their support as Palm Done Right partners, we will broaden our message and help highlight the brands that use responsible palm oil in their products,” says Neil Blomquist, organic industry pioneer and spokesperson for Palm Done Right.

Retailers and others can sign-up to receive a Palm Done Right Month tool kit, engage customers and activate change with the goal of creating an industry-wide movement at http://www.palmdoneright.com/en/become-a-retail-supporter/.

National Palm Done Right Month is organized by Natural Habitats USA, based in Boulder, CO, leading positive change in the palm oil industry by proving that palm oil can be grown for good. This approach demonstrates that palm oil grown organically, with third-party certifications, can preserve the environment and native species, bring positive economic support to local communities and create sustainable livelihoods for all stakeholders. The Palm Done Right initiative aims to connect the benefits of organic, responsible palm oil, with brands, suppliers, manufacturers, media and consumers, to change the conversation about palm oil and bring positive impact to scale. For more information, visit www.palmdoneright.com.

Steven Hoffman is Managing Director of Compass Natural, providing brand marketing, PR, social media, and strategic business development services to natural, organic and sustainable products businesses. Contact steve@compassnaturalmarketing.com.