For Immediate Release:
Steven Hoffman, Compass Natural, tel 303.807.1042 firstname.lastname@example.org
Announcing the Healthy & Natural Show: Where Emerging Brands and Hungry Retailers Meet
Healthy & Natural Show, May 5-7, 2016, Navy Pier, Chicago, Illinois
The inaugural “Healthy & Natural Show,” produced by William Reed Business Media in conjunction with FoodNavigator-USA and NutraIngredients-USA, will bring together retailers and product manufacturers who are disrupting the industry with new and innovative natural, organic and nutritional products.
Chicago, IL (December 10, 2015) — The Midwest has long been a hotbed for food development and innovation and a launchpad for leaders in the good-food movement. With hundreds of healthy product companies established in the region, the Healthy & Natural Show, and its accompanied educational programs, are designed to highlight local and national healthy brands across six distinct categories: food, beverage, supplements, pet products, household products and personal care.
Set for May 5-7, 2016, at the Navy Pier Festival Hall in Chicago, the exhibition will provide a venue for small, local companies, as well as established national brands, to showcase products to all channels of retail including the “behind the core” target of retailers and consumers.
Focusing on product accessibility in the under-represented Midwest region, companies making healthier product options will have a local platform to display products. Healthy brands are invited to showcase their innovative offerings made with clean ingredients, and address specialized needs and offerings that consumers today increasingly demand.
“This is a unique educational approach,” states Len Monheit, General Manager, North America for William Reed. “We’re in an age where consumers have just as much access to information as those retailers with whom they shop. We’re going to newly empower our retail community, by giving them an intimate show experience to leverage this new knowledge and then give them access to an exhibitor base filled with leaders and disrupters.”
Educational Opportunities Are Key to the Gathering
Interpreting current science, understanding consumer confusion about product labels, creating product differentiation, and anticipating and understanding emerging needs & demands will be a few of the topics covered in the educational seminars. The show opener will be an educational series to demystify topics such as non-GMO, probiotics, supplement labels and the highly debated topic of how to define ‘natural.’
The Healthy & Natural Show educational events and the intimate access to manufacturers will help retailers to resolve points of confusion while also identifying opportunities. The show provides a needed venue where independents and other retailers have direct contact with manufacturers' products and expertise in the ever changing landscape of Natural and Organic foods.
$48 Billion Market and Growing
Natural and Organic food is the fastest-growing sector of the American food marketplace. This inaugural gathering of Midwestern innovators, influencers and key decision makers creates an opportunity for retailers to better understand the high growth opportunities within the natural and organic sectors. The event recognizes that at the core of innovation and advancement for the industry lie in agile, future thinking companies, and nimble, smaller retail establishments.
“Most consumers are increasingly choosing healthier and more natural products. Our plan is to provide access to these products for more retailers, with supporting education about both the products themselves and the consumer drivers behind the movement,” stated Len Monheit. “Placing this event in Chicago is deliberate. The Midwest is rich with emerging brands and hungry retailers. And at Navy Pier, we’ll create an intimate environment allowing the newer brands to showcase, and front of class retailers to learn and then provide accessibility.”
Registration for the Healthy & Natural Show is currently available online atwww.TheHealthyAndNaturalShow.com.
About the Healthy & Natural Show
The Healthy & Natural Show is brought to you by William Reed Business Media, publisher of leading titles in food and drink retailing, manufacturing and distribution. As an international multi-media events company, William Reed is focused on helping customers achieve business success and the Healthy & Natural Products show will be a major part of that success. Welcoming more than 40,000 representatives to over 40 live events, conferences and exhibitions every year — on every continent — the international media company regularly engages with over 2.8 million food, drink, nutrition, restaurant and food service professionals.
About William Reed
William Reed Business Media launched its first title, The Grocer, in 1862; and with unmatched expertise, the company is wholeheartedly focused on the future. Through aligning its mission with customers’ needs and requirements, William Reed supports the ever-changing dynamics of the sectors it serves – food, beverage, health, hospitality, retail, manufacturing and more. With high-value information and research, robust journalism, innovative events and revered awards, William Reed helps customers to compete and succeed within their markets.
Communications by: Compass Natural Marketing