For Immediate Release:
Ganesh Nair, KARMA, tel 925.961.5491, ext. 509, firstname.lastname@example.org
Steven Hoffman, Compass Natural, tel 303.807.1042, email@example.com
This is Nuts! KARMA’s NEXTY Nomination Backed by Nutrition Science
Wrapped Cashews Are the Next Big Thing
NEXTY Award finalist KARMA® Nuts’ Wrapped® Cashews pack more healthfulness per bite, says new nutrition study. Among three finalists selected from over 500 nominees in the best snack/convenience category, KARMA® Nuts will introduce five new flavors and two new sizes to mark this year’s Natural Products Expo West.
Visit KARMA Nuts at booth #8709 at Natural Products Expo West, March 11-13, Anaheim Convention Center, Anaheim, CA.
Dublin, CA (March 2, 2016) – What goes around truly does come around, and that’s great news for KARMA® Nuts, which from the beginning committed to sourcing only the highest quality nuts for its cashew snack line. Now the company’s signature Wrapped® Cashew is being recognized as a nut above the rest for its amazing taste and nutritional benefits. The cashews were recently named a top-three finalist, selected among over 500 nominated in the snack/convenience category in the coveted NEXTY Awards for natural products.
It’s a Wrap
KARMA’s Wrapped® Cashews utilize an innovative, proprietary processing technique that makes the cashew’s skin crunchy and tasty. Fans are nuts for these cashews’ unparalleled rich “cashewy” flavor, plus double the fiber and more naturally occurring health-promoting antioxidants than regular (skinless) cashews.
Also, NIS Labs, a third-party testing facility that evaluates how natural products impact human physiology, recently documented the cellular antioxidant capacity of KARMA® Wrapped® Cashews, compared to other snack nuts.
“The testing to date shows that KARMA® Wrapped® Cashews provide a better cellular antioxidant protection than almonds, hazelnuts, regular cashews and pistachios,” says Gitte Jensen, Ph.D, author of the NIS Labs report. “This suggests that the antioxidants in the KARMA® Wrapped® Cashews are easily available to protect living cells from damaging free radical stress.”
NEXTY’s Nuts About KARMA®
The brand’s cutting edge processing method is now being recognized, having been selected as a finalist among 500 nominees for a NEXTY Award The official award of Natural Products Expo, the NEXTY recognizes innovation within the natural products industry and highlights brands poised for capturing mainstream attention. Of the thousands of companies that attend Natural Products Expo, only three are recognized as finalists in their respective categories.
“Cashews are the favorite snack nut choice of many consumers,” says Ganesh Nair, President of KARMA®. “Our Wrapped® Cashews make this favored nut even more nutritious and tasty by retaining their natural skins. We are very grateful that the New Hope NEXTY award judges provided us this honor to highlight this wholesome product to the health conscious visitors at Natural Products Expo West.”
Visit KARMA® Nuts in Booth 8709, at Natural Products Expo West taking place at the Anaheim Convention Center in Anaheim, CA on March 11-13, 2016.
More Sizes and Flavors
Now consumers will have more options for selecting just how many nuts to nosh. In addition to 10-oz jars, KARMA® introduces new 8-oz jars and easy on-the-go 1.5-oz snack packs. Currently available in Wrapped, Roasted and Raw Jumbo options, KARMA® also adds five new flavors to the line:
● Lightly Salted Wrapped
● Cinnamon Wrapped
● Lime Twist Wrapped
● Peri Peri Roasted (chili spice)
● Crunchy Coconut Roasted
KARMA® products are distributed through KeHE,UNFI and Amazon, and the new products are expected be available for order this summer.
KARMA’s line of nut products draws from over 80 years of experience in sourcing, processing and exporting cashews. From the beginning, the company determined that it should foster healthy and fulfilling lifestyle choices along with a “pay it forward” mentality both as part of their company culture and through their line of nut products. With this in mind, they created their company motto: Do Good. Eat Good. Feel Good®.
“At KARMA®, we believe that goodness comes full circle and we strive to put our heart into everything we do,” says Ganesh Nair, President of KARMA®. “This is why we’re committed to sourcing only the highest quality, best tasting cashews and we travel the world to do so.”
Visit KARMA® at Expo West
See KARMA® Nuts in Booth 8709, at Natural Products Expo West taking place at the Anaheim Convention Center in Anaheim, CA on March 11-13, 2016. For more information visit www.KARMAnuts.com
Communications by Compass Natural Marketing