2014 SOFI™ Award Finalist JJ’s Sweets® Features Cocomels®

For Immediate Release:

Contact:

Steven Hoffman, Compass Natural Marketing, steve@compassnatural.com, tel 303.807.1042

Saskia Cervantes, JJ's Sweets, saskia@cocomel.com, tel 303.800.6492

2014 SOFI™ Award Finalist JJ’s Sweets® Features Cocomels® Organic Coconut Milk Caramels at Summer Fancy Food Show

JJ’s Sweets®, maker of Cocomels®, will be launching nationally with its new Chocolate-Covered Cocomels® in a convenient two-pack size. Cocomels, the original coconut milk caramels™, are artisan crafted, smooth and creamy caramel confections that are gluten free, dairy free, non-GMO, vegan, and certified organic.

Visit Cocomels™ at Booth 5239 at the Summer Fancy Food Show, June 29 – July 1, 2014.

Boulder, CO (June 24, 2014) – Innovative confectioner JJ’s Sweets® is featuring its new Chocolate-Covered Cocomels® now available in a newly redesigned two-pack at the 2014 Summer Fancy Food Show in New York City. Chocolate-Covered Cocomels are artisan-made, smooth and creamy coconut milk caramels, enrobed in a silky layer of vegan dark chocolate. Available nationwide to retailers in July, this new package size is convenient and perfect for the everyday consumer to indulge in a delicious caramel confection, without any dairy or gluten.

“Our new Chocolate-Covered Cocomels two-pack is the perfect size and price point for customers on the go. They are presented in space saving, eye-catching display boxes - ideal for point of purchase displays and merchandising on the shelf,” said Saskia Cervantes, Director of Marketing at JJ’s Sweets.

The new product was made possible by the generous support of the Whole Foods Market Local Producer Loan Program in the Rocky Mountain Region. Chocolate-Covered Cocomels are available in Sea Salt, Vanilla and Espresso varieties.

“We are excited to feature our new Chocolate-Covered Cocomels at the 2014 Summer Fancy Food Show along with our existing family of Cocomels® products. The Local Producer Loan program has allowed us to extend our product line and bring new Cocomels sizes to retailers and consumers looking for a delicious, luscious treat that is organic, gluten-free, vegan and non-GMO,” said JJ Rademaekers, Chief Candyman and Founder of JJ’s Sweets. “Our customers will be able to indulge just the right amount with this two-pack size, or if they’re feeling generous, share with a friend!” he said.

Sofi™ Award Finalist

Cocomels Sea Salt Coconut Milk Caramels, in the 3.75 oz. flagship box, has been chosen as a finalist for a 2014 Sofi™ Award in the Outstanding Confection category. The Sofi Award, which stands for “specialty outstanding food innovation,” is

known to carry great prestige in the gourmet and specialty food industry. “Our flagship boxes are our original product line. These Cocomels are presented in beautifully designed packaging. Adding a touch of tradition with modern design, the colorful and appealing boxes really stand out,” noted Rademaekers.

Retailers and foodservice buyers attending the Summer Fancy Food Show will select Sofi Award Gold Winners from the nominated Sofi Finalists.

Cocomels will exhibit at the 2014 Summer Fancy Food Show, North America’s largest annual specialty food and beverage event, June 29 – July 1, 2014, at the Jacob Javits Center in New York. The show, now celebrating its 60th year, features 180,000 products from 80 countries showcasing the world of specialty, gourmet, natural and organic foods.

Interested companies and attendees can visit Cocomelsat Booth #5239 at the 2014 Summer Fancy Food Show or contact info@cocomel.com, tel 303.800.6492.

About Cocomels® and JJ’s Sweets®

JJ’s Sweets®, maker of Cocomels® – The Original Coconut Milk Caramel – is a Boulder, CO-based company that creates innovative, artisan-crafted candy confections using sustainable practices, premium ingredients and old-world inspiration. Award-winning Cocomels are batch-cooked in copper kettles with dairy-free ingredients to create delicious, smooth and creamy caramels, which are vegan, gluten-free, non-GMO and USDA certified organic. Inspiration, creativity and love go into each blissfully delicious treat! Cocomels are available in four delicious flavors: Original, Sea Salt, Vanilla, and Espresso, and come in 3 convenient sizes (Single piece tubs, 3.75 oz. Flagship boxes and 1.5 oz. pocket packs). Chocolate-Covered Cocomels are available in 1 oz. two-packs, including Vanilla, Sea Salt and Espresso varieties.

Cocomels can be found nationwide at select stores including Co-ops, Whole Foods Market, Fresh and Easy, The Fresh Market, Natural Grocers by Vitamin Cottage, Sprouts, PCC, New Leaf Market, Erewon, Lassen’s, Mother’s Market, Dean and Deluca, MOMs, and many other leading retailers throughout the U.S.

Learn more at www.cocomels.com or facebook.com/JJsSweets or twitter.com/JJscocomels. Contact info@cocomel.com, tel 303.800.6492.

Communications by Compass Natural Marketing

info@compassnatural.com | 303.807.1042