Vital Farms Partners with Hen Meadows Farm

For Immediate Release:

Contact:

Dan Brooks, Director of Marketing, Vital Farms, dan.brooks@vitalfarms.com, tel 646.468.5902

Steven Hoffman, Compass Natural, steve@compassnatural.com, tel 303.807.1042

Bringing the Pasture to Your Local Grocery: Vital Farms Partners with Hen Meadows Farm to Bring Regionally Produced Pasture-raised Organic Eggs to the Southern California Market

Vital Farms recently affiliated with Hen Meadows Farm, a small-acreage, fourth generation family farm with roots in both San Diego and Ventura Counties, California, to provide regionally produced, pasture-raised USDA certified organic eggs to Whole Foods Markets in the Southern California region. Vital Farms currently works with 49 family farms across the country, and the company will be exhibiting at Natural Products Expo West, the world’s largest natural and organic products trade exposition, March 7-9, 2014. Visit Vital Farms at booth number 5437 in Hall E.

Austin, Texas (February 26, 2014)Vital Farms, the nation’s leading provider of pasture-raised eggs, has partnered with regional producer and fourth generation family-owned Hen Meadows Farm, with operations in Valley Center and Moorpark, California, to provide Certified Humane®, organic and locally produced eggs to the Southern California grocery market. Vital Farms eggs from Hen Meadows Farm are currently on the shelf in Whole Foods Markets in Southern California.

Pasture-raised organic eggs are gaining in popularity among those who want to ensure their food is ethically produced without the use of synthetic pesticides and genetically engineered or GMO ingredients. Pastured chickens graze outside all year long, and are also provided organic feed that is produced without toxic, synthetic pesticides, hormones, antibiotics or GMOs. These chickens flap their wings, eat bugs, and roll around in the dirt. In short, they act like chickens should.

Vital Farms pasture-raised eggs are now produced on 49 family-owned farms across the US, and, with this new relationship with Hen Meadows, Vital Farms is able to provide locally sourced, pasture-raised Organic eggs directly to the Southern California market.

With roots in San Diego and Ventura Counties, family-owned Hen Meadows Farm has been producing farm-fresh eggs in Southern California since 1941. The company has been producing cage free and organic eggs for more than 20 years, and now pasture-raised eggs in working with Vital Farms.

“We saw an opportunity to support a local business and regional food producer. By working with a small local farm, we are able to reduce the distance from the farm to the table which, in turn, produces a more sustainable, environmentally friendly and fresher product,” said Jason Jones, President and Co-owner of Vital Farms.

About Vital Farms

Vital Farms began on a 27-acre farm in southeast Austin, TX, with the goal of providing the best quality eggs while creating a place where the hens can “flap their wings, stretch their legs, move around, and act like chickens.” Vital Farms works with a network of 49 independent, family-owned farms to produce Certified Humane® pasture-raised eggs for the natural, organic and conventional food markets, and is the largest supplier of pasture-raised eggs in the nation.

For more information, visit www.vitalfarms.com, info@vitalfarms.com, tel 877.455.3063.

Visit Vital Farms at Natural Products Expo West, the world’s largest natural and organic products trade exposition, March 7-9, 2014. Visit Vital Farms at booth number 5437 in Hall E.

For more information, visit the Vital Farms Blog, like us on Facebook, follow us on YouTube and Twitter.

Communications by Compass Natural Marketing

info@compassnatural.com | 303.807.1042