FOR IMMEDIATE RELEASE
The Bikes Are Shipped, the Crew is Ready, and the Road2Wellness Tour is About to Begin
Hauppage, NY (September 26, 2017) –
The motorcycles have been blessed and shipped from New York to Los Angeles. The riders are ready to embark on a 4,000-mile, coast-to-coast journey. On September 30, the Road2Wellness Tour, with a mission to raise awareness of and funds for cancer prevention, treatment and research, is set to begin.
After receiving an official “blessing of the bikes” from Reverend Father Antony Asir of St. Thomas More Parish, the tour will be led by Frank D’Amelio, Jr., CEO of Nature’s Answer, one of America’s largest and oldest family owned manufacturers of nutritional supplements, along with a group of New York-based colleagues who will spread the word about cancer awareness during their 16-day road trip from the Pacific to the Atlantic Ocean by motorcycle.
The Road2Wellness Tour, held in partnership with the American Cancer Society and timed to coincide with Breast Cancer Awareness Month, will begin in Los Angeles and include stops along the way to highlight our support of the following organizations, including:
- Hope Lodge – With locations throughout the U.S., the American Cancer Society’s Hope Lodge offers cancer patients and their families a free place to stay when their best hope for treatment may be in another city.
- Southwest College of Naturopathic Medicine – One of the nation’s premier universities for naturopathic practitioners, the tour will stop at SCNM in Phoenix.
- Cold Spring Harbor Laboratory – Founded in 1890 and home to eight Nobel Prize winners, the nonprofit Cold Spring Harbor Laboratory is one of the world’s preeminent institutes specializing in cancer, molecular biology and genetics research.
- Making Strides Against Breast Cancer Walkathon – The riders reach the finish line in Jones Beach, NY, on October 15 at the Making Strides Walkathon where they will join 250 Nature’s Answer employees, friends and family participating in the walk.
The Road2Wellness Tour also includes stops at key retailers in Southern California, Phoenix, Denver and Boulder, Wichita, KS, Memphis and Nashville, TN, and New York to raise awareness on a local level. Social media coverage of the tour using #road2wellnesstour will feature frequent updates and live streaming on Facebook (Nature’s Answer); Twitter (@natures_answer); and Instagram (naturesanswer and road2wellnesstour).
“We wanted to do some good and help people share their stories,” said D’Amelio, who has lost several family members to breast cancer. “I’m excited for the ride itself, and I’m honored to support Hope Lodge, Cold Spring Harbor Laboratory, and more. We’ve got a lot of work to do, and this first annual Road2Wellness Tour is just the beginning.”
Nature’s Answer will donate 10% of total product sales across all channels of distribution during the entire month of October to the Nature’s Answer Foundation, to be distributed to various charities to support cancer research. In addition, select Road2Wellness Tour gear is available online at www.road2wellnesstour.com, with the net proceeds from the sale of these items to be donated to qualifying charities, as well.
For more information and a complete tour schedule, to see a list of our partners, and to make a tax-deductible donation, please visit www.road2wellnesstour.com.
To schedule an interview with Nature’s Answer CEO Frank D’Amelio, Jr., contact Steven Hoffman, firstname.lastname@example.org, tel 303.807.1042.
About Nature’s Answer
Founded in 1972 by Frank D’Amelio, Sr., along with his wife Josephine, Nature’s Answer® is one of the largest family owned and operated manufacturers of nutritional supplements in North America. Today, Nature's Answer continues to combine the best of traditional herbal remedies, vitamins and minerals with innovative scientific techniques and phytopharmaceutical manufacturing to deliver supplements of the finest quality and value for the entire family. Visit www.naturesanswer.com.
About the Nature’s Answer Foundation
Established in 2017 as a tax-deductible, nonprofit 501c3 organization, the mission of the Nature’s Answer Foundation is to support scientific research to help find a cure for cancer and other leading diseases, promote preventive health education, and raise funds for these important causes. Please visit our website, Nature’s Answer Foundation.
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