For Immediate Release:
Marci Zaroff, MetaWear, 561.302.2010, firstname.lastname@example.org
Steven Hoffman, Compass Natural, 303.807.1042, email@example.com
Made in the USA: MetaWear Launches First Certified Organic “Farm to Print” Factory
ECOfashion pioneer Marci Zaroff partners with inventor of Sea Ink to offer custom-printed organic & ethically made T-shirts for marketing, uniforms & promotional opportunities.
Virginia-based apparel manufacturer is the first and only Global Organic Textile Standard (GOTS) certified and Cradle to Cradle certified turnkey factory of its kind in the United States.
Fairfax, VA (February 2, 2016) — “ECOfashion” pioneer and leading-edge designer Marci Zaroff, along with her MetaWear partner, savvy dye-master CAS Shiver, are now offering customized, cut, sewn, dyed and printed apparel and other promotional goods from fair trade, 100% certified organic cotton—using a GOTS certified state-of-the-art, formaldehyde-free, seaweed-based screen printing method.
With MetaWear’s unparalleled style and sustainability standards for organic textile production and “made in the USA” manufacturing, mission-driven and conscious companies can be proud to promote their business, brand or cause on custom-printed organic, fashion-right tees.
“For years, I’ve had so many companies and individuals in the natural, organic, environmental, and renewable energy worlds that have asked me to help them source or produce screen-printed organic T-shirts for marketing campaigns, events or trade shows like Expo West,” says Marci Zaroff, co-Founder of MetaWear. “Marrying environmental and social innovation with USA production, I can now offer a quick and easy solution to meeting requests from these companies with whom I share core values. MetaWear is capable of producing runs from 30 tees to tens of thousands.”
Reducing Fashion’s Environmental Footprint
The textile industry represents 10% of the global carbon impact. With over 90% of conventionally grown cotton now genetically modified, it accounts for up to 25 percent of the world’s most harmful insecticide use, with textile treatment and dyeing causing 20 percent of freshwater pollution, according to the non-profit, Textile Exchange (TE), who recently introduced its organic cotton website about the benefits of organic cotton.
“MetaWear is proud to be paving the way for today’s textile industry in the USA,” says Zaroff. “From farm to finished fashion, we give our customers a way to look good, feel good, and do good in the world, while providing authenticity, transparency and powerful storytelling to their end users.”
GOTS certification is the textile industry’s equivalent to the USDA organic standard for food. It covers growing, processing, manufacturing, packaging, labeling, trading and distribution. GOTS-certified textiles are produced without the use of toxic, synthetic pesticides, GMOs, formaldehyde, chlorine bleaches, heavy metals, synthetic dyes and other chemicals typically used in the production of conventional cotton textiles.
The Organic Trade Association (OTA) has just launched the Organic Fiber Council to advance organic fiber as the next frontier in an organic lifestyle. Additionally, OTA and TE have now joined forces in an exciting collaboration to strengthen the organic textile industry’s national public policy influence and public relations.
In addition to being the nation’s first turnkey GOTS certified factory, MetaWear has also received Cradle to Cradle (C2C) silver certification. Inspired by William McDonough’s visionary and groundbreaking manifesto, Cradle to Cradle, Remaking the Way We Make Things, the C2C “Fashion Positive” certification is a platinum standard in the fashion and textile industry. The program guides manufacturers through a continual improvement process that focuses on five quality categories — material health, material reutilization, renewable energy/carbon management, water stewardship and social fairness.
Marci Zaroff, who coined the term and pioneered the market for “ECOfashion,” is founder of Under the Canopy and Executive Producer of the documentary “THREAD | Driving Fashion Forward.” As Director/Advisor on numerous boards including the Organic Trade Association, Textile Exchange, Fair Trade USA, Fashion Positive, and Teens Turning Green, Zaroff has been instrumental in driving authenticity, environmental leadership and social justice worldwide for more than two decades.
With a commitment to ethical closed-loop production, certified organic fibers, renewable energy and creating American jobs, MetaWear is the nation’s foremost sustainable fashion manufacturer and turnkey solution for stylish “Made in the USA,” GOTS-certified, screen-printed and dyed T-shirts and other custom goods. To learn more about MetaWear and/or to inquire about placing orders, please visitwww.metawearorganic.com or email firstname.lastname@example.org.
Communications by: Compass Natural Marketing