BeyondBrands to Debut Good Catch and Petal at Natural Products Expo East

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Visit BeyondBrands this weekend at Natural Products Expo East, Sept. 13-15, 2018, Baltimore Convention Center, Baltimore, MD, alongside Partner Brands Good Catch Foods (Booth #1739) and Petal (Booth #1735)

Good Catch Foods - Booth #1739
Crabless crab cakes, anyone? Come visit Good Catch Foods to learn how they launched this sea-saving brand, and taste their new plant-based tuna, crab cakes and more. Good Catch exists to create delicious plant-based seafood options that are accessible to everyone. You’ll love their new creations whether you already enjoy a plant-based diet or are just trying something new. And just think, with every bite, you help protect the oceans and ecosystems, humans and animals. That puts the good in Good Catch!

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Petal - Booth #1735
Stop & Sip the Roses! Petal is a unique rose water-based beverage with no sugar, no caffeine, and lots of sparkles. Made with Certified Organic ingredients, and crafted with the finest botanical blends, Petal is rosy rocket fuel for the soul, packed with powerful antioxidants. All containing zero calories, the beverage comes in three incredible flavors: Original Rose, Mint Rose and Lychee Rose. Be the first to try the new brand at Expo East!

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About BeyondBrands 
BeyondBrands is a team of highly experienced veterans who have led some of the most successful brands in the natural products world and beyond. Our Conscious Collective seeks to build profitable businesses that benefit people and the planet. We love what we do, and the people and brands we work with. Find us at beyondbrands.org.

Contact
Jon Lapham, 844.837.3383, jlapham@beyondbrands.org

PLANT-BASED, CHEF-MASTERED, GOOD CATCH SECURES $8.7M SERIES A FINANCING ROUND LED BY A SYNDICATE OF IMPACT INVESTORS, IN PARTNERSHIP WITH NEW CROP CAPITAL AND BEYONDBRANDS 

FOR IMMEDIATE RELEASE

World's First Food-Tech Brand to Mimic Real Taste and Texture of Tuna Sets Sail to Revolutionize Seafood on a Global Scale. 

New York, NY (August 13, 2018) – On a mission to provide ocean-friendly, plant-based seafood options for everyone, the culinary rebels with a cause at Good Catchtoday announced the closing of an $8.7M Series A funding round. The round was led by New Crop Capital and a syndicate of investors: leading European food manufacturer PHW Group; retailers Thrive Market and Fresh Direct; strategic private investors and entrepreneurs with global reach; and mission- aligned impact partners, including Stray Dog Capital, Clear Current Capital, VegInvest, Rocana Capital, Blue Horizon, EverHope Capital, Baleine & Bjorn Capital, M13, and Starlight Ventures. 

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Good Catch’s early success represents the expansion of the plant-based megatrend into the seafood market segment, a virtually uncontested space with international impact potential. Good Catch is launching at a critical moment, tapping into the food-tech zeitgeist with a line of culinary- driven, fish-free seafood as the world braces for the collapse of global fisheries before 2050.

  • Nearly 90% of large predatory fish stocks are depleted.
  • Oceans currently serve as the world’s largest source of protein, with more than 3 billion people consuming marine life as their primary protein source.
  • Alternative proteins are poised to command a third of the protein market by 2050.

“The relentless and indiscriminate killing of marine life is devastating ocean ecosystems,” said Good Catch co-founders and co-CEOs Chris Kerr and Eric Schnell in a joint statement. “The only truly sustainable seafood is seafood that allows fish to remain in the ocean. It is abundantly clear that we need a new approach to seafood. This is a global concern, and we need global stakeholders to put this approach into action; time is not on our side.”

United over their love of good food, plant-based eating, and animal welfare, the founders of Good Catch are bringing more than 100 years of mission-driven entrepreneurship and visionary leadership to the company. Founded by the venture firm New Crop Capital, by conscious branding agency BeyondBrands, and with culinary innovation led by renowned plant-based chefs Chad and Derek Sarno, the team aims to help solve the oceans’ complex global issues with new sustainable food technology and marine welfare, which are at the core of the company’s mission. 

"The Good Catch team has built a truly world-class plant-based protein, an area where we're seeing massive growth and demand. We're incredibly excited to help bring Good Catch to market in 2018 and proud to call them the third investment out of Thrive Market Ventures," said Nick Green, Thrive Market cofounder and co-CEO. 

“The equity investment in Good Catch is evidence of our forward-thinking strategy. Good Catch is consistent with our pursuit to provide the Europe with sustainable, clean foods. We do not see this transaction as a financial investment but rather as the beginning of a long-term strategic partnership,” said Peter Wesjohann, PHW Group, one of Europe’s largest poultry producers. 

Also investing in this round is M13, founded by serial CPG entrepreneurs and investors Courtney & Carter Reum. Courtney, who has also joined Good Catch’s board, remarked, "M13's mission is to accelerate innovative consumer brands through the use of leading-edge technology and media. We are thrilled to collaborate with such a groundbreaking, dynamic, and on-trend brand." 

“Today, while navigating the quest for clean protein and nutrition, consumers are faced with a minefield of choices and tradeoffs,” said Good Catch cofounder Marci Zaroff. “Good Catch is committed to solving the problem with innovative ingredients and delicious novel products that serve and satisfy consumers globally — no exploitation required.” 

Experience seafood without sacrifice at www.goodcatchfoods.com@goodcatchfoods 

Contact
Rachel Krupa, Krupa Consulting, rachel@krupaconsulting.com, tel 213.626.0465

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SOUTHERN ACCENTS: Wildly Successful NoCo Hemp Expo Puts Down Roots in Tennessee with Inaugural Southern Hemp Expo, Set for September 28-29, 2018, in Nashville, TN

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FOR IMMEDIATE RELEASE

Inaugural Southern Hemp Expo to Offer Full-scale Exhibit Hall, Networking Opportunities, Presentations and Workshops by Pioneers, Innovators and Activists in the Rapidly Expanding Hemp Industry at The Fairgrounds Nashville, Sept. 28-29, 2018

Loveland, CO – July 10, 2018 – On the heels of its sold-out, over-capacity show drawing more than 6,000 attendees and 150 diverse exhibitors, the Colorado-based NoCo Hemp Expo is taking the party south and east, launching the Inaugural Southern Hemp Expo (SHE), Sept. 28-29, 2018, at The Fairgrounds Nashville in Nashville, TN. 

“The South is a leader and will continue to be a leader in hemp production, and we are very excited to bring this dynamic gathering of industry movers and shakers to the region,” said Colorado Hemp Company co-founder Morris Beegle, producer of NoCo Hemp Expo, who also noted the theme of the inaugural SHE event is “Bringing Balance Back to Mother Earth.” 

“The 2018 NoCo Hemp Expo was far and away the biggest and best hemp event we have produced yet,” Beegle continued. “The interest level for this plant and all that it can do is overwhelming. We are excited to launch this expo in the Eastern U.S. With the first annual SHE event in Nashville in September and NoCo6 in Denver in March, our shows are firmly grounded in the country’s strongest regions for hemp production.”

With rising acceptance and popularity of hemp for food, fiber, and its therapeutic non-psychoactive cannabinoid CBD, domestic production of hemp, or cannabis sativa, is reaching new heights. U.S. hemp-based product sales grew 16% to reach $820 million in sales in 2017 and is expected to surpass $1 billion in sales in 2018, led primarily by hemp-derived CBD, food, personal care and industrial products, according to the publication Hemp Business Journal – a number not lost on politicians. This past spring, Senate Majority Leader Mitch McConnell (R-KY) introduced the Hemp Farming Act of 2018, which would remove hemp from the federal list of controlled substances and allow it to be sold as an agricultural crop.

The Feminine Touch
SHE – feminine acronym intended – will offer networking opportunities, presentations and workshops by pioneers, innovators and activists including the leading women and business professionals in industrial hemp. The fifth annual NoCo Hemp Expo in Loveland, Colo., in April, featured keynote speaker, activist and hemp entrepreneur Winona LaDuke, who illuminated hemp’s value in driving a new economy for rural and Native American communities. Other keynotes featured were Nature’s Path Foods founder Arran Stephens, who discussed why he’s been investing in farmland to cultivate organic hemp.

“I was amazed at the buzz of the show,” said Arran Stephens, co-founder and co-CEO of Nature’s Path Foods and a keynote speaker at the recent NoCo 5 event. “In some ways, it reminded me of the spirit of the early organic food trade shows. This is really the beginning of a strong new movement.”

“Hemp production is taking off so fast, and law reform is so close” Beegle said. “There’s never been a more exciting time in this industry, and SHE provides a festive and effective forum for expanding crucial dialogue about the latest developments and opportunities in the commercial hemp products market.” 

Exhibit Space and Sponsorship Opportunities Now Available
Exhibit space and sponsorship opportunities for the Southern Hemp Expo are now available online at www.southernhempexpo.com.

About the Southern Hemp Expo
The Inaugural Southern Hemp Expo is produced by the Colorado Hemp Company, a division of WAFBA LLC (We Are For Better Alternatives), based in Loveland, CO, and producer of NoCo Hemp Expo, the world’s largest and most comprehensive trade show and conference for industrial hemp. WAFBA is founder of TreeFreeHemp paper and printing services and the Colorado Hemp Company. Areas of focus include product and brand development, event production, consulting and advocacy. Learn more at SouthernHempExpo.com, and find us on Facebook and Twitter.

Contact
Steven Hoffman, Compass Natural, tel 303.807.1042, steve@compassnaturalmarketing.com
Morris Beegle, Colorado Hemp Company, tel 970.541.0448, hemp@coloradohempcompany.com

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Choices Matter: Announcing National Palm Done Right Month

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FOR IMMEDIATE RELEASE

Sustainable Palm Oil Awareness Campaign, Set for September 2018, Brings Natural Products Industry, Consumers Together to Celebrate the Positive Side of Palm Oil

Boulder, Colo. June 26, 2018 — Mission-based educational platform Palm Done Right™ (PDR) is enlisting industry and public support to help change the conversation about palm oil, and ultimately, how palm oil is produced.

Done right, palm oil can be grown sustainably in a way that positively supports people, communities and the environment. The choices manufacturers and consumers make can help drive more responsible practices in the conventional palm industry and grow the market for sustainably and organically sourced palm oil, helping to support smaller scale producers.

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By launching the first annual National Palm Done Right Month in September 2018, the campaign’s organizers seek to build awareness about responsibly sourced palm oil, galvanize the natural products industry and gain retail, manufacturer and consumer support, and celebrate current partners supporting the Palm Done Right initiative. 

Retailer support is a critical aspect of spreading the Palm Done Right message and Palm Done Right Month is a call to action. “Retailers play a key role in the natural products industry as gatekeepers to a pathway for their customers who want to improve their lives through healthy food and lifestyle choices and gain a better understanding of where their food is coming from. Through their support as Palm Done Right partners, we will broaden our message and help highlight the brands that use responsible palm oil in their products,” says Neil Blomquist, organic industry pioneer and spokesperson for Palm Done Right.

During the month of September, participating retailers will feature in-store and online promotion of products that use Palm Done Right sustainable palm oil and will have access to training materials and marketing tools such as informational brochures and shelf-talkers. Retailer partners are encouraged to become active voices in the cause and share stories, photos and information in newsletters and through social media. 

An early supporter of Palm Done Right, industry veteran and owner of California-based Whole Wheatery Cheryl Hughes says, “Being a Palm Done Right retail supporter has made a positive impact on our community. We have earned the trust of our customers who look to us for education and a better understanding of the products they buy and use. The Palm Done Right platform makes learning about the good side of palm oil easy and accessible to consumers. We encourage other natural foods retailers to join the cause.”

Retail Outreach Program Resources and Goals

  • To encourage as many retailers as possible that sell natural and organic products to sign up as PDR partners by visiting https://www.palmdoneright.com/en/become-a-retail-supporter/.
  • Create PDR ambassadors within the retail stores so that responsible palm becomes a part of their conversation and promotional outreach programs to their customers.
  • Retailers begin to develop product standards for their stores that eventually eliminates conflict palm oil from products that they sell.
  • Retailers participate in Palm Done Right Month in September. 
  • To encourage brands that are using conventional palm oil, and brands that have avoided palm oil because they fear a negative consumer reaction, to see palm oil that is produced sustainably as a viable solution for their products.
  • For retailers that have their own private label brands to see the value of using sustainable palm oil as an ingredient in their product line.
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Palm Done Right is about how individual choices can make an impact in improving sustainable practices, preventing deforestation and finding solutions to reduce climate change. Natural Habitats, developer of the Palm Done Right platform, is dedicated to improving our food system through responsible ingredient sourcing and organic agriculture practices. PDR believes that organic farming is the solution to preserving and improving ecosystems, soil, and biodiversity and promoting healthy communities. 

To Sign Up and for More Information about Palm Done Right Month
Sign-up today to engage customers and activate change with the goal of creating an industry-wide movement. http://www.palmdoneright.com/en/become-a-retail-supporter/

About Palm Done Right
Natural Habitats Group is leading positive change in the palm oil industry by proving that palm oil can be grown for good. This approach demonstrates that palm oil grown organically, with third-party certifications, can preserve the environment and native species, bring positive economic support to local communities and create sustainable livelihoods for everyone involved. Palm Done Right, a movement, aims to connect the benefits of organic, responsible palm oil, with brands, suppliers, manufacturers, media and consumers, to change the conversation about palm oil and bring positive impact to scale. For more information, visit www.palmdoneright.com.

About Natural Habitats USA, Inc.
Headquartered in Boulder, Colorado, Natural Habitats USA, Inc. is a group fully committed to the sustainable production of Certified Organic and fairly traded products, including organic palm oil. Natural Habitats products are cultivated using 100% organic practices by family farmers in South America and Africa, and add organic credibility to food, personal care and animal nutrition products. Natural Habitats USA, Inc. supports the communities in which it operates through Fair for Life fair trade partnership, social programs for farmers, workers and communities and funding for services including support to local schools, health care and housing to improve the quality of life for all stakeholders in the supply chain, from Farm to Fork. For more information, visit www.natural-habitats.com and www.palmdoneright.com.

Contact
Susan Fecko, Black Dog Studio, 307-690-8381, sfecko@blackdogstudiopr.com

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Empowering Women, One Chocolate Bar at a Time

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FOR IMMEDIATE RELEASE

BIJA Chocolates' Social Mission of Disrupting Cycles of Poverty Featured on NBC's The Today Show

Bellingham, WA (May 16, 2018) – When Paul Newman and Ari Lee-Newman spent their honeymoon volunteering to distribute Vitamin A in remote villages in India in 2014 with the nonprofit group Vitamin Angels, they were struck by the joy and contentment they encountered, even among the most impoverished communities.

Realizing they wanted to build a business that supports such communities around the world, the couple left their jobs to launch BIJA Chocolates, a social enterprise that works directly with cacao farmers and women-owned bean-processing cooperatives throughout the equatorial belt to make high-quality, hand-crafted organic chocolate bars, pass along a greater share of profit to the producers, and ensure greater economic opportunities for families and communities.

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In May, BIJA’s social mission – and its delicious chocolate bars – was recognized on national television by Whole Foods Market and NBC’s The Today Show. Selected among hundreds of manufacturers by Whole Foods’ “Local Program," BIJA was featured as part of The Today Show’s Small Business Week, sponsored by Whole Foods Market, as one of the most innovative small businesses in America that is creating significant impact through ethical sourcing and social entrepreneurship to elevate communities around the world.

BIJA has partnered with eight carefully selected women’s associations in the Dominican Republic and Peru and intends to support one or two women’s groups in each of the top 10 cacao-producing countries by 2025. BIJA – which means “the seed and source of life” in Sanskrit – not only ensures that the people who pour their hearts and souls into cacao production are fairly compensated, but also supports the women’s cooperatives and nearby farms in obtaining organic certification.

“We work to equalize the cacao industry, empowering women globally, and making one of the most complex, distinctively flavored bean-to-bar chocolates possible,” said Newman.

Investing in Women
“BIJA is more than chocolate, though it’s darn good chocolate,” added Lee-Newman. “BIJA grew out of a passion for people. We hold the belief that if you invest in women, they will reinvest in their families and communities. The intention to invest in women is very important for us, and in many of the countries where we work, women are under-represented.”

Chocolate is a $100 billion industry, but many cacao farmers earn less than $2 a day. Working directly with small-scale growers and women-owned cooperatives allows BIJA to pay farmers and processors 25% more than traditional fair-trade prices. Also, BIJA’s 24 x 25 Organic Certification Program helps women’s co-ops achieve organic certification so they can expand their domestic and export market opportunities and increase profitability. BIJA intends to fund organic certification for 24 women’s cooperatives across the globe by 2025.

“When we meet women we would like to work with, more often than not, they’re not certified organic,” Newman explained. “There’s a lot of entrapment in the industry because organic certification costs thousands, forcing growers and co-ops to join larger co-ops because they can’t afford that on their own. We help shepherd them through the conversion process and gift them the certification. It’s all about economic empowerment. There’s a human component to food that can get obscured in the supply chain. We are trying to help people make more conscious decisions.”

Both Paul and Ari believe raising awareness about the human cost of chocolate production and providing economic opportunities to women’s groups throughout the world will pave the way toward exploring the human story of chocolate and rewriting the way cacao is sourced to ensure the people who grow, harvest and process cacao are compensated fairly. Through its One Seed Foundation, BIJA will begin to work in 2019 to provide scholarships for women to learn the craft of bean-to-bar chocolate making in their own facilities.

Each BIJA Bar is the alchemy of hand-harvested beans transformed with European craftsmanship to create an incredibly complex bean-to-bar experience. BIJA’s handcrafted-quality chocolates contain only four ingredients or less and are 100 percent Certified Organic, soy-free, non-GMO and gluten-free. The dark chocolates are vegan. The bars come in nine flavors: Burnt Maple Crunch, Cherry Chia Crunch, Dark Chocolate Adventure, Espresso & Cacao Nibs, Himalayan Sea Salt, Pure Dark, Sea Salt Almond, Tart Citrus Incaberry, Toasted Coconut, and Wild Ginger & Cayenne.

About BIJA Chocolates
BIJA, named after the Sanskrit word meaning “the seed and source of life,” is a social enterprise founded by husband and wife Paul Newman and Ari Lee-Newman that seeks to empower women by working directly with producers and bringing higher wages to communities. By working directly with women-owned co-ops, we create real relationships with the women and pay them directly. This ensures greater economic opportunities to help their families and communities. Recently, BIJA was recognized by Whole Foods Market as one of the most innovative small businesses in America that creates impact through ethical sourcing and social entrepreneurship. Visit www.bijachocolates.com.

Contact
Paul Newman, BIJA Chocolates, paul@bijachocolates.com, tel 877.342.2452
Steven Hoffman, Compass Natural, 303.807.1042, steve@compassnaturalmarketing.com

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Whole Foods Market Recognizes Lotus Foods for Environmental Stewardship through Innovative More Crop Per DropTM  Rice Growing Practices 

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FOR IMMEDIATE RELEASE

Richmond, CA (April 25, 2018) –  Lotus Foods, the leading heirloom rice and ramen company focusing on sustainable rice production, was recognized by Whole Foods Market at their sixth annual Supplier of the Year Awards dinner April 18, with an award for Environmental Stewardship. Each year Whole Foods Market spotlights producers that exemplify the company’s mission and core values through their commitment to quality, environmental stewardship, ethical sourcing, and culinary innovation. The national and local suppliers are selected from thousands of driven, passionate, mission-based brands at Whole Foods Market. This year a total of only 27 perishable and non-perishable suppliers were recognized with just two highlighted for their environmental stewardship.

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According to Dan Epley, who leads WFM Global Grocery Team, Lotus Foods was recognized for implementing the ‘More Crop Per Drop™' system, allowing farmers to dramatically increase yields while decreasing water consumption, seed use and methane gas emissions. “Lotus Foods’ B Corp certification is a testament to their commitment to serve as a force for good, specifically through small-scale farmer partnerships and environmental responsibility,” he added.

More Crop Per Drop™ is how Lotus Foods refers to the System of Rice Intensification, an agroecological method that enables lowest-income farmers to produce higher yields of rice with 20-50% less water, 80-90% fewer seeds, no agrochemicals, 40% less methane emissions, and less work and health hazards for women. In a radical departure from conventional rice production, paddies are no longer kept continuously flooded saving enormous amounts of water and reducing methane emissions. Flooded rice paddies are a major source of global warming, producing up to 20% of manmade methane, which is 30X more warming than CO2 over a 100-year period. Paul Hawken’s recent book, Drawdown: The Most Comprehensive Plan Ever to Reverse Global Warming, counts SRI as one of 100 solutions that can reverse global warming if scaled. 

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“We couldn’t be more thrilled and pleased,” Lotus Foods Co-Founder/Co-CEO Caryl Levine said in response to the award. “SRI is truly transformative. It’s not just about mitigating global warming but helping farm families adapt right now to increasing uncertainties in weather and diminishing availability of water. Whole Foods has been a very important partner in our journey to create market channels for these pioneering farmers and helping us share our message with US consumers and we are so grateful.”

Since 1995, Lotus Foods has partnered in direct and fair trade with small family farmers around the world who are growing rice more sustainably while preserving rice biodiversity. Lotus Foods’ product line includes pigmented heirloom and organic rice varieties such as Forbidden® Rice, Jade Pearl RiceTM, Red Rice, Madagascar Pink RiceTM & Volcano RiceTMas well as Rice Ramen, Arare Rice Crackers and now Basmati and Jasmine Rice along with Pad Thai Rice Noodles and Rice Delights. Products are available at major retailers throughout the US and Canada including Whole Foods, Costco, Wegmans, Target and Amazon.com. As a B-Corporation, Lotus Foods is committed to Changing How Rice is Grown Around the World by focusing on rice grown through the System of Rice Intensification (SRI), what we call More Crop Per DropTM, that minimizes water usage, empowers women, financially rewards farmers and reduces climate impact. Visit www.lotusfoods.com to learn more.

Contact
Liz Kaplan, Lotus Foods, tel 510.725.2913, liz@lotusfoods.com

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Home Baking Gets an Upgrade 

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FOR IMMEDIATE RELEASE

Foodstirs Modern Baking to Debut Organic, One-Minute Mug Cakes and Organic Chewy Granola Oat Bar Baking Mixes at Expo West

Foodstirs, co-founded by actor turned entrepreneur Sarah Michelle Gellar, makes it ultra-convenient and affordable for the entire family to experience the warmth and taste of fresh home baking with the most sustainable ingredients; Visit Foodstirs at Natural Products Expo West, March 8-10, 2018, Anaheim, CA, Booth #N1118. 

Santa Monica, CA (March 2, 2018) – Foodstirs™ Modern Baking, creator of USDA Certified Organic baking mixes that help families create meaningful experiences through modernized home baking, will offer show specials and product samples of two new product lines – Organic Minute Mug Cakes and Organic Chewy Granola Oat Bar Baking Mixes – at the 37thannual Natural Products Expo West, the world’s largest natural and organic products trade show in Anaheim, CA, on March 8-10, 2018.

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“These two innovative Foodstirs lines represent a new paradigm in food, reflected in our ‘Clean Comfort Food’ platform – every Foodstirs product helps heal the planet and promote worker wellbeing while also delivering on convenience, affordability, and taste for a memorably indulgent experience,” said Galit Laibow, CEO and Co-founder of Foodstirs. “Consumers can feel deeply satisfied and fulfilled knowing that these products are checking all the boxes, with no tradeoffs.”

Foodstirs Organic Minute Mug Cakes, which will be featured in 8,000 Starbucks stores nationwide, are portable snacks that consumers can make at home – or anywhere – by simply adding water and microwaving for one minute. The cakes, made from heirloom, identity-preserved organic flour, Biodynamic® sugar and fair trade chocolate, are available in Molten Chocolate Chip, Celebration Confetti and Cinnamon Swirl Coffee Cake flavors in single pouches and a 4-pack that retails for $4.99 - $5.99. 

A #Foodstirs, #Muglife, #Mugology social media campaign is engaging consumers and encouraging them to post and share “mug shots” of themselves customizing their cakes.

Bake Your Own Organic Chewy Granola Bars
With Foodstirs’ new Organic Chewy Granola Oat Bar Baking Mix line, which will be exclusive to Whole Foods Market nationally beginning April 2018, simply add water and oil to the mix and you are ready to bake 16 bars in 25 minutes that deliver 10g of Whole Grains per serving and amazing “from scratch taste.” The 14.7-oz. packages of dry mix come in Very Berry Chocolate Chip, Cinnamon Raisin and Chocolate Coconut flavors and retail for $4.99-$5.99 per bag.

“This is the first product to truly address the pain points that consumers have with ready-to-eat granola bars,” said Foodstirs COO and Co-founder Greg Fleishman. “Our solution provides superior value, clean regenerative ingredients, organic whole grain nutrition, and incredible homemade taste in just 25 minutes. Baking your own bars is an elevated experience the whole family will love.”

Purity with Purpose
All Foodstirs products are made following the company’s “Purity with Purpose” philosophy of providing delicious, easy-to-make comfort foods that are regenerative for the planet at an accessible price point. The company uses Biodynamic® and Fair Trade-certified ingredients sourced directly from growers and producers, including cocoa from small family farms in South America where workers are paid fair wages and safe working conditions.

“Foodstirs was created because we wanted an enduring way to connect with our children, and the best place for families to do that is in the kitchen – the heart of the home,” said Chief Creative Officer and Co-founder Sarah Michelle Gellar. "We love innovating and developing new recipes that everyone can enjoy. While our baking mixes are quick to make, the memories (and smells!) last a lifetime.”

Foodstirs Modern Organic Baking Mixes, including the new Organic Minute Mug Cakes, are available wherever natural and organic products are sold, including Whole Foods Market, King Soopers, Ralph’s, Sprouts, Kroger, Target, Starbucks, Amazon and others. Products also are available online at Foodstirs.com and Amazon.com. Foodstirs is available through leading distributors including UNFI and KeHE. For wholesale inquiries, contact sales@foodstirs.com. For more information and delicious recipe inspiration, please visit www.Foodstirs.com

Visit Foodstirs at the 37th annual Natural Products Expo West. We'll be offering show specials and sampling our products Thursday - Saturday, March 8-10, 2018, in the Hot Products Pavilion in the new North Hall of the Anaheim Convention Center, Booth #N1118.

About Foodstirs
Based in Santa Monica, CA, Foodstirs was co-founded by successful entrepreneurs Galit Laibow, Greg Fleishman and actress and author Sarah Michelle Gellar. Foodstirs is remaking the baking mix category with USDA Organic and Non-GMO Project Verified baking mixes that are superior on every level. The brand meticulously creates its recipes based on four core principles: ultra-sustainability, easy-to-make, affordably priced and incredibly delicious from-scratch taste. In addition to regenerative and direct-sourced ingredients, the brand uses organic identity-preserved unbleached heirloom flour, chemical-free dyes and no artificial preservatives and flavors. Our products are sold nationwide at retailers including Whole Foods Market, Sprouts, Target, Kroger, Safeway, Amazon and many more. For more information, please visit www.Foodstirs.com, like us on Facebook, or follow us on InstagramTwitter or Pinterest.

Contact
Jami Kandel, Vision Public Relations, tel 212.631.5027, jami@visionpr.net

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Betsy’s Best Has Gone Coconuts!

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FOR IMMEDIATE RELEASE

With the introduction of Toasted Coconut Cashew Butter with Chia Seeds, Betsy’s Best® Gourmet Nut & Seed Butters adds an exciting new flavor to its line of premium, non-GMO, superfood nut and seed butters.

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Naples, FL (Feb. 1, 2018) – Coconut has become a lasting trend, and for good reason. It’s delicious and nutritious – and even more so as its tropical flavor blends delightfully with cashews, pink Himalayan sea salt and chia seeds in Betsy’s Best Toasted Coconut Cashew Butter with Chia Seeds, the newest flavor offering from Betsy’s Best® Gourmet Nut & Seed Butters.

Betsy's Best will release its new nut butter on Amazon before introducing it at the world’s largest natural, organic and healthy products event, Natural Products Expo West, March 8-11, 2018, in Anaheim, CA. Betsy’s Best Toasted Coconut Cashew Butter will be available in 12 oz. jars.

For a limited time only Save 33% OFF your Betsy's Best Toasted Coconut Cashew order on Amazon and Amazon Prime! Enter code COCOCASH at checkout, offer expires end of day Feb. 5, 2018. 

Not Your Average Toast Topper
Made with cashews, toasted coconut and chia seeds and NO artificial flavors, colors, GMOs or high fructose corn syrup, the new flavor is suitable for vegans and is sure to be a hit among nut butter fans. Like Betsy’s Best’s other products, the company’s fifth product introduction boasts the same sweet and salty balance that fans across the country rave about and retailers are stocking up on. 

“I live in Southwest Florida where coconut trees are everywhere,” says Betsy, who, inspired by her family, developed the recipes for all Betsy’s Best products. “I have always loved the flavor of coconut, and it is a perfect compliment to a roasted cashew. The toasted coconut adds another dimension of texture and flavor along with the light crunch of chia seeds. This is a decadent yet healthful experience, and a flavor profile like no other butter I have created.”

Where Superfoods Meet Gourmet Tastes
A Registered and Licensed Dietitian with a background in clinical nutrition therapy, Certified Diabetes Educator, mother, fitness trainer and former Miss Indiana, Betsy Opyt is on a mission to help people eat healthier. As a result Betsy’s unique products are made from the finest whole food ingredients that are not only delicious but also nutritious…and fun. 

Betsy’s innovative and delicious spreads – Almond Butter with cinnamon, Cashew Butter with chia seeds, Sunflower Seed Butter with organic honey, and Peanut Butter with a hint of pink Himalayan salt – are packed with good-for-you superfoods that are free from partially hydrogenated soybean oil, high fructose corn syrup and palm oil – a controversial ingredient often found in other natural and conventional nut butter brands. 

Betsy’s Best Gourmet Cashew Butter with Cardamom & Chia Seeds was recognized as a NEXTY Award Finalist at Natural Products Expo East in September 2017. Also, Betsy was recently a featured speaker at ShiftCon, a leading healthy lifestyles bloggers and new media conference. For more than 60 hand crafted recipes and to learn more about Betsy’s Best, visit www.BetsysBest.com and connect on social media.

About Betsy’s Best
Betsy's Best®, based in Naples, FL, was founded in 2012 by Betsy Opyt. Betsy’s Best Gourmet Nut & Seed Butters are available online at www.BetsysBest.com, on Amazon Prime, and in nearly 2,000 stores in 39 states, including Kroger, Wegmans, Whole Foods Market (Florida), Bristol Farms, Ingles Markets, Vons, Ralph’s, Lowe’s, City Market, King Soopers, Fred Meyer and others; and through leading natural and specialty food products distributors. For wholesale inquiries contact info@BetsysBest.com, tel 888.685.8292. Betsy's Best is the initial offering of Healthy Concepts Food Company, LLC.

Visit Betsy’s Best Gourmet Nut & Seed Butters, Booth N1301, at Natural Products Expo West, the world’s largest natural, organic and healthy products trade exposition, March 8-11, 2018, Anaheim Convention Center, Anaheim, CA.

Contact
Steven Hoffman, steve@compassnaturalmarketing.com, tel 303.807.1042

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New for 2018: Nature’s Answer® Elderberry Sambucus Mega Gummies 7X Pack a Powerful Antioxidant Punch*

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Combining taste and efficacy, Nature’s Answer Sambucus Mega Gummies 7X provides seven times more black elderberries than other leading brands*.

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Hauppauge, NY (January 23, 2018) – Nature’s Answer has done it again. The company that created a way to assure you of the quality of herbal supplements with its unique Advanced Botanical Fingerprint Technology™ has created the first Sambucus Black Elderberry gummies that provide real antioxidant nutrition*.

“Until now all Elderberry gummies were missing one important thing,” said Nature’s Answer VP Brand Manager Steve Marada. “They just didn’t deliver the nutritional ingredients people need, no matter how good they tasted. At Nature’s Answer, we wouldn’t make a chewable gummy supplement until we could make one that not only tasted great, but is a truly efficacious dietary supplement.”

Nature’s Answer Sambucus Mega Gummies 7X is a breakthrough in nutritional supplements. Each gummy is packed with over ¼ cup (40 grams) of fresh Black Elderberries (Sambucus nigra), an antioxidant-rich fruit traditionally used to support a healthy immune system*. In fact, Black Elderberries have more than twice the naturally occurring antioxidants of blueberries, and more antioxidants than cranberries and other berries**.

Nature’s Answer is not the only one who thinks it’s a breakthrough. Nature’s Answer Sambucus Mega Gummies 7X was recognized by Better Nutrition Magazine with its 2017 year-end “Best of Supplements” Award for Immune Health.

And you can also feel good knowing that Nature’s Answer Sambucus Mega Gummies 7X is completely Gluten Free, Alcohol Free, Gelatin Free, Vegan, Non GMO, contains no artificial preservatives, and made to our rigorous standards.

Nature’s Answer products are available at leading natural and healthy products retailers nationwide. Visit NaturesAnswer.com. For wholesale inquiries contact 800.439.2324, info@naturesanswer.com.

About Nature’s Answer Advanced Botanical Fingerprint Technology™
Nature’s Answer Advanced Botanical Fingerprint Technology™ assures the quality of the botanical ingredients in every Nature’s Answer product. By creating one of the most comprehensive collections of plant specimens in the world and identifying each plant's distinctive botanical fingerprint, Nature’s Answer compares and analyzes the quality and purity of every incoming botanical used to formulate its products, ensuring that every Nature’s Answer product is made from the purest, highest-quality botanical ingredients available.

About Nature’s Answer®
Founded in 1972 by Frank D’Amelio, Sr., along with his wife Josephine, Nature’s Answer is one of the largest family owned and operated manufacturers of nutritional supplements in North America. Today, Nature's Answer continues to combine the best of traditional herbal remedies, vitamins and minerals with innovative scientific techniques and phytopharmaceutical manufacturing to deliver supplements of the finest quality and value for the entire family. Visit NaturesAnswer.com.

Visit Nature’s Answer at Natural Products Expo West, the world’s largest natural and organic products trade exposition, March 9-11, 2018, Booth #4331, Anaheim Convention Center, Anaheim, CA. 

Contact
Steven Hoffman, tel 303.807.1042, steve@compassnaturalmarketing.com
Steve Marada, VP Brand Manager, Nature’s Answer, 800.439.2324

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

** Source: D. Charlebois, 2007, https://pdfs.semanticscholar.org/2112/2dacc580b35bcd6926b0a388151e7fa809c9.pdf

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Fifth Annual NoCo Hemp Expo Brings Together Hemp Industry in World’s Largest Hemp Products Trade Show

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FOR IMMEDIATE RELEASE

Fifth Annual NoCo Hemp Expo Brings Together Hemp Industry in World’s Largest Hemp Products Trade Show

World’s largest gathering of industrial hemp producers takes place at the 5th Annual NoCo Hemp Expo, April 6 - 7, 2018, at the Ranch Events Complex in Loveland, CO; Call for speakers, sponsor, exhibitors is now live. 

Loveland, CO (December 13, 2017) -Tickets are now on sale for the 5th Annual NoCo Hemp Expo, the largest two-day gathering of hemp thought leaders, speakers, producers, entrepreneurs, and exhibitors from around the globe. Taking place April 6-7, 2018, at the Ranch Events Complex in Loveland, CO, the event will showcase the latest products, innovations, research and advancements in the hemp industry world-wide.  

Recognized by the Hemp Industries Association as the “Hemp Event of the Year,” NoCo5 will offer two interactive expo halls featuring products from international brands, introduce a Farm and Agriculture Symposium to share the latest research, techniques and methodologies for industrial hemp production, and an expanded hemp investment summit for the 5,500 attendees projected this year - an increase from 4,700 in 2017. The trade show and conference is considered the most influential hemp-centric event in North America.

The $2 billion hemp industry worldwide continues to gain increased attention. This year’s NoCo5 will draw professionals across industrial, nutritional and therapeutic hemp industries and feature attendance by state and federal government representatives spearheading current legislative changes around the future of hemp in the U.S. bringing increased media spotlights and attention on the future of the industry. 

Bipartisan Support Grows for Industrial Hemp
With growing support across bipartisan lines, Congressman James Comer (R-KY)  Bob Goodlatte (R-VA), Jared Polis (D-CO), and Thomas Massie (R-KY)  joined forces to reintroduce the Industrial Hemp Farming Act in the summer of 2017 calling for the complete removal of hemp from its current oversight and regulations of the Controlled Substances Act. 

“Hemp has boundless potential as a sustainable alternative to plastics and other environmentally harmful products,” said Polis. “It’s past time that we eliminate absurd barriers and allow hemp farmers to get to work, create jobs, and grow this promising and historically important crop.” 

Industry B2B Day Focuses on Entrepreneurship, Investment and Consumer Markets
On Friday, April 6, NoCo5 is hosting “Industry B2B Day,” open to trade visitors and those interested in the hemp products market. Programming will feature the 3rd annual Hemp Summit, an important gathering of hemp-focused investors, founders and professionals. In addition, Industry B2B Day attendees are invited to visit the exhibition halls, participate in interactive demonstrations, attend panels from over 75 industry experts and speakers, and learn the latest in new technologies, techniques, and applications.

New to NoCo5: Agricultural and Farm Symposium
For agricultural producers, a new, full-day NoCo5 Agricultural and Farm Symposium onSaturday, April 7, will highlight early learnings, recommended production practices and market opportunities from pilot programs in Colorado, Kentucky, Pennsylvania and other states and regions where commercial hemp crops are permitted and/or licensed to be grown. The symposium also will feature new equipment, recommended growing practices, and farming and agricultural exhibits. 

Consumer Day Features Global Hemp Village, Education and Two Expo halls
NoCo5’s two exhibition halls and educational seminars are open to the general public onSaturday, April 7, where attendees will sample and experience the latest usage of natural industry hemp products, and attend panels and speaking events on the latest in environmental impacts, nutrition, and growing health and wellness applications. In addition, the NoCo5 Global Hemp Village will showcase innovative products and ideas from international exhibitors, from super foods, supplements, textiles, paper, accessories, hemp beauty products, and plastic and building alternatives. 

“The cultural shift in the perceptions, demand, and applications for hemp in the U.S. and around the world are priming the hemp industries for growth, and NoCo5 is at the epicenter of the industrial hemp revolution” says president and NoCo Hemp Expo co-founder Morris Beegle. 

Tickets and Registration; Call for Speakers, Sponsors and Exhibitors
Tickets and registration are available for the General Public, Industry B2B Day (including the Hemp Business Summit), and the Agricultural and Farm Symposium at http://nocohempexpo.com/ticket-sales/. For speaker, sponsor, exhibitor and volunteer inquiries, visit http://nocohempexpo.com/registration-noco5/.

About NoCo Hemp Expo
Now in its fifth year, NoCo Hemp Expo – NoCo5 – is produced by WAFBA LLC (We Are For Better Alternatives), based in Loveland, CO. Established in 2012, WAFBA is also founder of TreeFreeHemp paper and printing services, and Colorado Hemp Company, “supporting all things hemp.” Areas of focus include product and brand development, marketing, printing, production, events and advocacy. Learn more at NocoHempExpo.com, and find us on Facebook and Twitter.

Modern Twist on an Old Classic: Betsy’s Best Transforms the ‘PB&J’ at the MetroCooking DC Show, Dec. 9-10

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A Modern Twist on an Old Classic: Betsy’s Best Transforms the ‘PB&J’ into a Healthy, Gourmet Treat at the MetroCooking DC Show, December 9-10

Registered Dietitian and food entrepreneur Betsy Opyt will present “The PB&J Gourmet Experience” at Betsy’s Best Gourmet Nut & Seed Butters Booth #1139 at the Metropolitan Cooking and Entertaining Show, Dec. 9-10, 2017, at the Washington Convention Center in Washington, DC.

Naples, FL (Dec. 4, 2017) – The ultimate food lover’s weekend returns to the Washington, DC, Convention Center where Betsy’s Best Gourmet Nut & Seed Butters founder and CEO, Betsy Opyt, will be sampling her sweet and salty spreads including Almond ButterCashew ButterSunflower Seed Butter and Peanut Butter with jellies and jams from World of Chiaand artisan sprouted grain Bread Crisps from Angelic Bakehouse.

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Dubbed “The PB&J Gourmet Experience,” the creative tasting experience presented by Betsy’s Best at the upcoming MetroCooking DC Show is an excellent example of healthy-foods-meets-gourmet-ingenuity during the two-day culinary extravaganza. Alongside cooking demos and book signings with top Celebrity Chefs, including Guy Fieri, host of the hit TV show Diners, Drive-Ins, and Dives, Betsy will showcase the versatility of her healthy and delicious gourmet products. 

Now in its 12th year, the MetroCooking DC Show has grown significantly in popularity over recent years and has emerged as a top national event for foodies. The event draws thousands of visitors and features hundreds of vendors. 

As a Registered and Licensed Dietitian and former Miss Indiana, Betsy Opyt has been touring the country sharing her passion for healthy, great-tasting spreads that make eating well a lot easier. Made with whole food ingredients and superfoods such as chia seeds and cardamom, Betsy’s Best Nut & Seed Butters have become a national hit because of their unique taste and texture that appeal to adults and kids alike. As an added bonus, Betsy’s products are also Non-GMO Project Verified, gluten free, and palm oil free. 

“We cannot wait to be amongst some of America’s top culinary minds at the Metropolitan Cooking and Entertaining Show,” says Betsy Opyt, founder and CEO of Betsy’s Best Gourmet Nut & Seed Butters. “To showcase our nut and seed butters in a truly innovative setting has motivated us to come up with some creative twists on a classic sandwich that everyone can enjoy - from the discerning foodie to the pickiest kid. Come explore healthy, gourmet food with us. You are going to love it!” she adds. 

About Betsy’s Best
Betsy's Best® was founded in 2012 by Betsy Opyt, former Miss Indiana and a Registered and Licensed Dietitian and Certified Diabetes Educator. Based in Naples, FL, the company blends its nut and seed butters with unique ingredients, flavors and superfoods to create products that are nutritious, delicious and different. Betsy's Best brands are the initial offerings of Healthy Concepts Food Company, LLC.

Betsy's Best Gourmet Almond Butter with Cinnamon & Chia Seeds was recognized in October 2016 as the first recipient of the ChefsBest Quality in Craft Award by an expert panel of Certified Master Tasters. Also, Betsy’s Best Gourmet Cashew Butter with Cardamom & Chia Seeds was recognized as a NEXTY Award Finalist at Natural Products Expo East in September 2017. For more than 60 hand crafted recipes and to learn more about Betsy’s Best, visit www.BetsysBest.com and connect on social media.

Where to Find Us
Betsy’s Best Gourmet Nut & Seed Butters are available online at www.BetsysBest.com, on Amazon Prime, and in over 2,100 stores in 39 states, including Kroger, Wegmans, Whole Foods Market (Florida), Bristol Farms, Ingles Markets, Vons, Ralph’s, Lowe’s, City Market, King Soopers, Fred Meyer, Harris Teeter and others; and through distributors including UNFI, KeHE, Jake’s Finer Foods, Haddon House, Gourmet Merchants and others. For wholesale inquiries contact info@BetsysBest.com, tel 888.685.8292.

Visit Betsy’s Best Gourmet Nut & Seed Butters, Booth #1139, at the Metropolitan Cooking and Entertaining Show, Dec. 9-10, 2017, Walter E. Washington Convention Center, Washington, DC. 

Contact
Steven Hoffman, steve@compassnaturalmarketing.com, tel 303.807.1042

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EnerHealth Launches Helix Herbs, a Professional Line of Herbal Hemp Formulas for Wellness Practitioners

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FOR IMMEDIATE RELEASE

EnerHealth Launches Helix Herbs, a Professional Line of Herbal Hemp Formulas for Wellness Practitioners

Helix Herbs, EnerHealth’s new line of hemp extracts, are specially formulated and available exclusively to natural health and wellness practitioners throughout the U.S. 

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Longmont, CO (November 29, 2017) –EnerHealth Botanicals, Colorado-based manufacturer of natural and organic herbal supplements, has announced the launch of its new line, Helix Herbs, formulated for health professionals who practice holistic alternative and natural medicine methodologies. The line of full-spectrum, raw, whole plant extracts includes 1oz. pure hemp extracts available in four potencies, and four unique 2oz. hemp blends. Products are available through www.helixherbs.com.

EnerHealth, a longtime leader in artisan-quality herbal extracts and other products, developed the practitioner line in response to the rising demand for wellness products made from hemp and the growth in alternative medicine. According to the National Center for Complementary and Integrative Health in a March 2016 analysis, approximately 38% of adults and 12% of children use Complementary and Alternative Medicine.

The perceived therapeutic attributes of hemp extract rich in phyto-cannabinoid compounds have become extremely popular as people search for alternative ways to alleviate what ails them. According to market research compiled by Hemp Business Journal, the hemp industry is projected to grow to $1.8 billion in sales by 2020, led by hemp food, body care, and extract-based products.

“The goal with Helix Herbs is to assist people in their quest to find, achieve and maintain optimum health,” says Steve St. Clair, founder and CEO of EnerHealth. “People are increasingly turning to chiropractors, naturopaths, traditional herbalists, and other practitioners for natural healthcare options and we want to provide efficacious hemp extracts for the practitioner’s toolbox,” he adds. 

Hemp Extract Like No Other
The hemp used in EnerHealth’s extracts comes from farms that follow organic production practices. Using a specialized “spagyric” technique that utilizes only organic grape alcohol and pure water, the company uses this innovative extract technology and a low temperature technique to preserve the living constituents of the original raw hemp plant. EnerHealth's Whole Hemp Extract is considered to be the most effective and safest on the market today.

Helix Herbs products include the following Whole Hemp Extract formulas, available in 1oz. bottles in the following potencies, and the following Hemp-blended Formulas, available in 2oz bottles:

Whole Hemp Extracts -  Containing naturally occurring cannabinoids in a base of certified organic, gluten-free and non-GMO Grape alcohol and MCT coconut oil. Available in strengths of 250mg, 500mg, 1500mg and 3000mg. 

Pro-Immune Blend – Pro Immune is formulated with Whole Hemp Extract, which supports healthy inflammatory response and has antioxidant and nutritive properties; Chaga, an antioxidant and immune booster that provides lymphatic system support; Nettles Leaf, which supports healthy blood sugar levels and bone, cardio, and immune functions, and promotes healthy digestion; Elderberry, an immune booster and anti-oxidant that helps modulate body temperature; and Maitake, a mushroom traditionally used to provide immune support.

Mind and Memory Blend – Helix Herbs’ Mind and Memory Formula is made with Whole Hemp Extract, which supports healthy inflammatory response and has antioxidant, nutritive, and mood enhancement properties; Bacopa, an anti-oxidant which supports brain health, memory and healthy cardiovascular function; Turmeric, an anti-oxidant that supports healthy inflammatory response and balances brain function; Gotu Kola, which supports mood, promotes general energy levels and serves as a brain tonic and mild adaptogen; and Rhodiola, an adaptogen that helps balance serotonin levels for better mood, promotes healthy nerve growth, harmonizes the mind, and promotes healthy sleep patterns.

Homeostasis C Blend – Helix Herbs’ Homeostasis C is made with Whole Hemp Extract, which supports homeostasis and healthy inflammatory response and has antioxidant and nutritive properties; Red Clover, which promotes healthy blood function and healthy cell growth and has strong nutritive properties; Chapparal, which supports homeostasis; Dandelion Root, a gentle detoxifier; and Turkey Rhubarb, a gentle detoxifier that supports healthy digestive function.

Ache Away Spray – Ache Away is a topical spray made with Whole Hemp Extract, which supports healthy inflammatory response and has antioxidant and nutritive properties; Skullcap, which promotes healthy nerve growth; White Willow, which helps ease discomfort; Nettles, which helps relieve discomfort and supports nourishment via the skin; Lobelia, which eases muscle discomfort and promotes healthy blood flow; and Camphor/Menthol, which eases muscle tension and helps cool the skin.

For practitioner wholesale inquiries contact Helix Herbs via EnerHealth Botanicals, tel 866.762.9238. Visit www.helixherbs.com and contact sales@enerhealthbotanicals.com.

About Spagyric Medicine
Spagyric Medicine is an ancient alchemical process used to preserve and potenize medicine, dating back to ancient Greece. Spagyric formulations are prepared by reconstituting the cell salts (minerals) back into the herbal extract. EnerHealth uses this innovative extract technology and a low temperature technique to preserve the living constituents of the original raw hemp plant. Enerhealth’s spagyric herbal extracts were tested by third party HPLC gas chromatography analysis of potency in key constituents with results finding an increase of 10 times the normal values found in herbal tinctures.

About Enerhealth
Founded in 2005 by Steve St. Clair, the Colorado-based herbal manufacturing company offers hemp extract oils in tinctures for internal use, hemp–infused massage oils and spagyric hemp salves for topical external use, and hemp seed hearts to eat. Enerhealth also manufactures and sells an extensive variety of health and food products, including single herb extract oils, blended herbal formulations, herb-infused salves, a line of organic cocoa powder and organic coffee blended with medicinal mushrooms, products for cleanses and detox, portable water filters and bottles, and emergency preparedness items. Visit www.enerhealthbotanicals.com.

Contact
Steven Hoffman, Compass Natural Marketing, steve@compassnatural.com, 303.807.1042
Steve St. Clair, EnerHealth Botanicals, steve@enerfood.com, 303.702.0833

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Betsy’s Best Goes Prime Time for the Holidays

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Betsy’s Best Goes Prime Time for the Holidays

In time for the holidays, Betsy's Best® Gourmet Nut & Seed Butters are now available on Amazon Prime, plus shoppers will receive a bonus PDF Holiday Recipe Book featuring more than two dozen recipes crafted by Registered Dietitian, fitness trainer and former Miss Indiana Betsy Opyt, founder and CEO of Betsy’s Best.

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Naples, FL (November 16, 2017) — Betsy's Best® Gourmet Nut & Seed Butters is pleased to announce its better-for-you pantry essentials are now available on Amazon Prime. All of Betsy's Best’s nutritious and delicious, Non-GMO spreads – including Almond Butter, Cashew Butter, Peanut Butter and Sunflower Seed Butter – are now available as singles, two-packs and six-packs, eligible for free two-day shipping for Amazon Prime members.

By selling on Amazon Prime, Betsy's Best products become more visible and readily available online. Amazon Prime members enjoy a number of benefits including free two-day shipping on Amazon Prime approved products. Membership is growing rapidly, and Business Insider reports there are more than 80 million subscribers to Amazon Prime.

In addition to being approved for sale on Amazon Prime, Betsy’s Best Gourmet Cashew Butter with Cardamom & Chia Seeds has been singled out as “Amazon’s Choice.” Amazon's Choice “recommends highly rated, well priced products available to ship immediately,” the company says. Affective today at 4:00pm EDT through end of day November 30th, customers can save 30% off the Cashew Butter buy using code CASHEW30.

Made with superfoods and whole food ingredients such as chia seeds, organic honey and Himalayan pink salt to create award-winning spreads noted for their unique taste and texture that appeal to adults and kids alike, Betsy’s Best Gourmet Nut & Seed Butters are Non-GMO Project Verified, gluten free, and palm oil free. Products available on Amazon Prime include Betsy’s Best Gourmet Almond Butter with Cinnamon & Chia SeedsCashew Butter with Cardamom & Chia SeedsSeed Butter with Sunflower & Chia Seeds, and Peanut Butter with Cinnamon & Chia Seeds.

"We continuously look for opportunities to enhance the reach of our brand to more customers who may not be able to find our products in a store near them," says Betsy Opyt, founder and CEO. "The launch of Betsy’s Best products on Amazon Prime will significantly expand its availability in the U.S.”

Holiday Recipe eBook
Amazon Prime customers also will receive a complementary downloadable PDF Holiday Recipe eBook featuring more than two dozen easy-to-prepare holiday recipes hand crafted by Betsy Opyt. In addition to founding Betsy’s Best, Betsy is a Registered and Licensed Dietitian, fitness trainer, avid cook and former Miss Indiana. “Our Holiday Recipe Book contains more than two dozen recipes that are high on taste and health when you are low on time,” Betsy says. “These are my own family-approved recipes that I use at home.” 

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About Betsy’s Best
Betsy's Best® was founded in 2012 by Betsy Opyt, former Miss Indiana and a Registered and Licensed Dietitian and Certified Diabetes Educator. Based in Naples, FL, the company blends its nut and seed butters with unique ingredients, flavors and superfoods to create products that are nutritious, delicious and different. Betsy's Best brands are the initial offerings of Healthy Concepts Food Company, LLC.

Betsy's Best Gourmet Almond Butter with Cinnamon & Chia Seeds was recognized in October 2016 as the first recipient of the ChefsBest Quality in Craft Award by an expert panel of Certified Master Tasters. Also, Betsy’s Best Gourmet Cashew Butter with Cardamom & Chia Seeds was recognized as a NEXTY Award Finalist at Natural Products Expo East in September 2017. For more than 60 hand crafted recipes and to learn more about Betsy’s Best, visit www.BetsysBest.com and connect on social media.

Where to Find Us
Betsy’s Best Gourmet Nut & Seed Butters are available online at www.BetsysBest.com, on Amazon Prime, and in over 2,100 stores in 39 states, including Kroger, Wegmans, Whole Foods Market (Florida), Bristol Farms, Ingles Markets, Vons, Ralph’s, Lowe’s, City Market, King Soopers, Fred Meyer, Harris Teeter and others; and through distributors including UNFI, KeHE, Jake’s Finer Foods, Haddon House, Gourmet Merchants and others. For wholesale inquiries contact info@BetsysBest.com, tel 888.685.8292.

Contact
Steven Hoffman, Compass Natural, steve@compassnatural.com, tel 303.807.1042

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Cross-Country Road2Wellness Tour Reaches the Finish Line at Making Strides Walkathon, Oct. 15, in Jones Beach, New York

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Cross-Country Road2Wellness Tour Reaches the Finish Line at Making Strides Walkathon, Oct. 15, in Jones Beach, NY 

Raising awareness for cancer prevention and a cure, leading nutritional supplement maker Nature’s Answer CEO Frank D’Amelio, Jr., has led a team of riders on a 4,000-mile, cross- country motorcycle tour in partner with the American Cancer Society. The riders reach the finish line on October 15 at the start of the Making Strides Walkathon in Jones Beach, NY. 

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Hauppage, NY (October 11, 2017) – What does a coast-to-coast motorcycle tour and the American Cancer Society have in common? Both are hoping to raise awareness across America about cancer prevention, treatment and finding a cure during Breast Cancer Awareness Month in October. 

Led by Frank D’Amelio, Jr., CEO of New York-based Nature’s Answer, one of the nation’s oldest and largest family owned manufacturers of nutritional supplements, along with a group of colleagues, the riders on the Road2Wellness Tour are covering 4,000-miles from San Diego to New York to kick-start the nonprofit Nature’s Answer Foundation with a mission to help educate communities and raise funds for prevention, treatment and research to finding a cure for cancer – a disease that has affected nearly every family in America. 

During the 16-day road trip, which began September 30, the Road2Wellness Tour, held in partnership with the American Cancer Society, has included stops along the way to highlight the foundation’s support of health and wellness and cancer research organizations throughout the U.S., including the following organizations. The tour culminates October 15 at the starting line of the annual Making Strides Against Breast Cancer Walkathon in Jones Beach, NY. 

  • American Cancer Society’s Hope Lodge – With 31 Hope Lodges across the U.S., the American Cancer Society’s Hope Lodge offers cancer patients and their families a free place to stay when their best hope for treatment may be in another city. The Nature’s Answer Foundation is proud to support Hope Lodge, and the Road2Wellness Tour included stops at Hope Lodge in Phoenix, AZ; Nashville, TN; and Hershey, PA.
     
  • Cold Spring Harbor Laboratory – Founded in 1890 in Cold Spring Harbor, and home to eight Nobel Laureates, the Cold Spring Harbor Laboratory is one of the world’s preeminent institutes specializing in cancer, molecular biology and genetics research.
     
  • Making Strides Against Breast Cancer Walkathon – The Road2Wellness Tour riders reach the finish line at 7:00 am on the morning of Sunday, October 15, in Jones Beach, NY, where they will join 250 Nature’s Answer employees, family and friends at the starting line of the annual Making Strides Against Breast Cancer Walkathon.
  • Southwest College of Naturopathic Medicine – Southwest College of Naturopathic Medicine in Phoenix, AZ, is a premier university for naturopathic practitioners. SCNM is one of seven accredited naturopathic medical schools in North America.
     
  • St. Jude Children’s Research Hospital – Families never receive a bill from St. Jude’s for treatment, travel, or lodging for life-threatening childhood illnesses. Most of the funding for this world-renowned children’s research hospital, based in Memphis, TN, comes from donors, with only 14% coming from insurance – a vastly different model from other hospitals, and one supported by the Nature’s Answer Foundation.

Social media coverage of the tour using #road2wellnesstour has featured frequent updates and live streaming on Facebook (Nature’s Answer); Twitter (@natures_answer); Instagram (naturesanswer and road2wellnesstour); and on the tour’s website, www.road2wellnesstour.com

Nature’s Answer will donate 10% of total product sales across all channels of distribution during the entire month of October to the Nature’s Answer Foundation, to be distributed to various charities to support cancer research. In addition, select Road2Wellness Tour gear is available online at www.road2wellnesstour.com, with the net proceeds from the sale of these items to be donated to qualifying charities, as well. 

For more information and a complete tour schedule, to see a list of our partners, and to make a tax-deductible donation, please visit www.road2wellnesstour.com. To schedule an interview with Nature’s Answer CEO Frank D’Amelio, Jr., contact Steven Hoffman, steve@compassnaturalmarketing.com, tel 303.807.1042. 

About Nature’s Answer
Founded in 1972 by Frank D’Amelio, Sr., along with his wife Josephine, Nature’s Answer® is one of the largest family owned and operated manufacturers of nutritional supplements in North America. Today, Nature's Answer continues to combine the best of traditional herbal remedies, vitamins and minerals with innovative scientific techniques and phytopharmaceutical manufacturing to deliver supplements of the finest quality and value for the entire family. Visit www.naturesanswer.com

About the Nature’s Answer Foundation
Established in 2017 as a tax-deductible, nonprofit 501c3 organization, the mission of the Nature’s Answer Foundation is to support scientific research to help find a cure for cancer and other leading diseases, promote preventive health education, and raise funds for these important causes. Please visit our website, Nature’s Answer Foundation

Contact
Steven Hoffman, tel 303.807.1042, steve@compassnaturalmarketing.com
Christine Berry, tel 631.840.3153, cberry@bio-botanica.com 

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The Road2Wellness Tour is Coming To Colorado

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FOR IMMEDIATE RELEASE

The Road2Wellness Tour is Coming To Colorado

Supporting local organizations and raising awareness for cancer prevention and a cure, leading nutritional supplement maker Nature’s Answer CEO Frank D’Amelio, Jr., is leading a team of riders on a cross-country motorcycle tour in partnership with the American Cancer Society and to raise funds for cancer research, with stops in Colorado and Kansas.

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Boulder, CO (October 4, 2017) – What does a coast-to-coast motorcycle tour and the American Cancer Society have in common? Both are hoping to raise awareness across America about cancer prevention, treatment and finding a cure during Breast Cancer Awareness Month in October.

Led by Frank D’Amelio, Jr., CEO of Nature’s Answer, one of the nation’s oldest and largest family owned manufacturers of nutritional supplements, along with a group of colleagues, the riders on the Road2Wellness Tour are covering 4,000-miles from San Diego to New York to kick-start the nonprofit Nature’s Answer Foundation with a mission to help educate communities and raise funds for prevention, treatment and research to finding a cure for cancer – a disease that has affected nearly every family in America. 

During the 16-day road trip from September 30 to October 15, the Road2Wellness Tour, held in partnership with the American Cancer Society, includes stops along the way to highlight support of health and wellness and cancer research organizations throughout the U.S., including the following tour stops in Colorado and Kansas:

Alfalfa’s Market, Friday, October 6, 10:00 am (local time)
1651 Broadway, Boulder, CO 80302

Independently owned natural foods grocer Alfalfa’s Market, with stores in Boulder and Louisville, CO, has long been a natural products industry pacesetter and pioneer, as well as a leader in the Colorado community. With a stop at the Boulder store, visitors can meet the Tour riders, learn about cancer prevention, and sample wellness products from Nature’s Answer.

Green Acres Market – Bradley Fair, Saturday, October 7, 11:30 am (local time)
8141 E 21st St N, Wichita, KS 67206

Green Acres Market is hosting lunch for the Road2Wellness Tour riders at its Bradley Fair store in Wichita, KS. Voted 2014 Retailer of the Year by Whole Foods Magazine, family owned Green Acres Market, with eight stores in Kansas, Missouri and Oklahoma, is dedicated to creating more sustainable communities and helping customers on their journey to wellness.

Additionally, the Road2Wellness Tour will highlight:

  • American Cancer Society’s Hope Lodge – With 31 Hope Lodges across the U.S., the American Cancer Society’s Hope Lodge offers cancer patients and their families a free place to stay when their best hope for treatment may be in another city. The Nature’s Answer Foundation is proud to support Hope Lodge, and the Road2Wellness Tour includes stops at Hope Lodge in Phoenix, AZ; Nashville, TN; and Hershey, PA.
     
  • Southwest College of Naturopathic Medicine – Southwest College of Naturopathic Medicine is one of the nation’s premier universities for naturopathic practitioners. SCNM is one of seven accredited naturopathic medical schools in North America.
     
  • Cold Spring Harbor Laboratory – Founded in 1890 and home to eight Nobel Prize winners, the nonprofit Cold Spring Harbor Laboratory is one of the world’s preeminent institutes specializing in cancer, molecular biology and genetics research.
     
  • Making Strides Against Breast Cancer Walkathon – The riders reach the finish line in Jones Beach, NY, on October 15 at the Making Strides Walkathon where they will join 250 Nature’s Answer employees, friends and family participating in the walk.

Social media coverage of the tour using #road2wellnesstour will feature frequent updates and live streaming on Facebook (Nature’s Answer); Twitter (@natures_answer); and Instagram (naturesanswer and road2wellnesstour).

Nature’s Answer will donate 10% of total product sales across all channels of distribution during the entire month of October to the Nature’s Answer Foundation, to be distributed to various charities to support cancer research. In addition, select Road2Wellness Tour gear is available online at www.road2wellnesstour.com, with the net proceeds from the sale of these items to be donated to qualifying charities, as well.

For more information and a complete tour schedule, to see a list of our partners, and to make a tax-deductible donation, please visit www.road2wellnesstour.com. To schedule an interview with Nature’s Answer CEO Frank D’Amelio, Jr., contact Steven Hoffman, 
steve@compassnaturalmarketing.com, tel 303.807.1042.

About Nature’s Answer
Founded in 1972 by Frank D’Amelio, Sr., along with his wife Josephine, Nature’s Answer® is one of the largest family owned and operated manufacturers of nutritional supplements in North America. Today, Nature's Answer continues to combine the best of traditional herbal remedies, vitamins and minerals with innovative scientific techniques and phytopharmaceutical manufacturing to deliver supplements of the finest quality and value for the entire family. Visit www.naturesanswer.com.

About the Nature’s Answer Foundation
Established in 2017 as a tax-deductible, nonprofit 501c3 organization, the mission of the Nature’s Answer Foundation is to support scientific research to help find a cure for cancer and other leading diseases, promote preventive health education, and raise funds for these important causes. Please visit our website, Nature’s Answer Foundation.

Contact
Steven Hoffman, tel 303.807.1042, steve@compassnaturalmarketing.com
Christine Berry, tel 631.840.3153, cberry@bio-botanica.com

# # #

The Bikes Are Shipped, the Crew is Ready, and the Road2Wellness Tour is About to Begin

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FOR IMMEDIATE RELEASE

The Bikes Are Shipped, the Crew is Ready, and the Road2Wellness Tour is About to Begin

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Hauppage, NY (September 26, 2017) –
The motorcycles have been blessed and shipped from New York to Los Angeles. The riders are ready to embark on a 4,000-mile, coast-to-coast journey. On September 30, the Road2Wellness Tour, with a mission to raise awareness of and funds for cancer prevention, treatment and research, is set to begin.

After receiving an official “blessing of the bikes” from Reverend Father Antony Asir of St. Thomas More Parish, the tour will be led by Frank D’Amelio, Jr., CEO of Nature’s Answer, one of America’s largest and oldest family owned manufacturers of nutritional supplements, along with a group of New York-based colleagues who will spread the word about cancer awareness during their 16-day road trip from the Pacific to the Atlantic Ocean by motorcycle.

The Road2Wellness Tour, held in partnership with the American Cancer Society and timed to coincide with Breast Cancer Awareness Month, will begin in Los Angeles and include stops along the way to highlight our support of the following organizations, including:

  • Hope Lodge – With locations throughout the U.S., the American Cancer Society’s Hope Lodge offers cancer patients and their families a free place to stay when their best hope for treatment may be in another city.
  • Southwest College of Naturopathic Medicine – One of the nation’s premier universities for naturopathic practitioners, the tour will stop at SCNM in Phoenix.
  • Cold Spring Harbor Laboratory – Founded in 1890 and home to eight Nobel Prize winners, the nonprofit Cold Spring Harbor Laboratory is one of the world’s preeminent institutes specializing in cancer, molecular biology and genetics research.
  • Making Strides Against Breast Cancer Walkathon – The riders reach the finish line in Jones Beach, NY, on October 15 at the Making Strides Walkathon where they will join 250 Nature’s Answer employees, friends and family participating in the walk.

The Road2Wellness Tour also includes stops at key retailers in Southern California, Phoenix, Denver and Boulder, Wichita, KS, Memphis and Nashville, TN, and New York to raise awareness on a local level. Social media coverage of the tour using #road2wellnesstour will feature frequent updates and live streaming on Facebook (Nature’s Answer); Twitter (@natures_answer); and Instagram (naturesanswer and road2wellnesstour).

“We wanted to do some good and help people share their stories,” said D’Amelio, who has lost several family members to breast cancer. “I’m excited for the ride itself, and I’m honored to support Hope Lodge, Cold Spring Harbor Laboratory, and more. We’ve got a lot of work to do, and this first annual Road2Wellness Tour is just the beginning.”

Nature’s Answer will donate 10% of total product sales across all channels of distribution during the entire month of October to the Nature’s Answer Foundation, to be distributed to various charities to support cancer research. In addition, select Road2Wellness Tour gear is available online at www.road2wellnesstour.com, with the net proceeds from the sale of these items to be donated to qualifying charities, as well.

For more information and a complete tour schedule, to see a list of our partners, and to make a tax-deductible donation, please visit www.road2wellnesstour.com.

To schedule an interview with Nature’s Answer CEO Frank D’Amelio, Jr., contact Steven Hoffman, steve@compassnaturalmarketing.com, tel 303.807.1042.

About Nature’s Answer
Founded in 1972 by Frank D’Amelio, Sr., along with his wife Josephine, Nature’s Answer® is one of the largest family owned and operated manufacturers of nutritional supplements in North America. Today, Nature's Answer continues to combine the best of traditional herbal remedies, vitamins and minerals with innovative scientific techniques and phytopharmaceutical manufacturing to deliver supplements of the finest quality and value for the entire family. Visit www.naturesanswer.com.

About the Nature’s Answer Foundation
Established in 2017 as a tax-deductible, nonprofit 501c3 organization, the mission of the Nature’s Answer Foundation is to support scientific research to help find a cure for cancer and other leading diseases, promote preventive health education, and raise funds for these important causes. Please visit our website, Nature’s Answer Foundation.

Contact
Steven Hoffman, tel 303.807.1042, steve@compassnaturalmarketing.com
Christine Berry, tel 631.840.3153, cberry@bio-botanica.com

# # #

Grab “Take Out with Ashley and Robyn”

For Immediate Release:

Contact:

Matt Tilley, Ashley Koff RD LLC, tel. 323.350.5770, ashleykoffapproved3@gmail.com 

Grab “Take Out with Ashley and Robyn” the New Podcast Delivering Intimate and Inspiring Conversations with Today’s Food & Health Game Changers

“Take Out with Ashley and Robyn” answers the questions about our health that everyone is asking today – how did we get here, where are we going, and how can we make the necessary changes to ensure better food, better health for all who want it? 

Boulder, CO (March 8, 2016) - Take Out invites you to hear from thought leaders and discover their less well-known stories about how they became personally passionate about creating change in food and health, and what they are doing today. A sampling of guests include actresses Teri Hatcher and KaDee Strickland, retired Bears football player Patrick Mannelly, Olympic skier Steve Nyman, celebrity chef Michel Nischan, ABC 7 Lori Corbin, visionary leaders at Clif Bar, Thrive Market, Manitoba Harvest and more. Take Out also speaks with celebrity makeup artist Christy Coleman, as well as government officials, leading healthcare practitioners, chief marketers, global food company executives, digital health revolutionaries, financial analysts, investors and more.

For over a decade, Ashley Koff RD and Robyn O’Brien’s individual work, focusing on asking the tough questions to generate effective tools for change, has garnered them collective status as industry game changers, media go-to experts, and leading health influencers. No sooner did their paths cross, and the two were regularly in discussions for how to collaborate to increase the impact of their work. They found their sweet spot – a shared vision focusing on not letting perfect be the enemy of good, but rather, on delivering better choices for all. “Take Out with Ashley and Robyn” evolved from conversations they've had personally or together with game changers and a desire to share the power of these stories from which they’ve learned.

Robyn and Ashley believe passionately that everyone can and should have the same resources they have – those that have guided them and continue to guide them in their work and personal lives. The best part about the podcast “We get to keep learning along with our listeners – I learn every time a guest answers or Robyn shares her points of view,” shared Ashley. Robyn echoes with enthusiasm “we have the privilege of bringing the personal stories of how and why game changers today entered this movement, and sharing their advice and love with our listeners.”

Grab “Take Out with Ashley and Robyn” each week for new conversations, stories, laughs, and deep insight on how to be and enable the change we need to see in our food and health. 

About Ashley Koff RD

Ashley Koff RD is an award-winning dietitian, author, and speaker who created the Better Nutrition Simplified program – a virtual tool kit of resources to help everyone get better nutrition for better health. She lives in Washington DC with her dog, Rerun, plays the trumpet, is an obsessed basketball fan and love to fly fish www.AshleyKoffRD.com

About Robyn O'Brien

Robyn O’Brien is a financial analyst, bestselling author, strategic advisor and mother of four. Her well-recognized TEDx talk changed the conversation when she asked, “Are we allergic to food or what’s been done to it?” In the first part of her career in the food industry, she was part of an equity team that managed $20 billion in assets, and she covered the food industry. She lives in Boulder, Colorado with her husband and four children and loves to run www.robynobrien.com 

Communications by Compass Natural Marketing

www.compassnatural.com

Natural Products Visionaries Eric Schnell and Marci Zaroff Launch BeyondBrands

For Immediate Release: 

Contact:

BeyondBrands, 215.499.4173, namaste@beyondbrands.org

Steve Hoffman, Compass Natural, 303.807.1042, steve@compassnatural.com

Natural Products Visionaries Eric Schnell and Marci Zaroff Launch BeyondBrands: A Conscious Products Collective 

New brand-building agency modeled as an international collective will assist start-up and established brands with exceptional vision, experience, brand strategy and finance.

New York, NY (March 2, 2016) — Eric Schnell and Marci Zaroff, the husband-and-wife team and recognized leaders in natural food/beverage and fashion, respectively, together announce the launch of BeyondBrands to bring expertise, brand strategy and product creation and launch support to established and next-generation brands in the healthy living and sustainability marketplace.

Zaroff is Founder of pioneering Ecofashion lifestyle brands including Under the Canopy and MetaWear. She also is Producer of the documentary film series THREAD | Driving Fashion Forward, highlighting designers, models and brands driving sustainability in the fashion industry. Marci is co-Founder of the Institute for Integrative Nutrition and Board Member of the Organic Trade Association, plus Chair of its Organic Fiber Council.

Schnell, Founder of MetaBrand and co-Founder of Steaz and I AM, has been active in the natural products industry for nearly two decades. Early in his career he served as an Executive at dietary supplements leader Country Life Vitamins and over the years he has nurtured and mentored many of the rising brands in natural beverages today, including Martha Stewart, Tia & Tamara and Runa Tea. 

Together, Marci and Eric are spearheading a mission to shift old paradigms and drive an "ECOrenaissance” through their unique and disruptive model at BeyondBrands, which is committed to a “Quintuple Bottom Line” – of 5 Ps; passion, purpose, people, planet, prosperity.

“With natural and organic product sales at an all time high, we know the agency we have co-created with what we call a “Collective” practice of industry experts, offers an important resource and platform for brands recognizing the need to reach the important naturally oriented and health-conscious consumer,” says Schnell. “The commitment with our co-founding members is unified and our outlook is positive as we share our deep passion and expertise with our partner brands.”

BeyondBrands - Bridging Disruptors & Innovators with Established Leadership

The BeyondBrands “Collective”, a team of over 50 senior-level professionals from all areas of the Natural Products and Non-Profit Industries, have joined in a collaboration dedicated to a unique model of executive-level client services. Taking a step beyond the traditional structure of Brand Accelerator, offering advisory roles found today in entrepreneur leadership, the BeyondBrands Collective works individually or on project teams, based on skill sets, and consults to co-create and champion natural, organic and more conscious brands.

“I am excited to join forces with Eric, as well as an extraordinary group of industry veterans and game-changers,” says Zaroff. “With proven track records, extensive experience and absolute authority in their respective categories, our SuperTribe at BeyondBrands is here to serve as guides in today’s ever-evolving world,” she adds. 

The 13 member co-Founding advisory team is comprised of seasoned Executives and natural channel leaders who share a rich history in taking natural brands to the next level:

Lee Brody – Multi Channel Marketing

Expertise: Brand Strategy, Marketing, Communications, Change Management

Brands: Airborne, ZonePerfect, Steaz, Marley Beverage, Heinz, Whitewave Foods.

Jon Lapham – Business Development

Expertise: Client Services, Business Development, Sales & Project Management
Brands: GNC, T-Mobile, I AM. 

Veronica Park –  Global Retail

Expertise: Retail Management, Operations, Finance, International Business.

Brands: Starbucks (24 years), Teavana, Bareburger.

Michael Lines – International Business

Expertise: International Business, Corporate Leadership, Operations, Business Planning,
Start up to $100m+ CPG, P&L Strategy.

Brands: Cadbury, Nabisco, FLOW Water.

Tony de Moraes – Branding & Design

Expertise: Branding, Design, Packaging, Advertising, Web, E-Commerce.

Brands: Steaz, FitPro, Plant Fusion, Element 18.

Lisa Leleu – Creative Strategy

Expertise: Creative Director, Brand strategist, Project Management & Ideation.

Brands: M&M Mars, Elmer’s, Kraft, ACME United.

Renee Loux – Sustainable Food Innovation

Expertise: Sustainable Food, food systems change, chef, restaurateur, journalist, TV personality, author of 4 books, educator, consultant, brand building, product development.

Brands: Exhale Spa, Andalou Naturals, Stone Barns Center for Food and Agriculture, Natural Gourmet Institute, Women’s health Magazine, Rodale Books, Gaia Herbs.

Autumn Bree-Fata – Global Change

Expertise: Global ‘change-maker’, forefront of global food movements, trends, product R&D. Integrative Health Coach, a connector, futuristic thinker. Successfully serving 10+ years as the First Lady of Manitoba Harvest, the global leading hemp food manufacturer. On the Exec Board Young President’s Org, Canadian Ambassador to Food for Life Global.

Crispin Argento – Sustainable & Eco Fashion

Expertise: Sustainable Fashion & Apparel strategist, Business Planning, Development, Product Design and Production; Branding, Marketing and Communications activation.

Doc Rob Streisfeld, NMD – Plant Nutrition & Cannabis Therapeutics

Expertise: Dr. of Naturopathy & Certified Natural Food Chef, has helped to identify and expand key health categories -  probiotics, enzymes, whey protein, fermented foods, whole food supplements & medicinal cannabis.

 Steven Hoffman – Public Relations & Communications

Expertise: Natural Channel PR & Marketing Communications, Sustainability Consulting, LOHAS Market Intelligence.

Brands: New Hope Natural Media, Arrowhead Mills, LOHAS Journal, Compass Natural

Ian Knowles – Investment & Funding

On a mission to invest in, develop and influence the next generation of best in class F&B and Sustainability opportunities. Ian is a partner at LB Equity, a middle market health & beauty private equity platform where he launched three brands, he is a co-founder and partner at Chelsea Ventures, a NYC based venture capital firm and is also a partner at The Lucas Group, a Bain Capital spinoff, private equity consulting and diligence firm.

Jeff Wasserman – Legal Strategy

Expertise: Dietary Supplement, Life Sciences and Cannabis industry expert, corporate law partner, entrepreneur and investor advising emerging growth companies on capital raising, strategic alliances, and exit transactions.
Additional experience includes licensing transactions in the entertainment industry, corporate counseling to private equity and venture capital funds, and public and private companies.

Others in the BeyondBrands Collective SuperTribe include: Ashley Koff RD, Michael Martin, Erin Schrode, Mirran Raphaely, Isaac Nichelson, Zhena Muzyka, Zak Zaidman, Yogi Cameron, Stephanie Bernstein, Greg Fleishman, Bob Sipper, Joyce Longfield, Josh Fouts, Lannie Moore, Brett Simon, Adomas Pranevicius, Mark Neveu, PhD, Jeremiah McElwee, Derek Mulhern, Amy Summers, Gary Tomchuck, Billy Lullo, Kenny Morrison, Jennifer Gilbert, Kenn Israel, Susan Leger-Ferraro, Samantha Thomas, Karen Ballou, Hudson Gaines-Ross, Lars Von Bennigsen, Janice Hall, Lauri Maerov, Terry Peterson, Sarah Jay, Holly Arnowitz, Lloyd Cambridge, Justin Tripodi, Alek Marfisi, and many more. 

BeyondBrands co-Founding members will be at Natural Products Expo West, March 9-13, 2016, at the Anaheim Convention Center in Anaheim, CA, to focus on the new venture and will be available on the trade show floor and at events throughout the convention including being a sponsor and judge of the annual entrepreneur Pitch-Slam and Natural Products Business School events. To schedule a meeting, contact Eric Schnell at 215.499.4173 orericschnell@beyondbrands.org.

About BeyondBrands

Assembled by MetaBrand and Steaz Founder Eric Schnell, and Under the Canopy and MetaWear Founder Marci Zaroff, a team of over 50 senior-level natural  lifestyle and eco-conscious experts is co-creating the future of full-service executive-level services and brand incubation and acceleration. This newly formed Conscious Products Collective, comprised of specialists from the most respected natural and organic food, beverage, fashion and beauty companies to the most recognized consumer brands in the world, passionately and collaboratively delivers results for partners and clients. For more info visitwww.beyondbrands.org.

Communications by: Compass Natural Marketing

www.compassnatural.com

 

This is Nuts! KARMA’s NEXTY Nomination Backed by Nutrition Science

For Immediate Release:

Contact:

Ganesh Nair, KARMA, tel 925.961.5491, ext. 509, ganesh@karmanuts.com

Steven Hoffman, Compass Natural, tel 303.807.1042, steve@compassnatural.com

This is Nuts! KARMA’s NEXTY Nomination Backed by Nutrition Science

Wrapped Cashews Are the Next Big Thing

NEXTY Award finalist KARMA® Nuts’ Wrapped® Cashews pack more healthfulness per bite, says new nutrition study. Among three finalists selected from over 500 nominees in the best snack/convenience category, KARMA® Nuts will introduce five new flavors and two new sizes to mark this year’s Natural Products Expo West.

Visit KARMA Nuts at booth #8709 at Natural Products Expo West, March 11-13, Anaheim Convention Center, Anaheim, CA.

Dublin, CA (March 2, 2016) – What goes around truly does come around, and that’s great news for KARMA® Nuts, which from the beginning committed to sourcing only the highest quality nuts for its cashew snack line. Now the company’s signature Wrapped® Cashew is being recognized as a nut above the rest for its amazing taste and nutritional benefits. The cashews were recently named a top-three finalist, selected among over 500 nominated in the snack/convenience category in the coveted NEXTY Awards for natural products.

It’s a Wrap

KARMA’s Wrapped® Cashews utilize an innovative, proprietary processing technique that makes the cashew’s skin crunchy and tasty. Fans are nuts for these cashews’ unparalleled rich “cashewy” flavor, plus double the fiber and more naturally occurring health-promoting antioxidants than regular (skinless) cashews.

Also, NIS Labs, a third-party testing facility that evaluates how natural products impact human physiology, recently documented the cellular antioxidant capacity of KARMA® Wrapped® Cashews, compared to other snack nuts.

“The testing to date shows that KARMA® Wrapped® Cashews provide a better cellular antioxidant protection than almonds, hazelnuts, regular cashews and pistachios,” says Gitte Jensen, Ph.D, author of the NIS Labs report. “This suggests that the antioxidants in the KARMA® Wrapped® Cashews are easily available to protect living cells from damaging free radical stress.”

NEXTY’s Nuts About KARMA®

The brand’s cutting edge processing method is now being recognized, having been selected as a finalist among 500 nominees for a NEXTY Award The official award of Natural Products Expo, the NEXTY recognizes innovation within the natural products industry and highlights brands poised for capturing mainstream attention. Of the thousands of companies that attend Natural Products Expo, only three are recognized as finalists in their respective categories.

“Cashews are the favorite snack nut choice of many consumers,” says Ganesh Nair, President of KARMA®. “Our Wrapped® Cashews make this favored nut even more nutritious and tasty by retaining their natural skins. We are very grateful that the New Hope NEXTY award judges provided us this honor to highlight this wholesome product to the health conscious visitors at Natural Products Expo West.”

Visit KARMA® Nuts in Booth 8709, at Natural Products Expo West taking place at the Anaheim Convention Center in Anaheim, CA on March 11-13, 2016.

More Sizes and Flavors

Now consumers will have more options for selecting just how many nuts to nosh. In addition to 10-oz jars, KARMA® introduces new 8-oz jars and easy on-the-go 1.5-oz snack packs. Currently available in Wrapped, Roasted and Raw Jumbo options, KARMA® also adds five new flavors to the line:

●      Lightly Salted Wrapped

●      Cinnamon Wrapped

●      Lime Twist Wrapped

●      Peri Peri Roasted (chili spice)

●      Crunchy Coconut Roasted

KARMA® products are distributed through KeHE,UNFI and Amazon, and the new products are expected be available for order this summer.

About KARMA®
KARMA’s line of nut products draws from over 80 years of experience in sourcing, processing and exporting cashews. From the beginning, the company determined that it should foster healthy and fulfilling lifestyle choices along with a “pay it forward” mentality both as part of their company culture and through their line of nut products. With this in mind, they created their company motto: Do Good. Eat Good. Feel Good®.

“At KARMA®, we believe that goodness comes full circle and we strive to put our heart into everything we do,” says Ganesh Nair, President of KARMA®. “This is why we’re committed to sourcing only the highest quality, best tasting cashews and we travel the world to do so.”

Visit KARMA® at Expo West

See KARMA® Nuts in Booth 8709, at Natural Products Expo West taking place at the Anaheim Convention Center in Anaheim, CA on March 11-13, 2016. For more information visit www.KARMAnuts.com  

Communications by Compass Natural Marketing

www.compassnatural.com